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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Job Title: Community Engagement Officer – Norfolk
Duration: 6 Months FTC
Hours: 18 hours net per week - includes occasional evenings and weekends
Salary: £30,300 FTE (£15,150 pro rata) per annum, plus pension and benefits
Location: Home-based
Overall job purpose
This is a fundamental role within our regional teams, internally the role is known as Local Community Officer.
The future of CCT’s outstanding collection of historic churches depends on communities supporting their local CCT church with funds, events, inspiring interpretation, visitor services and preventive conservation. The Local Community Officer will engage and support communities and volunteers to care for 13 historic churches across Norfolk, ensuring each site achieves agreed standards.
We have recently published our TRUST values, which outline the behaviours and expectations that act as our foundations at CCT. We have attached the pack, outlining each value, which we will also be using as part of our shortlisting and interview process to find the right candidates that align with our values.
If you would like to apply for this role, please visit our recruitment portal to begin your application. You will be asked to submit a CV and a short supporting statement (max 2 sides A4) outlining why you’d like to apply and how you fulfil the person specification for this post, so you’ll need to refer to the job description.
The closing date for receipt of applications is 8am on Monday 7th September 2026
The interviews will take place in Northampton onThursday 24th September 2026. Please note that the interview date and location have been specifically chosen according to the availability of the panel.
Please note: As part of our recruitment process, we undertake candidate psychometric testing. If your application is successful and you are invited to interview, you will receive an email asking you to complete a series of activities, these need to be completed at least 2 days before your interview.
All successful applicants will be subject to a basic DBS, credit check, references and right to work checks.
We are a Disability Confident Committed Employer. Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.
If you have any queries about this role, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please contact us.
We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.
We are not a licensed sponsor at this time. Any offer of employment will be made subject to valid right to work in the UK being provided.
The client requests no contact from agencies or media sales.
Job Title: Community Engagement & Fundraising Officer
Location: Locations across Guildford borough, the office and home working
Hours: Part-time (15 hours per week)
Contract: 12-month Fixed term Contract
Salary: £28,000 per annum, pro rata (£11,351 per annum actual for 15 hours per week)
Line Manager: Business & Administration Manager
Are you passionate about building relationships, engaging local communities and making a real difference to families?
Home-Start Guildford is seeking an enthusiastic and proactive Community Engagement & Fundraising Officer to help grow income, strengthen community partnerships and raise awareness of our work supporting local families with young children.
About Home-Start Guildford
Home-Start Guildford is an independent charity supporting local families with at least one child under five who are struggling to cope with the challenges of family life. We believe every child deserves the best possible start and every parent should have the support they need to thrive. Working alongside trained volunteers and skilled staff, we provide compassionate, practical and emotional support to families when they need it most.
About the Role
This is a newly created role and an exciting opportunity to help shape how Home-Start Guildford engages with supporters, businesses, schools and community groups across Guildford Borough. Working as part of a small, supportive team, you will play a key role in developing community fundraising, local partnerships and supporter engagement, helping to build the charity's long-term sustainability and impact.
The role is for 15 hours per week, ideally worked across 2–3 days, with a preference for one of the days to be on a Thursday. We are happy to discuss and agree working days with the successful candidate.
The position is initially offered on a 12-month fixed-term basis as part of our commitment to strengthening community engagement and developing sustainable income streams. We hope to build on the success of the role and explore opportunities for it to continue beyond the initial contract period, subject to funding availability and organisational need.
What we offer
Home-Start Guildford is a family-friendly employer, providing a supportive, engaging and flexible working environment. Alongside ongoing development and training opportunities, we offer:
We welcome applications from candidates with experience in fundraising, community engagement, partnerships, supporter engagement, business development, events, marketing or communications. If you are passionate about building relationships and helping a local charity thrive, we'd love to hear from you.
Schedule and Interview Process
Closing date: Midday, Wednesday 26th August 2026
Shortlisting: Candidates notified by end of day, Friday 28th August 2026
Interviews: Wednesday 2nd September 2026
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
Home-Start Guildford is committed to safeguarding and promoting the welfare of children, young people and adults at risk. We expect all staff and volunteers to share this commitment.
Home-Start Guildford welcomes applications from all sections of the community. If you require any reasonable adjustments during the recruitment process, please contact us and we will be happy to discuss your needs.
Home-Start Guildford is committed to safer recruitment and equality of opportunity and diversity. This role is subject to DBS checks.
No agencies please.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mass Participation Officer
We are seeking a passionate and motivated professional to drive participation, engagement and income through a portfolio of exciting fundraising and challenge events across the UK.
Salary: £33,200 per annum (plus London weighting where applicable)
Location: Home-based, UK-wide with travel – Remote working
Hours: 35 hours per week – Flexible with compressed hours or a 9 day fortnight
Contract: Fixed-term until 31 March 2027
Closing Date: Please apply as soon as possible
About the Role
This is an exciting opportunity to join a national charity and help deliver a portfolio of fundraising events that inspire supporters, build lasting relationships and generate vital income to support life-changing services.
Reporting to the Mass Participation Manager, you will be responsible for managing and delivering a range of challenge and third-party events, ensuring an outstanding experience for participants from recruitment through to post-event stewardship. Working within a collaborative fundraising team, you will play a key role in driving supporter acquisition, engagement, income and retention.
Key responsibilities include:
About You
You will be able to demonstrate:
Whether your experience has been gained in events, marketing, account management, customer success, membership, hospitality, business development, sales, community engagement or another customer-focused environment, we'd love to hear how your skills could transfer into this role.
About the Organisation
This national charity is dedicated to supporting people and families affected by a life-changing health condition. Through vital services, research, campaigning and advocacy, the organisation helps thousands of people rebuild their lives every year.
Other roles you may have experience of could include:
Fundraising Officer, Events Fundraiser, Challenge Events Officer, Community Fundraiser, Regional Fundraiser, Supporter Engagement Officer, Individual Giving Officer, Events Coordinator, Fundraising Executive, Relationship Fundraiser, Charity Events Officer, Participation Events Officer, Campaigns Officer, Fundraising Coordinator, Account Manager, Customer Success Executive, Partnerships Officer, Events Manager, Marketing Executive, Membership Engagement Officer, Community Engagement Officer, Business Development Executive or Client Relationship Manager.
Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.