Digital services product manager jobs in Cardiff, wales

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

ID: 1861 Senior Website & Digital Content Manager  

Service: Digital Marketing

Salary: Grade 4 point 38: £37,867.30 pro rata (£46,703 FTE) per annum, plus £480 home-based allowance FTE per annum (£389 pro rata)

Location: Homebased

Hours: Part time, 30 hours per week

We offer flexible working arrangements - please see below for more details.

Contract: Temporary 12 month contract (mat leave)

Family Action & the Role’s Impact:

At Family Action we support people through change, challenge or crisis. It’s what we’ve done for over 150 years. We protect children, support young people and adults and offer direct, practical help to families and communities. 

We see first-hand the power of family to shape lives, for better or worse, so we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. 

This is an exciting opportunity to lead the Website and Digital Content Team through a crucial period. You will have the chance to manage a portfolio of websites, including Family Action’s and Relate’s, and oversee the development and creation of digital content for a range of channels. You will manage a small team and work collaboratively across the wider development and external affairs directorate to drive brand awareness and income generation.  

Main Responsibilities (for details check the job description and person specification):

· Strategically manage a portfolio of websites across two distinct brands and a number of sub identities, ensuring they meet organisational goals, user needs, and sector best practice.

· Lead on the development and creation of digital and multimedia content across Family Action and Relate brands to support key business objectives

· Lead continuous optimisation of sales and donation journeys across Family Action and Relate websites, including testing, personalisation, and conversion rate improvements.

· Oversee the development of a new Relate website as part of a wider adaptive change programme, working closely with the Website and UX Manager and other key stakeholders.

· Use sophisticated analytics, data and insight tools to test, measure and evaluate content and website performance against KPIs, drive decisions and prioritise enhancements.

· Line manage a small team including a Website and UX Manager, Digital Marketing Executive, Content Executive and two temporary Website Project Managers

Main Requirements (for details check the job description and person specification):

· Extensive experience of website development and management within complex organisations

· Extensive experience of managing complex digital projects with multiple stakeholders such a website builds

· Experience of optimising website user journeys to drive a measurable increase in conversions such as sales and donations

· Ability to drive and manage content generation, working with a range of subject matter experts and within a robust governance architecture Extensive experience of using tools such as Google Analytics, Google Tag Manager, Google Search Console and Bing Webmaster to successfully plan, measure and evaluate content performance

· Experience of line management

Benefits:

- an annual paid leave entitlement of 30 working days plus bank holidays

- up to 6% matched-pension contributions

- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment

- enhanced paid sick leave and paid family leave provisions

- eye care and winter flu jabs vouchers

- cycle to work scheme

- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:

· Click the “Apply Now” link below and fill out our digital application form

· Closing Date: Monday 31st August at 23:59. Please note, we may close the position early if we find the right candidate.

· To learn more about Family Action: Careers

Interviews will likely to take place virtually during the first week of September 2026.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: matthew.dennis (full email address located on advert document)

Our commitment to Equality, Diversity & Inclusion:

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.

About the role

As Head of Research and Evaluation, you will be responsible for the development and delivery of our research and evaluation strategies. This work will help us to understand and provide insight into the challenges and difficulties faced by families with disabled children, the quality of services we provide and the difference our support makes for the families we serve.

You will ensure that the voice of families is at the centre of our research and evaluation approach to help shape existing and new programmes and services, and our policy and public affairs work.

If you join us, you’ll be:

• Leading the continued development and implementation of Family Fund’s research and evaluation strategies.
• Developing and overseeing our evaluation and service quality frameworks, including our Theory of Change outcomes measurement framework.
• Championing the ‘voice of families’, embedding their lived experience at the heart of our research.
• Managing and delivering high-quality research and evaluation projects/initiatives.
• Producing accessible, engaging, and impactful research outputs for a variety of audiences.
• Promoting the use of innovative and participatory research methodologies.
• Presenting and disseminating research findings internally and externally, including at events, conferences, and through publications.
• Developing and maintaining strong relationships with stakeholders and representing Family Fund in strategic research partnerships, networks, and advisory forums.
• Commissioning external research and evaluation where appropriate, ensuring quality, value for money.
• Maintaining oversight of the team’s input to government/ funder reporting, ensuring timely and accurate submissions aligned to contractual and organisational requirements.
• Providing visible, hands-on leadership and line management to the Research and Evaluation Team.

About you

For this role you will need to have experience in developing and managing research and evaluation strategies, frameworks, activities and production of subsequent products. You will also need to have experience of working in partnership with other organisations, and of resource and budget management.

To be successful in this role, you will need excellent analytical skills as well as sound knowledge of quantitative and qualitative methodology and best practice through the research cycle. You will need to have good writing skills and an ability to communicate effectively with different audiences. You will also need to have the ability to interpret and present research in an accessible and engaging way.

You will be a self and team motivator with excellent communication skills, and the ability to develop and sustain positive relationships with a range of stakeholders. You will be pro-active and driven to succeed.  

About us

Family Fund is a great place to work for great people. We provide a challenging and rewarding working environment where every staff member can make their mark.

We are a values based organisation and we aim to show our values in all that we do. Read our staff stories here, and see how our staff display our values every day.

We commit to inclusion, equity and diversity and we welcome applications from all parts of the community. Family Fund is a Disability Confident Leader. We will invite to interview all disabled applicants who meet the requirements for the role. If you have a disability, and are happy to let us know, please highlight this in your covering letter. We have also signed the Armed Forces Covenant and we welcome applications from the Armed Forces Community.

How to apply

Please read and download the job description. 

When you’re ready to apply, complete the online application and submit a CV and a covering letter.  Your letter will need to explain what skills and qualities you would bring to the team. 

Please note that the successful candidate will be required to complete pre-employment checks that meet the Baseline Personnel Security Standard.  This includes a right-to-work check, a basic check for unspent criminal convictions, and an employment history verification for the last three years.

Fixed Term 9-12 months 35 hours/week £60,000 per annumLocation: Homeworking (with occasional travel to London office)

Benefits include but not limited to:

-36 days' annual leave, inclusive of flexible bank holidays, increasing with length of service

-Enhanced maternity/paternity leave

-We match up to 8% pension

-Free counselling service

-Opportunities to develop and widen your skills

-2 days of paid volunteering time per annum to support another part of the organisation

About us: The Children's Society has been helping children and young people in this country for over 140 years. We deliver essential local services that provide safe, trusted support to children and young people during times of significant need.

Our Social Impact domain is built on shared values, diverse perspectives, and a flexible, people-first approach. We work as one team, building strong relationships across the organisation to drive meaningful change for children and young people. With trust, wellbeing, and collaboration at the heart of how we work, you'll join a culture that supports you to make a real and lasting difference, helping us move closer to our mission of improving the lives of children and young people.

About the role: As this role sits within our Social Impact Domain, you'll play a key part in our National Mobilisation programme, ensuring the team delivers on our supporter recruitment and retention campaigns, with the recruitment of new regular givers, cash givers and legacy pledgers, as well as weekly lottery and other successful products alongside our retention activities and warm appeals programme.

This is a great opportunity for someone who is a strong team leader, with experience of applying audience insight to planning and strategy and knows how to empower and support their team to deliver on our growth plans. The successful candidate will bring good, solid individual giving experience, and substantial experience of digital and data-driven marketing to increase engagement and income.

Key Skills and Competencies:

The required skills and competencies for this role are:

-Multi-channel direct response marketing skills

-Expertise in digital mobilisation and acquisition channels

-Supporter recruitment and engagement strategy development

-People and leadership

-Financial modelling & complex budgets

It would also be an advantage if you have any of the following skills and competencies:

-Designing and optimising supporter journeys

-Proposition & concept development

-Insight-led innovation

Closing date: Monday 7th SeptemberInterviews: yet to be confirmed

The Children's Society is committed to safeguarding and protection of the children and young people we work with. As such, our safer recruitment process includes a Basic or Enhanced DBS check, 2 years of references, and additional vetting checks relevant to the role. We have a comprehensive range of policies and procedures in place to promote safeguarding and safer working practices across all areas of our organisation.In support of our commitment to diversity and inclusion, shortlisting is carried out on an anonymised basis. Personal details are hidden from the shortlisting panel, and candidates are referenced by a candidate number only. As part of this process, we ask that your CV is anonymised before submission - this means removing personal information such as your name, contact details, age, and any other identifying details.

AI tools can support your application but only when used appropriately. You're welcome to use them to improve clarity, structure, and research. However, overuse or misuse (e.g. inventing experience or using AI during assessments) may lead to rejection at any stage. We want to hear the real you - authenticity matters.