We are seeking a freelance Digital Engagement professional to help us grow our public profile and creatively engage with our audiences in order to build our global supporter base, increase engagement and participation with our work.
Our plan is to grow our supporter base by reaching new audiences and engaging people both in the UK and our overseas visitors. Engaging communications (across all media), a vibrant events programme and a strong narrative on the significance of Antarctica will be key in developing our audiences. It is our ambition that we build enduring relationships with a growing membership so that they inspired to pursue a lifelong interest in the last wilderness on Earth.
2020 is going to be an exciting year for UKAHT as we embark on a major programme to mark the bicentenary of the discovery of Antarctica. This is why we are looking for a Digital Engagement freelancer to join our dynamic team to develop and optimise our digital communications, ensuring the online experience serves and supports our audiences and meets our programme, fundraising and marketing goals.
You will support our small but dynamic team in Cambridge taking responsibility for all of our digital output – website, social media and other projects, to bring to life the extraordinary stories of human endeavour in Antarctica for a global audience in this landmark year.
The role is freelance and flexible with regards to location, but there will be the occasional requirement to work with the team in Cambridge.
Job Title: Digital Engagement Officer
Reporting to: Chief Executive
Location: The post can be home-based but there will be need to visit UKAHT’s office in Cambridge
Fee: £24,000 fixed annual fee
Expenses: All reasonable travel costs incurred as part of the role will be reimbursed as per UKAHT policy
Job Role: To develop and implement a compelling digital, web and social media strategy that increases the quantity and quality of our digital engagement, communications and fundraising and helps us convert online audiences into financial supporters.
To improve the effectiveness of our digital communications output, through careful evaluation and analysis using analytics tools and techniques
To support teams across the organisation with their digital communications, providing training and advice on a range of digital communications platforms
Responsibilities:
Website:
- To guide and support the renewal of our website, to grow support (including membership recruitment and retention) and income through online giving and the online shop. Ensure the online experience meets the requirements of key audiences and external stakeholders, to increase audience volumes, engagement and loyalty.
- To undertake the day to day management of the website ensuring that it is engaging, fresh, high quality and up to date.
- To liaise with our PR agency to proactively develop the website so that it is innovative and constantly improving.
Social Media:
- Manage the development of digital assets and campaign planning, including the production or commissioning of rich media content to support the delivery of our communications campaigns and promotions on the website and on social media.
- To use a range of social media tools to reach our diverse audiences and engage them with our work so that they increase in number and increase their support of the Trust.
- To work with our PR & Marketing agency to develop a social media plan supporting our public programme.
- To identify and stay abreast of emerging technologies and monitor competitor/industry activity, implementing changes when appropriate
Additional Duties:
- To lead on the development, implementation and maintenance of an image library for the Trust and to carry out other internal communications tasks and initiatives as required.
- To explore digital initiatives to engage more people with our remote heritage, including new media, virtual reality and digitisation.
- Develop, schedule and deliver our programme of email communications and marketing by managing the organisation’s mailing calendar and enhancing our email communications and marketing
- Proactively support colleagues from across the organisation in adopting digital channels and
- To present a positive and welcoming image of the Trust to everyone
- To be willing to work flexibly as the role requires – including occasional evenings and weekends
To undertake all of these with UKAHT values at heart.
What are we looking for?
- A talented and creative individual and avid social media user
- Demonstrable success in delivering social media campaigns and creating exciting content
- Outgoing, open minded and creative mind when approaching projects
- A highly organised forward planner
- A keen eye for new developments and trends in digital media
- Good knowledge and experience of managing social media communities (Facebook, Twitter, LinkedIn, YouTube).
- Working knowledge of edit and graphics manipulation packages
- Some experience of filming for social platforms
- Creative storytelling ability and excellent writing standards.
How to apply:
Our recruitment and selection process aims to select the applicant whose skills, knowledge and experience best match those set out in the person specification and whose attitude and character fit our culture based on our organisational values.
To apply for this post please send us a copy of your CV with a covering letter (no more than two side of A4) which demonstrates how you think you meet the requirements of the role. Please include the names and contact details of two professional referees, one of whom must be your current or most recent employer.
The deadline for applications is 12 noon 20th January 2020.
Interviews will be held Thursday 23rd January 2019 in Cambridge or by Skype by prior arrangement.
ROLE DESCRIPTION
As Development Officer (Annual Fund and Events) you will be part of an ambitious and skilled Development team. The role involves developing and managing Annual Fund initiatives including telethons, some digital fundraising, and new forms of lower-level giving.
The postholder will also organise some Development Office events, including those related to the cultivation and stewardship of Annual Fund donors across the UK and internationally.
Successful candidates will have knowledge and experience of fundraising and events management. S/he must have knowledge of the importance of fundraising in Higher Education.
APPOINTMENT DETAILS AND HOW TO APPLY
Applications should consist of a CV, ideally accompanied by a brief covering letter addressing the criteria in the Person Specification. These documents should be sent to the HR Department via email (e-mail address available on website) or posted to:
HR Department
Girton College
Huntingdon Road
Cambridge
The deadline for receipt of applications is 9:00am on Tuesday 28 January 2020.
Interviews will take place week commencing 10th February 2020. However, this may be subject to change to a later date.
An appointment will be made subject to receipt of satisfactory references and other relevant pre-employment checks. The appointed candidate will be offered a salary that is commensurate with their experience and the seniority of their new role.
The College provides a stakeholder pension scheme for all staff. It also has a gym, swimming pool and free parking. The College offers 34 days annual leave.
The client requests no contact from agencies or media sales.
Alzheimer’s Research UK is the UK’s leading dementia research charity dedicated to diagnosis, prevention, treatment and cure. Backed by our passionate scientists and supporters, we’re challenging the way people think about dementia, bringing together the people and organisations who can speed up progress, and investing in research to make life-changing breakthroughs possible.
Are you looking for an exciting public affairs role that will see you influencing the political landscape to help drive progress towards life-changing treatments for dementia and make breakthroughs possible?
The person appointed to this newly created post of Public Affairs Officer will join our policy and public affairs team to help drive forward our public affairs programme, expanding our capacity to engage and influence key political stakeholders with the mission of bringing about life-changing treatments for dementia by 2025.
The successful candidate will join a small, dynamic and creative team who are leading engagement and policy work in this field. We are thought leaders who are shaping and influencing the future dementia research landscape.
The ideal candidate will have experience of working in public affairs and will be a hard-working team player. We need someone who can form positive relationships both internally and externally and who can help Alzheimer’s Research UK drive real change for people with dementia.
Main duties and responsibilities of the role:
- Work with Public Affairs Team to help further develop and implement the public affairs plan.
- Identify, develop and deliver proactive and reactive parliamentary activity to grow ARUK’s network of engaged, informed and supportive political stakeholders.
- Work across the policy and public affairs team to assist in developing tailored briefings and materials to further ARUK’s policy and public affairs ambitions.
- Keep abreast of the dementia research and political environments from national and international perspectives and use intelligence and insight to help inform the team’s work and direction.
- Provide analysis and insight on relevant legislation and policy guidance to help further and inform ARUK’s policy and public affairs work.
- To prepare parliamentary briefs, develop submissions for parliamentary questions and other opportunities presented through the parliamentary system.
- Lead on gathering information to measure our public affairs impact and report regularly, including across the organisation and up to Directors
- Work with the policy, public affairs and communications team to help deliver public campaigns and campaign messaging focused on ARUK policy objectives and help shape these messages for a political audience.
- Work with the communications team to help develop digital public affairs opportunities.
- Planning and coordinating parliamentary events and conferences focused around ARUK key policy and public affairs objectives.
- Represent ARUK at parliamentary and other events and conferences, including national party conferences.
- Co-ordinate and attend meetings with parliamentarians and stakeholders alongside senior staff and to provide briefings for staff.
- Liaise with staff, scientists, supporters and stakeholders at all levels.
What we are looking for:
- Educated to A Level or equivalent
- Excellent knowledge of the UK political system
- Experience of working in public affairs
- Excellent personal communication skills, with the ability to communicate with people at all levels face to face and on the phone
- Ability to write professionally, with an ability to adapt communications for different audiences
- Ability to work with a high level of accuracy and attention to detail
- Good organisational skills and the ability to prioritise workload
- Confident working with computers – good knowledge of Word, Excel and outlook
- Experience of building positive relationships with influencers or supporters
- Professional and hard-working team player
Location: Granta Park, near Cambridge.
Salary: Circa £28,000 per annum, plus benefits
Please download the Vacancy Pack for more details.
The closing date for applications is the 26th January 2020, with interviews to be held on the 6th February 2020. Please indicate in your cover letter if you are unable to attend on this date.
In order to be considered, please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies Page. You will be able to attach a CV and covering letter to your application, track your application and view other vacancies that may be of interest.
To view further details about this role and the benefits of working for us please visit the Alzheimer’s Research UK website.
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Person Specification
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- Good knowledge of grant management and reporting requirements.
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