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The Sales and Insights Manager leads on the management and development of the CRM database and ticketing system (Tessitura). They are responsible for reporting and in-depth analysis of sales and data with the aim of better understanding our audience and delivering creative, data led, and results driven marketing campaigns.

Application deadline: 12PM, Monday 24th November 2025
Interviews will take place: The week commencing 1st December 2025
Second Round Interviews will take place: The week commencing 8th December 2025

The Marketing & Communications team is crucial to the success of the Almeida’s ambitious vision and the strategic priorities for the team include:

• Build and manage the brand of the Almeida Theatre across London, the UK and internationally.
• Take a strategic and data first approach to marketing and promoting the Almeida and its work in order to deliver income targets in excess of £3 million in ticket sales each year.
• Build and diversify the audience who experience our artistic programme and increase engagement levels among those currently least engaged in arts and culture.
• Engage with a significantly bigger audience than current ticket purchasers, curating a cultural conversation predominantly through the creation and distribution of digital content.
• Develop a segmentation strategy for audiences based on insights from our CRM system (Tessitura).
• Generate additional income from growth of the Almeida Membership and the promotion of auxiliary sales.

Key Responsibilities:
CRM:

• Lead on management of Almeida’s central CRM database, Tessitura, and act as principal point of contact with Tessitura for all system maintenance, development, and upgrades.
• Work closely with the Marketing and Development teams to maximise the use of our CRM systems and ensure they are fit for purpose and align with the goals of the organisation.
• Ensure the CRM provides an effective sales funnel and is an efficient sales process.
• Work with the Box Office Manager to set up on-sales for new productions and events.
• Update the information and content in TNEW (online booking system), working Box Office Manager to ensure a smooth sales path.
• Work with the Development team to enhance our insight into current and prospective supporters. In particular, working to support Membership recruitment and retention, to encourage donations.
• Work with the Marketing Manager to produce audience segmentation strategies.
• Help troubleshoot queries or issues, related to Tessitura filtering those that cannot be resolved internally through to the Tessitura support.
• Provide support to all of the key departments within the Almeida which generate and use data, including set up of users, and provide training as required.
• Be a key part of the Almeida’s GDPR team ensuring all our data collection and processing complies with all current and future data protection legislation.

Sales, Insights and Data:

• Compile and deliver sales reports and analysis to relevant departments across the organisation, including senior and executive leadership, tailoring reports to suit a range of requirements.
• Monitor ticket inventory and introduce strategies for managing ticket holds.
• Provide up-to-date data analysis and reporting on marketing activities to help improve the effectiveness of campaigns.
• Use sales data analysis to advise the Director of Marketing and Communications on ticket pricing strategies.
• Manage our digital audience survey (Survey Monkey) and Arts Council data collection platform (Illuminate), collating and reporting on the results and evaluation of campaigns and audiences.
• Help guide the Almeida’s audience development strategy through customer research and data analysis relating to existing and new audiences.
• Support other departments with data collection and analysis.

Other duties:

• Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation.
• Support the Marketing Manager with digital advertising.
• Help to develop and deliver marketing strategies to increase income from auxiliary sales such as merchandise and Almeida Café & Bar.

Person Specification

• Enthusiasm for theatre and the work of the Almeida.
• Significant experience of CRM and ticketing systems, ideally Tessitura.
• Digitally and technologically fluent, with understanding of relevant software and systems.
• Knowledge of in-depth ticketing data-analysis and reporting techniques.
• Highly numerate, with an interest in data and statistics.
• Experience of driving forward key audience development objectives.
• Strong attention to detail.
• A creative thinker, problem solver and confident decision maker.
• Excellent verbal and written communications skills.
• Ability and confidence in managing relationships with both internal and external stakeholders.

Equality, Diversity and Inclusion
We want to create and sustain a productive, diverse and inclusive working environment. We ask everyone who works with us to champion this ambition and embed it in their day-to-day work being at the heart of our Actions for change: Equality, Diversity and Inclusion Policy and monitored through our Action Plan.

Environmental Sustainability
We aim to be an environmentally sustainable organisation and ask that our all our teams work to support this. In doing so we are seeking to promote efficient and sustainable practices that create
minimal impact. This is outlined in our Environmental Sustainability Policy and tracked in our annual action plan.

Remuneration and Hours:
Salary: £41,000 per annum
Holiday: 25 days per annum
Probationary period: 3 months
Notice period: 3 months
Pension: As part of auto-enrolment you may be eligible for NOW pension. The Almeida contributes 3% of basic salary to a stakeholder pension scheme (Scottish Widows), following 6 months’ service and successful probationary period.
Other Benefits: theatre ticket subsidy scheme, season ticket loan, theatre tickets, staff discount in the Almeida bar and other local amenities.
Location: This position is based at the Almeida’s administration offices at 108 Upper Street, London N1 1QN. There will also be the opportunity to work remotely.

For a job description and details of how to apply please visit our website.

Birmingham Hippodrome is incredibly proud to be one of the West Midlands’ largest cultural organisations, and one of the busiest theatres in the UK. As well as welcoming over 600,000 people to shows, the Hippodrome engages with more than 325,000 people through a vast programme of education and young people’s projects, festivals, events, produced work and artist development programmes. The Hippodrome is an independent charity, attracting support from trusts, foundations and project partners, but is not an Arts Council England NPO and doesn’t receive any regular public funding.

The Director of Creative Programmes is the critical role in ensuring that the charity can continue to deliver for the communities and creatives of Birmingham and the West Midlands. It will work with colleagues and external partners to deliver the Hippodrome’s mission by building a sustainable strategy to have an even greater impact on our region. The role will also play an important role on the Hippodrome’s team of Directors to ensure that there is a creative voice in all parts of the organisation’s decision-making.

The post focuses on three key areas: young people and education, access, artist development and site-specific/festival work. This work is central to the Hippodrome’s vision of ‘a distinctive, world-class Birmingham cultural scene with the Hippodrome at its heart’. The post-holder will be expected to work with their team to ensure these areas keep evolving to respond to changes within the cultural landscape. As well as motivating and developing Creative Programmes team, the role is responsible for building and maintaining external relationships with the creative community of the region. They will also hold relationships with building partners, including the world-class dance ecology with whom we share facilities.

Please visit our website and view the candidate pack for much more information about this fantastic role. 

Some of the core requirements for the ideal candidate include:

• Strategic thinker: able to align creative programming with organisational vision, goals, financial sustainability, growth and impact.
• Proven leadership skills: managing creative teams and production staff. Experience of line management, staff development, resource planning or capacity building.
• Ability to work effectively as part of a senior leadership team with other departments.
• Demonstrable experience of curating or programming high-quality, distinctive theatre/arts work.
• Experience of working with young people, Familiarity with arts education, learning or participation and creative learning practice.
• Significant lived experience or strong empathy/track record of working with under-represented, under-served or marginalised communities.
• Experience commissioning or producing work and programmes in collaboration with communities (co-creation), with strong stakeholder consultation and participation.
• Ability to build and maintain strategic partnerships—national, regional, local; plus partnerships with artists, cultural institutions, community organisations.