Location(s)
This position is open to candidates currently based in Scotland, in line with the role’s operational requirements. The role is home-based with in person attendance to our ‘All Staff Days’ in London (5 per year), team meetings (roughly 6 meetings per year) and occasional travel to other meetings and Westminster as required. Where possible, these are combined with an overnight stay.
London office: AdviceUK, 83 Victoria Street, London, SW1H 0HW
Job Title: Policy and External Affairs Manager (Scotland)
Employment Type: Part-time
Reporting to: Head of Policy, Programmes and Media
Pay scale: £40,000 - £42,500 Full time equivalent (Actual salary £32,000-34,000)
Interview: In person interviews will take place on Friday 22nd May at our London office
Working hours: 28 hours per week (4 days/0.8) within normal operating hours. Flexible working arrangements will be considered. (Normal operating hours are 8.00am - 6.30pm, Monday – Friday.) Lunch & other breaks are unpaid.
Special conditions: Some evening and weekend work may be required for which time off in lieu (TOIL) will be granted. Some travel will be required which may entail some overnight stays.
We are committed to diversity and inclusion and welcome applications from all backgrounds, particularly encouraging those from underrepresented groups.
CHARITY OVERVIEW
Since 1979, AdviceUK has been supporting advice organisations by helping them to be efficient, competent and effective, and by campaigning for a policy environment that supports advice agencies and people needing advice.
We are both a membership body and charity. We support our 700+ members (109 of which are located in Scotland) to provide advice to around 2 million people every year. We are working towards a world in which every individual, regardless of means, is able to access the advice they need to exercise their rights and deal with any legal and social welfare challenges they may face.
JOB PURPOSE
To set up and manage our policy and public affairs activities in Scotland ensuring AdviceUK has a strong voice, so we can secure policy change to benefit organisations delivering advice and the communities they serve. The post holder will be responsible for establishing AdviceUK’s first policy and influencing strategy for Scotland, including through developing policy solutions informed by strong evidence and rooted in member experience, and leading effective political and stakeholder engagement which will influence change. They will work closely with colleagues across the UK to join up policy, influencing and communications work.
KEY TASKS AND RESPONSIBILITIES
1.Strategy
1.1 Develop AdviceUK’s first policy and influencing strategy for Scotland, through consultation with members and stakeholders and analysis of the landscape and opportunities in Scottish policy making.
1.2 Put plans in place to roll out a specific programme of proactive and reactive policy work to further AdviceUK’s strategic aims in Scotland and represent the voices of Scottish members.
1.3 Devise measures to monitor the impact of our policy and influencing work in Scotland and report back to staff, trustees, members and stakeholders about the difference we are making.
2.Policy development
2.1 Collaborate with AdviceUK members, partners, sector stakeholders and
beneficiaries to develop clear, concise and authoritative policy positions on key issues.
2.2 Produce high-quality, well-argued policy materials based on data and evidence, including reports, select committee responses, evidence statements, briefings and responses to Scottish Government consultations.
2.3 Provide policy input for media statements, press releases and social media posts relating to Scotland, which are managed by the Press Officer and Digital Marketing Officer.
2.4 Develop an expert knowledge of policy issues affecting Advice UK members, keep up to date on the political and legislative environment and identify opportunities to use these to further Advice UK’s strategic objectives.
2.5 Represent AdviceUK at policy and/or sector meetings and events.
3. Public affairs
3.1 Roll out a programme of public affairs work including Scottish parliamentary engagement to promote AdviceUK’s strategic priorities.
3.2 Build and maintain effective relationships with stakeholders across the Scottish Government and parliament, local and decision makers, non-governmental bodies and other relevant stakeholders.
3.3 Champion an evidence based approach to all Advice UK’s advocacy and external relations work, drawing on research and member insight to inform our campaign messages.
3.4 Ensure regular opportunities for Advice UK members in Scotland to feed into our public affairs and advocacy work, and regular communications on our impact, to demonstrate how we amplify their voice.
3.5 Monitor and evaluate public affairs work, including collecting relevant metrics, to report back on our success and inform future campaigns.
4. Research and data
4.1 Work with Policy, Programme and Media (PPM) colleagues as well as the wider AdviceUK team to develop the evidence base needed to inform our policy and campaigns work in Scotland.
4.2 Work with the Research and Policy Analyst to carry out analysis that identifies emerging trends in the Scottish advice world and use this to provide evidence-based policy briefings and specific policy solutions.
5. General duties
5.1 Ensure you effectively communicate Advice UK’s vision, mission and objectives to staff, members and external stakeholders.
5.2 Ensure you demonstrate Advice UK’s values and behaviours in all aspects of your work
5.3 Build and maintain positive relationships with key stakeholders including staff trustees; members, partners and suppliers
5.4 With support from your manager, deliver your agreed personal objectives and undertake any agreed development or training
5.5 Maintain a strong understanding of our members and the advice sector more generally, by reading internal reports; accessing relevant data reports; following our social media channels and, where possible, attending member and other relevant events. With the agreement of you line manager, ensure you make time to speak to members and visit their services.
5.6 Adhere at all times to Advice UK’s policies and procedures
5.7 Carry out any reasonable duties compatible with the post assigned by your line manager
Our purpose is to improve the lives of people in need of advice. We do this by supporting our members, so it is easier for them to help their clients.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About the role
We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.
This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.
You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.
What you’ll be doing
Strategic leadership
- Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
- Lead integrated, multi-channel campaign planning and delivery
- Drive innovation, testing and continuous improvement across supporter journeys
- Stay informed on sector and digital trends to keep our fundraising fresh and effective
Campaign delivery
- Oversee end-to-end campaign management across acquisition and retention
- Approve campaign briefs, messaging, segmentation and supporter journeys
- Ensure campaigns are insight-led, delivered on time and within budget
- Support the creation of high-quality content and storytelling
Product development & innovation
- Develop and optimise Individual Giving and Legacy products
- Identify and launch new fundraising propositions and digital initiatives
- Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters
Data, insight & performance
- Champion a data-driven approach to fundraising
- Work closely with data teams on segmentation, targeting and personalisation
- Monitor KPIs, ROI, retention and lifetime value
- Use insight to inform strategy and support income forecasting
Leadership & collaboration
- Line manage and develop the Individual Giving & Legacy Officer
- Build strong relationships with internal teams and external partners
- Engage stakeholders including leadership, trustees and service teams
- Work with agencies and suppliers to deliver campaigns
Compliance & governance
- Ensure compliance with GDPR and fundraising regulations
- Maintain high standards in supporter care and ethical fundraising
- Manage budgets, monitor performance and take corrective action where needed
About you
We’re looking for someone who combines strategic thinking with a hands-on approach.
Essential
- Experience in Individual Giving, Legacy or Direct Marketing fundraising
- Proven track record of delivering successful multi-channel campaigns
- Strong understanding of supporter journeys, acquisition and retention
- Experience managing budgets and delivering against income targets
- Skilled in data analysis, performance tracking and forecasting
- Excellent communication and stakeholder management skills
- Experience managing and developing staff
- Highly organised, detail-oriented and confident working with data (including Excel)
Desirable
- Fundraising or marketing qualification
- Event management experience
- Experience using fundraising CRM systems
- Experience of working within a social care or disability charity would be advantageous, but isn’t essential.
Why join us?
At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.
In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.
- Home-based with flexibility and regular team connection
- Occasional travel to Bristol
- A collaborative, values-driven culture
- The opportunity to shape and improve our fundraising approach
- A role where you can make a tangible difference in a purpose-led organisation
Selection process
We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.
Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.
Apply now or get in touch to find out more — we’d love to hear from you.
We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.
To improve the lives of learning disabled people by providing personalised support that promotes independence, choice, and inclusion.


