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Make-A-Wish UK is seeking a visionary leader to drive public fundraising and supporter engagement at scale. This strategic role oversees all public income streams, including: individual giving, legacies, events, and innovation, while leading a high-performing team and sector-leading Supporter Care function.
You'll shape long-term growth, deliver significant income targets, and champion a supporter-first culture across the organisation. As part of our Extended Leadership Team, you’ll influence board-level decisions and help ensure Make-A-Wish UK continues granting life-changing wishes for children with critical illnesses.
Core Purpose:
The Head of Public Fundraising is a pivotal strategic leadership role at Make-A-Wish UK, responsible for the strategic direction, planning, delivery, long-term growth and performance of all public fundraising and supporter engagement activity.
This includes strategic oversight of all public income streams - individual giving (cash, regular giving, lottery, payroll), legacies, in-memory giving, challenge events, community fundraising, owned products, and innovation—as well as operational leadership of the Supporter Care team, which manages supporter care, income processing, data imports, and inbound queries for the whole organisation.
The role leads a multi-disciplinary team of around 20, across four core public fundraising and engagement functions, who are responsible for delivery of a high-performing public fundraising programme and sector-leading supporter care function - acquiring, engaging, and retaining supporters at scale, growing income sustainably and ensuring every interaction reflects Make-A-Wish’s values and drives long-term income growth.
This role contributes to over 50% of the charity’s total fundraised income, plays a critical role in long-term sustainability, and operates at cross-organisationally to embed a supporter-first culture, championing segmentation, stewardship and integrated journeys that drive lifetime value. The role is responsible for delivering significant and growing income targets, developing multi-year investment plans, and influencing organisation-wide strategies to ensure we are equipped to serve a growing supporter base. The postholder is part of the Extended Leadership Team (XLT), reporting to the Director of Income & Engagement, and influences decisions at Board level through strategic investment planning and performance reporting.
Essential Criteria:
- Minimum 10 years’ experience in public fundraising, with a strong track record of income growth across a broad portfolio of income streams (e.g. individual giving, legacies, community, events, innovation, lottery).
- Experience of leading the development and implementation of organisation-wide strategies, and aligning team plans to broader strategic priorities.
- Demonstrable success in a senior leadership role of similar scale and complexity, with full accountability for strategy, delivery, performance and people management across multiple teams and functions.
- Proven experience in designing and delivering large-scale fundraising strategies, investment plans, and innovation pipelines which supports the organisational vision, mission and strategic objectives.
- Significant experience of leading both income-generating and operational functions (e.g. supporter experience or donor services).
- Highly experienced in developing and delivering multi-channel and multi-product acquisition, engagement and retention strategies to engage a range of supporter audiences to grow a supporter database and increase lifetime value.
- Highly experienced in using different direct marketing techniques across a range of channels including DRTV, DM, F2F, TM and digital marketing, with a proven track record of income growth within a fundraising environment, developed and delivered with a focus on future sustainability.
- Strong background in managing multi-million-pound budgets and long-term ROI models, including regular Board-level reporting.
- Strong external representation skills, including managing relationships with key suppliers, agencies, and sector partners.
- Demonstrable ability to lead insight-driven innovation, with experience of testing, scaling and refining audience-led approaches.
- Comfortable using digital tools, automation or CRM platforms to optimise supporter journeys and improve operational efficiency.
- Deep understanding of UK fundraising regulation, supporter data compliance, and charity governance. Awareness of organisational risk and compliance, including how regulatory or reputational risks impact strategic decision-making.
Skills, knowledge and behaviours required for this role:
- Strategic and commercial thinker, able to balance short-term results with long-term growth and sustainability.
- Inspirational leader with experience managing large teams, including senior managers, across income and service functions.
- Flexible and adaptive leadership style, able to support a range of personalities and development needs across the wider team.
- Confident leading across the full employee lifecycle, from recruitment to performance management and succession planning.
- Excellent communicator and presenter, able to engage, influence and motivate stakeholders at all levels, including Board.
- Highly numerate, with experience in multi-year investment modelling and income forecasting across multiple programmes.
- Skilled in insight-led decision making, journey optimisation, and integrated campaign delivery.
- Strong understanding of digital marketing tools and supporter engagement across online channels.
- Experienced in designing and improving supporter journeys to increase satisfaction, retention and lifetime value.
- Proficient in CRM and insight tools (e.g. Salesforce, Power BI, Google Analytics).
- Highly organised, analytical and outcome-focused, able to manage multiple complex workstreams and competing deadlines.
Strategy and Planning
- Develop, own and drive the Make-A-Wish Public Fundraising strategy and roadmap, aligning it to organisational goals and strategy, and ensuring long-term scalable, sustainable income growth.
- Shape strategy and long-term plans across all public income streams: individual giving (cash, RG, lottery, payroll giving), legacy, in-memory, third-party events, community fundraising, owned products and innovation.
- Use insight, segmentation, and lifetime value data to inform fundraising planning across acquisition, engagement, and retention. This includes owning the Make-A-Wish supporter segmentation model.
- Ensure the team adopts a test-and-learn culture grounded in insight, continual improvement and audience understanding.
- Lead the development of scalable propositions, product strategies and audience approaches across all public income channels.
- Set up and model new income streams from scratch (e.g. lottery and regular giving programmes), with robust 10-year financial investment cases to inform Board-level decisions.
- Oversee the development of the engagement strategy for these supporters—defining its purpose, positioning, and role in supporting income growth, supporter satisfaction, and operational excellence.
- Oversee the development and delivery of a comprehensive Supporter Care Roadmap, ensuring all inbound supporter touchpoints are high quality, timely, compliant, and aligned with Make-A-Wish’s tone, values, and fundraising activity.
- Provide strategic leadership to the Supporter Care function, ensuring it is fully embedded into the public fundraising model and capable of scaling as supporter volumes grow, including future-facing processes, tech use, and journey mapping.
- Lead strategy on audience journeys and supporter touchpoints, including Make-A-Wish’s Contact Strategy, driving joined-up experiences and consistent messaging.
- Contribute to the overall organisational strategy through Extended Leadership Team (XLT) engagement, ensuring public fundraising is fully integrated. Act as a senior leader within Income & Engagement and across the organisation, contributing to cross-functional strategy and planning.
Operational Delivery
- Oversee the delivery of public fundraising programmes across all channels and products, ensuring alignment to income, supporter volume, and ROI targets.
- Lead the development and testing of new fundraising propositions, programmes and products, in line with audience needs and market opportunities.
- Oversee the team to deliver multi-channel campaigns across DRTV, direct mail, F2F, telemarketing, digital and social - working closely with agencies and internal teams.
- Ensure all supporter journeys across fundraising and experience are aligned, data-driven, and optimised to deepen engagement and improve retention.
- Oversee the operational performance of the Supporter Care Team, ensuring efficient income processing, compliant data handling, and prompt responses across phone, inbox and other inbound channels.
- Deliver continuous improvement across supporter care workflows—introducing training, process optimisation, documentation and KPIs.
- Ensure fundraising and supporter care functions meet all regulatory requirements (Fundraising Code, Gambling Commission, GDPR), including acting as the lead for the Gambling Commission.
- Lead strategic projects at XLT level that improve supporter engagement, fundraising effectiveness and operational scalability.
Financial Management
- Hold responsibility for multi-million pound income and expenditure budgets across the department.
- Lead business planning, investment proposals, budgeting, and reforecasting across all public fundraising and supporter care activity for 5 to 10 year plans.
- Build and manage multi-year investment models to inform income planning, particularly for high-potential streams like regular giving and lottery.
- Monitor and report on financial performance, providing insight, variances, and recommendations to senior stakeholders and the Board. Monitor return on investment across products and channels to inform future strategic decisions.
- Support senior managers to manage their budgets effectively and adapt where needed to maintain financial performance.
- Ensure all activity within supporter care operations is cost-effective, accurate and delivers strong value for money.
People Leadership and Culture
- Provide strategic leadership to a multi-functional team of approximately 20 colleagues, including four senior direct reports across core fundraising and supporter servicing functions.
- Set a clear team vision and ensure that performance, culture and development support organisational ambitions and create a supportive, inclusive culture focused on shared goals and continuous improvement.
- Embed a high-performance culture through clear goals, coaching, accountability, and personal development plans.
- Champion coaching, cross-team collaboration and a test-and-learn culture - empowering staff to innovate and drive impact.
- Ensure Supporter Care staff are resourced, trained and empowered to deliver a high-quality supporter experience that aligns with strategic goals.
- Lead on culture change within the Supporter Care function, embedding shared purpose with fundraising and a deep understanding of how supporter experience contributes to retention and long-term income growth.
- Shape the future structure and capability of the team to support long-term growth, including the integration of the Supporter Care function into the public fundraising model.
Stakeholder and Supplier Management
- Lead strategic supplier relationships across fundraising and experience (media, creative, F2F, print, fulfilment), negotiating contracts and ensuring high-quality delivery.
- Build strong internal relationships with stakeholders in Brand, Digital, Tech, Finance, Data and Wishgranting to deliver joined-up strategy and planning. Collaborate with key internal stakeholders to deliver integrated, insight-led supporter journeys and ensure shared accountability for audience experience
- Collaborate with the Head of Brand & Comms to ensure fundraising communications reflect the brand and improve audience engagement.
- Represent Public Fundraising at the Extended Leadership Team (XLT), contributing to cross-charity strategy, insight sharing and project delivery.
- Act as a key internal ambassador for the supporter, using insight and feedback to shape fundraising propositions and operational improvements.
Data, Insight and Innovation
- Work in partnership with Data & Impact to develop insight tools and reporting dashboards to track performance across both income and supporter experience.
- Oversee use of segmentation, audience journey mapping, and predictive analytics to inform both fundraising and operational planning.
- Lead on Make-A-Wish’s innovation pipeline within Public Fundraising, identifying opportunities for new product development and managing test-and-learn pilots through to scale.
- Monitor market trends and competitor activity to ensure fundraising and supporter care stay relevant and responsive to audience expectations.
- Own delivery of the supporter care improvement programme, embedding measurement of satisfaction, service levels, and team performance.
Registered Charity
51 - 100
Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses.
The client requests no contact from agencies or media sales.
Thank you!
Groundwork Cheshire, Lancashire and Merseyside is seeking a dynamic Deputy Director to spearhead the development of transformative projects across the North West. This is your chance to shape the future of personal development, employment support, and training initiatives — while unlocking new funding streams and forging powerful partnerships.
As a strategic force behind our Employment & Skills team, you’ll lead high-impact bid development, secure sustainable income, and mobilize projects that change lives. You’ll work alongside passionate teams, engage with diverse communities, and represent Groundwork at the highest levels of influence.
Why this role stands out:
- Lead regional growth in one of the UK’s most respected social enterprises
- Drive innovation in employment and training programmes
- Collaborate with VCFSEs, education providers, and local authorities
- Enjoy flexible working, generous leave, and a supportive culture
This isn’t just a job — it’s a platform for purpose-driven leadership. If you’re ready to make a lasting difference, we’d like to hear from you.
What we will offer you
- 25 days holiday entitlement increasing with length of service, plus public holidays (pro rata for part time staff)
- Flexible working arrangements, depending on the needs of the role
- Enhanced employer pension contribution (6%) increasing further with length of service
- Cycle to Work salary sacrifice scheme
- Employee Assistance Programme
- Death in Service Benefit
Registered Charity
51 - 100
Groundwork takes practical action to create a fair and green future in which people, places, and nature thrive.
The client requests no contact from agencies or media sales.
Thank you!
Operations Director
Oasis Community Partnerships (Youth and Community)
Permanent, full-time post, 40 hours per week, inclusive of breaks
Starting salary: £51,960 per annum (plus London Weighting for London based staff)
At an exciting and key stage in our journey we have the opportunity for an Operations Director to join the Oasis Youth and Community national leadership team supporting local Oasis community charities across the country.
With accountability to the CEO the Operations Director will be responsible for three key areas of work:
- Lead key elements of policy and systems ensuring the Youth and Community function remains safe and compliant, and that local leaders and other key staff are effectively supported (including line management of People Services).
- Oversee the effective governance oversight for all local charities through a cycle of professional guidance and monitoring.
- Lead the national framework for monitoring and evaluation across activities.
ORGANISATIONAL CONTEXT
Oasis neighbourhoods are local places of activity that provide integrated, high quality and diverse services to benefit the whole person and the whole community. The Oasis ethos stems from our Christian roots and is an expression of our character - it is a declaration of who we are and therefore the lens through which we assess all we do. This is encapsulated by the following five statements:
a passion to include everyone
a desire to treat everyone equally, respecting differences
a commitment to healthy and open relationships
a deep sense of hope that things can change and be transformed
a sense of perseverance to keep going for the long haul
An Oasis neighbourhood is a community movement and the joining together of all the work Oasis does in any one place, which could include foodbanks, debt advice centres, family support and advice services, healthcare, youth work, children’s work, alongside other Oasis activities in that community, including formal education through Oasis Academies.
The Youth and Community function of Oasis is responsible for the wider community work that takes place within Oasis neighbourhoods, working closely with the wider Oasis family to outwork our vision. In relation to governance, Oasis Community Partnerships is the national charity, with each local team operating from their own local Oasis charity.
This is an exciting opportunity to be part of a growing national organisation, making a difference to communities on a local level, whilst also influencing the national landscape. As part of the package, Oasis offers:
- A pension scheme, currently offering 7% employer contribution
- A generous holiday allowance, starting at 25 days per year (plus 8 Bank Holidays)
Please contact us to arrange for an informal conversation to find out more about the role. If you are interested in this position, please send your CV and a covering letter (ensuring you refer to the job description and person spec).
The successful candidates must have the right to work in the UK. Oasis cannot assist with sponsorship or visas.
We actively encourage applications from people of all ethnic backgrounds and minority and underrepresented groups. If you require any assistance to overcome potential barriers to application, please let us know.
Completed applications should be returned by 9am on Friday 24th October.
Interviews will take place week beginning Monday 3rd November. (Shorter more informal calls may be arranged the previous week to assist with shortlisting)
Oasis is committed to making a difference to the lives of the communities it works in, and as such you must show a willingness to demonstrate commitment to the values and behaviours which flow from the Oasis ethos. We are committed to safeguarding and promoting the welfare of children and young people. We expect all staff to share this commitment and to undergo appropriate checks, including enhanced DBS checks.
Oasis supports Equal Opportunities. Registered Charity No. 1163889
The client requests no contact from agencies or media sales.
Thank you!
Head of Income Generation and Marketing
- FTE £37- £42k dependant on experience.
- 35 hours a week (flexible for right candidate).
- Home based with travel for events and meetings.
The PDA Society is looking to recruit its first ever Head of role and we believe the right person could be transformative for our organisation. We are a small charity that makes a big impact – and we are excited to recruit someone who is hands on, pragmatic and experienced in raising income onto our team.
We are looking for a goal oriented, entrepreneurial individual who can help us maximise our fundraised and earned income through effective relationships and online communications. Over the next three years, we must significantly expand our free services and support offers for the people who most need them – and this role will be entrusted with ensuring we can afford to do that.
You will be part of a fast moving, high performing team who are determined to make a difference. This is a small organisation where senior team members do as well as plan. So while you’ll be setting direction and leading strategy, you’ll also be rolling your sleeves up and delivering directly alongside colleagues. You’ll be supported by a small communications team and a small budget to commission trust applications, and you’ll hold responsibility for maintaining trust funder relationships and ensuring reporting is timely and accurate.
If you have provable experience in growing income in a small charity or training organisation, are excited by growth, and want to make a difference to some of the most underserved disabled people in the UK this could be the job for you.
Registered Charity
11 - 20
Our mission is to improve the lives of PDA children, PDA adults and their families. We are working hard to build awareness and understanding.
The client requests no contact from agencies or media sales.
Thank you!
With tariffs, geo-economics, diversity and inclusion, and climate change at the top of the global agenda, Oxford’s Department of Economics is leading research into how economics can drive better outcomes for societies and the planet. Among many areas of inquiry, our world-class economists are shaping understanding of the economic impacts and opportunities of artificial intelligence, the shifting dynamics of global trade and power, the benefits of inclusive growth, and the urgent need for sustainable responses to the climate crisis.
To realise the full potential of this work, we are seeking an exceptional fundraising professional to join us in building transformative philanthropic partnerships. This is a unique opportunity to make a direct impact on issues that affect billions worldwide by supporting groundbreaking research and expanding opportunities for the next generation of economic leaders.
The Department of Economics is one of the largest groups of academic economists in the world and regularly ranks as the UK’s top economics department. Our mission is to recruit and support the very best academics and ensure that an Oxford education in economics is accessible to outstanding students from around the globe, regardless of financial means. Philanthropy and corporate partnerships are central to this ambition, and over the next five years we aim to endow key academic posts, expand graduate scholarships, and launch innovative programmes of research.
As the department’s first dedicated major gifts professional, you will establish a pioneering programme of philanthropic giving that powers these ambitious goals. Working closely with Economics’ leadership and as part of Oxford’s highly successful Social Sciences Development team, you will help shape a brighter future.
About you
You will be a collaborative fundraiser with an expertise in major gifts and a strong track record of securing complex philanthropic support. Thriving in a fast-paced, target-driven environment, you will be both a strategic thinker and a skilled operator—communicative, adaptable, and naturally adept at building strong, lasting relationships. Your ability to establish credibility and foster trust across a wide range of internal and external stakeholders will be key to your success. Experience in higher education and/or knowledge of Economics is desirable. Above all, you will share Oxford’s mission and be driven to create meaningful impact through strategic philanthropic partnerships.
What We Offer
Your happiness and wellbeing at work matters to us, so we offer a range of family friendly and financial benefits including:
· Flexible hybrid working
· An excellent contributory pension scheme
· 38 days annual leave
· Membership to CASE
· Training and development opportunities
· A comprehensive range of childcare services
· Family leave schemes
· Cycle loan scheme
· Membership to a variety of social and sports clubs
· Discounted bus travel and Season Ticket travel loan
You could be helping to deliver philanthropic support that advances world-leading economic research and policy, shaping solutions to global challenges and improving lives around the world.
Visa sponsorship would be available for international candidates.
Application Process
To apply, please upload:
· A covering letter/supporting statement
· Your CV
· The details of two referees
Closing date for applications is 20th October 2025.
Interviews will take place week commencing 3 November 2025
The University of Oxford Development and Alumni Engagement Office is committed to having a team that is made up of diverse skills and experiences, and reflects the community that we serve. We encourage applicants from all sectors of the community and are especially keen to encourage candidates from under-represented groups to apply.
Non Charity Employer
101 - 500
We raise funds in support of the University’s academic priorities, securing donations for all aspects of academic and student endeavour.
The client requests no contact from agencies or media sales.
Thank you!
Salary: £45,981
Contract: Full-time, permanent
Location: Turn2us London Hub (Farringdon) & homeworking
As the Supporter Engagement & Legacy Manager you will play a key role as we seek to reignite our legacy marketing programme and grow overall individual giving income to help ensure long-term support for those facing financial difficulty. You will be responsible for the project management and implementation of all supporter engagement activity, acquisition, and legacy marketing activities, ensuring all activity is optimised and campaigns include enhanced digital and social media content.
Reporting to the Co-Heads of Supporter Engagement and managing the Supporter Engagement Officer, you will develop a multi-year plan to rebuild legacy income and a pipeline of legacy supporters, including re-engaging the EFH care home staff and major donors.
You will be responsible for supporting the strategic direction, operational plans and effective management of Turn2us’s giving programmes from individuals including appeals, regular giving and legacies, maximising net income from new and existing income streams.
The successful candidate will have experience of managing direct marketing campaigns in a charity environment as well as proven ability to manage successful legacy marketing campaigns. They will have significant experience stewarding individuals and legacy supporters and be adept at communicating the impact of donations, as well as having line management experience. The ability to make a strong case for supporting Turn2us’ key areas of work is crucial, as is an aptitude for proactively increasing acquisition and retention rates.
The post holder will also be a self-starter who is comfortable building new strategies from a relatively small pool of supporters and is experienced testing different tactics to establish the best practice for Turn2us.
If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating financial insecurity, join us and build your career with a charity dedicated to ensuring dignity and equity for all.
We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are required to work from the office a minimum of 1 day a week.
Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.
Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).
Closing date: 29th October 2025 at 23:59pm.
Interview date: 11th November 2025
