Digital marketing manager jobs in Leeds

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key relationships 

• Marketing and Communications Manager (line manager)
• Head of Marketing and Communications (dotted line)
• Business Development department, Innovation team, QA and Standards team, Programme Delivery team 
• Centres, particularly Centres of Excellence
• External stakeholders (partners, educators, young people)
• Internal staff contributing to content 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
• Support delivery of increased campaign volume, scale and impact

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
• Ensure content is effectively reused to maximise reach and value
• Maintain a pipeline of diverse content to support audience segmentation

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 
• Generate evergreen content that can be reused and adapted across campaigns and channels 
• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
• Facilitate user-generated content, including youth voice and partner contributions

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness
• Contribute to test-and-learn approaches to improve engagement and conversion
• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility
• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 
• Experience in content creation across multiple formats (digital, video, written)
• Strong copywriting and storytelling skills
• Ability to tailor content to different audiences and sectors
• Experience working with stakeholders to generate content
• Understanding of marketing and communications principles

Skills and experience – desirable 

• Experience capturing content on location
• Experience with brand development and positioning
• Knowledge of content performance analytics
• Experience in education, youth, or sport sectors 

Training and qualifications 

• Experience in marketing, communications, media or related field
• Ongoing professional development in content, marketing or digital communications desirable 

Development/career pathways for this role 

• Progression into Senior Content or Campaign roles
• Development into Marketing and Communications leadership pathways 

Personal qualities – for all roles in the Leadership Skills Foundation 

• Self-motivated and able to work autonomously 
• Customer focused 
• Effective and confident communicator 
• Proactive in approach and able to work on own initiative both collaboratively and independently 
• Adaptable to operational requirements and willing to learn 

Personal qualities – specific to this role 

• Creative thinker with strong storytelling instincts
• Highly organised with attention to detail
• Curious and proactive in identifying content opportunities
• Comfortable engaging with a wide range of stakeholders
• Resilient and adaptable in a fast-paced environment 

This role will manage all of Ben’s social media channels to grow audience numbers and improve engagement with our followers.  This person will also play a key role in developing and implementing customer journeys and campaigns to support Ben’s fundraising, services and community activities. 

Key responsibilities:

· Input in to and implement Own and implement the social media and newsletter calendars, continually assessing and improving performance metrics.

· Working with Communications and external agencies, develop content to support the social and digital implementation of marketing activities.

· Deliver digital marketing campaigns across email, social, paid and web to support audience growth and marketing and fundraising objectives.

· Content creation – videos, graphics and copy for social media

· Analyse campaign performance, user behaviour and engagement metrics to inform optimisation and reporting.

· Support marketing and retention activity, helping develop new customer journeys and lifecycle programmes.

· Contribute to marketing around trade shows, events and brand activations.

· Manage content updates, newsletters and CMS activity in collaboration with editorial teams.

· Work across new digital tools and emerging technologies to provide optimal user experience, as part of wider customer journeys.

· Work independently to manage deadlines, juggle multiple tasks and adapt quickly to changing priorities.

· Report against metrics for all channels, and make recommendations for improvements, test and implement.

· Support the Outreach team to build and manage the digital community and assist with ongoing communications.

· Support with organisational projects, where relevant.

· Strong focus on ROI

· Specific, additional tasks to support Marketing, Awareness and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

· Passionate

· Respectful

· Inclusive

· Driven

· Empowered

Job Specific Competencies

Technical knowledge:

· Social media ad and organic management, for individual platforms and Sprout

· Email automation tools (DotDigital)

· Experience of SalesForce would be useful, and Zapier for data transfer

· Some experience of website content management and GA4

· General MS and Google work tools

Skills:

· Good at planning and managing a busy communications calendar

· Excellent social media management

· Analytical and reporting skills to share metrics across digital platforms

· Results driven

· Good communication skills, with both social media audiences and within internal teams

· Innovative thinker – finding new and better ways to approach tasks and objectives

· Copywriting for socials

Qualifications required:

· Marketing related qualifications – academic or job specific

· Degree preferable

Experience required

Essential:

· 3-6  years in marketing

· Experience working with social media and digital platforms, and related management tools

· Content development for social media

· Good understanding of Google, GA4

· Social and digital advertising, with a focus on ROI

· web content production and structuring via a CMS

Desirable:

· Working knowledge of Umbraco

· Charity sector marketing would be helpful, but not essential.

This job is suitable for someone who…

· A good team player, able to work across different functional teams.

· Strong digital marketing skills (email, social, analytics, CMS).

· A responsible and respectful approach to online interactions.

· A data-driven mindset with the ability to interpret and act on insights.

· Curiosity for new technologies and an eagerness to test, learn and optimise.

· A proactive, “joiner” attitude — someone who enjoys contributing broadly within a lean team.

This person will play a critical role in the development and implementation of Ben’s digital marketing strategy.  This role will align with Ben’s strategic goals to raise awareness within the industry, whilst facilitating direct digital marketing to our audiences to support our fundraising and income generation plans.  Alongside this, this person will help to manage the online community.

Job Overview

Own and implement results-focussed, cross-channel campaigns and general marketing activity, to increase awareness, drive engagement and increase enquiries for our services, support and income generation

Key responsibilities:

· Plan and build the communications calendar, with the Comms teams

· Maintain social media presence and manage engagement across all channels

· Plan and build digital customer journeys and campaigns across social, email, advertising, SEO/SEM and website, for both the support function, fundraising and business development

· Work with the fundraising team to plan and develop campaign materials, and lead generation pathways.

· Plan and manage website content (using Umbraco) for awareness, engagement and support pages

· Monitor and report on metrics across digital platforms to refine and improve ongoing activity

· Plan, implement and monitor new service and business development campaigns, working with the relevant teams.

· Work with agencies to create campaign materials, working to Ben branding guidelines

· Set up and report on metrics across social and digital platforms, recommending areas for improvement.

· Ensure the digital marketing plan and implementation aligns with core business objectives and priorities

· Play an active role in defining and packaging products and services, developing appropriate value propositions

· Support with organisational projects, where relevant.

· Strong focus on ROI

· Specific, additional tasks to support Marketing, Awarenes and Engagement.

This job description is not intended to be an exhaustive list of responsibilities and will be regularly reviewed and amended as necessary.

Our Values

· Passionate

· Respectful

· Inclusive

· Driven

· Empowered

Job Specific Competencies

Technical knowledge:

· Website content management (preferably Umbraco)

· Social media ad and organic management, for individual platforms and Sprout

· Email automation tools (DotDigital)

· Experience of SalesForce would be useful, and Zapier for data transfer

· Some experience of GA4 and reporting on web stats

· General MS and Google work tools

Skills:

· Analytical and reporting skills to share metrics across digital platforms

· Results driven

· Good communication skills – being to explain plans and ideas and provide meaningful reports and feedback

· Innovative thinker – finding new and better ways to approach tasks and objectives

· Copywriting, particularly from a user/customer journey perspective

Qualifications required:

· Marketing related qualifications – academic or job specific

· Degree preferable

Experience required

Essential:

· 6+ years in marketing

· Building cross channel campaigns, with demonstrable ROI

· Extensive experience working with social media and digital platforms, and related management tools

Desirable:

· Cross-functional working

This job is suitable for someone who…

· Has values which align with the organisations core values and is committed to upholding high standards of integrity and accountability.

· Understands different and complex customer journeys, and how to use marketing tools to reach and engage with those audiences.

· Is focussed on continually improving performance across platforms and for campaigns generally.

· Is flexible and adaptable.

· Is conscientious and motivated to deliver to deadlines.

· Is creative and take a solution focused approach.

· Is open and honest and demonstrate integrity.

Digital Content Manager

Your writing engages and inspires. You thrive in a fast-paced, mission-driven environment and have a strong grasp of digital storytelling, SEO, and online advocacy. You are passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Position Objective:

Lead the creation, coordination and optimisation of compelling digital content that supports PETA UK’s campaigns.

Term of Employment:

Full-time, 12-month fixed-term (with hope to extend)

Location:

Hybrid in London or remote in mainland UK (with monthly attendance to the London office)

Reports To:

Associate Director of Digital Marketing

Salary:

£37,000 - £42,000

Key Responsibilities:

• Inspire millions of people to take positive actions for animals by writing, editing, and
• publishing compelling advocacy copy, including petitions and letters to politicians and other decision-makers
• Coordinate incoming work requests, assess priorities, and delegate tasks as appropriate to ensure projects are delivered efficiently and deadlines are met.
• Lead weekly digital team check-in meetings to review priorities, track progress, identify blockers, and support effective team collaboration.
• Maintain and regularly update digital campaign action alerts, which may include updating campaign targets, ensuring the accuracy of the text, and writing campaign updates
• Monitor planning proposals for new factory farms, research and draft petitions specifically targeting new planning applications and other urgent animal rights issues
• Oversee the creation, editing, and publishing of web content, including blog posts and lifestyle features
• Use analytics tools to track content performance and inform future content strategies
• Conduct keyword research, and develop and implement SEO strategies to boost organic traffic to the website
• Collaborate with other teams to ensure the accuracy of digital content and its alignment with campaign goals, and maintain a dynamic and engaging website
• Support the digital team with additional tasks as needed

Requirements

• Proven experience in digital content creation, web publishing, or online campaigning
• Excellent writing, editing, and proofreading skills with a persuasive and engaging style
• Strong understanding of SEO principles and content performance metrics
• Familiarity with CMS platforms (e.g., WordPress), Google Analytics, and social media tools.
• Knowledge of HTML is an advantage, but not essential
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Intermediate skills in photo editing using tools like Photoshop or Canva
• Experience with e-campaigning tools such as Engaging Networks preferred
• Strong work ethic with a focus on efficiency, patience, exceptional attention to detail, a positive attitude, and innovative ideas
• Demonstrated ability to work independently and as part of a team
• Knowledge of animal rights issues and PETA campaigns
• Adherence to a vegan lifestyle is strongly preferred
• Ability to advocate the organisation’s positions on issues to the public in a professional manner
• Commitment to the objectives of the organisation

The Marketing Projects & Partnerships Lead will play a pivotal role within the Bikeability Trust's Strategy team, supporting both the Marketing & Communications team and Fundraising team to achieve their 5-year strategic goals – namely income generation and dynamic behavioural change programmes.

This is a project management focused marketing role, spanning marketing project delivery, partnership activation, and stakeholder engagement. The role requires an exceptionally organised individual who can manage and prioritise multiple concurrent projects, ensuring activity is planned, aligned, and delivered on time. 

You will be responsible for keeping complex workstreams moving—coordinating internal teams and external partners—while bringing a solid understanding of marketing channels and approaches to support effective delivery. 

Charity People is delighted to be partnering with National Deaf Children's Society to recruit a Brand and Partnerships Marketing Manager.

About the National Deaf Children's Society

The National Deaf Children's Society is the charity for deaf children with any level of hearing loss. They believe in a world where anything is possible for deaf children and they work to make sure nothing holds them back.
Whatever the question or challenge, the charity helps find a way through them. They support families to connect, build confidence and drive change in their communities. They campaign so deaf children get the support and services they need. They're here to make sure deaf children grow up in a world that understands deafness while also making sure that services for deaf children meet their needs and that they get the right support from the start.

Contract: Permanent role working five days per week
Salary: £42,059 to £46,000
Location: Home-based, remote role
Closing date for applications: 9am on Friday 31st July
Interviews: First stage interviews will be held remotely during the week commencing 10th August, with second round the following week

The Brand and Partnerships Marketing Manager will support the organisation in reaching even more deaf children and their families with compelling and exciting marketing and campaigns. With a refreshed brand in place, it's time to show how nothing holds deaf children back and anything is possible in memorable and impactful ways.

Core responsibilities within the role will include:

• Act as brand guardian to keep the organisation on track and aligned with new brand and values.
• Collaborate on exciting new brand partnerships including with strategic partners of the organisation
• Develop and support integrated marketing campaigns to support our work especially in the community

We would love to see applications from candidates with the following skills and experience:

• Strategic thinking, with a proven track record of working across teams and departments to deliver high-profile projects
• Significant experience of brand and partnership marketing within a similar organisation
• Proven experience of delivering integrated, brand marketing campaigns and translating brand positioning into content that inspires engagement
• Proven ability to create and implement an effective brand marketing strategy
• Ability to understand complex ideas and develop creative marketing solutions in a clear and accessible way for different audiences using a range of channels and digital tools
• Strong digital skills

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

We are looking for a proactive and creative Marketing and Events Officer to join our award-winning charity. This is a varied and hands-on role suited to a marketing professional looking to progress their career in a dynamic organisation. Working across the charity and with our core operations, Outside the Box and Carers and Companions, you will deliver our day-to-day marketing activities. Creating and delivering compelling marketing, engaging content and creative communications as well as supporting a wide range of events, you will be a confident communicator, with a keen eye for design, strong writing and design skills and be highly organised, able to manage multiple projects across a range of areas. Great attention to detail and a passion for our work are essential!

Closing date – Tuesday 28th July 2026

Small Woods Association

Small Woods Association is the national charity supporting sustainable woodland management for people, nature and the economy. We work with woodland owners, communities and businesses to bring woodlands into active management, creating environmental, social and economic benefits.

The job

We expect you to:

• raise income from a range of sources including trusts, foundations, corporate partners, donations and community fundraising
• identify and develop new funding opportunities
• prepare high-quality funding applications and reports
• help raise our profile through marketing, communications and digital media
• support campaigns that grow membership, fundraising and awareness of SWA

The person

You should demonstrate:

• excellent written and verbal communication skills
• a successful track record of securing diverse funding
• excellent organisational skills with the ability to manage multiple priorities
• self-motivation and the ability to work independently
• an interest in the charity, environmental or woodland sector

Conditions

• Remote working with occasional visits to our Coalbrookdale Office and other locations as required
• Flexible working hours, provided deadlines are met
• Equipment provided
• 25 days annual leave (pro rata) plus bank holidays
• Contributory pension scheme

Lead the launch of the UK's first Refugee Employment Marketplace and help transform how displaced people connect with jobs, employers and employment support.​ This is a remote, home-based role for candidates currently based in Wales. 

The Refugee Employment Network (REN) is the UK's national network dedicated exclusively to refugee employment. We bring together employers, charities, local authorities, government and refugee-led organisations to improve employment outcomes and create a more inclusive labour market.

About the role

We are seeking an experienced Digital Product Lead to lead the implementation, rollout and continuous improvement of the Refugee Employment Marketplace and wider digital systems across the Refugee Employment Network.

The Refugee Employment Marketplace is a digital platform connecting displaced people in the UK with jobs, employers and employment support.

Working closely with developers, partners and users, you will help ensure the Marketplace is successfully implemented, accessible, adopted and scaled across Wales and the wider REN network. We're looking for someone who enjoys turning ideas into practical solutions, building partnerships and using digital to create social impact.

Purpose of the Role and Key Responsibilities

1. Digital Product Development & Delivery

· Lead the implementation, customisation and continuous improvement of the Refugee Employment Marketplace to meet REN’s organisational goals and user needs.

· Work with external platform providers and developers to coordinate product delivery, customisation, timelines and ongoing improvements.

· Build and maintain project plans, documentation and delivery processes to support successful implementation and rollout.

· Coordinate platform testing, user feedback and troubleshooting to improve functionality, accessibility and user experience.

· Support the integration of REN’s wider digital systems, including website and CRM.

2. Co-design & Partnerships

· Convene and coordinate REN’s Digital Advisory Group to inform the design and continuous improvement of the Refugee Employment Marketplace.

· Facilitate focus groups, user testing and feedback sessions with refugees, employers, charities, local authorities and employment advisers to improve platform design, accessibility and user experience.

· Ensure experts by experience are meaningfully involved in shaping and testing the platform.

3. Platform Rollout, Training & User Support

· Lead the rollout and adoption of the Refugee Employment Marketplace across Wales and the wider REN network.

· Develop onboarding processes, training and guidance materials  to support effective use of the platform.

· Act as the first point of contact for user support, including account setup, login support, troubleshooting and user journey guidance.

4. CRM, Website & Digital Infrastructure Management

· Lead the scoping, procurement and implementation of a new CRM system

· Oversee the integration and continuous improvement of REN’s website and wider digital systems to ensure they are integrated and accessible. 

5. Data, Reporting & Digital Compliance

· Lead on data protection, GDPR compliance and digital security across REN’s digital platforms and systems.

· Maintain accurate, secure and effective data management practices, including user records, permissions and data quality.

6. Marketplace Growth, Sustainability & Impact

· Build relationships with employers, industry bodies and strategic partners to grow platform adoption, secure opportunities and strengthen the value proposition of the Marketplace.

· Support the matching of displaced talent to jobs, opportunities and employment support, including manual interventions where needed to improve outcomes and user experience.

· Track and report on employment outcomes, employer engagement and platform impact to inform growth, improvement and sustainability.

Person Specification

We recognise that no candidate is likely to meet every criteria listed below. We encourage applications from people who can demonstrate the skills, knowledge and potential to succeed in this role, even if they have gained their experience in different sectors, countries or through voluntary, community or lived experience.

We welcome transferable skills and experience gained through paid work, voluntary roles, community leadership or lived experience, in the UK or internationally.

Essential

Digital Product & Project Management

· Experience managing or supporting the development, implementation, rollout and continuous improvement of digital products, platforms or technology-enabled projects.

· Experience managing external developers, contractors or digital suppliers to deliver digital products or systems.

· Strong organisational and project management skills, with the ability to work independently, use initiative and manage competing priorities.

·Ability to support the implementation and adoption of new digital products, platforms or systems.

Partnerships & Training

·Currently based in Wales, with the ability to build relationships and engage with employers, partners and stakeholders across the country.

·    Strong relationship-building skills, with experience developing partnerships and growing engagement with employers, charities, government or sector organisations to support the adoption and growth of a digital product, platform, project or service.

·Ability to facilitate workshops, focus groups or training sessions to support the adoption of digital tools or systems, or equivalent transferable experience.

·Ability to communicate digital information clearly to non-technical audiences through training, onboarding and user support.

Digital Systems & User Support

· Experience developing, managing or supporting digital platforms, CRM systems, websites or other online tools.

· Ability to provide day-to-day user support, including onboarding, troubleshooting and helping users engage confidently with digital platforms.

· Understanding of user-centred design, accessibility and digital inclusion.

Data and Compliance

· Experience using data, analytics or reporting to inform digital improvements and decision-making.

· Understanding of GDPR, data protection and digital security best practice.

Values & Commitment

· Commitment to REN’s mission and passion for improving refugee employment outcomes, equity and inclusion.=

Desirable

· Lived experience as a refugee, asylum seeker, displaced person or migrant, or direct experience of the UK immigration or asylum system.

· Experience of CRM procurement, implementation or data migration.

· Knowledge of refugee employment barriers and the wider migration or asylum landscape in the UK.

Equity and inclusion at the Refugee Employment Network

The Refugee Employment Network values equity, diversity and inclusion in our workplace and we encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity status, or socio-economic background.

We are committed to building a team that reflects the communities we work with. We particularly welcome applications from people who identify as experts by experience and recognise the valuable insight that lived experience of forced displacement, migration and the UK asylum and immigration system brings to our work. Please note that candidates must have the right to work in the UK.

We respect that people’s identity is not defined by their past experiences and do not expect candidates to describe their lived experience during the application or interview process unless they wish to do so.

How to apply

Application, CV and Cover Letter

To apply, please complete the application Type form by 5pm on Sunday, 9 August. You will be asked to upload your CV and a cover letter (no more than 2 pages) when completing the Typeform application. Link in the JD. 

In your cover letter, please outline how you meet the criteria listed above and how your experience is relevant to the role. We encourage you to apply even if you do not meet all the requirements listed in the person specification. We value experience from both paid and voluntary roles, in the UK or overseas, and encourage you to demonstrate your passion for the role, as well as the unique perspectives and skills you bring.

The National Youth Agency is looking for a Communications and Media Manager.

Communications and Media Manager
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £37,080 - £41,200 per annum, dependent on experience and qualifications
Location: Home-based in England with occasional travel for meetings, workshops, and team activities. Head Office is in Leicester.

What we do

As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work.

About the Role

The Communications and Media Manager will lead clear, effective and impactful communications that raise NYA's profile, strengthen its reputation and support organisational priorities. The postholder will develop compelling messages, manage proactive and responsive media activity, and translate complex policy, research and practice into accessible communications, supporting campaigns, launches and stakeholder engagement including Youth Work Week and youth voice activity.

Key Responsibilities

As our Communications & Media Manager, you will:

• Plan and deliver communications activity around launches, research reports, policy activity, events and wider external moments, ensuring plans are fully scoped and uploaded to the NYA's project management system with impact measured using appropriate metrics across digital, social and traditional media.
• Lead the delivery of an ambitious and creative media strategy, identifying opportunities, building relationships with journalists and commentators and identifying thought leadership opportunities.
• Work with senior leaders, spokespeople and subject experts to develop clear, accurate and consistent messaging on key issues, announcements and organisational priorities.
• Work with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
• Maintain strong stakeholder communications, including building and maintaining contact databases, distribution lists and audience segmentation.
• Provide communications advice and support to colleagues across the organisation, helping them communicate complex work clearly and confidently.
• Manage, support and develop direct reports, providing day-to-day guidance, feedback and oversight.

Why Work for NYA?

• NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
• NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
• A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
• NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
• We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.

Closing date: 23:59 Monday 3rd August 2026
Please be aware that we will close this vacancy early once we receive a sufficient number of suitable applications.
We therefore strongly encourage you to submit your application as soon as possible and not to wait until the closing date.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The National Youth Agency is an equal opportunities employer.

At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.

We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.

No agencies please.

Why this role matters
Good ideas, strong evidence and inspiring stories only create change if the right people understand and act on them. This role exists to ensure that the case for physical activity reaches the right people, in the right way, at the right time, and that it moves them to act. You’ll develop compelling narratives grounded in insight, evidence, and behavioural science, helping partners across the system create greater impact and supporting Yorkshire  Sport Foundation in leading and influencing far beyond its own boundaries.

Responsibilities
Strategic comms leadership
• Develop and lead a long-term strategic marketing andcommunications approach aligned to our Active Partnership role
and Sport England priorities
• Use behavioural science, audience insight and evidence to shapehow the system understands physical activity and inequality
• Identify the beliefs, motivations and barriers of key audiences anddesign communications that influence action
• Ensure all communications activities support YSF to influencestrategic stakeholders
• Advise the organisation on how messaging can support policy, investment and system change
• Develop Yorkshire Sport Foundation’s reputation as a trusted strategic voice

Influence & stakeholder engagement
• Shape communications that influence policy, investment and practice across local authorities, health and education systems
• Support senior leaders to land key messages with senior stakeholders
• Equip partners with messaging that helps them to demonstrate and amplify the impact they make
• Translate complex insight and evaluation into clear narratives and messages
Insight-led communications
• Embed audience insight and behavioural science into messaging
• Combine data, evaluation and lived experience to demonstrate impact whilst ensuring communications reflect communities
authentically
• Build a learning approach to testing, adapting and improving messaging effectiveness

Organisational leadership
• Lead and develop the strategic marketing and communications function
• Set standards for when communications activity should, and should not, happen
• Maintain humility while strengthening clarity of impact and purpose

Channels & delivery
• Plan and deliver integrated marketing and communications campaigns across digital, media, content and internal channels, ensuring activity aligns with organisational objectives and brand standards
• Produce and oversee high-quality content (copy, press materials, web, social, email and collateral) while coordinating agencies, suppliers and internal stakeholders to meet deadlines and budgets.
• Monitor performance using analytics and insight, report on outcomes and continuously optimise campaigns and messaging to improve engagement and reach.
Other
• To lead on YSF public affairs and policy work in partnership with the CEO
• Strategic comms planning with the Active Partnership National Organisation and other leading Active Partnerships ensuring consistency of messaging across England
• To support the marketing of events across Yorkshire
• To work flexibly to respond to changing organisational requirements and carry out any other duties which may arise from
time to time
• To follow policies and procedures in relation to other matters, e.g.Health and safety, safeguarding, GDPR, financial procedures, etc.

What we’re looking for
We know great candidates rarely tick every box. If you have strongskills across most of the areas below and believe you can add value, we’d love to hear from you.
• Skills in both operational and strategic marketing and communications
• Ability to influence policy, investment or organisational behaviours
• Ability to design and deliver communications strategies that change decisions
• Skills in translating evidence and insight into persuasive narratives
• Understanding of behavioural science and audience-centred communications
• Able to operate with credibility and humility in partnership environments
• Comfortable working where success means others receive recognition
• Strategic thinker who challenges activities that lack purpose
• Commitment to reducing inequalities
• Strategic narrative and messaging development skills
• Senior stakeholder influencing and facilitation skills
• Ability to simplify complex evidence and communicate in engaging ways
• Leadership and team development skills

Other
• Ability to travel independently around West Yorkshire and South Yorkshire.
• Ability and willingness to work to our organisational values

Please make sure you demonstrate your ability to meet therequirements of the job by giving clear, concise examples of how you meet each of the requirements in the What We’re Looking For section of the job description.

We recognise and welcome our responsibility to remove any barriers in our Recruitment and Selection process for disabled people. We have tried to do this, but if you have a disability and identify any barriers in the job description or employee specification, please tell us of these in your application. We are committed to making reasonable adjustments
to the job wherever possible and it would help us to know your needs to do this.

KEY RESPONSIBILITIES:
•Managing the continued development of the YAA’s CRM system, working with the Fundraising, Marketing, Admin and Finance teams to ensure the system serves their requirements.
•Managing all aspects of the database and associated data systems and processes as part of YAA’s fundraising activities and the Charity’s web systems.
•Responsible for ensuring the Charity can demonstrate compliance with new and existing Fundraising and Data Protection Regulations including the General Data Protection Regulations. Keeping up to date with any changes in policy that may affect the management of supporter data.
•Liaison with the YAA Fundraising, Marketing, Administration and Finance Team on data/data selection and reporting requirements.
•Promote and support data audit, cleansing and effectiveness within YAA, deploying and providing day to day management of the CRM system and providing reports and analysis of the data as required.

KEY DUTIES:
Provide the expertise and insight to support an integrated data strategy across fundraising and marketing, advising on and sharing best practice:
1. Work with CRM users to ensure best practice is adhered to across the department and maximise fundraising performance.
2. Identify opportunities and apply insight and data analysis within the database to improve our income generation performance and opportunity.
3. Communicate and build relationships with external suppliers to inform the data strategy and database development and secure the smooth delivery of database services through the database.
4. Keep up to date with current database and legislative developments and consider how they should be applied at YAA.
5. Work collaboratively across Fundraising, Marketing, Admin and Finance to bring systems and data expertise to the launch of new fundraising or communications products, projects, systems or new ways of working.

Work with fundraising teams to develop reporting, analysis and data selections to support improved retention, income generation and ROI and put the supporter at the heart of data planning:
1. Be responsible for data profiling, segmentation and selections for fundraising and marketing activity to support increased income generation and supporter retention, ensuring data selections are planned and organised effectively across fundraising. Advise teams on selecting data, exclusions and undertake data selections.
2. Work with fundraising teams and external agencies to support the development of long term sustainable supporter journey planning.
3. Lead on fundraising data analysis and data quality in developing and implementing reporting tools, producing regular management information for performance management and campaign evaluation.
4. Create a library of reports and dashboards colleagues can self-serve in real time.
5. Provide relevant data to SMT and Trustee Board.

Maintenance of the database and ensuring data integrity:
1. Be responsible for technical maintenance of the database and liaising with suppliers to ensure integration with digital fundraising platforms as required and the automation, where possible, of importing high quality data.
2. Ensure data and income are reconciled between database and finance functions.
3. Ensuring data is secure, there are adequate back-ups and that data can be retrieved in the event of a system failure.
4. Oversee the import and export of data to and from external suppliers (in conjunction with Digital Marketing Manager as appropriate). Investigate and resolve anomalies, liaising with suppliers, third-party agencies, or colleagues
5. Manage the set-up, documentation and maintenance of coding structures on the database to ensure effective data selection, analysis and reporting across all fundraising.

Ensuring compliant use of data and the database:
1. Be an expert on relevant Data Protection legislation and Fundraising regulations and lead on this for Fundraising. Ensure the compliance with legislation and best practice. Raise the profile of data protection and data quality issues.
2. Audit the database regularly to ensure data is clean, accurate, archived in line with data retention policies and that users are following procedures for data entry and management.

Develop and implement a programme of training to support all database users to maximise the benefits the CRM brings:
1. Develop and deliver comprehensive induction and ongoing training and associated ‘How to’ documentation for users.
2. Develop, implement, communicate and regularly review database protocols and procedures ensuring they are up to date and being followed by staff.
3. Work closely with users to identify opportunities to improve processes and ways of working across YAA, including updating and maintaining internal user guides and process maps.
4. Provide technical support for users.

Staffing and Budget Management
1. Train staff and volunteers in the use of the data management systems.
2. To work closely with the finance team in ensuring fundraising income data is robust and meets all relevant financial management and reporting requirements.
3. To propose and monitor the CRM budget and manage the relationships with key suppliers to ensure value for money for YAA.

Knowledge & Skills Required;

Essential:
❖ Previous or current experience in a Database Management role
❖ Demonstrable record of success in working with CRM’s (YAA’s CRM is Beacon)
❖ Experience of data import protocols – extracting data and transforming it ready for import
❖ Experience of relationship building and management with various stakeholders internally and externally
❖ Proficient in MS Office, particularly Word, Excel, PowerQuery and Outlook
❖ Highly organised, meticulous with a thorough approach to work
❖ Ability to see projects through from start to finish, managing time and tasks effectively with a varied workload, including following up with colleagues and stakeholders
❖ Ability to multi-task and manage conflicting priorities
❖ Excellent interpersonal skills with the ability to communicate effectively both orally and in writing to a wide range of people
❖ Numerate and literate

Desirable:
❖ Experience of managing a CRM in a charity/fundraising role
❖ SQL skills
❖ Strong analytical skills and ability to consider the wider picture including future scenario planning
❖ Training skills

For further details on how to apply and for the full job pack, please visit our website.

We’re looking for a skilled digital communicator who understands what works online and can turn ideas into clear, compelling content across social, web and email. Your work will raise the profile and priority of public libraries with key audiences, including local and national politicians, while keeping our members informed about the impact we deliver on their behalf. 

You’ll work closely with the Communications and Advocacy Manager as part of our Policy, External Affairs and Research (PEAR) team. The team leads our work to influence policy, build partnerships and raise the profile of public libraries nationally and locally - working with government, partners, the media and our members. 

You’ll write with clarity, create simple visuals or video, and use data to improve performance. Crucially, you’ll balance creativity with consistency - working within our tone of voice while handling nuanced and sensitive issues. 

You don’t need a library background, but you must believe in the power of public libraries to open up opportunities, expand horizons and bring communities together.

About us 

Libraries Connected is the national membership body for public library services. 

We are an independent charity representing almost every public library service in England, Wales and Northern Ireland – 176 services, with around 3000 branches serving over 61 million people.

We bring together the people who run these services to collaborate, share knowledge and strengthen the sector’s collective voice. 

Our work is led by our members and shaped by their priorities. This means we can respond quickly to emerging issues and provide clear, practical support where it is needed most.

Working at Libraries Connected

We are a friendly, collaborative team of around 20 staff based all around England and Wales. 

We value diversity and are committed to promoting an inclusive working environment. We strongly believe that inclusive and diverse organisations are not only better places to work, they are more innovative, make better decisions and are more successful. We value people who bring unique perspectives and knowledge to our team. 

We want to make our recruitment process as fair as possible. To reduce bias, we shortlist candidates based on their responses to up to five application questions. These are designed to tell us about your values, experience, attitudes to work, and transferable skills. We do not ask for a separate cover letter or supporting statement. 

We offer flexible working as standard, helping work fit around family and caring responsibilities. Many of our staff work their hours in different ways, including compressed hours. We are open to discussing what would work for you and be possible for the role. 

All roles are remote and are open to applicants who live anywhere in the UK. We provide staff with a home office set-up including laptop, monitor and phone. There is the option to work from our central London office or use a co-working space if it is not possible to work from home. 

We welcome requests for adjustments to our standard recruitment processes for anyone who needs them. 

Job details 

• Hours: 0.8 FTE 

• Contract: Fixed for 15 months, with an expectation to continue subject to income generation 

• Location: Home-based (with occasional UK travel) 

• Application deadline: 9am, Thursday 16 July 2026 

• Planned interview date: Wednesday 22 July (interviews will be held online) 

• Salary: £34,584.60 (pro rata). Payscales reviewed on annual basis 

• Employer pension contribution: 7%

Job description 

Overall purpose 

• Work with a high degree of autonomy to plan, create and publish digital content, taking ownership of content ideas, quality and performance, and using professional judgement to manage risks and escalate reputational issues where appropriate. 

Social media 

• Plan and publish daily content across LinkedIn, Facebook, Instagram and Bluesky 

• Use Buffer to schedule content in line with organisational priorities 

• Write engaging, accessible posts that reflect our tone of voice 

• Create a mix of content including text, video, photography and graphics 

• Work with colleagues to identify stories and opportunities for content 

• Use AI tools (such as Copilot) to generate ideas and optimise copy 

• Monitor performance and engagement across channels 

• Produce weekly reports and use insights to improve reach and impact 

Website 

• Create and update content, including news stories, project pages and resources 

• Ensure content is accurate, accessible and up to date 

• Commission and edit blog posts from members and partners 

• Work with developers to fix issues and improve functionality 

Email 

• Produce a regular (approx. monthly) email bulletin using Mailchimp 

• Work with colleagues to identify content and key messages 

• Use A/B testing and analytics to improve performance 

• Ensure emails follow best practice for design and accessibility 

YouTube 

• Manage the organisation’s YouTube channel as a repository for webinar content 

• Upload and organise recordings with clear titles and descriptions 

• Promote existing content across other channels 

Design and content production 

• Format documents into house style ready for publication 

• Create graphics and simple data visualisations for social media and reports 

• Support the production of high-quality, consistent visual content 

• Commissioning, briefing and liaising with external designers, photographers and videographers 

Advice and guidance 

• To act as the organisation’s digital communications specialist, providing expert advice on all aspects of digital communications, including best practice, design and usage 

Relationships 

• Build strong working relationships with colleagues across the organisation to identify content, align messaging and support delivery of strategic priorities. 

• Develop and maintain relationships with external partners, including communications and marketing contacts in member library services, sector bodies and government departments. 

Person specification 

Experience, skills and knowledge 

• Ability to manage social media channels for an organisation, including planning, publishing and evaluating content 

• Strong writing and editing skills, with the ability to produce clear, engaging and accessible content and communicate complex or sensitive issues in a balanced, audience-appropriate way 

• Ability to create multimedia content, including short-form video and social media graphics 

• Confidence using AI tools (e.g. Copilot) to draft, edit and refine content in line with organisational policy 

• Ability to use email marketing platforms (e.g. Mailchimp), including segmentation and A/B testing 

• Understanding of analytics and optimisation, including Google Analytics, SEO, GEO and performance reporting 

• Ability to use social media scheduling tools such as Buffer or similar 

• Able to edit blogs or contributed content for clarity, tone and impact 

• Ability to manage website content using a CMS (preferably Drupal or WordPress) 

Desirable

• Experience of managing social media and producing content for an organisation

• Experience of working in the charity sector