Direct marketing fundraising assistant jobs in Birmingham

About the role

At some point in our lives, we or someone we love will need hospital care. At UHCW Charity, we’re here to make those moments better - funding the extras that go beyond NHS provision, from life-saving equipment and pioneering research to more comfortable, welcoming spaces and support for patients, families and staff when they need it most.

We’re looking for a Fundraising and Events Lead to play a key role in delivering and growing income across corporate, community and events fundraising. This is a hands-on role where you’ll lead day-to-day fundraising activity, build strong relationships with supporters, and ensure every interaction reflects the quality and care at the heart of our charity.

You’ll work closely with the Head of Fundraising to drive forward plans, strengthen supporter journeys, and ensure our fundraising is proactive, well-coordinated and consistently delivered. You will also line-manage and support our Fundraising Assistant, helping them to develop and thrive in their role.

What you’ll be doing

• Leading the delivery of fundraising activity across corporate, community and events income streams

• Planning and overseeing a varied events programme, ensuring high-quality supporter experiences

• Building and managing relationships with corporate partners, community groups and key stakeholders

• Supporting and inspiring fundraisers across the Trust, local community and beyond

• Developing fundraising materials, campaigns and communications in collaboration with marketing

• Overseeing supporter journeys and stewardship to improve engagement, retention and income

• Managing and supporting the Fundraising Assistant

• Using our CRM (Beacon) to track activity, analyse performance and inform future planning

About you

You’ll be a proactive and organised fundraiser with experience delivering events and building excellent relationships that generate income. You’ll be confident managing multiple priorities, spotting opportunities, and ensuring a high standard of supporter experience at every stage.

You’ll also bring:

• At least 3 years’ experience in fundraising or a similar role

• Strong communication and relationship-building skills

• Experience planning and delivering events or fundraising activities

• The ability to work independently while contributing to a collaborative team

• Confidence using data and insight to improve performance

Most importantly, you’ll be motivated by making a genuine difference and helping us grow support for our hospitals and communities.

Why join us?

This is an opportunity to take ownership of a broad and varied fundraising portfolio within a well-respected NHS charity. You’ll play a key role in shaping supporter experiences, growing income sustainably, and building relationships that have a real and lasting impact.

We offer:

• 27 days annual leave plus public holidays

• A pension scheme with matched contributions up to 7%

• Blue Light Card discounts

• Employee Assistance Programme

• Opportunities for professional development

Join us and help make a real difference for patients, families and staff across Coventry and Warwickshire.

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.