Digital content creator jobs in Birmingham

We're looking for an exceptional content creator who understands the Ocean and knows how to make people care about it.

This is a hands-on individual contributor role with significant ownership. You will own content planning and community management across social media, web and newsletters. You'll be responsible for Ocean Generation's digital content and engagement, from deciding what stories we tell and how we tell them, through to creating, publishing, engaging with our community of 170,000+, analysing performance and improving what we do next.

We're a small, ambitious team on a mission to make Ocean Literacy accessible to millions of people. So, you'll need to be comfortable transforming Ocean science and educational programme outputs into compelling storytelling across social media, newsletters, and our website, taking the whole process from spotting an opportunity and developing the idea through to creating, publishing and owning the result.

We're particularly interested in people who already understand the Ocean or marine sector and have a proven track record of creating compelling social content.

You don't need to be a marine scientist, but you do need to understand the Ocean well enough to tell its stories accurately, ensuring Ocean Generation remains a trusted, empowering, and recognisable voice for Ocean Literacy.

About Ocean Generation

Ocean Generation is a UNESCO-endorsed Ocean education charity turning Science into Storytelling. We make Ocean Literacy accessible through film, pop-culture, and education programmes that empower practical action.

Most people grow up unaware that the Ocean is keeping us all alive: Ocean Generation exists to change that.

Established in 2009 by film producer Jo Ruxton MBE, our award-winning documentary ‘A Plastic Ocean’ was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic pollution.

Today, we address a full range of human-made threats impacting the Ocean, with a particular focus on programmes for young people across the world.

Our Ocean Intelligence approach – how we translate complex Ocean science into engaging content through Science and Storytelling – has been endorsed by the Intergovernmental Oceanic Commission of UNESCO as a project under the UN Decade of Ocean Science for Sustainable Development.

• Our vision is a world where society understands, values, and acts for the Ocean.
• Our mission is to improve Ocean Literacy by translating complex science into engaging content, programmes, and practical actions.

The Role 

This is a hands-on individual contributor role. You will own content planning, creation, publishing, analytics, and community management across platforms – social, web and newsletter.

 Key Responsibilities

Content Creation & Community Management

• Set and own the content strategy, with accountability for content direction, performance, and day-to-day delivery within agreed organisational objectives.
• Create and distribute platform-native content across Instagram, TikTok, Threads, YouTube, LinkedIn, Facebook, and X; adapting stories, formats, and tone for different audiences and platforms.
• Leverage your storytelling skills to translate complex Ocean science and programme outputs into creative short-form video and static social content that educates and empowers our community.
• Identify opportunities for reactive, culturally relevant and trend-led content.
• Develop ideas independently and take them from concept to publication.
• Maintain Ocean Generation’s tone of voice, visual identity, and editorial standards.
• Manage community engagement for an audience of 170,000+, responding to comments and DMs with care, accuracy and positivity.
• Identify underperforming content and experiment with new formats, narratives and approaches.
• Nurture our global community of Ocean lovers and advocates by prompting conversation and engagement online.
• Own the editorial calendar, working with our Science and Ocean Literacy teams to ensure a cohesive content strategy across all platforms.
• Bring engagement and education programmes to life through case studies, visuals, and event coverage.
• Collaborate with team members to plan and execute website updates and article uploads.

Newsletter Creation & Management

• Write and design informative monthly newsletters using MailChimp.
• Collaborate with various team members to gather relevant content and ensure timely delivery to our subscribers.
• Analyse newsletter performance metrics to optimise engagement and increase readership.

Organisational Communications & Partnerships

• Support organisational communications and marketing for campaigns, events, partnerships, and Ocean Literacy programme activities through timely, creative digital content.
• Create promotional content for fundraising initiatives and partnerships.
• Coordinate occasional external support where needed (SEO, advertising, design agencies) to ensure brand consistency.
• Track and report on campaign performance, supporting learning and improvement.

Skills & Experience Required 

Essential

• Significant hands-on experience creating high-performing social content, particularly across Instagram, Threads, YouTube, TikTok, LinkedIn and newsletters.
• Strong existing knowledge of the Ocean and marine environment, with the ability to confidently engage with scientific and environmental topics.
• Excellent short-form video and carousel storytelling skills.
• Experience owning channels and content from strategy through to execution, scheduling, and analytics.
• Excellent written and visual storytelling skills in English, with an eye for detail and brand consistency.
• Ability to translate complex science into compelling, accessible stories.
• Experience using analytics to make content decisions.
• Strong organisational skills and ability to manage multiple deadlines on a small team.
• Demonstrable examples of audience growth and engagement.
• Strong awareness of external digital trends and pop-culture with the ability to generate new ideas and bring them to fruition.

Desirable

• Experience within the marine/Ocean sector.
• Experience with Mailchimp.
• Experience using Canva, CapCut, or other relevant design tools.
• Basic website experience.
• Experience with campaigns, partnerships, or fundraising.
• Experience working with scientists and technical experts.
• Passion for environmental education and positive, solutions-focused storytelling.

Conditions

• Reports to: Co-Executive Director (Content & Engagement)
• Salary: £30,000–£32,000 per annum, depending on experience.
• Contract: 12-month fixed-term contract. As this is a new role, it is initially being offered on a fixed-term basis, with a strong likelihood of becoming permanent following review.
• Working Hours: This is a full-time role based on a 37.5-hour working week, worked across five days. We are committed to flexible working and operate core collaboration hours of 10am–4pm, Monday to Thursday. Outside of these core hours, employees have flexibility over when they work their remaining hours, subject to the needs of the organisation.
• Working Environment: Ocean Generation is a digital-first, home-based organisation, enabling us to maintain a geographically dispersed and diverse team while maximising our investment in our charitable aims. We value the benefits of occasional face-to-face collaboration for team wellbeing and effectiveness.
• Location: This is a remote role and candidates may be based anywhere in the UK. As there is no permanent office, you will work from home, although candidates located within reasonable travelling distance of London may be preferred due to occasional meetings. Proof of the right to work in the UK will be required.
• Travel: Occasional UK travel, including overnight stays, will be required. All reasonable travel and accommodation expenses incurred in carrying out your role will be reimbursed.
• Holiday: 25 days’ annual leave, plus bank holidays.
• Pension: Ocean Generation operates a workplace pension scheme. Eligible employees will be automatically enrolled in accordance with statutory requirements.

Our Commitment to Inclusion

Ocean Generation is committed to being an inclusive and equal opportunities employer. We welcome applications from people of all backgrounds. If there is anything we can do to make the application or interview process more accessible, please let us know.