The community for UK charity professionals
We help charity professionals get better at their jobs. Sign up to share knowledge and ideas, ask burning questions & build connections.
Discover CharityConnect
The community for UK charity professionals
We help charity professionals get better at their jobs. Sign up to share knowledge and ideas, ask burning questions & build connections.
Discover CharityConnect
Do you want to improve your fundraising skills, work for a particular cause, earn more money, or take on more responsibility? Whatever your reason for wanting to take the next step along your fundraising career path, the good news is there are a lot more opportunities available in fundraising than in most other specialisms.
To say the job market is a bit tricky for candidates at the moment would be an understatement! But, between July and September this year, demand for fundraising roles was 46% lower than the overall demand for jobs on our site. This means that fundraising is the least competitive job area in the sector at the moment, so now could be a great time to act. Here’s how looking for a new role can help you to progress your fundraising career.
Before you make a move, it’s a good idea to have at least a rough idea of your fundraising career path. You don’t have to have every future role mapped out, but at least knowing the main things you hope to gain can help to point you in the direction of the right next move. Do you want to try out another type of fundraising? Plug a gap in your skillset? Or maybe you want to move into a leadership position?
Even if you’re looking to move back into fundraising after a break, knowing your strengths and weaknesses, and any gaps you may need to fill, can help to give you direction. The Chartered Institute of Fundraising have some great resources to help you audit your experience and plan where and how you want to develop. Have a look at their Competence Framework.

Maybe you’re currently in direct marketing but fancy getting into events? Or perhaps you’re aiming for major gifts fundraising, but to get there you need experience of individual giving first.
Making a tactical move, as in taking a job specifically to gain new skills rather than it being your end goal, is a clever strategy for ambitious fundraisers who are keen to climb the career ladder. Recruiters tell us that fundraising positions are some of the hardest to fill, meaning that, even in a challenging market, it’s possible to make a strategic or sideways move into a new area of fundraising.
If you want to grow your skills but don’t have access to enough learning and development opportunities in your current role, then consider looking for a new one. As salaries are difficult to compete on at the moment, many charities are improving their training and development offer to entice the best candidates, meaning this might be something you can negotiate on.
So if you’re not getting what you need from your current role, moving charities might just give you access to training to develop your skills for the long-term.
Also, the pandemic was a catalyst for an explosion in useful online learning opportunities, such as webinars. These can be useful to further your sector knowledge—try JustGiving or Charity Digital to start.
Feel ready to move up? Opportunities for promotion in charities don’t come up as often as you might like them to. Unfortunately non-profits often aren’t in a position to create a new role just to keep someone good, so if you want to progress your fundraising career you’ll likely need to go somewhere new. But the good news is that job-hopping to get up the ladder doesn’t have the stigma it used to have, and there are some great opportunities out there. So if you think you’ve got what it takes for the next role up, then we say go for it!
If you’re keen, but a promotion still feels like a bit of a stretch at the moment, then why not look for a mentor to help guide you through to where you need to be? You could put a call out on CharityConnect, or join one of our networking events to help find a good match.

We know it can be hard to get that break for your first line management role. But with lower competition for fundraising roles, it might be possible that you can negotiate any requirement for previous management experience into an offer of training. Don’t forget that it’s especially useful to build up your network when moving into management. You might also find that applying for a trustee role could help you gain managerial experience.
If senior management is one of your fundraiser career goals, then you’ll probably find that experience working for at least a few different causes and different sizes of charity will stand you in good stead. The more of an overview of the sector and its opportunities and challenges you can gain, the better position you’ll be in. So now could be a great time to try out somewhere new.
If you’re looking for something completely new to fuel your love for fundraising, then why not target one of the new roles that have emerged over the last few years? The pandemic has accelerated the rise of digital fundraising roles, where money is raised primarily through social media or new digital platforms via initiatives such as Gaming for Good. Or if you’re creative and brimming with ideas for new ways to bring in funds, then you could try a role in innovation.
There are loads of reasons to target a new role to progress your fundraising career and now could be the perfect time to do it. Even if you’re simply after a pay rise, better benefits or more flexible working conditions, applying for a new role could be the solution. While competition for fundraising roles is lower, there’s everything to play for—so now could be the time to make the leap!