Direct marketing campaigns executive jobs

Summary of some of the main duties for full details and how to apply visit the website link provided.

•Lead the development and delivery of integrated marketing campaigns across HOME’s full artistic, engagement and membership programme, working collaboratively with internal teams and external partners.
•Collaborate with the Head of Digital to plan and deliver integrated campaigns, ensuring messaging is consistent across digital and physical channels and guided by audience insight. 
•Lead the development of campaign messaging and positioning, ensuring clear, consistent and compelling communications tailored to HOME’s target audiences across different artforms and initiatives. 
•Partner with the Head of Digital to design and deliver multi-channel marketing campaigns across HOME’s entire programme, ensuring they meet or exceed income targets and contribute to audience growth. 

•Work closely with the Head of Digital to apply audience insights and segmentation in campaign planning and creative delivery. 
•Lead HOME’s media buying. Plan and manage out-of-home advertising strategies, ensuring creative alignment, timely delivery, precise targeting and budget control. 
•Be the lead for HOME Communications, Manage HOME’s relationships with PR agencies and build successful relationships with media partners and influencers. 
•     Manage freelance marketers and designers – briefing, negotiating and overseeing delivery. 
•Collaborate with visiting companies, artists, producers, funders and distributors to maximise shared marketing opportunities and ensure strong promotional presence. 

Team: Marketing and Communications

Reports to: Director of Audiences

Responsible for: 3 People

Job Title: Senior Brand and Campaigns Manager 

Reporting to: Head of Brand & Marketing

Salary: £50,000

Contract Type: 1 Year Fixed Term Contract 

Location: London and Hybrid, with weekly visits to our sites across London (mainly to Old Street) 

Hours/Days per week:35 hours per week, 9am – 5pm, Monday – Friday

We are Felix

We bring people together to rescue, repurpose, and share surplus food that would otherwise go to waste, turning an environmental problem into a social opportunity.

Together with 16 other independent charities, 18,000 volunteers, and thousands of partners, we are the UK’s food rescue network, supporting 1.5 million people across the country.

We‘re about fuller plates, fuller communities, and fuller lives.

Purpose of the Job 

Focusing on building and maintaining the charity brand identity, through execution of marketing initiatives that grow brand engagement, understanding and participation. Leading integrated campaigns and identifying marketing activities that meet strategic objectives and income targets. Ensuring that marketing plans are effective in reaching multiple target audiences. 

Duties and Responsibilities

Your normal duties and responsibilities will be set out in your job description. However, the charity may require you to perform other duties from time to time. 

• Lead the development and implementation of and brand and campaign activities across the full mix of marketing channels, appropriate to the target audience

• Manage and develop two direct reports, and a team of 6

• Responsibility for the charity brand guidelines for visual identity, messaging, and tone, to ensure consistency across the charity and marketing materials

• Maintenance and optimisation of the brand ambassador programme across the charity, ensuring engagement, understanding and accurate adoption of brand material

• Supporting the integrated strategy and planning of the annual marketing calendar to maximise and prioritise opportunities across multiple channels and audiences

• Lead the major fundraising and event campaigns, working alongside stakeholders to ensure campaigns meet income targets

• Engagement and collaboration with network partners nationwide to support their marketing needs, with communications and toolkits

• In collaboration with the Head of Volunteering, advise and deliver activities that support the acquisition, engagement and retention of volunteers

• Creation of clear briefs that support the management of external creative agencies and/or inhouse designers, to ensure assets and materials are compelling and on brand

• Work hand in hand with Senior Digital Marketing Manager to create cohesive marketing plans that deliver results through applied learnings

• Measure and report on campaign performance using analytic tools and processes that provide actionable insights and recommendations for optimisation of marketing activity

• Manage campaign budgets, ensuring effective allocation of resources to maximise return on investment

Essential Criteria 

• Bachelor’s degree in marketing, communications, or a related field. Or significant experience in a similar role within the not-for-profit sector
• Proven experience of working in the charity sector on brand, fundraising and marketing campaigns, with a strong understanding of marketing tools and strategies
• Experience of leading a team within a brand and campaign role
• Excellent verbal and written communication skills for collaborating with team members and key stakeholders
• Experience in thinking strategically, to create  marketing plans and briefs that deliver to organisational goals
• Campaign management experience, including management of multiple stakeholders, planning, budgeting, and evaluation with the ability of managing conflicting demands and needs of key stakeholders
• Strong analytical abilities to interpret data and make informed decisions based on campaign performance metrics
• Creative and innovative flair, with proven examples of successful and engaging campaigns and solutions 

Marketing & Communications Manager

Bath Preservation Trust, Bath, 35 hours per week • £40,000 per annum

Bath Preservation Trust (BPT) is looking for an experienced Marketing & Communications Manager to lead marketing, digital engagement and communications across our four museums and wider charitable work in the World Heritage City of Bath.

This is a key role for a creative storyteller and strategic marketer who can grow audiences, strengthen brand recognition and deliver high‑quality, multi‑channel campaigns.

About the Role

You will shape and deliver BPT’s marketing and communications activity, including:

• Strategic leadership – creating a new MarComms Strategy and commissioning external specialists
• Campaign development – producing compelling multi‑channel campaigns to increase reach and visitor numbers
• Digital management – updating websites, delivering PPC advertising and leading organic social media
• Press & PR – preparing press releases and building media relationships
• Publications & collateral – overseeing leaflets, e‑newsletters and key annual publications
• Audience insight – using data, KPIs and segmentation to inform decisions
• Line management of the Digital Content Executive

About You

We’re looking for a confident communicator with:

• Minimum three years’ experience in marketing/communications within arts, heritage or tourism
• Proven success in growing audiences, driving KPIs and delivering commercial impact
• Strong digital skills across social media, PPC, SEO and content creation
• Excellent copywriting and storytelling ability
• Experience managing budgets, contracts and external suppliers
• Strong analytical skills and understanding of ROI
• Ability to work collaboratively with staff, trustees, partners and media

Our values: Authentic, Engaged, Inclusive, Informed, Responsible.

Benefits

• Positive, collaborative working culture
• Flexible working arrangements
• 34 days annual leave (including public holidays)
• Employee Assistance Programme
• Cycle to Work scheme
• 0% season ticket loans
• Death in Service benefit

How to apply

If you would like to apply for the above role, please complete the short application form and email it along with your CV and a covering letter outlining the skills, knowledge and experience you could bring to the role. See our website for further details..

We realise that text-based applications do not suit everyone, so if you would like to apply in a different way, require information in a different format, or need any other support with your application, please get in touch 

Bath Preservation Trust is committed to Equality, Diversity and Inclusion.

We will particularly welcome applications from people from those sections of the community who are under-represented in Bath Preservation Trust and in the wider heritage sector including Global Majority and / or disabled applicants.

For further information about the roles including the job description, person specification and application form, please see the links below.

We would also be grateful if you could complete the anonymous equal opportunities data monitoring form below (this is voluntary).

Closing date: Monday 7th September 2026

Interviews: Tuesday 22nd or Friday 25th September

Location: Hybrid, London (1 day per week in the office, ideally Wednesday or Thursday)
Hours: Part-time, 2-3 days per week
Contract: Temporary, until mid-December 2026
Pay: £24.75 per hour (+ holiday pay)
Start Date: ASAP (ideally w/c 17th August)

Prospectus is delighted to be supporting in the search for an experienced Senior Direct Marketing Executive to join their fundraising team on a temporary basis.

This is an exciting opportunity to play a key role in delivering a major year-end fundraising appeal. Working closely with internal stakeholders, agencies and freelancers, you'll lead direct mail activity while supporting wider multi-channel fundraising campaigns. 

Responsibilities:

• Lead the delivery of a major direct mail fundraising campaign.
• Manage campaign timelines, creative development and supplier relationships.
• Coordinate copywriters, designers, data briefs and production schedules.
• Support the planning and delivery of fundraising email campaigns.
• Monitor campaign performance and provide optimisation recommendations.
• Collaborate with fundraising, digital and data teams to deliver integrated campaigns.

Requirements:

• Strong experience delivering successful direct mail fundraising campaigns.
• Ability to hit the ground running and manage complex projects independently.
• Experience delivering email marketing campaigns and supporter communications.
• Excellent stakeholder management skills, including agencies and freelancers.
• Strong organisational skills with exceptional attention to detail.
• Knowledge of digital advertising channels would be advantageous.

CVs will be reviewed on a rolling basis, so if you're interested in the role, please apply ASAP with your CV in a Word format.

At Prospectus, we are committed to supporting you throughout your application journey. We welcome applicants from all backgrounds and do not discriminate based on age, gender, disability, race, religion, sexual orientation, marital status, or pregnancy/maternity.

Salary: £38,000 - £42,000
Contract: 6-month FTC
Location: London Hybrid
Closing date: ASAP
Benefits: Hybrid working, generous annual leave, pension contribution

We have a great opportunity for a Senior Direct Marketing Executive working for a international charity. The organisation is entering an exciting period of growth and innovation within its supporter engagement programme. The opportunity to lead the development and delivery of trading, regular giving and lottery programmes, helping to grow supporter engagement, retention and income through data-led and supporter-centric marketing activity.
As part of this exciting role, you will lead the growth of an established online shop and trading portfolio, developing engaging multi-channel campaigns and supporter journeys that increase sales and long-term loyalty. You will also manage end-to-end marketing activity across trading, regular giving and lottery products, using audience insight, testing and performance data to optimise results.
To be successful as the Senior Direct Marketing Executive you will need:

• Proven e-commerce experience, including developing and growing an online shop through successful multi-channel marketing campaigns.
• Experience creating and optimising customer/supporter journeys using insight, testing and data to drive engagement, retention and income growth.
• Strong campaign management experience with the ability to analyse performance, identify opportunities and deliver measurable results.

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 3039AJ.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.
If enough applications are received the charity reserve the right to end the application period sooner.
 

Third Solutions is proud to be partnering with a dynamic and growing national health and research charity in the search for an experienced Marketing Manager to lead a small team to deliver exceptional and effective brand marketing activity.

The Buckinghamshire based charity are ideally looking for three days a week in their office, they are open to discussing flexible working arrangements if required.

The role
- Develop and deliver the marketing strategy and plans across online and offline channels.
- Develop and deliver creative and impactful audience and insight-led integrated marketing campaigns for key programmes, projects and products.
- Manage two direct reports: the Senior Digital Marketing Executive and Digital Marketer.
- Support the development of our audience personas and engagement work, to enable effective supporter journeys and high-quality experiences for all our audiences.
- Ensure that campaigns are on brand and aligned with the mission and values in terms of content, imagery, copy and tone of voice.
- Support the Fundraising Managers in the evolution of a content marketing and acquisition strategy to develop a large and engaged supporter base with a focus on email, social media and direct mail.

The Candidate
- Experience of managing a team within a charity to deliver successful marketing campaigns across a range of print and digital channels.
- Project management experience in digital and print channels, and co-creating impactful, attention-grabbing campaigns that drive results.
- Solid, results driven experience in PPC, Content marketing, Display, Social, SEO and Email.
- Experience in producing printed marketing materials, including direct mail, inserts, leaflets and outdoor.
- Experience in data-lead marketing - highly analytical and results focused, with ability to utilise reporting, tests and insight to drive for performance efficiencies and improvement
-If you are an entrepreneurial, ambitious with a growth mind set, get in touch!

Benefits
A warm, collaborative team with big plans and ambitions. They offer:
27 days annual leave + bank holidays, with the ability to buy and sell annual leave
Access to shopping discounts and cashback with thousands of retailers through their benefits portal
Free on-site parking and onsite café and Group Pension Life Assurance (2x annual salary)

IMPORTANT NOTE:
Applications are being reviewed on a rolling basis so please get in touch ASAP to find out more.
Our aim is to respond to all successful applications within 5 days. If you haven't been contacted within 5 days your application has been unsuccessful but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest.
We encourage applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003

Are you an experienced fundraiser, with a passion for inspiring supporters to help people living in extreme poverty fulfil their God-given potential?

If that's you, then Tearfund's Fundraising Marketing team could be the right place for you! 

As a member of the Direct & Digital Marketing Squad, you would be responsible for the delivery of fundraising appeals and supporter engagement activity,to show our supporters the impact of their support and give them the opportunity to become even more engaged in Tearfund's mission.

We are particularly looking for a fundraiser with a passion for direct marketing, who has experience in delivering multi-channel individual giving and supporter engagement campaigns. We are especially keen to hear from those who are experienced in both print and digital direct marketing.

Do you have the following experience?

• Planning and delivering direct marketing fundraising or individual giving campaigns, such as direct mail appeals.
• Planning and delivering multi-channel supporter engagement campaigns to a range of audiences
• Working across print, direct mail and digital channels to deliver campaigns
• Project managing complex projects with multiple stakeholders
• Monitoring and evaluating campaigns, with a test and learn mentality
• Working collaboratively with a range of stakeholders including creative agencies

Do you have the following skills?

• Ability to see through activity from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Ability to influence and work alongside senior stakeholders
• Strategic thinking, and desire to drive forward new ways of doing things, with a test and learn mentality.

If your skills, experience, and passion match these requirements, we'd love to hear from you!

Hybrid Working: This role offers hybrid working. You'll work from Tearfund's Teddington office and from home, as agreed with your line manager.

Contract details: 12 month full time, fixed term contract (35 hours per week). The salary is £41,186 per annum.

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.

Marketing & PR Manager

About the role

This is a senior role working across the whole Charity, tasked with growing public awareness and support for Clatterbridge Cancer Charity. Leading on marketing, PR, brand and design, this role will manage relations with media, stakeholders, supporters and the wider public, creating and delivering engaging campaigns, generating support for the Charity, demonstrating impact and increasing income generation.

This is an exciting time to join the Charity as it moves to the next stage in its growth. As part of a busy and ambitious team, this role would suit an experienced, proactive and creative individual with a talent for storytelling and a knowledge of data-driven marketing.

You’ll have strong commercial knowledge, with the ability to apply this to the charity sector; adding value to our existing fundraising activities and impact reporting.   

Key responsibilities include:

· Create and deliver a comprehensive marketing & public relations strategy for the Charity to increase levels of awareness, reaching and engaging audiences.

· Build brand awareness, promote income generation and communicate activities and impact.

· Identify, create and maximise media, PR and marketing opportunities for the Charity to achieve strong positive coverage in print, broadcast and online media.

· Utilise the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, campaigns, direct marketing, digital and social media and production of materials.

· Lead and give strategic marketing direction to the Charity team, taking responsibility for all marketing activities within the Charity to ensure consistent messaging.

· Identify and develop key relationships with journalists and influencers across a broad

range of media.

· Lead, manage and plan key Charity marketing and communications initiatives such as the annual Glow Green Night Walk and annual ball.

· Be responsible for brand management, ensuring consistency across all internal and external communications and adherence to brand and corporate identity guidelines.

· Oversee the design, production and dissemination of marketing and communications collateral as required, including annual reports and impact statements.

· Oversee the design and production of all printed materials for Charity events to ensure consistency of brand and messaging.

· Identify and manage outside agencies where necessary to add value to the role and produce, for example, video and photographic content.

· Report to the Chief Executive on impact and coverage.

· Manage crisis communications if necessary.

· Liaise with the Communications team of The Clatterbridge Cancer Charity NHS Foundation Trust to provide a joined-up comms and PR strategy for joint ventures.

· Manage staff within the Marketing and Individual Giving team.

About the Charity

Clatterbridge Cancer Charity is an independent charity, dedicated to supporting patients and research at The Clatterbridge Cancer Centre - one of the UK’s leading cancer hospitals.

It’s thanks to our supporters that we can achieve so much for people with cancer across Merseyside and Cheshire, which may not be possible through NHS funding alone.

This includes funding life-saving research to shape cancer care for generations to come, investing in leading technology that drives better outcomes for people with cancer, enhancing the patient environment to support health and wellbeing and enabling innovations in care for every patient, every day.

Hours: 37.5 hours per week

Location: Hybrid working with base office at The Spine Building, Paddington Village, Liverpool L7 3FA

Closing Date: 11 September 2026

Interview Date: 24 September 2026
Flexible / hybrid working available

Do you want to be part of an ambitious donor retention team to raise vital funds for the work of Great Ormond Street Hospital (GOSH)? Join us to deliver one of the sector’s largest regular giving programmes at a key strategic moment. 

We’re looking for an enthusiastic and strategic Senior Executive on a fixed-term basis to support the delivery of Committed Giving Retention programme. As well as working on the day-to-day delivery of an ambitious retention programme, this role will play a key role in our new emotion-led supporter stewardship strategy. 

The role is known internally as Senior Individual Giving Executive – Retention. 

This role will run from September 2026- 31 March 2027.
 

Salary

The salary for this position is £38,692 pro rata and we operate a hybrid working model of a minimum of 2 days per week in the office. 
 

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate. 

Key Responsibilities

• Project managing a workstream within a new supporter stewardship strategy.
• Campaign management for rolling retention activities.
• Managing third party agencies to deliver the day-to-day retention programme activity
• Utilising data analytics to support the creation, delivery, and evaluation of retention programmes.

Skills, Knowledge and Expertise

• Strong knowledge of retention, stewardship or supporter experience programmes.
• Previous project management experience.
• Confident in data analysis to help inform supporter engagement strategies.
• A creative and holistic understanding of supporter experience and ability to implement this in activity.

Experience within the charity sector is beneficial for this role.

DBS - a basic DBS check is required for this role.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Salary: £40,000 - £44,000
Contract: 1-year Fixed-Term Contract
Location: London – Hybrid working (minimum 1 day per week in the office)
Closing date: 3rd August 2026
Benefits: Competitive employee benefits package, flexible hybrid working.
An international charity is seeking a DRTV Fundraising Executive to join its ambitious fundraising team at an exciting time of investment and growth. This newly created role will lead the day-to-day delivery and optimisation of their integrated acquisition campaigns across TV, digital, radio, print and other channels.
Working closely with agencies and internal stakeholders, you will help grow the number of supporters considering leaving a gift in their Will, while delivering an outstanding supporter experience and using insight and data to continuously improve results. This is a fantastic opportunity for a marketing professional who enjoys turning strategy into well-executed, multi-channel campaigns that drive measurable impact.
To be successful as the DRTV Fundraising Executive you will need:

• Essential experience delivering integrated, multi-channel marketing campaigns across TV, digital and offline media.
• Strong project management skills, with experience managing campaigns from briefing and launch through to analysis and optimisation.
• Experience working with agencies and external suppliers to deliver high-quality marketing activity.

If you would like to discuss this role with us, please contact us and quote the reference 3052AJ
Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector; you can read more about our commitment to diversity on our website.
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.
If enough applications are received, the charity reserves the right to end the application period sooner.

 

Are you a bold and courageous marketing leader passionate about using your strategic talents to help ensure everyone can know Jesus through the Bible?

Wycliffe Bible Translators exists so everyone can know Jesus through the Bible, yet one in five people worldwide still cannot access Scripture in a language they understand. We are accelerating rapidly, with active donors up 24% and new donors up 63% on last year. This enables us to support more Bible translators, transforming local communities. To expand this impact, we have set an ambitious goal to grow our donor base from 6,000 to 27,000 by 2032.We are making bold, long-term investments in top-of-funnel marketing today to make fundraising easier tomorrow.

In this new Director of Marketing role, you will lead us to invest significant resources with courage and conviction – spending money on top-of-funnel marketing today to make fundraising easier tomorrow. You will bring a campaign mindset, emotional excellence, and exquisite storytelling to move audiences to act. You will help us connect with new audiences in a deeply personal way to drive growth.  If you want to deploy your skills to help say ‘Yes!’ to supporting more translators, we would love to hear from you.

• Salary: £70,000-75,000 + benefits
• Location: Home based or the option of a desk at our office in Oxford
• Terms of appointment: Full-time (37.5 hours per week). Permanent
• Closing date: Friday 21 August at 9am
• Interview date: Interviews will be held in Birmingham on Wednesday 2 September

Key responsibilities:

• Accelerate donor acquisition to grow our donor base from 6,000 to 27,000 people by 2032, with a focus on regular giving
• Make Wycliffe an easier charity to support by making our cause visible, emotive and trusted in the spaces where our audiences are
• Bring a campaign mindset to Wycliffe, marrying deep audience insights with emotional excellence and exquisite storytelling to deliver disciplined, high-impact messaging at scale
• Lead and empower a talented team and collaborate closely with colleagues to deliver high performance

Benefits include:

• 33 days’ annual leave, including bank holidays
• Up to 5 days’ extra leave to serve on the Board of an external organisation
• Competitive contributory pension scheme
• Employer pension contributions up to 7.5%
• Fully employer-funded life assurance
• 24/7 employee assistance programme for emotional and practical support
• Family-friendly employer
• Monthly in-person team days in Oxfordshire or the Chilterns (expenses covered)
• Hot-desking facility at Oxford office
• Fully paid-for professional development opportunities.

It is an occupational requirement of this role that you have a clear, personal commitment to the beliefs set out in our Statement of Faith and Doctrinal Position Statement.

To apply, visit our careers site and complete the short online application, attaching your CV and a covering letter (no more than two pages) summarising why you’re applying, how you meet the person specification, and telling us about your personal Christian journey and church involvement.

This is an exciting opportunity to join our Executive Team and play a pivotal role in shaping the future of our organisation by driving sustainable income growth, strengthening our public voice and extending our impact.

This newly created senior leadership role will lead a step-change in fundraising, marketing and external engagement, increasing awareness of vital services, and developing new opportunities to engage supporters, partners and communities.

With the chance to help deliver our ambitious strategy through to 2028, this role offers the opportunity to bring vision, creativity and leadership to an organisation committed to making a lasting difference in the lives of older people and unpaid carers 

VISION AND MISSION Waverley Abbey is a new spiritual home for a rising generation, based in one of England’s oldest places of Christian prayer, mission and justice. Today, we fire up believers and tool up leaders to play their part in the renewal of faith in the nation and around the world. We are a house of prayer, providing practical education, exceptional hospitality and sparking innovative enterprise. From the first Cistercian monastery in England to the global ministry of Every Day with Jesus, Waverley Abbey has been a place of Christian prayer, mission and justice for over 1,300 years. Now, in partnership with 24-7 Prayer, we are building a new kind of Abbey: a new spiritual home for the nation and a hub that awakens a generation to transform the story of our times through the Gospel of Jesus Christ.

VALUES & CULTURE Our team really is something special. Our people are gold. Our people come from all different walks of life, and it’s this mix of brilliant personalities, experiences and insights that gives us that warm, open and friendly culture you can feel as soon as you meet us. But, however wonderfully different we all are, there are five things we’ve got in common, and they are the Waverley Abbey values. Our values are the key to what makes our culture so unique; they’re a reflection of who each of us is and they’re embedded in everything we do. OUR VALUES Integrity Compassion Selflessness Transformational Celebration SO WE EMPLOY AUTHENTIC, SELFLESS, COMPASSIONATE, TRANSFORMATIONAL AND FUN PEOPLE!

JOB PURPOSE This is an exciting senior leadership role with the opportunity to shape how Waverley Abbey tells its story, grows its reach and engages people with its vision. The Head of Marketing and Communications will provide strategic, creative and inspiring leadership across all aspects of marketing, communications, brand and digital engagement. Working across the breadth of Waverley Abbey — including the college, house, House of Prayer, events, hospitality, fundraising and the wider estate — the postholder will develop clear and compelling communication that strengthen our brand trust, reach new audiences and support sustainable revenue growth. This role will ensure that our communications reflect the quality, warmth and bold ambition of Waverley Abbey. You will be a talented and experienced marketing professional, an exceptional leader who mines the gold in others, and an experienced AI champion with a bold vision to play your part to see the Gospel of Jesus transform a generation.

KEY RESPONSIBILITIES Strategic Marketing Leadership

> Develop and lead an ambitious, integrated marketing and communications strategy to support and supercharge Waverley Abbey’s vision, organisational priorities and income objectives.

> Translate organisational strategy into clear annual marketing plans, campaigns, priorities and measurable outcomes, and deliver those plans on time every time.

> Work closely with leaders across the college, House of Prayer, house and estate, hospitality, events, fundraising and other areas to understand their audiences and develop effective marketing responses.

> Significantly grow market share by connecting and building brand trust with new audiences, markets and opportunities to extend Waverley Abbey’s reach and influence.

> Champion and implement AI effectively and wisely to at least 10x our marketing output.

> Ensure marketing activity is focused, coordinated and capable of delivering both immediate results and long-term brand growth. Brand Leadership and Storytelling

> Deliver daily brand and individual stories above the line to build Waverley Abbey awareness, authority and trust. Champion excellent storytelling that communicates the impact of Waverley Abbey through the lives, experiences and communities impacted by our work.

> Lead and be principle guardian of the Waverley Abbey brand and sub-brands.

> Develop a clear, compelling and consistent brand story that captures the heritage, vision, breadth and future direction of Waverley Abbey.

> Ensure the brand is expressed consistently across all communications, campaigns, publications, digital platforms, signage and visitor touchpoints.

> Oversee the development and implementation of brand guidelines and support colleagues to apply them consistently and confidently.

> Protect and strengthen the reputation of Waverley Abbey; identifying, proactively managing and responding appropriately to potential risks. Campaigns, Audience Growth and Engagement

> Lead integrated fundraising campaigns that increase awareness, engagement, participation and income from core and new audiences.

> Develop targeted approaches for student recruitment that increase our HE student enrolments year on year on year, and provide a significantly growing ‘front door’ of non-HE students and trainees via a ‘digital university’.

> Significantly grow house, event and retreat guests to maximum capacity.

> Ensure campaigns are creative, audience-focused, aspirational and informed by meaningful data.

> Establish a clear annual marketing and communications plan aligned with organisational priorities — and deliver on time, every time.

> Strengthen the organisation’s ability to acquire new audiences while deepening engagement with existing supporters, students, guests, customers and partners. Digital Marketing and Content >Deliver the effective and wise use of AI to 10x our marketing output.

> Provide leadership for Waverley Abbey’s websites, social media channels, email communications and wider digital presence.

> Effectively be able to spin-up world class UX websites and apps in short timescales.

>Develop a digital-first approach that makes maximum use of content, video, photography, social media, search, email and emerging platforms.

>Oversee the planning and production of high-quality content that is engaging, market-leading and consistent with the Waverley Abbey voice.

> Ensure the best UX on all websites and that digital platforms are accurate, accessible, engaging, easy to navigate and optimised for search.

>Use analytics and audience insight to improve campaigns and tactics.

>Always be exploring new digital opportunities that could significantly increase Waverley Abbey’s reach and impact. Communications and Public Relations

> Lead Waverley Abbey’s external communications, media relations and public relations activity.

>Develop proactive opportunities to raise the profile of Waverley Abbey locally, nationally and within relevant Christian, educational and hospitality networks.

>Oversee press releases, media statements, articles, briefing materials and external announcements.

>Build strong and constructive relationships with journalists, media partners, influencers and other key stakeholders.

> Lead communications planning during sensitive or high-profile situations, working closely with the CEO and relevant senior leaders.

> Ensure Waverley Abbey communicates with clarity, confidence and integrity. Fundraising and Partnership Communications

> Work in close partnership with fundraising colleagues to develop compelling cases for support, campaigns and supporter communications.

> Ensure fundraising materials communicate Waverley Abbey’s vision, need and impact with clarity.

> Support the development of strategic partnerships that increase the organisation’s profile, influence and reach.

> Create high-quality communications resources for funders, donors, partners, churches and other key stakeholders. Team Leadership and Development

> Lead, inspire and develop a high-performing Marketing and Communications team in collaboration with the Senior Marketing Manager.

> Create a collaborative, creative and supportive culture in which team members are trusted, equipped and accountable.

> Set clear objectives and priorities for the team, ensuring workloads and resources are managed effectively.

> Provide regular one-to-ones, feedback, coaching, development conversations and performance reviews.

> Support the personal and professional development of direct reports, identifying opportunities for growth and increased responsibility.

> Commission and manage freelancers, agencies and specialist suppliers where appropriate.

> Build positive and productive relationships across the organisation, enabling the Marketing and Communications team to operate as a trusted strategic partner. Planning, Budgets and Performance

> Manage the Marketing and Communications budget responsibly, ensuring effective use of resources and demonstrable value — always within budget.

> Establish clear measures of success across brand awareness, audience growth, engagement, recruitment, conversion and income.

> Provide regular performance reports, insight and recommendations to the CEO and Executive Team.

> Use data, audience research and market insight to inform decisions and continually improve performance.

> Manage multiple projects and priorities effectively, ensuring high quality work is delivered on time and within budget. Data and Compliance

> Ensure marketing communications comply with UK GDPR, data protection, consent and privacy requirements.

> Maintain professional, ethical and legally compliant standards across all communications activity. Leadership and Organisational Contribution As a senior Executive member at Waverley Abbey, the postholder will:

> Contribute actively to organisational strategy, planning and decision-making.

> Build strong relationships across all areas of Waverley Abbey and work generously across organisational boundaries.

> Model leadership that is clear, courageous, compassionate and accountable.

> Champion a culture of excellence, collaboration and continuous improvement.

> Embody Waverley Abbey’s values of Integrity, Compassion, Selflessness, Transformation and Celebration.

> Act as an ambassador for Waverley Abbey, representing the organisation externally and internally confidently and professionally.

> Undertake other reasonable duties consistent with the seniority and purpose of the role.

PERSON SPECIFICATION Experience — Essential

> Significant senior-level experience in marketing, communications or brand.

> A strong track record of developing and delivering successful marketing and communications strategies.

> Experience of leading integrated campaigns across digital and traditional channels.

> Demonstrable success in growing audiences, increasing engagement and delivering measurable organisational outcomes.

> Experience of leading, managing and developing a marketing or communications team.

> Strong experience of AI, digital marketing, content strategy, social media, websites, email marketing and audience analytics.

> Experience of working effectively with senior leaders and providing trusted strategic advice.

> Experience of managing budgets, agencies, suppliers and multiple projects.

> Experience of using data insight to evaluate performance and make decisions.

Experience — Desirable

> Experience within a complex, multi-product environment — charity, Christian organisation, education provider or hospitality organisation.

> Experience of student recruitment, fundraising communications, events marketing or customer acquisition.

> Experience of working across an organisation with several distinct audiences, services or brands.

Knowledge and Skills — Essential

> Excellent strategic thinking, with the ability to translate vision into focused and achievable plans.

> Exceptional written and verbal communication skills.

> Strong creative judgement and the ability to recognise and develop compelling stories.

> A sophisticated understanding of brand, audience development and customer journeys.

> Excellent leadership and people-management skills.

> Strong project-management and organisational skills, with the ability to balance strategic leadership and practical delivery. > Commercial awareness and an understanding of how marketing supports organisational growth and income generation.

> Confidence in analysing data, measuring impact and presenting clear recommendations.

Knowledge and Skills — Desirable

> A relevant degree or professional marketing qualification.

> Membership of the Chartered Institute of Marketing.

> Working knowledge of content management systems, customer relationship management systems, email marketing tools and creative software.

> Understanding of the UK higher education landscape.

Personal Qualities The successful candidate will be:

> An imaginative and ambitious leader who is excited by the opportunity to build something significant.

> A gifted storyteller who communicates with clarity, warmth and authenticity.

> Strategic and creative, while also able to bring structure, focus and delivery.

> Collaborative, generous and able to work effectively with colleagues holding different responsibilities and perspectives.

> Emotionally intelligent and confident in navigating complexity.

> Proactive, resourceful and comfortable taking appropriate initiative.

> Committed to excellence without losing warmth, humanity or perspective.

> Resilient, adaptable and able to respond positively to change.

> Personally aligned with the Christian vision and values of Waverley Abbey. Occupational Requirement There is an occupational requirement for the postholder to be a practising Christian. The successful candidate will be expected to affirm Waverley Abbey’s Statement of Faith, participate in the prayer life of the organisation and conduct themselves in a way that is consistent with its Christian ethos and values. This requirement is applied in accordance with Schedule 9 of the Equality Act 2010. Additional Requirements

> Flexibility to work occasional evenings and weekends in support of significant events, campaigns or organisational activity. > Willingness to travel occasionally for meetings, events and partnership activity.

> This job description reflects the current requirements of the role. It may be reviewed as Waverley Abbey develops, following consultation with the postholder.