Chief private sector fundraising jobs in Birmingham

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

About Us

The National Landscapes Association represents and supports the UK’s National Landscapes (Areas of Outstanding Natural Beauty) – places where we want nature and people to flourish together. These living, protected landscapes are vital to the UK’s nature recovery, climate resilience, sustainable farming and wellbeing.

We work collaboratively and inclusively to ensure these treasured places are protected, restored, and accessible to all. Our policy work is central to this mission – and we’re looking for a proficient and motivated individual to help shape and drive it forward.

About the Role

As a Nature-based Solutions Officer you will support the delivery of the National Landscapes Association’s Nature-based Solutions programme, working closely with the Head of Nature-based Solutions to develop projects, partnerships and investment opportunities across the National Landscapes network.

You will help build a strong pipeline of investable nature-based solutions projects, support National Landscapes teams to design, develop and deliver high-quality initiatives aligned to national policy and market opportunities.

You will play a key role in translating strategic ambition into practical delivery, providing coordination, technical support and stakeholder engagement across a range of projects and programmes.

About you

We are looking for someone who is;

• A dynamic and enthusiastic team player, someone who is up for a creative challenge and will work well with others to find innovative solutions.
• An active listener, able to analyse and reflect the views and needs of others without letting your own opinions or ego get in the way.
• Dedicated to your own self learning and improvement, both for the success of the team and your own career. You maximise opportunities offered to you, and you will be excited to share resources that you find useful, and help others to access these as well.
• Comfortable with the uncertain, and excited by a space that is always changing and evolving.
• Open, honest, and encouraging, keen to work as part of a team that champions emotional awareness, kindness, and compassion.

This role is varied, exciting, and rewarding. You will have the opportunity to attend industry events, workshops, and webinars regularly. It is important that you are willing and able to maximise these opportunities and drive your own self-development as well as grow and evolve with the team.

Key Responsibilities

• Project and programme delivery; develop and deliver projects, coordinate a programme of activities, develop project proposals, funding applications and delivery plans and contribute to monitoring and evaluation of the above.
• Pipeline development and technical support; identify and develop investable projects, develop supporting resources, provide practical project support to National Landscapes teams, and stay informed on emerging policy, market mechanisms and best practice.
• Stakeholder engagement and partnerships; engage with stakeholders, building on relationships, contribute to workshops events and forums, and, support the development of partnership materials and communications.
• Data, evidence and reporting; support the collection and analysis of data, develop reporting outputs, maintain oversight of project pipelines, tracking progress and identifying risks or opportunities.
• Team support and collaboration; Contribute to a collaborative and supportive team culture.

See the role description for more information.

Why Join Us?
At the National Landscapes Association, you’ll be part of a passionate and forward-thinking team making a meaningful impact. You’ll gain exposure to a wide range of high-profile policy issues, work alongside experts across the UK, and help shape the future of our most valued landscapes.