Student brand manager volunteer roles

About Us

The New Normal are a growing charity whose mission is to change the way we discuss our grief, mental health and wellbeing in open and honest spaces. We believe that nobody should ever feel isolated, and there is always someone who will relate to your story. “If there’s one, there’s two.”

We run free virtual and in-person peer support meetings for adults facing life’s difficult moments, particularly bereavement. 

The Opportunity

Are you passionate about using social media for good? This is your chance to use your skills to support people through one of life's most difficult experiences.

You'll help us spread our message that nobody should face grief alone, connect people to our free virtual and in-person peer support meetings, and grow an online community built on openness and compassion. You'll receive regular check-ins and guidance from a dedicated Volunteer Coordinator, free safeguarding training, and a reference letter upon completion, all while building real, meaningful experience in the rewarding charity sector.

This role is ideal for students, recent graduates, or career changers looking to build experience in charity communications or digital media.

What You'll Do

• Create social media posts in line with our brand tone: inclusive, warm, and sensitive to the subject of bereavement
• Schedule and post updates about weekly peer support meetings and events
• Help plan simple campaigns or awareness posts around key dates (Mental Health Awareness Week, Grief Awareness Week, World Suicide Prevention Day, etc.)
• Contribute creative ideas to help our mission reach more people online
• Communicate regularly with your coordinator and flag any challenges early

What We're Looking For

• Someone who can commit to the full 6-month term (potential to extend)
• Reliable, communicative, and respectful of sensitive subject matter
• An interest in mental health, bereavement support, or nonprofit communications
• Confidence using social media (Instagram)
• Comfortable working independently with light supervision and taking initiative

What You'll Gain

• Valuable experience in charity communications and social media management
• Free safeguarding, peer support and Suicide First Aid (lite) training worth £500 (a great addition to your CV)
• A reference letter or LinkedIn recommendation upon successful completion
• Regular mentorship, support, and a welcoming volunteer community
• The chance to make a genuine difference for people navigating challenging circumstances

We are committed to building a diverse and inclusive volunteer community and actively welcome applications from people of all backgrounds, particularly those from global majority and gender marginalised groups.

Location: Canada (Remote, with in-person responsibilities within the region)

• Commitment: 5-7 hours per week, part-time (potential to expand with program demand)

• Reports To: Operations Lead – Roots Academy Canada

About Roots Academy 

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries.

Our vision is enabling university students to live God-centred lives, so we teach structured, engaging and transformative face-to-face foundational Islamic education to over 2,000 students across the UK, Canada & USA.

Position Summary:

The Event Lead will lead the strategy, design, and execution of all events, ensuring they align with the organization’s goals and deliver memorable experiences. This role oversees the end-to-end event planning process, including budgeting, logistics, vendor management, and team coordination. As the driving force behind the organization’s events, the Event Lead will ensure high standards of creativity, efficiency, and impact while fostering strong relationships with stakeholders, partners, and vendors.

Key Responsibilities:

• Strategic Event Planning:

  • Develop and implement a comprehensive event strategy that aligns with organizational goals and enhances brand visibility.

  • Identify event opportunities, including conferences, product launches, fundraisers, and internal engagements, to achieve strategic objectives.

• Event Design & Execution:

  • Lead the planning and execution of all events, ensuring seamless logistics, creative concepts, and high-quality delivery.

  • Collaborate with internal teams to ensure event themes, messaging, and objectives are aligned with organizational priorities.

• Budget Management:

  • Manage event budgets, ensuring cost efficiency without compromising quality.

  • Track expenses, negotiate vendor contracts, and identify opportunities for cost savings.

• Vendor & Stakeholder Management:

  • Build and maintain relationships with vendors, suppliers, venues, and partners to ensure successful event execution.

  • Negotiate contracts and manage vendor performance to meet quality standards and timelines.

• Team Leadership:

  • Lead, mentor, and develop the event planning team to achieve excellence in execution.

  • Foster a collaborative and high-performing environment, ensuring clear communication and accountability.

• Event Marketing & Promotion:

  • Collaborate with marketing and communications teams to promote events, including developing promotional materials, social media campaigns, and press outreach.

  • Ensure a strong event presence across digital and physical platforms to maximize attendance and engagement.

• Evaluation & Continuous Improvement:

  • Measure event success through post-event reporting, feedback collection, and KPIs.

  • Use insights to refine event planning processes and improve future events.

Skills and Qualifications:

• Innovative: Demonstrated ability to drive growth through innovative and data-driven marketing strategies

• Community-Oriented: A deep understanding of the Muslim community in Ontario, especially in relation to university students and local mosques.

• Relationship Building: Proven experience in building and maintaining meaningful relationships with a wide variety of stakeholders.

• Project Management: Strong organisational skills with the ability to support program delivery efficiently.

• Communication: Excellent communication skills, with the ability to engage diverse audiences, from students to community leaders.

• Commitment to Ihsaan (excellence): This role requires someone who strives to deliver their responsibilities with ihsaan.

• Dedication to Service: A heart for khidma (service), and a desire to make a positive impact on the lives of young Muslims through education.

What We Offer:

• Be part of a team of 80+ dedicated volunteers from across the globe.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house Tarbiyah sessions to develop your deen. 

Please Note: This is an unpaid volunteer position. Volunteers can claim expenses for food, travel, and equipment in line with the Expenses Policy.