Digital content creator jobs in Birmingham

As Content Creator for Child Bereavement UK, you’ll play a vital role in helping us communicate sensitive messages with care, clarity and impact. You’ll translate our campaigns and organisational priorities into thoughtful, engaging content that connects with people across a range of platforms and reflects the lived experiences of grieving children, young people, parents and families.

Working alongside content, brand and marketing colleagues, you’ll assist with the pitching and creation of high-quality digital, audio and print content that speaks directly to our priority audiences, refining and optimising content so it reaches and supports those who need it most.

Main Responsibilities

· Develop and deliver engaging, high-quality content (copy, images, audio and film) to increase awareness, engagement and support for our services, training and income generation activity.

· Proactively generate and pitch ideas for both evergreen and seasonal campaigns, informed by audience insight, organisational priorities and the wider landscape.

· Work with brand, marketing and digital colleagues to plan and deliver content across online and offline channels in line with agreed strategies and objectives.

· Ensure all content reflects our tone of voice and values, and is accessible, inclusive and appropriate for sensitive subject matter.

· Ensure all content is created in line with safeguarding, consent and confidentiality guidelines.

· Work sensitively with service users and donors where appropriate, ensuring lived experience is represented with dignity and respect.

· Optimise content using data and performance insights, working with the Brand Lead, Digital Marketing Lead and Social Media Lead to maximise reach and impact.

· Respond appropriately to timely opportunities and key moments in the external environment, ensuring content is handled sensitively and responsibly.

· Provide guidance and constructive feedback to colleagues to support high content standards across teams.

· Act as a brand ambassador, championing consistency, quality and compassionate communication.

· Recommend and test innovative approaches to content creation, evaluating results and sharing learning to strengthen future activity.

· Work closely with approved freelancers and suppliers to commission and deliver content projects to brief, budget and timeline.

· Contribute to reporting on content performance, identifying insights to inform future planning.

Person Specification

Essential

Experience & Knowledge

· Experience creating high-quality content across a range of formats, including written, visual, audio and short-form video content.

· Experience contributing to content for campaigns or organisational communications.

· Knowledge of best practice for creating accessible, inclusive and audience-appropriate content.

· Awareness of the importance of safeguarding, consent and confidentiality when communicating sensitive or personal experiences.

Skills

· Excellent written communication skills.

· Strong content development skills, including the ability to generate ideas, draft content, refine messaging and adapt materials for different channels and audiences.

· Skilled in producing high-quality video and audio content, including hands-on skills in filming, recording and editing.

· Strong graphic design skills (e.g. Canva, Adobe etc).

· Ability to translate complex or clinical information into clear, engaging content.

· Strong ability to prioritise and manage competing demands.

· Ability to balance creative ambition with commercial or organisational objectives.

· Excellent attention to detail and commitment to editorial quality.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Previous experience in a Content Creator role or similar.

· Background in storytelling, editorial or publishing environments.

· Familiarity with CRM systems such as Salesforce.

· Experience of working with lived-experience contributors, ambassadors or volunteers.

· Knowledge of digital marketing principles (e.g., SEO, user journeys, content optimisation).

· Active engagement with creative or content industry networks.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 23rd and 24th July 2026

This is a full-time role with employment commencing from September 2026.