Project support volunteer roles

Job Title: Marketing Lead – Roots Academy Ireland

Location: Ireland (Remote, with in-person responsibilities within the region)

• Commitment: 3-5 hours per week, part-time 

• Reports To: Head of Marketing – Roots Academy Global

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across Australia, UK, Ireland, Canada, Turkey & USA.

Role Summary:

The Marketing Lead will lead Ireland’s marketing strategy, driving brand growth and customer engagement. This role is responsible for overseeing all aspects of marketing, including brand development, digital marketing, campaign management, market research, and customer experience. As a key member of the team, the Marketing Lead will work closely with cross-functional teams to position Roots as a leader in the Islamic Education industry while ensuring all marketing efforts align with our mission and objectives.

Key Responsibilities:

• Strategic Marketing Leadership:

  • Develop and implement a comprehensive marketing strategy to achieve organisational goals, including brand awareness, lead generation, and customer retention.

  • Monitor market trends and competitor activities to identify opportunities and risks.

• Brand Management & Positioning:

  • Strengthen the organisation’s brand identity and ensure consistent messaging across all channels.

  • Lead efforts to position the brand as an industry leader, driving differentiation and competitive advantage.

• Campaign Planning & Execution:

  • Oversee the creation and execution of marketing campaigns across digital, print, and traditional channels.

  • Measure campaign effectiveness, optimising performance and ROI.

• Team Development:

  • Build, mentor, and lead a high-performing marketing team.

  • Foster a collaborative, creative, and results-driven environment.

• Content Development:

  • Develop a media strategy that includes high-quality photography and videography to enhance brand storytelling.

  • Oversee the production of visual content for social media, advertisements, websites, and events.

  • Ensure all media content aligns with brand identity and marketing goals.

Preferred Experience:

• Marketing & Branding

  • Some experience in digital marketing, social media, or event promotion.

  • Basic knowledge of social media management, and content creation.

• Involvement with MSAs or ISOCs

• Experience with Muslim Student Associations (MSAs) as a member, volunteer, or organizer.

• Comfortable engaging with Muslim communities and student networks.

Skills and Qualifications:

• Marketing Skills: Proven expertise in brand strategy, digital marketing, and campaign management.

• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies

• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.

• Project Management: Strong organisational skills with the ability to support program delivery efficiently.

• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.

• Commitment to Ihsaan: This role requires someone who strives to deliver their responsibilities with ihsaan.

• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 100+ dedicated volunteers from across the globe.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy.

About us:

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/Youtube Channel and healing membership organisation. We provide a platform for survivors and whistleblowers to share their lived experiences, highlight systemic frustrations and offer solutions rooted in culturally trauma-informed care.

Our membership offers young people and survivors a path to heal, learn digital skills and interactively participate in our Alchemic 369 Book Club, where members engage in weekly interactive discussions, debates and critical analysis of African, Caribbean and world history, Ifa, classics and political thought. Members will sharpen their reading, reasoning and imagination skills, with opportunities to discuss works directly with authors ,highly subsidised plant-based transformative retreats and join a community designed to empower and educate.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education and empowerment.

Our content focuses on:

• Survivors’ of CSA, RSA, CT, CA stories
• Whistleblowers and retired-experts
• Generational trauma and healing
• Youth empowerment and education
• Community transformation through honest storytelling

Our mission is to challenge generational cycles, expose hidden truths, fight for justice and create a platform rooted in authenticity, deep healing, and transformation.

Job Purpose:

We are seeking a talented and creative Volunteer AI Video Producer to transform powerful story scripts into emotionally engaging, inspirational, and motivational AI-generated video content. The successful candidate will play a key role in helping us bring real-life stories and important social issues to life through compelling visual storytelling.

This role is ideal for someone passionate about using cutting-edge AI video technology to create meaningful content that educates, inspires, empowers, and emotionally connects with audiences. The Volunteer AI Video Producer will help produce approximately 30-minute AI-generated videos and shorter story-based content that align with our mission and message.

About the role:

The Volunteer AI Video Producer will be responsible for converting written story scripts into high-quality AI-generated video productions.

Working closely with our content and storytelling team, you will:

• Produce compelling AI-generated video stories from completed scripts.
• Select appropriate AI video platforms and tools to create the highest quality visual content.
• Develop visual concepts, scenes, transitions, and storytelling sequences that effectively communicate the emotions and messages within each script.
• Use AI-generated characters, cinematic scenes, UGC (User Generated Content) style videos, animations, stock footage, and creative visual assets where appropriate.
• Source and integrate suitable music, sound effects, voiceovers, and visual themes that enhance emotional impact.
• Create content that evokes inspiration, motivation, empathy, hope, and reflection.
• Think creatively and strategically when visual assets are limited, finding innovative ways to communicate sensitive stories through AI-generated content.
• Ensure all videos maintain a professional, engaging, and consistent style aligned with our brand and mission.
• Stay up to date with emerging AI video technologies, platforms, and industry best practices.

Ideal Candidate

The ideal candidate is a creative storyteller who understands both the technical and emotional aspects of video production.

They will be:

• Passionate about storytelling and creating content that makes a positive impact.
• Highly creative and able to think outside the box when developing visual concepts.
• Comfortable working with sensitive and emotionally driven subject matter.
• Self-motivated, proactive, and capable of working independently.
• Able to interpret scripts and translate them into compelling visual narratives.
• Interested in AI technology and excited by the future of AI-generated content creation.
• Detail-oriented with a strong eye for pacing, visual flow, emotion, and audience engagement.
• Open to feedback and collaborative working environments.
• Committed to producing content that is authentic, meaningful, and inspiring.

Experience

• Previous experience creating AI-generated video content.
• Experience using AI video generation platforms and creative production tools.
• Demonstrable portfolio of AI-generated videos, short films, social media content, documentaries, or storytelling projects.
• Experience producing long-form content (15–30 minutes+) is desirable.
• Experience creating UGC-style videos using AI tools is highly desirable.
• Experience with social impact, educational, motivational, mental health, community, or documentary-style content is an advantage.
• Understanding of storytelling structures and audience engagement techniques.

Skills

• Advanced knowledge of AI video creation platforms and workflows.
• Strong video editing and post-production skills.
• Ability to match visuals, music, pacing, and emotional tone to written narratives.
• Strong storytelling and visual communication abilities.
• Ability to create cinematic, documentary-style, and UGC-style content using AI.
• Knowledge of AI voice generation, avatars, animation, and visual effects tools.
• Excellent understanding of emotional storytelling and audience psychology.
• Ability to identify and select suitable music, sound design, and visual themes.
• Strong organisational and project management skills.
• Ability to work to deadlines while maintaining high production standards.
• Excellent communication and collaboration skills.
• Continuous learning mindset with an interest in emerging AI technologies and creative trends.

What You Will Gain

• Real-world hosting and interviewing experience
• Opportunity to build a public profile and media presence
• Portfolio-building opportunities across podcasting and storytelling
• Networking and relationship-building opportunities
• Experience working within a growing media and advocacy platform
• Creative freedom and personal growth opportunities
• Leadership and media mentorship
• Opportunity to develop your own audience and storytelling identity
• Potential future paid opportunities and long-term media career pathways
• Direct pathway into a future paid role
• The chance to help build a nationally recognised media and survivor-support platform
• COS opportunities for top performing staff members

This role is designed as a long-term pathway opportunity to a paid position and lifestyle transformation.

We don’t operate on individualism—we build through collectivism, meaning:

As the platform grows, your role, influence, and opportunities grow with it

Whether you’re a jobseeker interested in a career in construction or woodwork, a student or recent college graduate seeking experience, or just someone with spare time on your hands, wanting to do something positive and meet new people, volunteering with the Touch Wood project at EMERGE 3Rs may be just the ticket!

Touch Wood is a wood recycling and upcycling initiative, which collects surplus and waste wood and timber and gives it a new lease of life, preventing it from being burned, chipped, or dumped in landfill.

KEY RESPONSIBILITIES

* Preparing wood for resale

* Assisting with the construction of wooden products, from small household items to pieces of furniture

Our Touch Wood volunteers are able to gain skills in practical woodworking, as we offer hands-on experience of working with reclaimed timber; from making basic lumber products ready for resale, through to assisting with the creation of bespoke items, such as kitchen equipment and home and garden furniture.

Full training in woodworking and health and safety is provided, along with Personal Protection Equipment.
Capped reimbursement of expenses is awarded for lunches and travel, where applicable.

The UK generates around 5 million tonnes of wood waste every year, but less than 1% is reused. Touch Wood rescues waste timber that would otherwise be landfilled or turned into woodchip; creating jobs and training opportunities for disadvantaged local people at the same time. We collect from construction sites, industrial estates and other commercial sources, reclaiming everything from pallets to indoor cycle tracks – you name it, we take it! Anything we can’t reuse is locally recycled, so nothing goes to waste. This reduces the carbon emissions associated with disposing of waste wood, offers cost savings for DIY enthusiasts, and provides training and job potential to volunteers in the workshop. Some of the timber we work with comes from high profile sources, including the entire track of the Manchester Velodrome cycling centre and wood removed in the recent refurbishment of Manchester’s historic Town Hall!

Our skilled team of staff and volunteers often use reclaimed timber to create beautiful and practical products, such as home and garden furniture. We regularly create bespoke pieces to order; some of it for famous clients like Olympic cycling champions Jason and Laura Kenny, for whom we made a table from the Manchester Velodrome track.

Please be advised that our volunteers require a fair level of physical fitness and manual dexterity as the role is entirely practical.

Our Touch Wood workshop and wood store is open Mon-Fri, 8.30am - 4pm.
We occupy a unit at Maynard House, inside New Smithfield Market, in Openshaw, North Manchester, which is accessed from the main entrance on Whitworth Street East (off Ashton Old Road). The site is served well by buses, and we have free parking onsite, as well as secure storage racks for pushbikes.

​IMPORTANT NOTE:
You must be resident in the UK and living in Greater Manchester, or within easy commuting distance of our base, in order to volunteer with us. There are no exceptions to this rule. This is because we require volunteers to be able to reliably commit to regular shifts for some of our roles. We are unable to offer sponsorship for overseas applicants.

Know someone else who might be interested in volunteering with us?
Please pass our details on to them as we always welcome new people on our teams. :)