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Your mission
This role is a core part of how we use digital marketing to drive culture change, encourage people to take action that prevents suicide, get support to people who need it, and grow our income.
In this hands-on, varied role, you’ll plan, execute, and manage CALM’s digital marketing activity (including paid social, email, SEO, and PPC) to make a measurable, lasting impact.
Your profile
Responsibilities
- Lead hands-on paid media execution, budget management, and optimisation for in-house paid social and PPC (including CALM’s Google Grant).
- Maintain and enhance website content performance, build high-converting landing pages, and implement SEO, and Generative Engine Optimization (GEO) strategies.
- Write, build, and evaluate ongoing email campaigns and automated supporter journeys to drive engagement and action.
- Oversee GTM and GA4 tracking, communicate performance insights across teams, and maintain strict GDPR and cookie compliance.
- Lead and innovate by line managing the Digital Marketing Officer, testing new digital channels, and supporting broader MarComms team projects.
Competencies
- Strong understanding of paid social, including audience selection, creative approach, and account structures.
- Strong understanding of SEO and GEO best practices, including ability to write sharp, search-optimised website copy while adhering to brand guidelines.
- Strong understanding of email marketing principles, including ability to write strong, high-converting email copy.
- Excellent stakeholder management skills and ability to communicate clearly and effectively to people of all knowledge levels.
- Ability to manage competing priorities.
- Passion for the cause and delivering CALM’s mission.
Experience
- 4+ years’ experience in digital marketing roles that cover a broad range of disciplines, including paid social, PPC, and email.
- A track record of driving strong results across paid social, web content, and email.
- Strong knowledge of email service platforms (e.g. Salesforce Marketing Cloud, Mailchimp, etc.).
- Experience using and managing website CMSs.
- Line management experience (desirable).
Why us?
Reports to: Digital Marketing Lead
Contract: Full-time, permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £42,000 - £46,000 per annum (for employees). We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
A work environment that values creativity, personal growth and collaboration.
Applications for this role will close on Wednesday 9th September.
Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.
We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.
Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.
Safeguarding
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
To help people end their misery, not their lives.

Marketing & Communications Manager
Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum
Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.
This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.
About the Role
You will shape and deliver BPT’s marketing and communications activity, including:
- Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
- Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
- Digital management – updating websites, delivering PPC advertising and leading organic social media
- Press & PR – preparing press releases and building media relationships
- Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
- Audience insight – using data, KPIs and segmentation to inform decisions
- Line management of the Digital Content Executive
About You
We’re looking for a confident communicator with:
- Minimum three years’ experience in marketing/communications within arts, heritage or tourism
- Proven success in growing audiences, driving KPIs and delivering commercial impact
- Strong digital skills across social media, PPC, SEO and content creation
- Excellent copywriting and storytelling ability
- Experience managing budgets, contracts and external suppliers
- Strong analytical skills and understanding of ROI
- Ability to work collaboratively with staff, trustees, partners and media
Our values: Authentic, Engaged, Inclusive, Informed, Responsible.
Benefits
- Positive, collaborative working culture
- Flexible working arrangements
- 34 days annual leave (including public holidays)
- Employee Assistance Programme
- Cycle to Work scheme
- 0% season ticket loans
- Death in Service benefit
How to apply
If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..
We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch
Bath Preservation Trust is committed to Equality, Diversity and Inclusion.
We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.
For further information about the roles including the job description, person specification and application form, please see the links below.
We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).
Closing date: Monday 7th September 2026
Interviews: Tuesday 22nd or Friday 25th September
Please complete a short application, provide a CV along with a covering letter
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Founded in 1681 by King Charles II, the Royal Hospital Chelsea has stood for centuries as a national symbol of gratitude to the soldiers who have served our country, and is home to the iconic Chelsea Pensioners. Today, the Hospital’s role remains to ensure that those who have served are always supported.
We are now looking for a proactive and creative Internal Communications Officer to support the delivery of engaging and effective communications across the Royal Hospital Chelsea. This role is for maternity cover. Working closely with colleagues from across the organisation, you will help bring our stories, people and purpose to life, ensuring staff, Pensioners and volunteers feel informed, connected and inspired.
If you’re an internal comms professional with strong communication skills, experience creating compelling content for internal audiences, and a passion for building staff engagement, this could be the role for you.
Where you fit in
Working closely with senior leaders across the organisation, including the Chief Executive Officer and HR Director, you'll play a key role in delivering effective internal communications that support organisational objectives, strengthen staff engagement and embed a culture aligned with the Royal Hospital’s values.
What you’ll be doing
You'll lead the planning and delivery of internal communications activity, ensuring colleagues across the Royal Hospital receive clear, timely and engaging communications that support our strategic priorities.
You will:
· Develop and deliver effective internal communications plans that support organisational objectives and priorities
· Work closely with senior leaders to deliver clear and consistent messaging across the organisation
· Support the delivery of a strong ‘fundraising-first’ narrative through internal communications activity
· Promote staff engagement initiatives, including pulse surveys, helping to support action planning and organisational improvement
· Drive awareness and adoption of key staff initiatives, including onboarding, appraisals, values and ways of working
· Manage and develop internal communications channels, including the staff intranet, ensuring content remains relevant, engaging and up to date
· Build strong relationships across teams, providing advice on communications planning, messaging, audiences and channels
· Support strategic planning communications to ensure colleagues understand organisational goals and priorities
· Lead on communications with Chelsea Pensioners, ensuring communications are two-way, inclusive and aligned with their needs and preferences
· Monitor and evaluate communications activity, providing insight and reporting to inform future activity and support decision-making
We’re looking for someone who is:
· Able to create clear, engaging content for a range of internal audiences
· Experienced in internal communications, employee engagement or organisational communications
· Skilled at building strong relationships and influencing stakeholders at all levels of an organisation
· Experienced in supporting organisational change, culture programmes or staff engagement initiatives
· Highly organised, with strong project management skills and the ability to manage multiple priorities
· Comfortable working independently and using initiative while contributing as part of a collaborative team
· Experienced in managing intranet content and developing engaging internal communications channels
· Analytical and results-focused, with experience evaluating communications activity and reporting on outcomes
· Calm under pressure and able to manage sensitive communications with professionalism and discretion
· IT literate, including Microsoft Office and digital communications platforms
This is a fantastic opportunity to help shape internal communications within a unique national institution, ensuring colleagues and Chelsea Pensioners remain connected to the Royal Hospital’s mission, values and future ambitions.
Early applications are encouraged as we will be reviewing applications and interviewing candidates throughout the recruitment process.
To provide Army veterans with the support and comradeship they need in recognition of their service to the Nation and to safeguard their historic home


The client requests no contact from agencies or media sales.