Digital content specialist volunteer roles in Birmingham

Job Description

We are looking for a Volunteer Marketing Automation Specialist to help build and manage the CIC’s digital systems that connect campaigns, content, and community engagement.

You will design and maintain automated workflows, supporter journeys, and tools that help people take meaningful action while respecting trauma-informed and safeguarding principles. This role works closely with the Digital Marketing Director and Marketing team to ensure digital systems are secure, ethical, and effective.

The role focuses on marketing automation, workflow design, and improving supporter experience.

Key Responsibilities

• Design and maintain automated workflows connecting email, forms, CRM, and campaigns
• Build supporter journeys for volunteering, fundraising, membership, and engagement
• Develop logic-based workflows (triggers, segmentation, conditional pathways)
• Integrate digital platforms and ensure smooth, GDPR-compliant operations
• Monitor performance, optimise systems, and document processes clearly
• Work with campaign teams and copywriters to align messaging and automation
• Identify inefficiencies, propose improvements, and flag potential risks

What We’re Looking For

• Experience or interest in CRM, marketing automation, or workflow design
• Understanding of digital funnels, supporter journeys, and performance metrics
• Ability to design structured, logic-based workflows and troubleshoot systems
• Comfort working within safeguarding, GDPR, and ethical frameworks
• Experience in nonprofit or social impact campaigns is helpful but not required
• Familiarity with automation tools like Mailchimp, ActiveCampaign, HubSpot, Zapier or Salesforce is a plus

What You’ll Gain

• Experience building ethical digital systems for a social impact organisation
• Hands-on exposure to marketing automation and workflow design
• Opportunity to help shape scalable digital processes from the ground up
• Priority consideration for future paid roles when funding becomes available

This Role Turns Digital Campaigns Into Real-World Impact. At Tell My Truth and Shame the Devil C.I.C., online fundraising is more than clicks—it’s building a movement.
The Online Fundraising and Campaign Manager ensures that all digital campaigns—from social media drives to crowdfunding initiatives—are strategically designed, executed, and optimised for impact. You will lead online engagement, campaign planning, and donor acquisition strategies, connecting supporters to the CIC’s mission and converting attention into meaningful action. This is not a passive posting role—it is strategic, high-energy, and central to scaling the CIC’s digital impact.

This role exists to:

• Plan, launch, and manage online fundraising campaigns across multiple digital platforms
• Coordinate with Content and Donor Communication Specialists to ensure cohesive messaging
• Analyse campaign performance, adjusting strategies in real time for maximum engagement
• Support the Fundraising Director with digital strategy, reporting, and optimisation
• Ensure campaigns comply with safeguarding, ethical, and CIC standards
• Develop creative fundraising initiatives that engage online communities
• Track donor journeys from awareness to contribution, improving retention and growth

You are the digital architect of campaigns that mobilise supporters and funds.

Why This Role Matters

Online fundraising is critical for the CIC’s sustainability:

• It generates immediate and scalable revenue for programmes
• It grows awareness and community support beyond geographic boundaries
• It empowers supporters to engage meaningfully with the CIC’s mission

Without this role, online campaigns risk low engagement, wasted effort, or lost opportunities. With it, the CIC can reach thousands of supporters efficiently and ethically.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Experience using online fundraising platforms such as JustGiving, GoFundMe, Stripe, Patreon, or similar tools
• Experience in digital campaign planning, execution, and optimisation
• Strong understanding of social media marketing, including platform-specific strategies and analytics
• Experience with email marketing tools and CRM systems for supporter engagement and fundraising
• Ability to monitor, analyse, and interpret performance data to inform decisions
• Experience producing clear reports and insights for non-technical audiences and leadership
• Strong written communication skills, with an ability to craft compelling calls to action
• Creative mindset with the ability to generate and test innovative campaign ideas
• Good organisational skills and ability to manage multiple campaigns and deadlines
• Understanding of ethical fundraising, safeguarding, and data protection principles
• Ability to collaborate effectively with internal teams and volunteers
• Confidence working independently in a volunteer role, with proactive problem-solving skills
• Commitment to the organisation’s mission, values, and respectful supporter engagement

Desirable / Can Be Developed

• Basic knowledge of digital design or content tools

Qualifications

• Formal qualifications not required; equivalent professional or voluntary experience is highly valued

Main Responsibilities/ Key Duties

• Design and deliver online fundraising campaigns: Plan, implement, and manage end-to-end digital fundraising initiatives across social media, crowdfunding platforms, email marketing, and web-based channels. Ensure campaigns are aligned with organisational goals, audiences, and key fundraising moments.
• Develop innovative engagement strategies: Create and test creative campaign ideas, challenges, peer-to-peer fundraising initiatives, and digital engagement activities that motivate supporters to donate, share, and advocate. Continuously explore new trends and tools in online fundraising.
• Coordinate creative assets: Work collaboratively with Content, Communications, and Donor Engagement teams to develop compelling copy, visuals, videos, and calls to action. Ensure consistent messaging, tone, and branding across all digital channels.
• Campaign optimisation and performance monitoring: Track and analyse campaign metrics such as reach, engagement, conversion rates, donation values, and supporter growth. Use insights to adjust strategies in real time and improve campaign effectiveness.
• Data-driven decision making: Interpret analytics and audience behaviour to refine targeting, messaging, timing, and platform use. Support evidence-based recommendations for future fundraising activity.
• Compliance and ethical standards: Ensure all online fundraising activities comply with relevant regulations, platform terms, safeguarding policies, data protection requirements, and ethical fundraising standards. Promote transparency and donor trust at all stages.
• Reporting and accountability: Prepare clear and timely reports on campaign performance, outcomes, and learning for leadership and stakeholders. Highlight successes, challenges, and recommendations for improvement.
• Volunteer collaboration: Engage and coordinate volunteer teams and digital ambassadors to amplify campaigns, encourage peer sharing, and extend reach within communities and networks. Provide guidance and motivation to support consistent messaging.
• Continuous improvement: Contribute to the development of best practices, templates, and processes for online fundraising. Share learning across teams to strengthen organisational digital fundraising capacity. 

Who This Role Is For

This role is suited to someone who:

• Understands online fundraising and digital campaign strategy
• Can plan, execute, and monitor campaigns independently and collaboratively
• Is creative, data-driven, and solution-oriented
• Can translate social media trends into actionable fundraising opportunities
• Values transparency, ethics, and mission-aligned digital engagement

You are a strategic digital leader and campaign innovator.

What You Gain

• Founding-level experience in online fundraising strategy and execution
• Strategic insight into digital engagement and campaign optimisation
• Leadership exposure in managing multi-channel campaigns
• Priority consideration for future paid roles
• Direct contribution to community empowerment and CIC sustainability

This role builds digital strategy, fundraising, and online community leadership skills.

What This Role Is Not For

This role is not suitable if you:

• Prefer low-responsibility volunteer work
• Avoid digital tools, analytics, or campaign strategy
• Are seeking immediate paid employment
• Are uncomfortable managing ethical online engagement and fundraising

Important to Be Clear

• This is a volunteer role during the CIC’s build phase
• It carries real responsibility for digital campaign success and donor engagement
• Paid roles will emerge as funding and sustainability allow

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about campaign strategy, performance, and collaboration

If you believe that digital campaigns can create meaningful impact, and that online engagement is a tool for real-world change, this role is for you.

A Final Word

Fundraising is about people, not just donations.

If you know that:

• Trust is built through transparency, consistency, and care
• Privacy and safeguarding are essential to ethical digital engagement
• Respectful communication strengthens supporter relationships and loyalty

 …then you already understand the heart of effective online fundraising and campaign management.

We're looking for 2-3 detail-oriented and strategic Search Engine Optimisation (SEO) Specialist Volunteers to help optimise our online presence and ensure our campaigns and content reach the communities that need them most and increase the charity’s search engine results rankings. The SEO Specialist Volunteers will play a key role in enhancing the visibility and searchability of Burning Nights CRPS Support’s website and digital content.

The SEO Specialist Volunteers will be volunteering within the Communications & Marketing Team to implement SEO best practices, conduct keyword research, improve site structure, and analyse web performance – all to ensure our content reaches a broader audience and amplifies the voice of our charity’s supporters online.

Key Tasks and Objectives

• Competitor and Keyword Research: Conduct keyword research to inform website content and campaign strategies.
• On-page optimisation: Optimise existing content for improved search engine ranking (meta tags, meta descriptions, headers, alt text, etc.)
• Monitor and analyse SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Technical SEO Implementation: Identify technical SEO issues and collaborate with content teams to resolve them.
• Backlink and Off-Page SEO: Assist in developing backlink strategies and improving domain authority.
• Support the content team in creating SEO-optimised articles and pages.
• Provide monthly reports on SEO performance and suggest improvements.
• Stay up to date with SEO trends, Google algorithm updates, and emerging best practices.

Key Skills or Qualifications

• Excellent understanding of SEO principles and search engine algorithms.
• Proven experience in conducting SEO audits, strategy development, and implementation.
• Experience using SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush or similar platforms.
• Previous experience in digital marketing, content strategy, or technical SEO.
• Ability to perform keyword research and competitor analysis.
• Familiarity with HTML, CSS, and content management systems (ideally Django framework).
• Strong analytical skills and attention to detail.
• Excellent written communication and reporting skills.
• Evidence of organisational skills, with good attention to detail.
• The ability to work independently, turning recommendations into action without needing constant oversight.
• A passion for using your skills to support patients and families impacted by a debilitating pain condition and help save lives.
• Passion for creating inclusive and accessible digital spaces.
• Highly organised, self-motivated, and able to work independently.
• Enthusiastic about supporting a small charity.
• Willing to learn, adapt, and collaborate with a supportive team.

Desirable Experience

• Experience of Google Ads for nonprofits.
• Experience of using Django framework websites.
• Familiarity with accessibility best practices and inclusive web design.
• Experience working with or volunteering for nonprofit / charitable organisations.
• Demonstrable IT skills, particularly Google Drive and Microsoft.
• Good research and information management skills.
• An understanding of the charity sector and/or fundraising.

Key Benefits

• Volunteer as part of a forward-thinking, supportive team.
• Unique opportunity to directly contribute to strategic SEO recommendations, and the implementation of those changes to increase the charity’s visibility.
• At Burning Nights CRPS Support you’ll use your SEO skills for a mission with a real, measurable impact. This is more than just a volunteer role, it’s an opportunity to change and save lives.
• Make a meaningful difference in the lives of patients and families impacted by a severe pain condition.
• Building your network and forming connections with like-minded people and organisations.
• Enhance your CV and gain skills that are transferable to a variety of career paths.
• Receive training and ongoing support from our team.
• Experience the personal satisfaction and fulfilment that comes from helping others.

Training and Support

• Full induction to our organisation, as well as check-ins, ongoing training, supervision and support from the Communications & Marketing Lead Volunteer, Volunteer Co-ordinators, Trustees and the Volunteer Team.
• This a remote volunteering opportunity with regular online team check-ins and collaborative sessions with a supportive, creative, and inclusive team environment.
• Relevant and ongoing training for your volunteer role.
• Regular updates on charity activities.
• Support, advice and guidance from Charity team.
• After 3 months volunteering, all volunteers are eligible for additional training courses (reasonable cost).
• Out-of-pocket expenses, approved in advance will be reimbursed.

Purpose of the role
In this important role, you will be responsible for assessing the eligibility of applicants for our grants and services, in adherence with Variety’s structured grant management approach (guided interviews, weighted scoring and panel review) to maximise impact for disabled and disadvantaged children and young people.

You will be required to handle grant applications and supporting information with the utmost confidentiality, following organisational policies to ensure the privacy and security of all sensitive and personal information.

Using our defined eligibility criteria and assessment tools, you will evaluate applications and conduct fair and consistent assessments, making award recommendations to support the decision-making process. You will bring an independent voice, playing a key role in ensuring that decisions are made fairly, equitably and transparently and will be required to support your recommendations with evidence of sound analysis and reasoning.

Key Responsibilities
• Review applications and supporting evidence prepared by the case management team.
• Clarify points with applicants when required (within agreed boundaries).
• Conduct structured, remote assessments (by telephone/video call) to understand need, urgency and likely impact on the child, their family life and communities.
• Establish the baseline for monitoring and evaluation by articulating the impact of the intervention.
• Where applicable, use the weighted assessment tool (base on the eligibility criteria and the Theory of Change) consistently and document clear, impartial rationales to prioritise need.
• Prepare concise, written recommendations aligned to policy, criteria and evidence.
• Attend quarterly Assessor Network meetings, which are a forum for sharing good practice, peer support, news sharing, undertaking essential training and reward and recognition.

Optional, Additional Responsibilities
• Where applicable, support the Impact Monitoring and Evaluation team to undertake post-award follow-up interviews to measure the impact made over time.
• Where applicable and available, represent Variety at events, presentations of awards and through online content.

Adherence to Policy and Quality
• Act as a beacon of good practice in fair grant assessment.
• Uphold safeguarding, confidentiality, GDPR, equality, diversity and inclusion (EDI) and anti‑bias standards throughout the assessment process.
• Escalate concerns (quality, safeguarding, unusual risk, conflicts of interest) in line with policy.
• Follow process controls and segregation of roles, supporting a robust, auditable trail.
• Participate in induction, refresher training, and calibration sessions to ensure consistency and continuous improvement.
• Adhere to Variety’s Code of Conduct.

Time Commitment
• Assessments: the time commitment for these varies and is flexible but we expect you will be spending 4 – 8 hours per month on these, dependent on demand and pool of assessors.
• Assessor Network: hybrid meetings that will last 1.5 – 2 hours and will be held quarterly.
• Training: short modular induction plus periodic refreshers usually rolled into Assessor Network meetings.

Support & Supervision
• Induction & training: policy, criteria, assessment skills, impact tools, safeguarding, data protection.
• Ongoing support through Programme Manager, Programmes Support Officer and Head of Programmes.
• Expenses: out‑of‑pocket expenses will be reimbursed in line with Variety’s Expenses Policy.

Impact Measures (Volunteer‑Appropriate)
• Timely completion of assigned assessments; adherence to guidance and safeguarding.
• Quality of written rationales; consistency of weighted scoring.
• Constructive contribution to committee discussion and calibration.
• Positive feedback from applicants (tone/respect) gathered via staff.
• Case study preparation

Person Specification
We welcome people from many walks of life. If you’re feel that you are the right person for this role but are unsure whether you “tick every box,” please still consider applying; training and support are provided.
What you’ll bring (essential)
• Fair assessment mindset: you can weigh information against clear criteria and explain your reasoning.
• Analysis skills: comfortable reviewing forms/evidence and using a simple scoring tool. Able to summarise and analyse complex information to extract relevant data, paying attention to detail.
• Communication: great written and spoken English (we have templates to help).
• Lived experience or insight: personal, professional or volunteer experience that helps you understand the challenges faced by disabled or disadvantaged children and young people (or you can demonstrate thoughtful knowledge of these issues).
• Friendly and approachable: comfortable conducting sensitive conversations by telephone/video call with empathy and professionalism.
• Reliability and care: you follow guidance, meet agreed timeframes where you can, and ask for help if something isn’t clear.
• Values & conduct: commitment to equality, diversity and inclusion; willing to complete safeguarding training and a DBS check.

Helpful extras (nice to have, but not essential)
• Comfortable using basic digital tools (email, online forms, video calls) – we can show you the rest.
• Experience in any of the following is desirable:
o Grant-making
o Community/children’s services
o Health/education/SEND
o Occupational Therapy
o Social care
o Structured interviewing
o Teaching

This Role Brings People Together to Fund Change

At Tell My Truth and Shame the Devil C.I.C., our events are more than fundraising, they are experiences that build community, raise awareness and mobilise support. The Fundraising Events Coordinator ensures that every event, from small community gatherings to large-scale campaigns, is organised, compelling, and aligned with C.I.C values. You will manage planning, logistics, partnerships, and execution, creating spaces where donors, volunteers, and community members can connect, engage, and contribute.

This is not a casual party-planning role, it is strategic, operational, and central to our movement-building work.

About the role:

To plan, organise, and deliver fundraising events and community initiatives that engage supporters, generate income, and strengthen relationships while ensuring alignment with C.I.C values, safeguarding, and operational standards.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Strong Experience planning, coordinating, and delivering events, campaigns, or community initiatives.
• Familiarity with fundraising or donor-focused events.
• Budgeting and financial tracking for events.
• Experience coordinating volunteers or small teams.
• Strong organisational and project management skills.
• Ability to manage multiple deadlines, logistics, and stakeholders.
• Competence in using spreadsheets, event management tools, or CRM systems.
• Strong communication and interpersonal skills for engaging donors, volunteers, and partners.
• Knowledge of safeguarding, GDPR, and health & safety considerations for events.
• Ability to evaluate event success and provide actionable recommendations.
• Experience producing promotional or campaign content in collaboration with communications teams.

Desirable / Can Be Developed

• Experience with digital or hybrid event platforms.
• Understanding of donor engagement strategies and campaign alignment.
• Experience working in volunteer-led or grassroots organisations.
• Familiarity with sponsorship acquisition and management.
• Skills in post-event reporting and data analysis for donor retention.

Qualifications

• Formal qualifications not required, but desirable 
• Equivalent, essential professional experience in events, fundraising, or project coordination is highly mandatory.

Main Responsibilities/ Key Duties

• Plan, coordinate, and execute fundraising events, campaigns, and community initiatives, both in-person and virtual.
• Develop event concepts and strategies aligned with the C.I.C’s mission, fundraising goals, and target audiences.
• Manage all event logistics, including venues, suppliers, volunteers, schedules, and budgets.
• Collaborate with the Fundraising Director to ensure events support broader fundraising strategies and income targets.
• Work with Content and Donor Communication Specialists to create promotional materials, event invitations, and campaign messaging.
• Coordinate with the Finance Liaison Officer and Data and Donor Relations Officer to track sponsorships, ticket sales, donations, and in-kind contributions.
• Ensure all events comply with safeguarding, health and safety, GDPR, and C.I.C policies.
• Recruit, brief, and manage volunteers supporting events, providing guidance and supervision as needed.
• Oversee post-event follow-up, including donor acknowledgement, surveys, and reporting to leadership.
• Monitor and evaluate event performance, providing recommendations for improvement and lessons learned for future activities.
• Maintain clear records of event budgets, attendance, outcomes, and feedback.
• Support community engagement and participation, ensuring events are inclusive, accessible, and reflective of C.I.C values.
• Act as the point of contact for external partners, sponsors, and stakeholders involved in events.
• Contribute to long-term planning for recurring or annual fundraising initiatives.

This role is not suitable if you:

• Prefer low-responsibility volunteer work
• Avoid hands-on or logistical challenges
• Are seeking immediate paid employment
• Are uncomfortable managing sensitive, trauma-informed, or high-profile events

Important to Be Clear:

• This is a volunteer role during the C.I.C’s build phase
• It carries real responsibility for planning and delivering impactful events
• Paid roles will emerge as funding and sustainability allow

Formal qualifications are not required, but desirable.
Essential equivalent experience mandatory.

Next Steps:

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about event planning, coordination, and execution

If you believe that well-organised, purposeful events can change communities, and that experiences inspire action, this role is for you.

A Final Word
Events bring people together.
Safety keeps them coming back.

If you know that:
Inclusive spaces protect dignity. Planning is part of safeguarding. Care creates community.