Communications and social media assistant volunteer roles

Cystar

We empower people with PCOS through a personalized digital platform for education, care, and community.

We’re looking for an experienced and results-driven Digital Ad Campaign Manager to help grow the Cystar app through strategic digital advertising.

As an early-stage FemTech startup, we’re looking for someone with at least 2–3 years of hands-on experience managing digital advertising campaigns who can help us reach more people living with PMOS (Previously PCOS). You’ll work closely with the Founder to plan, launch, optimise, and measure advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other digital platforms.

This is a fantastic opportunity for someone who enjoys creating high-performing campaigns, analysing results, and helping a mission-driven startup scale its impact.

🚀 What You’ll Do

📢 Digital Advertising

• Plan, create, and manage advertising campaigns to promote the Cystar app across Meta, Google Ads, TikTok, and other digital platforms
• Develop app install, awareness, lead generation, and conversion campaigns
• Research and define audience targeting strategies to maximise campaign performance
• Monitor campaign budgets and recommend how advertising spend should be allocated across platforms

🎯 Campaign Optimisation

• Monitor and optimise campaigns to improve performance and reduce acquisition costs
• Conduct A/B testing on creatives, audiences, messaging, and landing pages
• Identify opportunities to improve campaign efficiency and maximise return on investment
• Recommend new advertising strategies based on campaign insights and industry trends

🎨 Creative Collaboration

• Work closely with the Social Media Content Creator and Social Media Graphic Designer to develop engaging advertising creatives
• Help write compelling ad copy and calls to action
• Ensure advertising assets align with campaign objectives and the Cystar brand

📊 Analytics & Reporting

• Track and report on key campaign metrics, including:
  • App downloads
  • Click-through rate (CTR)
  • Cost per click (CPC)
  • Cost per install (CPI)
  • Cost per acquisition (CPA)
  • Conversion rate
  • Return on Ad Spend (ROAS), where applicable
• Produce regular reports with recommendations to improve future campaigns
• Work with the Product Analytics & Growth Assistant to understand the quality and retention of acquired users

🤝 Collaboration

• Work closely with the Founder to plan and execute advertising campaigns aligned with Cystar’s growth goals
• Collaborate with the Growth Funnel & Automation Assistant to optimise the customer journey after users click an advert
• Support app launches, awareness campaigns, and product initiatives through digital advertising

🌿 We’re Looking For Someone Who:

• Has 2–3 years of experience in digital marketing, digital advertising, app marketing, or performance marketing
• Has hands-on experience creating and managing advertising campaigns across Meta Ads Manager, Google Ads, and/or TikTok Ads
• Understands audience targeting, campaign optimisation, and A/B testing
• Is confident analysing campaign performance and making data-driven recommendations
• Has experience tracking metrics such as CTR, CPC, CPA, CPI, conversion rates, and ROAS
• Is organised, proactive, and comfortable managing multiple campaigns simultaneously
• Has excellent communication and collaboration skills
• Has an interest in digital health, startups, or women’s health

⏱️ Time Commitment

Flexible (around 5–8 hours per week). We’ll work around your availability.

✨ Why Volunteer With Us?

• Gain hands-on experience leading digital advertising campaigns for an early-stage health-tech startup
• Build your portfolio with real campaigns across Meta, Google, and TikTok
• Work directly with the Founder on user acquisition and growth strategy
• Develop practical skills in campaign optimisation, analytics, and growth marketing
• Help more people living with PCOS discover and benefit from Cystar

💛 If you’re passionate about digital advertising and want to use your skills to help grow a purpose-driven health-tech startup, we’d love to hear from you. Join us in helping more people discover Cystar and access better support for managing PCOS.

Minimum Hours per Week:

7-9 hours per week

Duration:

1-2 months

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

Cats Protection is the UK’s leading feline welfare charity and our vision is a world where every cat is treated with kindness and an understanding of its needs. As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public.

Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported. Activities include:

· Supporting and encouraging a team of fundraising volunteers

· Planning fundraising events and activities with your team

· Allocating tasks before and during fundraising events

· Keeping financial records from fundraising events

· Encouraging and promoting a professional image of Cats Protection 

· Following policies and guidelines and ensuring licences and permits are obtained for events

You will develop new skills, expand your knowledge and make a significant contribution to improving the lives of cats and kittens by helping raise funds and awareness through organising local events. You will also meet new people, make new friends and be part of a dedicated team of volunteers. You will be supported and guided from our National Cat Centre and through our regional and local volunteer groups and teams. We offer engaging online and face-to-face training, expenses and have policies and processes to help volunteers get the most out of their time with us.

We're looking for someone with the following:

· Great people skills and the ability to bring out the best in others

· Excellent organisational skills

· The ability to prioritise and delegate

· An appreciation of the importance of handling money and charity resources responsibly

· Fine-tuned communication skills and a passion for engaging with people within your local community

· Basic IT skills to use Cats Protection systems - training and support can be provided

· Committee volunteers need to be aged 18+

Our fundraising team leaders usually spend three to four hours per week in this role, which is flexible and can be shared by more than one volunteer if needed.

The wellbeing of our people is important and at Cats Protection we are committed to safeguarding children, adults at risk and all those that we come into contact with as part of our activities.

The difference you will make to cats and people

As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public. Our fundraising events organisers have the exciting and varied role of helping plan and deliver local fundraising events to raise the vital funds needed to help cats. Our fundraising events organisers use their passion for cats and people to plan cake sales, barn dances, quiz nights and everything in between.

You can expect us to

• make you feel welcome, included and respected in line with our values and behaviours
• support you in having a positive and impactful experience at Cats Protection
• cover agreed out-of-pocket expenses in line with our Expenses Policy
• provide you with access to learning, development and engagement opportunities

What we need from you

You'll be:

• planning fundraising events and activities like cake sales, quiz nights and barn dances
• providing the treasurer with information on funds raised from fundraising events
• encouraging and promoting a professional image of Cats Protection 
• following policies and guidelines and ensuring licences and permits are obtained for events

Time expectation

Our fundraising events organisers usually spend two to three hours per week in this role, which is flexible and can be shared by more than one volunteer.

You may be just the volunteer we've been looking for!

We are committed to building a diverse, compassionate and inclusive organisation where everyone can be themselves and do their best. We are courageous and compassionate in our purpose of helping people see the world through cats’ eyes. Together, we can make a difference. Together, we are all for cats. Join the UK’s leading cat welfare charity and help make a better life for cats, because life is better with cats.

As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public. Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported.

You can expect us to

• make you feel welcome, included and respected in line with our values and behaviours
• support you in having a positive and impactful experience at Cats Protection
• cover agreed out-of-pocket expenses in line with our Expenses Policy
• provide you with access to learning, development and engagement opportunities

 What we need from you

You’ll be:

· supporting and encouraging a team of fundraising volunteers

· planning fundraising events and activities with your team

· allocating tasks before and during fundraising events

· keeping financial records from fundraising events

· encouraging and promoting a professional image of Cats Protection 

· following policies and guidelines and ensuring licences and permits are obtained for events

We are committed to building a diverse, compassionate and inclusive organisation where everyone can be themselves and do their best. We are courageous and compassionate in our purpose of helping people see the world through cats’ eyes. Together, we can make a difference. Together, we are all for cats. Join the UK’s leading cat welfare charity and help make a better life for cats, because life is better with cats.

As a charity we are able to help thousands of cats each year thanks to the generous donations we receive from members of the public. Our fundraising team leaders have the exciting and varied role of inspiring our fundraising volunteers to plan and deliver local fundraising events. Using their passion and imagination, they oversee a small team of fundraising volunteers who come together to raise the vital funds needed to cover costs such as veterinary bills and food. Our fundraising team leaders support their team of volunteers in all aspects of their roles, making sure our volunteers are happy, confident and supported.

You can expect us to

• make you feel welcome, included and respected in line with our values and behaviours
• support you in having a positive and impactful experience at Cats Protection
• cover agreed out-of-pocket expenses in line with our Expenses Policy
• provide you with access to learning, development and engagement opportunities

 What we need from you

You’ll be:

· supporting and encouraging a team of fundraising volunteers

· planning fundraising events and activities with your team

· allocating tasks before and during fundraising events

· keeping financial records from fundraising events

· encouraging and promoting a professional image of Cats Protection 

· following policies and guidelines and ensuring licences and permits are obtained for events

We are committed to building a diverse, compassionate and inclusive organisation where everyone can be themselves and do their best. We are courageous and compassionate in our purpose of helping people see the world through cats’ eyes. Together, we can make a difference. Together, we are all for cats. Join the UK’s leading cat welfare charity and help make a better life for cats, because life is better with cats.