Digital content creator volunteer roles in Birmingham
Objective
ZAKKI is seeking an experienced digital and social media professional with a background in brand visibility and awareness, increasing followers and engagement, and authoring and curating brand-centric content that’s in line with style, voice, and tone. Reporting to the Chairperson, the Digital Marketing Manager will actively develop ZAKKI’s brand engagement to boost the SEO across the website and social media channels including Twitter, Facebook, LinkedIn, and others.
Context
ZAKKI is a social startup focusing on creating an inclusive community for the elderly and people with disabilities. Our mission is to facilitate alms and donations collection and distribution to help the elderly and people with disabilities who work in the informal sector to get better livelihood through micro-business management, giving them greater market exposure.
Currently, we are still redesigning ZAKKI fully function product. We are expecting to develop the ZAKKI fully function product in the upcoming years.
ZAKKI is a non-profit foundation, and all ZAKKI teams and volunteers do not receive a salary. In return, the volunteer can enlist their contribution as part of ZAKKI as their portfolio during executing the project and upon the project completion. Furthermore, English proficiency will be required as the central communication, both in the documentation and verbal communication.
ZAKKI provides equal volunteering opportunity for everyone regardless of age, sex/gender, color, race, creed, nationality/origin, marital status, sexual orientation, political belief, or disability that does not prohibit essential performance job functions. All matters relating to volunteering are based upon one's ability to perform the job, as well as one's dedication to ZAKKI's Mission and needs.
Engagement Description
The Content Creator will actively develop ZAKKI’s brand engagement across website and social media channels including Twitter, Facebook, LinkedIn, and others. As a member of the Communications and Marketing Department, you’ll develop tactics to build brand visibility and awareness; grow a following and increase engagement; and author and curate brand-centric content that’s in line with ZAKKI style, voice, and tone.
You'll work cross-functionally to help communicate the latest happenings from ZAKKI and the social caused that we are advocating. You’ll develop benchmarks for our social media metrics and creative strategies for reaching our goals (most importantly, increasing followers and engagement and driving visitors to our website). Also, as an advocate for social media within ZAKKI, you’ll monitor our peer landscape along with trends, social conversations, and feedback in order to develop and implement recommendations to grow engagement, increase brand advocates, and deepen online relationships. You’ll also track weekly and quarterly analytics against benchmarks.
We're looking for a thoughtful, creative, and proactive communicator with an incredible attention to detail who can transform complex topics and issues into engaging social content that compels audiences to follow, interact with, and support our mission.
Responsibilities
• Develop and drive social media strategy in collaboration with the ZAKKI team
• Create original content--including copy, graphics, and video--for ZAKKI's official social media channels, both organic presence.
• Develop creative digital campaigns to drive support (collaboration, funding and partnerships) and recruit volunteers
Qualifications
We’re looking for someone who is:
- A skilled and creative content creator
- An enthusiastic self-starter who gets stuff done
- A collaborator and convener
- Quick-witted
- Intrapreneurial
- Intellectually curious
- Willing to try new things
- Values-aligned and understand the bigger picture
We’re also looking for someone with these qualifications:
• Enjoy working for digital media with Twitter, Facebook, LinkedIn, Instagram, and YouTube
Experience in developing social media strategy, managing social media channels, increasing brand awareness, and growing social engagement
• Excellent writing and editorial skills with the ability to translate technical information clearly and effectively to a general audience
• Proficient with social media management tools like Hootsuite, Buffer, and Sprout
• Creative and basic graphic design and video skills using Canva and video editing tools
• Attention to detail
• Fluency with the basic principles of cost per click, impression, and reach
• Alignment with and ability to articulate ZAKKI’s mission and values, preferably with familiarity communicating about social caused, social inclusion, transparency, economics inclusion.
Interested applicant required to fill up this Google Form, based on the team he/she interested to be part of;
https://forms.gle/QzsA56SJZvCxFBey8
select role Content Creator
To become a socially-based technology platform with integrity, setting trends and assisting others in making the world a better place for everyone
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This Is Not a Typical Content Creator Call-Out
Tell My Truth and Shame the Devil C.I.C. is building a truth-telling media engine and community-owned digital infrastructure to confront CSA, centre survivor truth, and create real economic and leadership pathways for young people. To do that, we are intentionally recruiting hundreds to thousands of content creators globally. This is not about chasing virality. This is not influencer culture. This is not one brand voice. This is about collective creation at scale, community ownership of narrative, and building systems that give many people opportunity—not just a few. If you want to contribute your creative skills to something bigger than yourself, keep reading.
Purpose of the Role
Volunteer Content Creators are the production engine of our Social Media Management Team.
You will help create, remix, and repurpose content that fuels:
• Donor growth
• Volunteer mobilisation
• Survivor-led storytelling
• Community trust
• Cultural disruption
Content is created once and then reused across:
• CIC platforms
• Ambassador networks
• Community organisers
• Campaigns, education, and outreach
This role exists at scale because our strategy is scale.
Who We Are Calling In (Multiple Creator Types Needed)
We are intentionally recruiting creators with different strengths. You do not need to do everything.
We are looking for:
• AI Content Creators – generating content variations, captions, visuals, and scripts using AI tools
• Video Creators – TikTok, Reels, Shorts, YouTube (short-form and long-form)
• Audio Creators – podcasters, musicians, sound designers
• Visual Creators – photographers, graphic designers, infographic designers
• Writers & Bloggers – articles, newsletters, educational content, scripts
• Copywriters – captions, CTAs, campaign copy, landing page text
• Scriptwriters – video, podcast, and show scripts
• Platform-Native Creators – TikTok specialists, Instagram-first creators, YouTube editors
• Educational Creators – teaching skills, knowledge of self, history, media literacy
• Entertainment Creators – storytelling, humour, gaming, culture-led content
• Brand & Community Ambassadors – creators willing to promote the CIC using approved sponsorship content
You may fit one lane or several.
Experience Qualification and Requirements
Essential experience
- Experience creating digital content on a consistent basis, meeting agreed briefs and deadlines.
- Experience working with at least one content type: video, design, writing, or AI-assisted content.
- Experience adapting content for different social media formats and platforms.
- Experience contributing to purpose-led, community-focused, or sensitive storytelling.
- Experience collaborating with creative, campaign, or insight-driven teams.
Essential skills
- Ability to produce high-quality content consistently and at scale.
- Strong understanding of social media formats, trends, and audience behaviour.
- Ability to work within brand, ethics, safeguarding, and trauma-informed frameworks.
- Openness to feedback, iteration, and collective ownership of work and outcomes.
- Strong self-management, reliability, and accountability without close supervision.
- Understanding of content as a tool for impact and change, not personal ego.
Training & qualifications
-
Formal qualifications are not required.
Main Responsibilities/ Key Duties
- Produce high-volume, high-quality content consistently, aligned with campaign priorities and platform requirements.
- Repurpose long-form content (e.g. podcasts, interviews, stories) into short-form assets optimised for social platforms.
- Work within C.I.C brand guidelines, ethical standards, safeguarding requirements, and trauma-informed frameworks at all times.
- Submit all content for approval, structured storage, tagging, and future reuse in line with C.I.C workflows.
- Collaborate closely with the Social Media Director, Campaign Managers, Analysts, and Automators to align content with strategy, insight, and distribution.
- Contribute creative ideas, concepts, and improvements, not just output, supporting experimentation and continuous improvement.
This role is not suitable if you:
- Need immediate income
- Want a low-commitment volunteer role
- Are only looking for exposure
- Prefer to work alone without feedback
- Are uncomfortable with heavy or sensitive subject matter
Important to Be Clear:
- A volunteer role within a Community Interest Company
- Unpaid during the build phase
- Not a replacement for paid employment
- Paid opportunities will be introduced as the organisation becomes financially sustainable.
Next Steps:
Shortlisted applicants will be invited to:
- A values-led conversation
- A practical discussion about content, storytelling, and donor engagement
If you believe that words can transform communities, and that authentic storytelling drives action, this role is for you.
A Final Word
Words carry weight.
They can heal or harm.
If you know that:
- Survivor stories deserve care, not clicks
- Donors deserve honesty, not spin
- Communication is part of safeguarding
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This Role Is the Backbone of the Content Ecosystem
Content creation without structure becomes chaos. Tell My Truth and Shame the Devil C.I.C. is intentionally recruiting hundreds of content creators. That level of scale requires rigorous systems to ensure nothing is lost, duplicated, misused, or unsafe. The Content Librarian / Digital Asset Manager is the role that turns volume into value. This is not a passive admin role. This is infrastructure-building.
Purpose of the Role
The Content Librarian ensures that every piece of content created across the organisation is:
- Logged
- Tagged
- Categorised
- Approved
- Stored
- Accessible
- Reusable
This role protects:
Brand integrity
- Survivor dignity
- Safeguarding compliance
- Operational efficiency
Without this role, scale fails.
Experience Qualification and Requirements
Essential:
- Experience in digital asset management, content operations, knowledge management, archiving, or media library administration.
- Experience creating and maintaining structured systems (folders, naming rules, tags, metadata) at scale.
- Experience logging and tracking assets accurately, with strong attention to detail and consistency.
- Experience working across teams (creative, campaigns, operations, safeguarding) to coordinate content flow and accountability.
- Highly organised approach with strong file hygiene, documentation discipline, and ability to maintain standards consistently.
- Strong attention to detail, including version control, permissions, approval status tracking, and prevention of misuse.
- Ability to think in systems: designing processes that make content searchable, reusable, and scalable.
- Strong communication skills for clarifying requirements, flagging risks, and keeping stakeholders aligned.
- Ability to work independently, manage priorities, and maintain reliability in a high-volume environment.
Desirable experience
- Experience supporting creative teams with admin/ops or project coordination.
- Familiarity with content governance: approvals, safeguarding clearance markers, and usage rights tracking.
- Experience building content calendars or supporting distribution workflows.
Helpful tools (welcomed, not required)
- Google Drive, SharePoint, Notion, Airtable, or similar documentation / content systems.
- DAM platforms or structured media library tools.
- Familiarity with file naming conventions and metadata frameworks.
Training & qualifications
- Formal qualifications are not required.
- Qualifications in library studies, information management, or organisational management are desirable.
Main Responsibilities/ Key Duties
- Build and maintain a central digital content library that supports scale, reuse, and consistent access across the CIC.
- Create and manage structured systems for content organisation, including naming conventions, folder structures, tagging rules, and metadata standards.
- Log and catalogue all incoming content from content creators, podcast teams, campaign teams, and ambassadors, ensuring every asset is captured and traceable.
- Track key content status fields, including approval status, usage rights/permissions, platform suitability, and safeguarding clearance.
- Ensure content is easy to find and easy to reuse by maintaining accurate tags, searchable metadata, clear versions, and consistent file hygiene.
- Manage version control and “single source of truth” practices, preventing confusion, loss of quality, duplicated assets, or incorrect public release.
- Coordinate with the Social Media Director, Safeguarding Officer, Campaign Managers, and Automation & Systems teams to align library structure with workflows and publishing needs.
- Flag risks, gaps, duplication, or misuse (e.g., missing consent, unclear rights, unapproved assets, outdated versions, incorrect tagging) and route issues to the right owners.
- Support content distribution readiness by ensuring assets are stored in the correct location, correctly named, correctly tagged, and marked for approved use.
- Contribute to continuous improvement by refining systems, templates, and guidance as volume increases and the C.I.C scales.
This role is not suitable if you:
- Dislike structure or admin
- Prefer fast-paced creative chaos
- Struggle with confidentiality
- Are uncomfortable working with sensitive content
- Need immediate paid work
Important to Be Clear
This is:
- A volunteer role within a Community Interest Company
- Unpaid during the build phase
- A critical infrastructure role
Paid opportunities will be introduced as the organisation becomes financially sustainable.
Next Steps
Shortlisted applicants will be invited to:
- A systems-focused discussion
- A values and safeguarding conversation
If you are someone who understands that order creates safety, systems create scale, and structure creates longevity, this role is for you.
A Final Word
Content systems are about people, not files.
If you know that:
Order protects dignity and safety
Structure is a safeguarding issue
Consistency keeps systems trustworthy
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
East London Waterworks Park is looking for volunteers to lead social media and content creation for communications and campaigning for our community-owned park.
East London Waterworks Park is a volunteer-led charity that has won a 2024 New London Architecture award and raised £2m towards buying land from the Department for Education to transform the 14-acre Thames Water Depot on Lea Bridge Road on the border of Waltham Forest and Hackney, into a new biodiverse park with natural swimming ponds, forest schools and community spaces.
We are looking for social media and content creator leads to participate in our community-led working group who are promoting public awareness and support of the project.
There is opportunity to lead on projects across communications, content creation, social media, PR, newsletters, film, podcasts or any other channels of interest, and facilitate the direction of the working group.
The Comms Circle currently meets every 4 weeks on a Tuesday evening on Google Meet and spends voluntary time outside of the meeting completing agreed tasks remotely.
You will be at the forefront of our digital strategy to create a huge new biodiverse park and natural swimming ponds. We’re looking for creative and strategic thinkers who can craft compelling narratives and visually stunning content. You should have a deep understanding of social media platforms and analytics tools to measure and optimize our campaigns. Your ability to build and engage with online communities is crucial, as is your skill in managing media relations. We value individuals who are passionate about our mission and can bring fresh perspectives and innovative ideas to the role. You will be comfortable with community-led processes. Our roles are quite flexible. We hope that people bring radical imagination, peace with nature, and courageous inclusiveness to the role.
Contribute to the creation of a new biodiverse community-owned park with free access natural swimming ponds. Your strategic content creation will be instrumental in fostering a strong connection between our community, the park, and its biodiversity. Your input will help us craft compelling narratives that inspire, educate, and engage our service users, stakeholders, funders, and the general public, ultimately driving support for the park's mission and ensuring its long-term sustainability.
East London Waterworks Park is a charity campaigning to create a new biodiverse park with natural swimming ponds, forest schools and community spaces



Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This Role Ensures Content Reaches Its Full Potential
At Tell My Truth and Shame the Devil C.I.C., we create thousands of pieces of content daily, but content is only effective when it reaches and resonates with communities.The Ambassador Content Enablement Officer ensures that our network of ambassadors knows exactly how to use content effectively, aligning messaging, timing and call-to-actions to maximise impact.This is not a content creation role. It is a teaching, coordination and enablement role critical to turning production into real-world change.
Purpose of the the role:
Train and guide ambassadors on how to use CIC content across platforms. Deliver weekly “what to post” packs with clear instructions. Ensure content is used safely, ethically and effectively. Collect feedback from ambassadors and report trends back to creators and leadership. Monitor adoption and alignment with campaign and CIC priorities. You are the bridge between content and community action.
About the role:
The Volunteer Ambassador Content Enablement Officer plays a crucial role in empowering our community to share, speak and act with clarity and purpose. This role focuses on enabling ambassadors, volunteers and supporters to create and amplify content that aligns with our mission and values. Through this role, you’ll help transform individual voices into collective momentum, ensuring that every ambassador feels equipped to contribute meaningfully and that the organisation’s message is consistently visible, coherent and impactful.
Experience Qualification and Requirements
Essential Technical Competencies:
- Experience in social media, content creation, community engagement or digital communications.
- Experience in Program or campaign management and Training or coaching distributed teams.
- Monitoring and reporting adoption and impact.
- Demonstrated ability to translate ideas, values, or initiatives into clear, engaging content.
- Deliver weekly “what to post” packs with clear instructions.
- Understands how content translates into real-world outcomes.
Desirable / Can Be Developed:
- Experience or confidence with basic graphic design, video or multimedia content tools.
- Ability to interpret social media or content performance data to guide improvements.
- Growing confidence in mentoring volunteers or ambassadors in content creation.
Qualifications:
- Familiar with social media platforms, content tools and analytics.
- Experience working with volunteers, ambassadors or community members to support content creation or advocacy.
- Professional experience and practical skills are highly valued
Main Responsibilities/ Key Duties
- Act as the primary point of contact for ambassadors and volunteers regarding content creation and sharing.
- Provide guidance, tools and resources to enable community members to produce content that aligns with organisational messaging and values.
- Develop templates, guides and resources that make content creation accessible and effective for volunteers.
- Train ambassadors and volunteers on best practices for digital storytelling, social media posting and engagement.
- Review volunteer-generated content to ensure it reflects organisational values, tone and messaging standards.
- Monitor the impact of volunteer content and identify opportunities to amplify strong messages.
- Share insights with the Social media Director to inform strategy and future initiatives.
- Track volunteer engagement, content production and impact metrics where appropriate.
- Serve as a role model for authentic, values-aligned communication.
- Ensure all volunteer content and interactions uphold the organisation’s integrity and mission.
Safeguarding & Ethics Responsibility:
All content and ambassador guidance must align with:
- Trauma-informed principles.
- CIC safeguarding and ethical policies.
- Privacy and consent standards.
- You ensure ambassadors use content responsibly and safely.
What You Gain:
- Founding experience in community enablement at scale.
- Leadership and coordination skills in social media and volunteer management.
- Influence over the CIC’s outreach and impact.
- Priority consideration for future paid roles.
- Direct contribution to community trust, safety, and mobilisation.
- This role builds strategic facilitation, operational leadership and training expertise.
What This Role Is Not For:
This role is not suitable if you:
- Want to create content instead of enabling it.
- Avoid communication or teaching responsibilities.
- Prefer low-commitment volunteer work.
- Seek immediate paid employment.
- Are uncomfortable working with sensitive or trauma-informed content
Important to Be Clear:
- This is a volunteer role during the build phase.
- It carries real responsibility for amplifying CIC impact.
- Paid roles will emerge as funding and sustainability allow.
Next Steps
Shortlisted applicants will be invited to
- A values-led conversation.
- A practical discussion about ambassador enablement, workflows and feedback systems.
- If you believe that great content is only as powerful as its use and that teaching and enabling others is a critical part of change, this role is for you.
A Final Word
Building bridges, not just content. Turning inspiration into action
If you know that: Every voice matters, every story counts. Impact matters more than reach.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This Role Turns Strategy into Impact
At Tell My Truth and Shame the Devil C.I.C., content and ideas are only as powerful as their execution. The Campaign Manager ensures that our messaging, campaigns and launches reach the right people, at the right time, in the right way.You are the operational lynchpin between strategy, creators, analysts and ambassadors, translating insight and content into measurable outcomes — whether that’s donor growth, volunteer mobilisation or VFAP engagement. This is not a creative role; it is a precision, execution, and optimisation role.
Purpose of the role:
Plan, execute, and optimise multi-platform campaigns. Manage paid ad campaigns for donations, volunteer recruitment, and ambassador activation. Align landing pages, creatives, and content across platforms. Track campaign performance and pivot strategies in real time. Coordinate across analysts, content creators, and automators for seamless delivery. Your work ensures that strategy becomes tangible, actionable, and results driven.
About the role:
The Volunteer Campaign Manager will support the planning, coordination and delivery of digital campaigns and platform launches that raise awareness, drive engagement and support organisational goals. This role focuses on helping manage campaign timelines, messaging and performance tracking across media and launch activities.
Experience Qualification and Requirements
Essential Technical Competencies:
- Experience supporting or managing digital campaigns, media, marketing initiatives or launch activities (professional, academic, freelance or volunteer).
- Basic understanding of advertising platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads or similar) and campaign structures.
- Experience, or strong familiarity, with campaign planning, timelines and coordination across multiple channels.
- Familiarity with digital tools used for campaign management, collaboration or reporting.
- Strong organisational skills and attention to detail, particularly during campaign launches.
Desirable / Can Be Developed:
- Experience or interest in paid digital advertising, growth marketing or campaign launches.
- Awareness of campaign performance metrics and how insights are used to improve results.
- Ability to coordinate campaign timelines and launch activities across teams.
Qualifications:
- Formal qualifications are not required but desirable.
- Experience in marketing, digital advertising, communications, business or a related field is valued
Main Responsibilities/ Key Duties
- Support the planning, setup and coordination of paid digital campaigns and platform or product launches.
- Assist in managing campaign timelines, launch checklists and key milestones to ensure activities are delivered on schedule.
- Work with marketing, communications and technical teams to align messaging, creative assets, targeting and launch requirements.
- Help monitor paid campaign performance, budgets and spend, flagging issues or opportunities for optimisation.
- Collaborate closely with Social media Director, Social Media Analysts and Insights Officer.
- Support basic analysis and reporting on campaign results, using platform insights and analytics tools.
- Report campaign performance to the leadership team.
- Maintain documentation of campaign strategies, budgets and outcomes.
- Assist with audience targeting, creative testing and campaign adjustments based on performance data.
- Ensure campaigns and launch activities follow organisational guidelines, brand standards and data protection requirements.
- Support post-launch reviews to capture feedback and contribute to continuous improvement of future campaigns.
- Communicate clearly with stakeholders, providing updates and supporting coordination across teams.
What You Gain:
- Hands-on campaign leadership experience in a high-impact CIC.
- Founding contributor status.
- Operational and strategic credibility.
- Experience coordinating multi-disciplinary teams
- Priority pathway to future paid roles.
- This role builds executive-level experience in campaigns, optimisation and social impact delivery.
What This Role Is Not For:
- Want a purely creative role without operational responsibility.
- Avoid data-driven decision-making.
- Are uncomfortable working with sensitive or trauma-informed content.
- Expect immediate paid employment
Important to Be Clear:
- This is a volunteer role during the build phase.
- It carries real authority over execution and delivery.
- Paid roles will emerge as funding and sustainability allow.
Next Steps
Shortlisted applicants will be invited to
A values-led discussion.
- A practical campaign and execution scenario conversation.
- If you believe that impact is built on disciplined execution, not just ideas and that strategy without action is wasted potential, this role is for you.
A Final Word
Events bring people together. Safety keeps them coming back.
If you know that: Inclusive spaces protect dignity.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
This Role Turns Data Into Action, Not Just Numbers
At Tell My Truth and Shame the Devil C.I.C., content is created at scale by hundreds of volunteers. But content without insight is wasted effort.
The Social Media Analysis & Insights Officer ensures that every post, video clip, podcast snippet, or visual asset has measurable impact. You are the intelligence engine, translating raw platform data into actionable strategies for growth, engagement, and community trust.
This role is not about vanity metrics. It is about understanding what works, what resonates, and what drives meaningful action.
Purpose of the Role
The purpose of this role is to:
- Measure, track, and interpret performance across all CIC platforms
- Identify content that drives donor growth, volunteer mobilisation, VFAP recruitment, and community engagement
- Provide actionable insight to content creators, campaign managers, and the Social Media Director
- Highlight trends, risks, and opportunities at platform and borough-level
- Ensure data-informed decisions guide strategy without sacrificing values or ethics
You transform analytics into intelligence that shapes action.
Experience Qualification and Requirements
Essential experience
- Experience in social media analytics across one or more platforms (TikTok, Instagram, X, YouTube, LinkedIn).
- Experience building dashboards and visual reporting (e.g., Looker Studio/Google Data Studio, Power BI, Tableau, or equivalent).
- Experience using Excel or Google Sheets for analysis, including KPI tracking, trend analysis, and data cleaning.
- Experience measuring and reporting KPIs for digital content or campaigns, including performance interpretation and recommendations.
- Experience turning data into actionable insights (not just reporting numbers) and communicating them clearly to non-technical stakeholders.
Essential skills
- Strong analytical thinking with ability to identify patterns, test assumptions, and avoid over-reliance on vanity metrics.
- Ability to connect performance signals to outcomes (donations, volunteer actions, trust indicators) and explain correlation limits responsibly.
- Strong data visualisation and storytelling skills: clear dashboards, concise summaries, and practical “what to do next” outputs.
- High attention to detail and consistency in KPI definitions, reporting cadence, and data integrity.
- Ability to work collaboratively with director, campaign, content, engagement, and systems teams to improve performance loops.
- Self-management, reliability, and accountability in a fast-moving build phase with evolving priorities.
Desirable
- Experience with non-profit or community impact measurement, including engagement quality and trust signals.
- Experience with trend research, audience insight, and experimentation frameworks (A/B testing, creative testing).
- Familiarity with tracking ambassador/community distribution and localised (“borough-level”) engagement patterns.
Formal qualifications
-
Formal qualifications are not required; equivalent practical experience is highly valued.
Main Responsibilities/ Key Duties
- Build and maintain performance dashboards that track platform, campaign, and community-level outcomes across TikTok, Instagram, X, YouTube, and LinkedIn.
- Analyse correlations between content performance and organisational outcomes, including content-to-donation, content-to-volunteer mobilisation, and content-to-engagement/retention signals.
- Track ambassador adoption of approved content, including what gets used, where it performs best, and what barriers reduce uptake (format, clarity, timing, relevance).
- Identify high-performing formats, topics, hooks, CTAs, posting patterns, and creators, and translate these into repeatable insights the team can action quickly.
- Generate insights at multiple levels: platform-specific performance, campaign-level learning, and borough/community-specific engagement patterns to support localised messaging.
- Feed intelligence consistently to the Social Media Director, Campaign Manager, Content Creators, and Engagement Officers to improve strategy, production priorities, and community responses.
- Recommend practical action plans to scale what works (replicate formats, expand reach, optimise distribution) and address underperforming content (iterate creative, adjust targeting, refine CTA).
- Maintain clear records for reporting and transparency, ensuring insight outputs are traceable, consistent, and suitable for internal review and governance.
- Support development of KPI frameworks and reporting standards, including definitions, measurement rules, cadence, and ownership, so the C.I.C can scale analysis without confusion.
- Contribute to continuous improvement by testing hypotheses, monitoring trends, and flagging risks (e.g., vanity metrics, misleading interpretations, safeguarding-sensitive performance patterns).
This role is not suitable if you:
- Prefer to work without data
- Seek surface-level social media metrics
- Are uncomfortable making recommendations that influence strategy
- Want purely creative or posting roles
- Expect immediate paid employment
Important to Be Clear
This is:
- A volunteer role during the build phase
- A position of real strategic influence
- Not symbolic; your work directly shapes the CIC’s growth and impact
Paid roles will be introduced as funding and sustainability allow.
Next Steps
Shortlisted applicants will be invited to:
- A values and ethics conversation
- A practical discussion about data, reporting, and actionable insight
If you believe data is a tool for community transformation, and that impact is more important than vanity metrics, this role is for you.
A Final Word
Data is about people, not numbers.
If you know that:
Trust is built through accuracy and accountability
Context matters more than vanity metrics
Insight carries ethical responsibility
The client requests no contact from agencies or media sales.