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Hours: 30–35 hours per week
Location: Hybrid/home-based. Ideally within easy reach of Chelmsford and London. Regular travel to meet colleagues, funders and visit programmes across England.
Reporting to: CEO
This position is being re-advertised; previous candidates need not apply.
Be part of a mission that's transforming children's futures through food, farming and the countryside
For more than 45 years, The Country Trust has been connecting children from the UK's most disadvantaged communities with the land that sustains us all. Through inspiring farm visits, food education and countryside experiences, we've already reached more than 600,000 children, and we're just getting started.
We're entering an exciting new chapter as we develop our next organisational strategy, and we're looking for an experienced fundraising leader to help shape our future.
This is an outstanding opportunity for an ambitious and strategic fundraiser to join our Senior Leadership Team and lead the next phase of our income growth, enabling even more children to benefit from our life-changing programmes.
About the role
As Head of Fundraising, you'll provide strategic leadership across all fundraising activity while remaining hands-on in securing major income and developing key relationships.
You'll lead a dedicated fundraising team, drive innovation, strengthen fundraising systems and processes, and develop a sustainable fundraising strategy that diversifies income across:
- Trusts and foundations
- Corporate partnerships
- Major donors
- Individual giving
- Legacies
- Gaming and Streaming for Good
- Emerging fundraising opportunities
Working closely with the CEO, Senior Leadership Team, Digital and IT colleagues, you'll help embed new fundraising systems, champion data-driven decision making and ensure fundraising excellence across the organisation.
About you
We're looking for an inspiring fundraising leader who combines strategic thinking with practical delivery.
You'll bring:
- Significant senior-level fundraising leadership experience
- A proven track record of securing substantial income across multiple fundraising streams
- Experience developing and delivering fundraising strategies that drive sustainable growth
- Strong leadership skills with experience developing high-performing teams
- Excellent relationship-building, communication and influencing skills
- Financial and commercial awareness, including budgeting and forecasting
- Knowledge of fundraising regulation, GDPR and fundraising best practice
- A passion for improving opportunities for disadvantaged children
Experience developing new income streams, digital fundraising and CRM systems would be particularly valuable.
Why join us?
At The Country Trust, you'll be joining an ambitious charity where collaboration, learning and innovation are at the heart of everything we do.
We offer:
- Hybrid and flexible working
- 25 days annual leave plus Bank Holidays (FTE)
- Workplace pension
- Homeworking allowance
- Mileage and agreed travel expenses
- A supportive, values-led culture
- The opportunity to shape our future strategy and make a lasting difference to children's lives
We're committed to building a diverse and inclusive team that reflects the communities we serve and welcome applications from candidates of all backgrounds.
Key dates
Closing date: 11:59pm, Sunday 13th September
Interviews from: Monday 21st September
The Country Trust is committed to safeguarding and promoting the welfare of children and young people. The successful candidate will be subject to an Enhanced DBS check.
Registered Charity
21 - 50
We are a small, dynamic national education charity dedicated to bringing alive the working countryside for children least able to access it.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
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