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Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
We are delighted to be recruiting for a Digital Marketing Manager to attract new UK supporters and generate income for Mary’s Meals’ school meals programme through effective and inspiring marketing across digital channels.
This role primarily raises income (but also awareness) through performance marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus is on managing digital channels including Google & Bing Paid Search and Shopping, Google Grant, Meta, Display, YouTube, SEO and identifying emerging channels. Ensuring digital marketing complements other marketing activities as part of an integrated team approach is key.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice.
The Digital Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement.
Key responsibilities
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Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
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Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
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Direct line management of officers and volunteers as required.
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Manage agencies and freelancers as required.
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Ensure activities follow fundraising and data regulations, and marketing best practice.
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Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
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Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
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Maximise value from the Google Ad Grant, ensuring full utilisation within grant constraints while delivering measurable results.
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Build performance-driven channel plans across Paid Search, Shopping, Meta, Display, Video, and SEO, aligned to acquisition and revenue targets.
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Identify new growth channels for Mary’s Meals.
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Set up, manage, and continuously optimise Paid Search and Shopping campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
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Set up, manage, and continuously optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
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Deliver Display and YouTube campaigns via Google Ads, managing targeting, placements, and creative testing.
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Monitor and optimise campaign structures, keyword performance, bidding strategies, and audience targeting to maximise revenue.
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Lead the delivery of technical and content SEO initiatives to improve rankings and organic traffic.
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Work with the Creative Communications team on agreed content and copywriting requirements for acquisition marketing activities.
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Track and report on key income metrics using GA4, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
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Set and report on KPI’s such as CPA, ROAS, CTR, conversion rate, and impression share.
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Analyse data to identify trends, optimise campaigns, and deliver insights to inform wider marketing activity.
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Test and refine messaging, ad formats, and landing pages through A/B and multivariate testing.
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Contribute to oversight and performance of organic social media channels alongside the Supporter Marketing Manager, Supporter Experience Manager and Creative Communications Manager.
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Work with designers and content creators to brief, review, and optimise assets (copy, creative, landing pages).
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Collaborate with the Marketing, and wider Mary’s Meals teams to ensure campaigns support broader objectives.
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Champion best practices in performance marketing across the organisation.
To apply for the role of Digital Marketing Manager based at Mary’s Meals UK, please follow instructions on the Charity Job website.
Applicants must hold full right to work in the UK.
We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career.
Applications for this role will close on Friday, 27 March.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible. If you have any special requirements or adjustments before an interview, please let us know.
Thank you!
Social Media Manager - FTC until 6 April 2028
Are you a social media professional looking for a new challenge?
We are looking for a proactive, energetic and creative Social Media Manager to join our busy media team on a fixed term basis.
You will be part of a team bringing to life the story of National Lottery funding, telling impactful stories of how our grant funding supports amazing community-led projects that strengthen society and improve lives across the UK.
As our social media manager, you will be responsible for our social media channel strategies and footprint across the UK. You will work closely with colleagues across the media, communications strategy and marketing teams and the wider Fund, to ensure the delivery of powerful storytelling, engaging content and integrated campaigns across our social media channels. You will provide expert advice to colleagues and senior leaders across the Fund, advising on outputs, trends and insights.
You will have a strong understanding of current and emerging social media platforms, with sound knowledge of good practice trends in content creation and distribution. You will be a strong storyteller and a skilled content creator, with experience of delivering multi-channel social media campaigns.
You will be well-versed in using analytics and social listening tools to assess and continuously improve performance of our content and to ensure we are reaching our target audiences effectively. You will have experience of working in a matrix organisation, and of building relationships to deliver projects.
We have a hybrid approach to working. Work pattern and location will be agreed with the successful candidate. The role can be partly based at any of our UK offices: Belfast, Birmingham, Cardiff, Exeter, Glasgow, Leeds, London, Manchester, Newcastle, and Newtown.
Our teams are based across the UK and reasonably regular travel will be required to attend meetings or spend time with Fund colleagues.
Interview details:
- Date: w/c 27th April 2026 (tbc)
- Format: Virtual
We will be hosting a briefing session on: Friday 27th March at 13:00 – 13:45pm. To register or ask any questions, please email us.
For any other questions about the recruitment process contact us.
How to apply:
Upload your CV in word format and write a supporting statement (1000 words) with the following criteria, we will use this to score your application.
Essential Criteria:
- Deep understanding of social media platforms with demonstrable knowledge of good practice and trends in content creation and distribution.
- Proven experience in planning and executing multi-channel campaigns aligned to organisational strategy, ideally in the public sector.
- Strong content creation and storytelling skills in digital-first formats.
- Demonstrable success in using social media analytics and audience insight to drive engagement.
- Experience of people management.
- Project management skills – confident working in a matrixed organisation with competing deadlines.
- Demonstrable experience of continuous professional development.
Desirable Criteria:
- Understanding of the voluntary, community and social enterprise sector.
Equity, Diversity and Inclusion
Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.
We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages.
As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be related to a physical and mental health condition.)
Non Charity Employer
501 - 1000
It starts with community.
The client requests no contact from agencies or media sales.