Director of policy jobs in Birmingham

Reporting to: Head of Major Giving   

Location of Work: Home based. The post holder will be expected to travel to meet donors, travel to away days and team meetings in London. The role may involve some irregular travel throughout England and Scotland. Expenses will be paid in line with our Travel and Expenses policy. Candidate will need to live commutable distance to London.   

Contract Type: Ideally full-time, 35 hours per week, although 28 hours/compressed hours may be considered. The role may require occasional evening and weekend work    

Contract Length: Permanent    

Salary: £43,500 

BACKGROUND    

Magic Breakfast’s mission is to end child morning hunger in the UK now and for good. The latest research suggests that 2.7 million children are at risk of hunger, meaning one in five children don’t have enough to eat. When a child is too hungry to learn, they struggle to concentrate, absorb information, and manage their emotions, causing them to fall behind in their studies. 

Magic Breakfast provides a nutritious breakfast to over 350,000 children and young people every school day. We work with schools in areas of high disadvantage, helping staff target children most in need without barrier or stigma.

We work with schools in areas of high disadvantage, helping staff target the children most in need without barrier or stigma. We are now at an exciting point in our journey as we launch Nourishing Futures, our long-term strategy, which capitalises on market changes and government commitments to scale our work, while redefining breakfast spaces not just as places to eat, but as places to thrive. 

In response to a challenging funding landscape, and to seize on the opportunities ahead, we have recently brought together our Philanthropy and Trusts teams into a unified Major Giving function, enabling us to build deep, values-driven relationships with high-value supporters.  

The Major Giving Lead – Individual Donors will play a pivotal role in this new function, leading all relationships with high-net-worth individuals (HNWI) and ensuring exceptional donor care and engagement. Reporting to the Head of Major Giving, this role is a senior, strategic position crucial to driving the organisation’s fundraising growth and deliver against our mission. 

JOB PURPOSE   

The Major Giving Lead – Individual Donors is a senior, strategic role within Magic Breakfast’s unified Major Giving function, acting as the organisation’s expert on philanthropy. This role will lead and manage relationships with high-net-worth individuals (HNWIs), ensuring exceptional donor care, long-term engagement, and the growth of transformational gifts.  

Working closely with the Head of Major Giving, the Major Giving Lead will help develop and embed a cohesive Major Giving strategy, fostering strong synergies across the Major Giving team. In partnership with the other Major Giving Lead (Trust & Foundations) this role will create unified stewardship programmes, prospect development strategies, and engagement opportunities, ensuring a seamless and compelling experience for donors across all major giving streams. It will also work closely with the Business Development Manager (Scotland) to ensure effective ways of working across devolved nations and to unlock opportunities for HNWI in Scotland.  

This is a high-impact, leadership-focused role for a proactive, strategic, and relationship-driven individual, capable of influencing key stakeholders, shaping organisational approaches to major giving, and driving the growth of Magic Breakfast’s mission to end child morning hunger across the UK.  

KEY RESPONSIBILITIES:    

Leadership and team collaboration  

• Act as the senior lead and subject matter expert for HNWI relationships across the organisation.  

• Work closely with the Head of Major Giving and Major Giving Lead – Trust & Foundations to develop and embed a cohesive Major Giving strategy, fostering strong synergies between Major Individual Donors and Trusts, with a clear link to synergies in other teams.   

• Support the Head of Major Giving and Trust & other Major Giving Lead in mentoring and guiding other members of the Major Giving Team.  

• Provide leadership, insights and expertise across the wider organisation to support the delivery of our new organisational goals, including through contributions to the sub-goal working groups and other enabling strategies.   

• Collaborate within the fundraising, and across other, departments to deliver cross-organisational initiatives, events and campaigns, championing opportunities to unlock HNWI giving.    

• Scan the external environment for trends, insights, ideas and best practice that could benefit the Major Giving team and Magic Breakfast’s work, making recommendations for improvements and leading on opportunities as they arise.  

• Work in close partnership with the Business Development Manager (Scotland) to ensure joined-up approaches to HNWI opportunities in Scotland, sharing expertise, aligning stewardship, and enabling effective cross-team working.  

• Flex to provide support across the Major Giving team where necessary, responding and supporting shared team-wide objectives and any trust and foundations work if required. 

Income generation, donor stewardship and prospect development   

• With support from the Head of Major Giving, deliver the 25/26 individual giving income target of c£800k by personally managing a portfolio of new and existing major donors and family foundations, with a focus on securing, renewing and uplifting gifts above £50k+ .   

• In partnership with other teams and departments, develop, test and roll out new data-driven approaches to target and reach new HNWI and other major giving audiences.  

• Work with our Prospect Researcher Manager to identify and execute opportunities to grow our prospect pool, including from across other teams, and to facilitate personal introductions and meetings with yourself or other Magic Breakfast employees/ volunteers – providing relevant briefings where appropriate.  

• Support and collaborate with the Business Development Manager (Scotland) where shared funder relationships or new opportunities arise.  

• Develop and implement tailored cultivation and solicitation strategies for new and existing HNWIs, leveraging and building relationships within and across Magic Breakfast networks’ to support our fundraising objectives.  

• Support, and where required lead, on the delivery of cross-organisational projects including any major giving campaigns, collaborating closely with colleagues across the organisation, including Brand & Marketing, and other relevant teams, to project manage effectively and ensure activity is informed by insights and organisational expertise, and delivers against its KPIs with a strong return on investment.  

• Maintain a strong knowledge of the organisation strategy, business plan and opportunities for innovation and ‘value-add’, to identify and build accurate and inspiring giving propositions, wish lists and a persuasive case for support  

• Ensure exceptional relationship management and donor reporting, with high-quality donor care and stewardship techniques that speak to the motivations and interests of our donors, exploring ways to build our donor community – such as through giving circles.  

• Work with colleagues across the Major Giving and other income generation teams to design and deliver a calendar of bespoke engagement opportunities, events and experiences for donors and prospects, ensuring high-quality execution and timely reviews.  

• Champion innovation in donor journeys, engagement campaigns, and communications to maximize supporter impact and retention, ensuring everyone is aligned behind clear, measurable goals and delivers with purpose and consistency.

• Work with the Head of Individual Giving and Engagement to establish a clear mid-level giving programme and to ensure opportunities and leads are recognised and developed where possible and that there is a high-level of stewardship.

Financial Processes, Reporting, and Due Diligence  

• Support the Head of Major Giving to conduct effective annual planning and budgeting, setting, measuring and reporting against agreed KPIs and utilising data and insights to inform decisions and future planning.   

• Support the Head of Major Giving to prepare phased budgets and reforecasts, identifying and recognising opportunities and risks to income in line with activity plans and progress.  

• Ensure all HNWI income and activity is reconciled and recorded on Magic Breakfast database systems (Salesforce) with relevant supporting documents, including gift aid and gift instruments in place.  

• Work with finance and performance and relevant business leads to manage programme budgets and restrictions.  

• As requested, provide regular reports and updates to the Head of Major Giving, Director of Fundraising & Development and other stakeholders as required.    

General   

• Maintain strong communication and alignment with the Business Development Manager (Scotland), ensuring funder and donor activity is coordinated and opportunities are maximised across nations.  

• Ensure all donor due diligence is completed and compliant with ethical fundraising standards, GDPR and organisational policy.  

• Contribute to team meetings, sharing best practice and supporting team members where necessary  

• Help to maintain a positive working environment; keeping the vision of Magic Breakfast at the heart of everything we do  

• Uphold a culture that keeps children and young people at the heart and encourages openness, collaboration, bravery, compassion and a solutions-focussed approach  

• Work collaboratively across the organisation more widely to build good working relations across the organisation and provide ad-hoc support to other teams and members of staff  

• Adhere to all Magic Breakfast policies and procedures  

• Ensure that all activity is compliant with current legislation, GDPR and child safeguarding requirements (training provided)  

• Participate in occasional work-related events at external venues and perform support related activities, as required. Be willing to undertake occasional work outside of regular office hours and UK travel  

• Undertake any other duties commensurate with the role  

PERSON SPECIFICATION   

Knowledge and Experience    

• Experience generating income and developing a sustainable pipeline of revenue from high-net-worth individuals.  

• Experience of working with high level volunteers and/or committees to deliver major fundraising targets.   

• Excellent and proven knowledge of major gift fundraising methodology including prospect research, managing databases for major account portfolio management, proposal preparation and the cultivation, solicitation and stewardship of major donors.   

• Proven track record of successfully identifying, securing and cultivating six and seven figure commitments from HNWI.  

• Experience of building, leading and contributing to effective teams and relationships to achieve a high level of performance.  

• Understanding of Magic Breakfast’s cause and the challenges faced by families and children with respect to morning hunger.  

• A good understanding of the fundraising and philanthropy landscape in which Magic Breakfast operates and the relevant fundraising and data legislation and best practice.  

• Experience of effectively and authentically incorporating the voices and views of people with lived experience in fundraising activities.  

Skills and Abilities    

• Skilled and confident in soliciting major gifts, with a natural ability to ‘make the ask’.  

• High emotional intelligence and creativity to develop compelling campaigns, cases for support, and donor relationships.  

• Strong analytical and constructive thinking, with the ability to problem-solve, adapt, and develop innovative solutions to complex challenges.  

• Excellent verbal and written communication skills, with confidence presenting to a variety of audiences.  

• Ability to build and maintain strong, positive relationships with a wide range of stakeholders, both internal and external.  

• Excellent time management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.  

• Strong attention to detail and commitment to high-quality outputs.  

• A collaborative team player with the ability to work both independently and across teams, proactively engaging colleagues.  

• Skilled in identifying, escalating, and managing risk effectively.  

• Proficiency in Microsoft Excel (advanced level) and other Microsoft Office products; ease with IT packages such as Word, Outlook, and PowerPoint.  

• Experience using fundraising databases (ideally Salesforce) as well as other systems, such as asana, to support performance management and reporting.   

• Ability to keep accurate and up-to-date records, adapting processes where needed to meet organisational requirements.  

• Understanding of Health and Safety and other regulations as they apply to events.  

WHAT WE OFFER

At Magic Breakfast we value our employees and work hard to develop offer a supportive, respectful culture which enables everyone to thrive. For more information, please visit our recruitment pack via our webiste. 

APPLICATION PROCCESS

Should you wish to discuss the role before applying please email our People and Culture Team, HR @ magicbreakfast. com

Shortlisting - w/c 6th April

Interview 1 - 20th and 22nd April

Interview 2 - 27th April

We reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.

Unifrog’s mission

We’re on a mission to level the playing field when it comes to young people finding and applying for their next step after school. We're achieving this by bringing all the available information into one single, impartial, user-friendly platform that helps students to make the best choices, and submit the strongest applications. We also empower teachers and counselors to manage the progression process effectively.

Our outlook is global - we work with schools and universities all over the world, from the US to New Zealand, and from Italy to Hong Kong. We want to make it so that young people can compare every opportunity taught in English, wherever it is in the world, and have all the support they need to make successful applications.

We have a clear social purpose, and we’re hugely ambitious. We already work with over half of UK secondary schools, and over a thousand international schools. We are growing rapidly in terms of the number of our customers, in terms of how much they use our platform, and in terms of the breadth of products we offer.

We recently expanded our impact with Unifrog for primary schools. By bringing our platform to younger learners, we’re supporting schools in delivering a comprehensive careers and PSHE curriculum from Reception through to Year 6. Our mission is to start early; breaking down barriers, challenging stereotypes, and ensuring every child, regardless of background, believes that every future pathway is within their reach.

Our team is at the heart of our business and is integral to our success. We work hard to foster a culture of openness, happiness and innovation, and we commit to helping every individual learn and grow so that they can reach their full potential. We want to hire talented people, whatever their background. If you are excited by our mission and are ready to work hard, please don’t hesitate to apply. We look forward to hearing from you!

We believe in the power of diversity. If you are from an ethnic minority background, we would like to strongly encourage you to apply. In advance of applying, if you have any questions about working at Unifrog, please contact our Recruitment Lead (details on our jobs page). 

 

What you’ll do

Joining our small, high-energy team, you’ll play a key role growing our newest partner base and supporting primary school partners to make the most of the Unifrog platform and resources. Excellent customer service is at the heart of what we do, and you’ll make sure that all interactions with Unifrog are positive and successful. 

Your key responsibilities:

Sell Unifrog subscriptions to primary schools

• Design and deliver impactful prospecting campaigns and marketing collateral aimed at engaging potential new partners, tracking campaign performance and continually improving your approach to secure demonstrations and drive partnership growth.

• Meet with potential partners on video calls (and sometimes in-person). Understand their priorities, demonstrate the Unifrog platform and resources, and secure their subscription.

• Identify and attend conferences and events to promote Unifrog to primary school audiences, while networking and cultivating relationships for future partnership opportunities.

• Develop a sound awareness of Careers Education, Information, Advice and Guidance (CEIAG) and the PSHE Association Framework within the UK. You’ll need this to confidently navigate conversations with relevant contacts at primary schools.

 

Support primary school partners to make the most of Unifrog

• Set up new partner schools for success. Help them to embed Unifrog across their staff, student and parent community. You’ll deliver an initial staff training session then provide ad-hoc support.

• Proactively work to foster a sense of community amongst our primary school partners and think of ways to promote the sharing and embedding of Unifrog best practice between partners.

• Achieve sky-high resubscription rates by securing partner renewals when their subscriptions come to an end.

 

What we’re looking for

• Resilient, and motivated to exceed targets

Our sales and resubscription targets are achievable but ambitious. You’ll need to be determined to meet and exceed them.

• Sales experience

You’ll be responsible for meeting sales targets so sales experience is desirable but not essential.
 

• Strong communication skills

You’ll be in frequent communication with lots of different people, both within Unifrog and externally – this will be in person, written, over the phone and via video call. You’ll need to be an outstanding communicator.

• Strategic and innovative 

You’ll be strategic in your approach to driving growth within the newest team at Unifrog and be innovative and creative in your solutions to any barriers along the way.

• Personable, with a track record of excellent relationship management

At Unifrog we’re known for our excellent customer service. You’ll need to provide fantastic support for your partner schools.

• Sector insight

You will be working with schools that have different contexts and priorities; you’ll need to be quick to understand how we can support them.
 

• Attention to detail

It’s important you have the skills and discipline to carefully check your communications to schools, your prospects and contacts in your network.

• Proactive attitude and willingness to get stuck in

You need to be excited about going beyond the core responsibilities detailed above to improve what we do and make it a success.

You will be one of two members of our newest team at Unifrog, with the opportunity to be at the forefront of building an exciting and impactful offering for primary schools across the UK. If this excites you and you’re an energetic person who is willing to learn, we’d love to hear from you.

 

Working together

You’ll work alongside one other Primary Schools Partnership Manager and be line managed by our Partnerships Director (UK schools and Employers). You will also have daily contact with the wider Unifrog team, including our Marketing, Content and Finance teams.

 

Key benefits

Head to our jobs page for a full list of the excellent benefits we offer our team.

• Join one of Escape the City’s top 1% employers and help transform careers and destinations in schools.

• Become part of a committed, dynamic, and growing company. We want to build our team for the long term: if you do well, we will do our best to make sure you want to stay at the company for a long time.

• Professional development is important at Unifrog. You will define your own 6-month objectives and will be supported by your line manager and the rest of the team to achieve them. You will have an annual training allowance to spend on what you need to grow and progress.

• Influence the company’s direction: we love to promote great ideas, wherever they come from.

 

Key details

• £39,047 per annum (Grade B), plus:

  • Unlimited commission, OTE of £50,000.

  • Bonuses linked to strong performance against KPIs.

• Full-time

• 28 days paid holiday per year (plus bank holidays). 

• Working hours are 9am to 5pm, Monday to Thursday, and 9am to 4:30pm on Friday – some days you may need to start earlier but you can finish earlier as a result.

• The role is remote (or hybrid for candidates in London or Edinburgh).

• Start date: as soon as possible (but not later than w/c 22nd June).

• We can only consider candidates who have the right to work in the UK.

• To discuss reasonable adjustments or any details about the role before applying, please contact our Recruitment Lead (details on our jobs page). 

 

Application process

• Deadline: 10:00am (BST) on Wednesday 1st April 2026.

• Stage 1: Application form (~1 hour)

• Visit our website to upload your CV and complete the questions and tasks below. Please note that we do not review CVs at this stage of the application process so please be as specific as possible about your experience.

i) With reference to examples of your recent experience, what would make you an excellent candidate for this role? (250 words)

ii) A school we are hoping to partner with have concerns about the budget available for Unifrog. What would be your approach to securing a partnership with them for this academic year? (250 words)

iii) Tell us about a time when you had to manage conflicting priorities whilst meeting targets. What was your approach? (250 words)

• Stage 2: Phone task (15 minutes) 

• A short role play task over the phone. We will schedule these tasks throughout the application window so we encourage you to apply early.

• Stage 3: Video call interview (1 hour) 

• Short pre-prepared presentation (15 mins) 

• Standard Q&A from a panel of three, including questions about your experiences and how these relate to the role, and scenario questions based on common situations you might face (plus time for your questions) (45 mins).

• Video call interviews will be held w/c 13th April 2026.

• Your answers are an opportunity to let us know more about your motivations and experience. While we understand that candidates might want to use AI to improve parts of their application, we strongly encourage you to write your answers independently. 

Please note, we compare all answers to an AI generated answer. Where we suspect AI has been used to write the majority of the answer, this will be taken into consideration when scoring

Find more detail and our full policy on AI in applications here.

 

Inclusion and diversity at Unifrog

• Within the company we try to foster a culture of innovation, and a happy working environment, both because this is the right thing to do, and because we think this results in the most effective team. To this end we believe in open communication, celebrating successes, supporting each other, not being afraid to be wrong or to fail, and promoting good ideas wherever they come from.

• As a platform that supports teachers and students from a huge variety of backgrounds it’s important that our team and leadership reflects this diversity. This is something we are actively working towards and prioritising. We want to embed diversity, equity and inclusion across everything we do, continually evaluating policies and practices to make sure they are inclusive and equitable.

• To make sure everyone’s voice is heard and people have the opportunities to learn to be better allies in the workplace, we encourage the team to share what they’re celebrating, facilitate training and group discussions, and seek regular feedback about what more the company could do to help people feel included.

• To ensure that our recruitment process is consistent and fair, we anonymise your application and therefore do not see your name, personal, educational or professional background. We also randomise the order of responses so that it’s less likely that a candidate is advantaged or disadvantaged by where their answers appear compared to other candidates. 

We are recruiting a Drugs Education Coordinator (Scotland) to join our team. This role will involve the coordination of DSMF drug education in Scotland, based in the Grampian region, working with the senior leadership team to develop provision regionally and more widely.

Suitable candidates will:

• be passionate about supporting young people to make safer choices about drugs and alcohol, with a good understanding of substance use and particularly its physiological, psychological and social impact
• have experience of project coordination, with excellent organisation skills
• be a skilled and effective communicator, both in writing and orally, with a wide range of people and agencies
• be proactive, self-motivated and confident to take initiative
• enjoy working remotely as part of a small and busy team

The Job description and person specification are available below. Please click 'How to apply' to view the application form.

Please share with anybody you think might be interested in joining our brilliant team!

Interviews are likely to be held the week beginning 11th May 2026.