Please note the deadline for submitting applications for this vacancy is 23.59 on the closing date.
Alzheimer's Society is the UK's leading dementia charity. We provide information and support, improve care, fund research, and create lasting change for people affected by dementia.
Senior Audience Insight Manager Responsibilities:
Are you passionate about market research and audience insight but would like your work to have a more meaningful impact?
This is a unique opportunity to use your research and insight expertise within a leading charity, to develop an insight programme that will shape Alzheimer’s Society’s audience understanding – enabling us to deliver all aspects of our strategy, from fundraising to service delivery. You’ll lead a small but passionate team, in promoting the use of market research to better understand supporters.
This role is responsible for designing and delivering an impactful insight programme that produces actionable insights. It involves proactively identifying research opportunities and disseminating key insights, to stakeholders at all levels, in a way that will drive change.
Senior Audience Insight Manager Requirements:
We are looking for a highly motivated and skilled market research professional. You will have a wealth of experience in designing and conducting strategic market research projects. You must be comfortable with undertaking and explaining both quantitative and qualitative research, and experience of focus group moderation would be desirable.
We’re looking for someone who can lead the team to deliver cost effective research projects with the maximum impact, whilst not compromising on quality. You must be able to synthesise data from a variety of sources and be a strong communicator who is confident in presenting actionable insights to stakeholders at all levels.
This is an exciting opportunity and the post-holder will have the chance to shape the Society’s research and audience insight strategy as we gear up for more ambitious growth.
About Alzheimer’s Society:
Alzheimer’s Society embraces diversity, inclusion and accessibility for all of our people. We are committed to building a diverse organisation that represents the communities we serve and ensuring inclusion in everything we do.
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
Position: Senior Audience Insight Manager
Location: Home Worker - England and Wales
Contract type: Fixed Term to 4th June 2021 (Maternity Cover)
Hours: 35 hours per week
Salary: £41,585 - £46,725 actual per annum (depending on skills and experience) (+ London Allowance of £3,600 if applicable)
Closing date: 24th September 2020
Interview date: TBC
You may have experience of the following: Senior Insight Manager, Insight Manager, Market Research, Marketing, Dementia Charity, Business Insights Manager, MI Manager, Management Information Manager, Data Analysis, Data Analyst,, Third Sector, Charity, Nfp, Not for Profit etc.
Due to internal promotions, we are looking for two Individual Giving Officers to join us on a 12mth FTC.
You’ll be an Individual Giving Officer with good knowledge of direct marketing, experience of seizing opportunities to develop new products and nurturing new audiences – especially using digital channels.
Friends of the Earth has big goals this year to ensure a green and fair recovery from the pandemic, as well as continuing our vital wider campaigning work. As an Individual Giving team, we’ve got really ambitious plans to fulfil those goals, and we need a fundraiser who’s passionate about fighting for people and planet to help us achieve them.
You’ll be confident in developing strong relationships with colleagues and suppliers, you’ll have delivered successful and compelling direct marketing campaigns from start to finish, ideally including telemarketing, print and digital. You’ll also be familiar with fundraising databases, contributing to strategy discussions, managing budgets, and drawing insight and learnings from data to make your campaigns more successful.
The role is in the supportive and friendly Individual Giving (IG) team, which sits within the Fundraising directorate. The IG team consists of eight roles:
Head of Individual Giving
Individual Giving Supporter Recruitment Manager
Individual Giving Supporter Experience Manager
Individual Giving Innovation Manager
Individual Giving Officer x 4
Our Individual Giving programme covers a diverse range of activities and direct marketing tactics. This includes Supporter Recruitment activity such as paid social, inserts and conversion emails as well as a testing programme for new activity. Our Supporter Experience programme includes cash appeals, upgrade, reactivation, supporter magazines, e-appeals and retention activity. The programme has evolved hugely over the past few years, with a big increase in our digital activity and collaboration with teams across the organisation (including campaigns, marketing, creative and digital) to create compelling and integrated plans.
Each Individual Giving Officer has the opportunity to manage a selection of projects across both our recruitment and experience programmes, with project rotations on an annual basis as agreed across the team.
Closing date: Monday 21st September 2020 (23:59)
We offer a competitive range of benefits, good work/life balance, excellent learning and development opportunities and a vibrant organisational culture.
We are an equal opportunities employer and are especially keen to encourage applications from people currently under-represented in the environment movement.
Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.
Friends of the Earth are part of an international community dedicated to protecting the natural world and the wellbeing of everyone in it.... Read more
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