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This Role Turns Data Into Action, Not Just Numbers
At Tell My Truth and Shame the Devil C.I.C., content is created at scale by hundreds of volunteers. But content without insight is wasted effort.
The Social Media Analysis & Insights Officer ensures that every post, video clip, podcast snippet, or visual asset has measurable impact. You are the intelligence engine, translating raw platform data into actionable strategies for growth, engagement, and community trust.
This role is not about vanity metrics. It is about understanding what works, what resonates, and what drives meaningful action.
 
Purpose of the Role
The purpose of this role is to:

• Measure, track, and interpret performance across all CIC platforms
• Identify content that drives donor growth, volunteer mobilisation, VFAP recruitment, and community engagement
• Provide actionable insight to content creators, campaign managers, and the Social Media Director
• Highlight trends, risks, and opportunities at platform and borough-level
• Ensure data-informed decisions guide strategy without sacrificing values or ethics

You transform analytics into intelligence that shapes action.
 

Experience Qualification and Requirements

Essential experience

• Experience in social media analytics across one or more platforms (TikTok, Instagram, X, YouTube, LinkedIn).
• Experience building dashboards and visual reporting (e.g., Looker Studio/Google Data Studio, Power BI, Tableau, or equivalent).
• Experience using Excel or Google Sheets for analysis, including KPI tracking, trend analysis, and data cleaning.
• Experience measuring and reporting KPIs for digital content or campaigns, including performance interpretation and recommendations.
• Experience turning data into actionable insights (not just reporting numbers) and communicating them clearly to non-technical stakeholders.

Essential skills

• Strong analytical thinking with ability to identify patterns, test assumptions, and avoid over-reliance on vanity metrics.
• Ability to connect performance signals to outcomes (donations, volunteer actions, trust indicators) and explain correlation limits responsibly.
• Strong data visualisation and storytelling skills: clear dashboards, concise summaries, and practical “what to do next” outputs.
• High attention to detail and consistency in KPI definitions, reporting cadence, and data integrity.
• Ability to work collaboratively with director, campaign, content, engagement, and systems teams to improve performance loops.
• Self-management, reliability, and accountability in a fast-moving build phase with evolving priorities.

Desirable 

• Experience with non-profit or community impact measurement, including engagement quality and trust signals.
• Experience with trend research, audience insight, and experimentation frameworks (A/B testing, creative testing).
• Familiarity with tracking ambassador/community distribution and localised (“borough-level”) engagement patterns.

Formal qualifications

• Formal qualifications are not required; equivalent practical experience is highly valued.

Main Responsibilities/ Key Duties

• Build and maintain performance dashboards that track platform, campaign, and community-level outcomes across TikTok, Instagram, X, YouTube, and LinkedIn.
• Analyse correlations between content performance and organisational outcomes, including content-to-donation, content-to-volunteer mobilisation, and content-to-engagement/retention signals.
• Track ambassador adoption of approved content, including what gets used, where it performs best, and what barriers reduce uptake (format, clarity, timing, relevance).
• Identify high-performing formats, topics, hooks, CTAs, posting patterns, and creators, and translate these into repeatable insights the team can action quickly.
• Generate insights at multiple levels: platform-specific performance, campaign-level learning, and borough/community-specific engagement patterns to support localised messaging.
• Feed intelligence consistently to the Social Media Director, Campaign Manager, Content Creators, and Engagement Officers to improve strategy, production priorities, and community responses.
• Recommend practical action plans to scale what works (replicate formats, expand reach, optimise distribution) and address underperforming content (iterate creative, adjust targeting, refine CTA).
• Maintain clear records for reporting and transparency, ensuring insight outputs are traceable, consistent, and suitable for internal review and governance.
• Support development of KPI frameworks and reporting standards, including definitions, measurement rules, cadence, and ownership, so the C.I.C can scale analysis without confusion.
• Contribute to continuous improvement by testing hypotheses, monitoring trends, and flagging risks (e.g., vanity metrics, misleading interpretations, safeguarding-sensitive performance patterns).

This role is not suitable if you:

• Prefer to work without data
• Seek surface-level social media metrics
• Are uncomfortable making recommendations that influence strategy
• Want purely creative or posting roles
• Expect immediate paid employment

Important to Be Clear

This is:

• A volunteer role during the build phase
• A position of real strategic influence
• Not symbolic; your work directly shapes the CIC’s growth and impact

Paid roles will be introduced as funding and sustainability allow.

Next Steps

Shortlisted applicants will be invited to:

• A values and ethics conversation
• A practical discussion about data, reporting, and actionable insight

If you believe data is a tool for community transformation, and that impact is more important than vanity metrics, this role is for you.

A Final Word
Data is about people, not numbers.

If you know that:
Trust is built through accuracy and accountability
Context matters more than vanity metrics
Insight carries ethical responsibility

Closing Date:

We are reviewing applications on a rolling basis and applications will be reviewed as they are received.

The Role:

We are currently seeking a Finance Trustee to join our Board as Treasurer. It’s a voluntary role that requires a committed individual with financial expertise to take a collaborative approach, supporting our Trustees, our Head of Finance and Governance, and our management team to oversee the financial affairs of our charity and ensure that they are legal, constitutional, and within accepted accounting practice.

Our Organisation:

Greener and Cleaner delivers locally but thinks, and influences, nationally. Our vision is greener, healthier, better connected communities across the UK. We seek to achieve this through normalising 360-degree sustainable living, bringing the community together to make changes that can deliver a big impact. We have a non-judgemental peer-to-peer approach, so that all elements of the community feel empowered to take action in how they live, work, and play and in how they use their voice to push for change.

Treasurer Role:

The primary role is to ensure alongside other Trustees that they accept ultimate responsibility for the affairs of G&C and ensure that it is solvent, well run, and delivering the charitable outcomes for which it has been set up. As well as fulfilling the duties of a Trustee, the Treasurer ensures that effective and appropriate financial measures, controls, and procedures are put in place and reports to the Board at regular intervals about the financial health of the organisation.

• Overseeing the presentation of budgets, internal management accounts, and annual financial statements, as produced by the finance team or others where appropriate, to the Board of Trustees
• Ensuring that proper accounting records are kept, and that appropriate accounting procedures and controls are in place. 
• Liaising with any paid staff about financial matters, as appropriate.
• Ensuring that robust and comprehensive financial policies are in place and being implemented, and supporting the development of policies covering financial reserves, and cost management. 
• Overseeing financial controls and adherence to systems. 
• Drawing any major financial concerns to the attention of the trustee and the management team.
• Ensuring that the charity has appropriate reserves in line with its reserves policy, and monitoring and advising on the financial viability of the charity. 
• Advising on the financial implications of the charity’s strategic plan, including overseeing the charity’s financial risk-management process.
• Ensuring that the charity has an appropriate investment policy and that investments and assets are maximised.
• Leading on the appointment of and liaison with external auditors. 
• Overseeing the development and implementation of systems for appraising, mitigating, and reporting corporate risk. 
• Ensuring that the accounts are prepared and disclosed in the form required by relevant statutory bodies – for example, the Charity Commission and/or the Registrar of Companies.
• Keeping the board informed about its financial duties and responsibilities.
• Supporting other Trustees in understanding the charity’s financial position and decision making.
• Contributing to the fundraising strategy of the charity and its ethical fundraising policy.
• Making a formal presentation of the accounts at the Annual General Meeting and drawing attention to important points in a coherent and easily understandable way.

The Person We’re Looking For:

• A finance professional with a firm understanding of charity finance and some experience of fundraising and pension schemes.
• Knowledge of charity fundraising, bid writing, and/or other income generation and/or securing funding through creation or leveraging of partnerships and networks (at a national or local level).
• A strategic thinker with an ability to balance risk and opportunity and the skills to analyse proposals and examine their financial consequences.
• Clear communicator with the ability to explain financial information to members of the Board and other stakeholders.
• Willing to play an active role in areas such as forecasting, setting budgets, and liaising with auditors.

In addition, the Treasurer will also have the responsibilities and qualities of all Trustees.

Responsibilities of All Trustees:

• Demonstrating a commitment to G&C’s objectives
• Contributing to setting the strategic goals and monitoring performance by active participation in Board discussions and decision-making
• Actively assisting the charity to build their connections and partnerships for the purposes of most effectively delivering their goals and fundraising
• Ensuring that G&C complies with its governing documents, the law, and all other relevant documentation
• Helping to identify risks and ensuring appropriate controls are in place
• Helping the Board to make sound decisions by making available their own personal knowledge and experience
• Assisting the Chair to appoint and appraise the performance of the Senior Leadership Team members
• Sharing relevant skills and expertise with the Senior Leadership Team members
• Making all reasonable efforts to attend Board meetings, away days, development meetings, publicity events, and other such public functions as requested by the Chair
• Ensuring the charity’s focus on equality, diversity, and inclusion remains at the heart of its strategy and delivery

Trustee Person Specification:

In addition to the Treasurer role specific above, our Trustees will ideally also demonstrate the following:

• A commitment to the objectives and activities of G&C
• A willingness to devote time and effort to G&C beyond attending board meetings
• Have strategic vision, an ability to think creatively, and an appropriate level of financial literacy
• Understanding of and acceptance of the legal duties, responsibilities, and liabilities of their position
• Have good independent judgement
• Be willing to effectively act as part of a team
• Adhere to the Nolan Principles of public office: selflessness, integrity, objectivity, accountability, openness, honesty, and leadership
• A willingness to allow the Employee/s to make reasonable decisions and to act within the limits prescribed by the Board

To Apply:

To see the full job advertisement with details on how to apply, and to learn more about the role and our organisation, please see the attached supporting documents.