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This Role Turns Digital Campaigns Into Real-World Impact. At Tell My Truth and Shame the Devil C.I.C., online fundraising is more than clicks—it’s building a movement.
The Online Fundraising and Campaign Manager ensures that all digital campaigns—from social media drives to crowdfunding initiatives—are strategically designed, executed, and optimised for impact. You will lead online engagement, campaign planning, and donor acquisition strategies, connecting supporters to the CIC’s mission and converting attention into meaningful action. This is not a passive posting role—it is strategic, high-energy, and central to scaling the CIC’s digital impact.

This role exists to:

• Plan, launch, and manage online fundraising campaigns across multiple digital platforms
• Coordinate with Content and Donor Communication Specialists to ensure cohesive messaging
• Analyse campaign performance, adjusting strategies in real time for maximum engagement
• Support the Fundraising Director with digital strategy, reporting, and optimisation
• Ensure campaigns comply with safeguarding, ethical, and CIC standards
• Develop creative fundraising initiatives that engage online communities
• Track donor journeys from awareness to contribution, improving retention and growth

You are the digital architect of campaigns that mobilise supporters and funds.

Why This Role Matters

Online fundraising is critical for the CIC’s sustainability:

• It generates immediate and scalable revenue for programmes
• It grows awareness and community support beyond geographic boundaries
• It empowers supporters to engage meaningfully with the CIC’s mission

Without this role, online campaigns risk low engagement, wasted effort, or lost opportunities. With it, the CIC can reach thousands of supporters efficiently and ethically.

Experience Qualification and Requirements

Essential / Highly Valued Experience

• Experience using online fundraising platforms such as JustGiving, GoFundMe, Stripe, Patreon, or similar tools
• Experience in digital campaign planning, execution, and optimisation
• Strong understanding of social media marketing, including platform-specific strategies and analytics
• Experience with email marketing tools and CRM systems for supporter engagement and fundraising
• Ability to monitor, analyse, and interpret performance data to inform decisions
• Experience producing clear reports and insights for non-technical audiences and leadership
• Strong written communication skills, with an ability to craft compelling calls to action
• Creative mindset with the ability to generate and test innovative campaign ideas
• Good organisational skills and ability to manage multiple campaigns and deadlines
• Understanding of ethical fundraising, safeguarding, and data protection principles
• Ability to collaborate effectively with internal teams and volunteers
• Confidence working independently in a volunteer role, with proactive problem-solving skills
• Commitment to the organisation’s mission, values, and respectful supporter engagement

Desirable / Can Be Developed

• Basic knowledge of digital design or content tools

Qualifications

• Formal qualifications not required; equivalent professional or voluntary experience is highly valued

Main Responsibilities/ Key Duties

• Design and deliver online fundraising campaigns: Plan, implement, and manage end-to-end digital fundraising initiatives across social media, crowdfunding platforms, email marketing, and web-based channels. Ensure campaigns are aligned with organisational goals, audiences, and key fundraising moments.
• Develop innovative engagement strategies: Create and test creative campaign ideas, challenges, peer-to-peer fundraising initiatives, and digital engagement activities that motivate supporters to donate, share, and advocate. Continuously explore new trends and tools in online fundraising.
• Coordinate creative assets: Work collaboratively with Content, Communications, and Donor Engagement teams to develop compelling copy, visuals, videos, and calls to action. Ensure consistent messaging, tone, and branding across all digital channels.
• Campaign optimisation and performance monitoring: Track and analyse campaign metrics such as reach, engagement, conversion rates, donation values, and supporter growth. Use insights to adjust strategies in real time and improve campaign effectiveness.
• Data-driven decision making: Interpret analytics and audience behaviour to refine targeting, messaging, timing, and platform use. Support evidence-based recommendations for future fundraising activity.
• Compliance and ethical standards: Ensure all online fundraising activities comply with relevant regulations, platform terms, safeguarding policies, data protection requirements, and ethical fundraising standards. Promote transparency and donor trust at all stages.
• Reporting and accountability: Prepare clear and timely reports on campaign performance, outcomes, and learning for leadership and stakeholders. Highlight successes, challenges, and recommendations for improvement.
• Volunteer collaboration: Engage and coordinate volunteer teams and digital ambassadors to amplify campaigns, encourage peer sharing, and extend reach within communities and networks. Provide guidance and motivation to support consistent messaging.
• Continuous improvement: Contribute to the development of best practices, templates, and processes for online fundraising. Share learning across teams to strengthen organisational digital fundraising capacity. 

Who This Role Is For

This role is suited to someone who:

• Understands online fundraising and digital campaign strategy
• Can plan, execute, and monitor campaigns independently and collaboratively
• Is creative, data-driven, and solution-oriented
• Can translate social media trends into actionable fundraising opportunities
• Values transparency, ethics, and mission-aligned digital engagement

You are a strategic digital leader and campaign innovator.

What You Gain

• Founding-level experience in online fundraising strategy and execution
• Strategic insight into digital engagement and campaign optimisation
• Leadership exposure in managing multi-channel campaigns
• Priority consideration for future paid roles
• Direct contribution to community empowerment and CIC sustainability

This role builds digital strategy, fundraising, and online community leadership skills.

What This Role Is Not For

This role is not suitable if you:

• Prefer low-responsibility volunteer work
• Avoid digital tools, analytics, or campaign strategy
• Are seeking immediate paid employment
• Are uncomfortable managing ethical online engagement and fundraising

Important to Be Clear

• This is a volunteer role during the CIC’s build phase
• It carries real responsibility for digital campaign success and donor engagement
• Paid roles will emerge as funding and sustainability allow

Next Steps

Shortlisted applicants will be invited to:

• A values-led conversation
• A practical discussion about campaign strategy, performance, and collaboration

If you believe that digital campaigns can create meaningful impact, and that online engagement is a tool for real-world change, this role is for you.

A Final Word

Fundraising is about people, not just donations.

If you know that:

• Trust is built through transparency, consistency, and care
• Privacy and safeguarding are essential to ethical digital engagement
• Respectful communication strengthens supporter relationships and loyalty

 …then you already understand the heart of effective online fundraising and campaign management.

This Role Turns Data Into Action, Not Just Numbers
At Tell My Truth and Shame the Devil C.I.C., content is created at scale by hundreds of volunteers. But content without insight is wasted effort.
The Social Media Analysis & Insights Officer ensures that every post, video clip, podcast snippet, or visual asset has measurable impact. You are the intelligence engine, translating raw platform data into actionable strategies for growth, engagement, and community trust.
This role is not about vanity metrics. It is about understanding what works, what resonates, and what drives meaningful action.
 
Purpose of the Role
The purpose of this role is to:

• Measure, track, and interpret performance across all CIC platforms
• Identify content that drives donor growth, volunteer mobilisation, VFAP recruitment, and community engagement
• Provide actionable insight to content creators, campaign managers, and the Social Media Director
• Highlight trends, risks, and opportunities at platform and borough-level
• Ensure data-informed decisions guide strategy without sacrificing values or ethics

You transform analytics into intelligence that shapes action.
 

Experience Qualification and Requirements

Essential experience

• Experience in social media analytics across one or more platforms (TikTok, Instagram, X, YouTube, LinkedIn).
• Experience building dashboards and visual reporting (e.g., Looker Studio/Google Data Studio, Power BI, Tableau, or equivalent).
• Experience using Excel or Google Sheets for analysis, including KPI tracking, trend analysis, and data cleaning.
• Experience measuring and reporting KPIs for digital content or campaigns, including performance interpretation and recommendations.
• Experience turning data into actionable insights (not just reporting numbers) and communicating them clearly to non-technical stakeholders.

Essential skills

• Strong analytical thinking with ability to identify patterns, test assumptions, and avoid over-reliance on vanity metrics.
• Ability to connect performance signals to outcomes (donations, volunteer actions, trust indicators) and explain correlation limits responsibly.
• Strong data visualisation and storytelling skills: clear dashboards, concise summaries, and practical “what to do next” outputs.
• High attention to detail and consistency in KPI definitions, reporting cadence, and data integrity.
• Ability to work collaboratively with director, campaign, content, engagement, and systems teams to improve performance loops.
• Self-management, reliability, and accountability in a fast-moving build phase with evolving priorities.

Desirable 

• Experience with non-profit or community impact measurement, including engagement quality and trust signals.
• Experience with trend research, audience insight, and experimentation frameworks (A/B testing, creative testing).
• Familiarity with tracking ambassador/community distribution and localised (“borough-level”) engagement patterns.

Formal qualifications

• Formal qualifications are not required; equivalent practical experience is highly valued.

Main Responsibilities/ Key Duties

• Build and maintain performance dashboards that track platform, campaign, and community-level outcomes across TikTok, Instagram, X, YouTube, and LinkedIn.
• Analyse correlations between content performance and organisational outcomes, including content-to-donation, content-to-volunteer mobilisation, and content-to-engagement/retention signals.
• Track ambassador adoption of approved content, including what gets used, where it performs best, and what barriers reduce uptake (format, clarity, timing, relevance).
• Identify high-performing formats, topics, hooks, CTAs, posting patterns, and creators, and translate these into repeatable insights the team can action quickly.
• Generate insights at multiple levels: platform-specific performance, campaign-level learning, and borough/community-specific engagement patterns to support localised messaging.
• Feed intelligence consistently to the Social Media Director, Campaign Manager, Content Creators, and Engagement Officers to improve strategy, production priorities, and community responses.
• Recommend practical action plans to scale what works (replicate formats, expand reach, optimise distribution) and address underperforming content (iterate creative, adjust targeting, refine CTA).
• Maintain clear records for reporting and transparency, ensuring insight outputs are traceable, consistent, and suitable for internal review and governance.
• Support development of KPI frameworks and reporting standards, including definitions, measurement rules, cadence, and ownership, so the C.I.C can scale analysis without confusion.
• Contribute to continuous improvement by testing hypotheses, monitoring trends, and flagging risks (e.g., vanity metrics, misleading interpretations, safeguarding-sensitive performance patterns).

This role is not suitable if you:

• Prefer to work without data
• Seek surface-level social media metrics
• Are uncomfortable making recommendations that influence strategy
• Want purely creative or posting roles
• Expect immediate paid employment

Important to Be Clear

This is:

• A volunteer role during the build phase
• A position of real strategic influence
• Not symbolic; your work directly shapes the CIC’s growth and impact

Paid roles will be introduced as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to:

• A values and ethics conversation
• A practical discussion about data, reporting, and actionable insight

If you believe data is a tool for community transformation, and that impact is more important than vanity metrics, this role is for you.

A Final Word
Data is about people, not numbers.

If you know that:
Trust is built through accuracy and accountability
Context matters more than vanity metrics
Insight carries ethical responsibility