Children and young people counselling service team leader jobs in Belfast

We are looking for a passionate and creative Head of Brand, Communications & Marketing to lead the next stage of our journey.

This is an exciting, strategic and hands‑on leadership role for someone who can confidently amplify our brand in the public sphere, drive meaningful engagement, and increase both supporter and beneficiary acquisition.

What You’ll Do

Reporting to the Director of Income Generation & Marketing and leading a small, high‑performing team, you will:

Brand, Communications & PR

• Lead and evolve Life’s brand strategy, ensuring clarity and consistency across all channels.
• Raise Life’s visibility with powerful campaigns that engage beneficiaries, supporters, volunteers and the public.
• Oversee media relations, PR activity, reputation management and crisis communications.
• Support and strengthen internal communications across the organisation.

Marketing Leadership

• Develop innovative marketing strategies that grow reach, impact and sustainability.
• Drive supporter and beneficiary acquisition through targeted, insight‑led campaigns.
• Use data, analytics and performance metrics to continuously improve marketing effectiveness.
• Provide inspiring leadership and development to the Marketing & Comms Team.

Digital Strategy

• Lead Life’s digital marketing approach, including SEO, paid social, PPC, email, content and inbound marketing.
• Create effective user journeys and optimise conversion rates through testing and analytics.
• Oversee engaging social media content and paid advertising campaigns.
• Ensure high‑quality digital design, content, and brand guardianship.

Website & Content

• Support the development of Life’s website, focusing on optimisation, content quality and user experience.
• Oversee high‑quality storytelling that reflects Life’s values and mission.

About You

You’ll be a confident, creative and strategic leader who brings:

• At least 5 years’ experience in digital marketing, communications or brand roles (charity sector experience desirable).
• Proven experience developing and delivering brand, digital and communications strategies.
• Strong understanding of digital marketing trends, analytics and audience insight.
• Excellent written and verbal communication skills.
• Experience managing budgets and leading a team.
• A warm, values‑driven approach aligned with Life’s mission of humanity, solidarity, community and compassion.

About Life: 

Life is a national pregnancy support charity that helps over 60,000 people a year. Through our services, we help people – whoever they are – to meet pregnancy or pregnancy loss with courage and dignity so they can flourish. 

Our services include:  

• Supported housing and community support   
• Counselling and skilled listening   
• Free pregnancy tests and baby supplies  

Our values :

All our work is underpinned by the following universal human values: 

• Humanity – All people are special and equal 
• Solidarity – We’re with you and for you 
• Community – We’re better together 
• Charity – Doing good for one another 
• Common good – Building a better world 

Information about the role: 

For further information, please see the attached job description. 

Salary: £40,000 – £44,000 per annum

Hours: 35 hours per week (part time considered)

Location: Remote

Benefits:  

At Life we are passionate about providing our employees with a supportive and engaging environment. As well as ongoing development and training, we offer our:  

• Generous holiday allowance, starting at 25 days per year, plus 8 Bank Holidays (pro rata for part time hours) 
• Birthday Leave  (applicable after 1 years service)
• Additional annual leave for long term service  
• Company Pension Scheme  
• Signed member of the Menopause Workplace Pledge 

Safeguarding and Equality: 

Life is committed to protecting all staff, volunteers and service users from harm of any kind. Life expects all staff and volunteers to share this commitment through our code of conduct.   

We are committed to ensuring diversity and equality within our organisation by encouraging applications from all backgrounds.  

All offers of employment will be subject to satisfactory references and appropriate screening checks. Life takes its obligation to protect the rights of children and vulnerable people very seriously; therefore, the successful candidate for this post will be also subject to extensive background checking, including an enhanced Disclosure and Barring Service check (DBS) which is paid for by the Charity.