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With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.
The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.
About the role
Leading innovation across the organisation, you will be responsible for developing and delivering a strategy to grow our movement, to increase our membership and reach whilst ensuring we continue to reflect the needs and aspirations of women. You will oversee research into women’s evolving needs and preferences, whilst testing approaches with new external audiences to maximise our relevance, diversity and inclusivity. At the same time, you will actively embed innovation into strategy and decision-making in all areas, constantly find new ways to reach underrepresented women and build a wealth of data to support your recommendations. You will lead transformation across the organisation by championing change, creativity and a forward-thinking strategy that ensures the continued growth for the WI.
Location: Hybrid, with one day per week at our London, Oxfordshire or Wales office.
About you
Highly experienced in innovation, organisational development or programme management, you will bring an impressive track record of instigating and managing successful organisational change that leads to sustainable income generation. You will be adept at designing and delivering pilot programmes, as well as commissioning research and deploying data to support action. The role requires excellent communication skills and the confidence to advise and lead at both senior leadership and Board level, as the organisation looks to you to lead fundamental organisational change. Experience within the charity or not-for-profit sector would be beneficial, as would an understanding of trends and issues affecting women across different demographics in the UK.
How to apply
For further information about this Head of Innovation role, please download the recruitment pack which includes the job description and person specification.
To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department.
Closing date: 3 September 2026.
First round interview (virtual): 11 September 2026.
Second round interview (in-person): 15 September 2026.
No other media or agencies, please.
The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.
This role leads two of the most consequential shifts in our 2026–2028 strategy. First, our move from a narrative-based to an evidence-based organisation: designing our impact measurement framework, leading the rollout and adoption of the Impact Hub (our custom CRM and data platform), and embedding data-driven decision-making across every team. Second, the community around our programmes: the trusted community and education referral partnerships that bring young people to us, and the structured alumni community that keeps them connected, supported and contributing after they complete our programmes.
WHAT YOU OWN
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Impact framework : the organisation's impact measurement framework, metrics and indicators.
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The Impact Hub (CRM) : the platform, its roadmap, adoption and supplier relationship.
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Data governance : data quality standards, validation protocols and UK GDPR compliance.
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Evaluation methodology : how programmes and services are evaluated, including external evaluation partnerships.
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Referral partnerships : the community and education referral partnership model and its members.
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Alumni strategy : the alumni engagement model, tiered support structure and Advisory Council.
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Organisational reporting : impact reporting to the board, funders and the public.
KEY RESPONSIBILITIES
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Impact Measurement & Evidence ~ Develop and own the organisation's impact measurement framework, defining metrics and indicators that reflect outcomes and effectiveness rather than interest or activity alone.
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Organisational Insight & Foresight ~ Act as the organisation's insight lead: translate quantitative and qualitative data into organisational insight that shapes strategy, programme design and resource allocation.
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The Impact Hub ~ Lead the delivery, rollout and adoption of the Impact Hub, including migration from Upshot, in line with the phased plan in the Data & Digital strategy : and own its roadmap as the organisation's insight platform thereafter.
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Stakeholder Engagement Framework (Governance) ~ Act as guardian of the unified stakeholder engagement framework, defining the standards, data capture requirements and reporting consistency that all teams apply across our five stakeholder groups.
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Community & Education Partnerships (Referral Pipeline) ~ Design and deliver the structured referral partnership model set out in the Talent & Engagement strategy, piloting quarterly cohorts of university, faith-group and community-organisation partners with clear MOUs, shared objectives and referral tracking through the Impact Hub.
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Alumni Community & Engagement ~ Design and deliver a structured 12-month alumni engagement calendar with audience-segmented communications, supported by Impact Hub data.
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Reporting & Funder Evidence ~ Produce evidence-based impact reporting for the board, funders, partners and public communications, supporting grant bids, corporate stewardship and the annual report.
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Team Leadership ~ Line-manage the Data Administrator, Progression coaches and any future team members, providing guidance, training and performance oversight.
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Organisational Leadership ~ Contribute to organisational strategy, annual planning and budgeting as a member of the Senior Leadership Team.
Read the full Job Description attached to see the full Key repsonsibilites, Person specification and 12 month success metrics.
20/20 Levels is a social mobility organisation dedicated to empowering black and racially underrepresented young people to maximise their potential.



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