Engagement officer jobs in Birmingham, west midlands
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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
At Life Charity, our volunteers are at the heart of everything we do. They give their time, skills and compassion to support women, families and communities across the UK.
We’re looking for a passionate and organised Volunteer Experience and Engagement Officer to help us recruit, engage, support and celebrate our volunteers, ensuring they have a positive and rewarding experience from their first enquiry through to long-term involvement.
Accountable to: HR Advisor, Retail and Volunteer Operations Manager
Location: Home Based with travel to sites around the UK and to the Leamington Spa Office
Contract Information: 21 hours per week across a minimum of 3 days/Permanent
Salary: £15,288 actual (£25,480 FTE)
Benefits:
- 25 days holiday plus bank holidays (pro-rota for part time contracts)
- Pension Scheme
- Flexible working arrangements
- Birthday leave after 1 years’ service.
- Paid mileage for travel to locations other than base location.
Internal Relationships: Directors and Heads of departments/HR Team/All staff within Services and Income Generation Teams
External Relationships: Volunteer Centres/Local Communities/Local Councils/Associations that support volunteer management/Training providers
The Volunteer Experience & Engagement Officer plays a key role in ensuring that volunteers have a positive, meaningful, and impactful experience with the charity. This role is responsible for recruiting, supporting, engaging, and retaining volunteers, while fostering a strong sense of community and alignment with the organisation’s mission.
Key Responsibilities
Volunteer Recruitment and Onboarding
- Develop and deliver effective volunteer recruitment strategies
- Manage volunteer applications, interviews, and selection processes
- Coordinate onboarding, inductions, and training sessions
- Ensure all volunteers are safely and appropriately onboarded (including checks where required)
Volunteer Experience and Engagement
- Act as the main point of contact for volunteers, providing ongoing support
- Design and implement initiatives to enhance volunteer satisfaction and engagement
- Organise events, recognition programmes, and feedback sessions
- Build a strong, inclusive, and motivated volunteer community
Retention and Development
- Monitor volunteer engagement and identify opportunities to improve retention
- Provide opportunities for skills development and progression
- Address concerns and resolve issues in a timely and supportive manner
Communication and Coordination
- Maintain regular communication with volunteers through newsletters, updates, and meetings
- Work closely with internal teams to match volunteers to suitable roles
- Ensure clear role descriptions and expectations for all volunteer positions
Monitoring and Reporting
- Track volunteer data, hours, and impact
- Collect feedback and evaluate volunteer programmes
- Produce reports on volunteer engagement and outcomes
Safeguarding and Compliance
- Ensure all volunteering activities comply with organisational policies and safeguarding standards
- Promote a safe, respectful, and inclusive environment for all volunteers
Key Outcomes
Growth in Volunteer Base
- Increase in the number of active volunteers
- Strong pipeline of new applicants from diverse backgrounds
- Reduced time to recruit and onboard new volunteers
High-Quality Volunteer Experience
- Positive volunteer satisfaction scores (e.g. via surveys/feedback)
- Volunteers report feeling valued, supported, and connected to the mission
- Consistent delivery of a structured and welcoming onboarding experience
Volunteer Retention & Commitment
- Improved volunteer retention rates over time
- Increased average length of volunteer engagement
- Higher levels of repeat participation and commitment
Engagement and Community Building
- Regular and well-attended volunteer events, communications, and initiatives
- Strong sense of community and belonging among volunteers
- Increased participation in engagement activities (meetings, training, events)
Effective Volunteer Deployment
- Volunteers are well-matched to roles aligned with their skills and interests
- Positive feedback from internal teams on volunteer contributions
- Reduced gaps in volunteer coverage across departments
Measurable Impact of Volunteering
- Clear tracking of volunteer hours and contributions
- Demonstrable impact of volunteers on service delivery and beneficiaries
- Ability to evidence volunteer value for reporting and funding purposes
Strong Communication and Relationships
- Consistent, clear, and engaging communication with volunteers
- Positive relationships between volunteers and staff teams
- Timely response to volunteer queries and concerns
Compliance and Safeguarding
- All volunteers appropriately trained and compliant with policies
- Safeguarding standards consistently upheld
- Minimal incidents due to clear processes and proactive management
The client requests no contact from agencies or media sales.
Thank you!
International Nepal Fellowship (INF) is a Christian health and development charity. Since 1952 they have had a huge impact serving the most disadvantaged people and communities in Nepal.
As Nepal’s longest serving international NGO they continue to have ambitious plans. It is an exciting time to join INF as they enter a bold new strategic phase for 2026 to 2031.
The most disadvantaged communities in Nepal face a lack of access to healthcare, often walking for days to their nearest health post, or being unable to afford even basic treatment.
Kopila, who was diagnosed with leprosy several years ago, is a patient at INF’s Green Pastures Hospital in Pokhara, Nepal.
“Whenever I have to come back to Green Pastures I am grateful that all of the treatment is free, and I am happy because everybody there cares for me and loves me.”
We are looking for a Supporter Engagement Officer to join INF’s small, passionate UK team. This is a fantastic opportunity to connect with INF’s committed UK supporters who resource and pray for the work of Nepali organisations which support people to overcome the barriers they face due to issues such as disability, poverty, gender or caste.
Please note that this is a full time role, part-time hours will also be considered (a minimum of 30 hours per week).
If this sounds like the role for you, we would love to hear from you.
The Role
As Supporter Engagement Officer you will play a key role in the stewardship of INF supporters. Reporting directly to the Head of Fundraising and Communications, you will support the team to deliver the highest level of supporter engagement.
The main responsibilities will include:
- Creating high-quality content, including prayer resources, to communicate effectively with supporters.
- Managing content for INF’s website, social media and e-marketing campaigns.
- Being a first point of contact, handling supporter enquiries by email and on the phone.
- Timely and appropriate acknowledgment of donations.
- Participating in team prayer and reflection as part of the wider staff team.
The Person
We are looking for a practising Christian, as set out in the occupational requirement for this position.
You must align with the values of INF and be committed to your faith. It is key that prayer is important to you both personally and professionally.
We are looking for someone with the ability, or drive to learn, to write creatively and develop new skills in digital marketing. You must be an adaptable person who thrives within a small team.
Proven experience of engaging with supporters is also vital, as well as exceptional written and verbal communications skills.
As a faith-based Christian charity, it is a genuine occupational requirement for applicants to have a personal commitment to the Christian faith. See the recruitment pack for more details.
Why INF?
INF UK has a small, supportive, connected team where ideas are welcomed and suggestions are encouraged. It is a real privilege to work with INF’s partners in Nepal, and a fantastic opportunity to learn about various projects and their delivery.
There is a genuine culture of learning and a real opportunity for development, especially at a unique phase of the charity’s long history as they work towards a new strategy.
INF places an emphasis on professional development and training to enable you to fulfil your role. They support employees in their desire to further their qualifications and careers, including offering opportunities to undertake training courses and attend conferences or events.
The charity offer agile working for all staff members which includes options for flexible working hours.
The charity’s other benefits include:
- Generous pension plan with employer contribution of 10%
- Option to buy extra annual leave
- Group Life Insurance for all employees
Please note that INF are unable to provide sponsorship for this position. All offers of employment are made subject to proof of eligibility to work in the UK and satisfactory employment screening, a basic DBS Check, and three references satisfactory to INF UK (including one reference from a church leader or someone able to speak to your Christian faith).
If this sounds like the opportunity for the next phase of your career, then apply here, or contact Leanne or Jen at Charity Horizons for more information.
Please note: If you would like to submit an application or express your interest in an alternative format such as audio or video upload, or require any adaptations for your initial engagement with us, please contact either Jen or Leanne who will be happy to advise on this.
Please also be aware that we use anonymous recruitment methods when submitting shortlists for all our roles and we only work with organisations that are happy to engage with us in this way.
Charity Horizons is an equal opportunities employer and as such actively promotes equality, diversity and inclusion in the workplace. We welcome and encourage applications from all suitable candidates irrespective of age, disability, hidden disability, race or national origin, religion or belief (save where a genuine occupational requirement applies, as set out above), gender, gender expression, political view, sexual orientation, medical condition and pregnancy.
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