Cluster manager volunteer roles in Birmingham

Job Description

We are looking for a Volunteer SEO & Content Strategy Manager to help plan and manage the CIC’s content and search strategy.

You will ensure our educational materials, campaigns, and survivor-centred resources are easy to find, well-structured, and accessible online. This role involves working with the Digital Marketing Director and Digital Marketing team to organise content into a long-term strategy that supports awareness, education, and engagement.

The role focuses on SEO, content systems, and structured knowledge management.

Key Responsibilities

• Develop and maintain an SEO and content strategy aligned with CIC’s mission and campaigns
• Conduct keyword research and topic analysis related to CSA awareness, survivor support, and education
• Plan structured content systems such as pillar pages, topic clusters, and learning pathways
• Work with copywriters, designers, and campaign leads to prioritise content
• Optimise website pages, blogs, and campaign content for search visibility and accessibility
• Track content performance using search and engagement data
• Identify content gaps and opportunities for educational resources
• Ensure all content follows trauma-informed and safeguarding standards
• Document content strategy, workflows, and processes for scalability

What We’re Looking For

• Experience or interest in SEO, content strategy, or digital publishing
• Ability to plan long-term content systems rather than individual posts
• Familiarity with SEO tools, analytics platforms, or content management systems
• Strategic thinking and structured planning skills
• Sensitivity and ethical awareness when communicating about serious topics
• Comfort collaborating with a remote volunteer team
• Experience in nonprofit, advocacy, or educational content is helpful but not required

What You’ll Gain

• Founding experience building a long-term content and knowledge strategy for a social impact organisation
• Leadership exposure in ethical SEO and content systems
• Opportunity to shape how the CIC shares survivor-centred knowledge with the public
• Hands-on experience working with multidisciplinary content, marketing, and campaign teams
• Priority consideration for future paid roles when funding becomes available