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Introduction
the3million is the largest grassroots organisation for EU citizens* in the UK, formed after the 2016 referendum to protect the rights of people who have made the UK their home.
Our work ranges from organising EU citizens’ communities and informing people about their rights, to holding the Government to account on the implementation of the Withdrawal Agreement and advocating for social justice.
We are looking for an experienced, values-driven and thoughtful Communications Manager to help shape and strengthen the3million’s public voice. The role focuses on sharing our work as widely and effectively as possible, through social media, supporter communications and news media. You will act as a spokesperson for the3million, write and develop communications materials, and help grow our supporters and donors base through lived-experience focused communications.
The ideal candidate is a passionate communicator, motivated by social justice and passionate about amplifying the voices of EU citizens and other migrant communities. You are as comfortable shaping strategy as you are delivering high-quality content, and you are committed to challenging injustice and influencing decision-makers.
Key responsibilities
1. Communications strategy & leadership
- Lead the development, delivery and evaluation of the communications strategy of the3million, working closely with the3million’s CEO, Head of Policy and Advocacy and Organising team to deliver timely strategic communications support
- Growing and safeguarding the3million’s brand identity, integrity and strategic positioning across all our external channels, networks and audiences
- Develop new initiatives to expand and improve the reach and engagement of the3million’s communications
- Regularly reviewing the effectiveness of campaigns and responding to opportunities that arise
- Use analytics tools to evaluate performance and inform strategic decisions
- Support the3million’s sustainability through effective fundraising messages and campaigns
- Maintain positive and productive relationships with partner organisations, working on shared campaigns and promoting strategic collaborations, opportunities for engagement and projects
2. Content and digital communications
- Build the3million’s public messages, using the most effective frames to communicate complex issues clearly to targeted audiences, with lived experience underpinning these messages
- Take overall responsibility for developing the3million’s website content, creating written and visual content
- Oversee and manage the3million’s online presence, engaging with relevant online platforms
- Produce regular newsletters, with clear and effective calls to action
- Develop effective fundraising content to disseminate to supporters
- Manage the3million’s social media channels, leading on creating engaging social media content (written and visual), developing and expanding the3million’s social media presence using relevant up to date digital tools
- Support EU citizens in having their stories heard, sourcing and writing compelling stories, ensuring safeguarding and consent policies are followed
3. Media relations
- Monitor media outlets for issues related to our campaigns, respond to developments in an appropriate and timely fashion
- Write and disseminate press releases, opinion pieces and articles
- Manage press enquiries, liaising with journalists and other media contacts
- Proactively pitch, develop and maintain relationships with relevant media stakeholders, developing our contacts list
- Support people with lived experience in working with journalists to have their stories heard
- Develop key messaging and briefings for staff and spokespeople to ensure consistency across communications, as needed
- Lead on crisis communications and rapid response messaging in reaction to political or media developments
4. Campaign communications & messaging
- Work closely with the policy and advocacy team to translate complex issues into compelling narratives
- Work with the Community Organising team to ensure lived-experience led storytelling is embedded in the community organising strategy
- Support with the development of published materials (in print and online) such as leaflets and reports. Lead on the visual design of published materials
- Support people with lived experience (including community leaders) to be effective spokespeople for the3million, delivering relevant communications training and support their leadership development (working closely with the Organising team)
5. General:
- Maintain relationships with relevant funders of the3million’s communications activities, providing regular reports and updates
- Represent the views of the3million at events, conferences and in the media
- Provide assistance in other areas of the3million’s work as and when deemed necessary by the CEO
Person specifications
Knowledge and experience:
- Demonstrable experience (minimum 2 years) in managing communications for a charity or an NGO in the UK
- Strong understanding of the UK media landscape, including experience securing media coverage and managing press relationships
- Experience managing digital communications channels (website, email, social media) and growing engagement
- Experience supporting or working alongside people with lived experience in communications, storytelling or campaigns
- Experience using data and analytics to evaluate communications performance and inform strategy
Skills:
- Excellent writing, editing and storytelling skills, with the ability to adapt tone for different audiences and channels
- Ability to identify and quickly respond to external opportunities and risks, including fast-moving political or media developments
- Strong media relation skills, including pitching stories and handling press enquiries
- Digital communications skills, including social media management, email campaigns (eg using Mailchimp or Action Network) and website content management
- Strong organisational skills, with the ability to manage multiple priorities and deadlines
- Ability to develop clear, compelling messaging and narratives grounded in lived experience
- Confidence in supporting and briefing spokespeople, including people with lived experience
- Good design and visual content skills (including using Canva for content production)
Personal attributes:
- Passionate about EU citizens’ rights and committed to supporting and advancing the rights of all migrants, irrespective of nationality, immigration status, or other matters
- Strong understanding of power, inequity and intersectionality
- Ability to work independently, managing competing priorities and thrive in a fast-paced environment
- A positive, proactive and solutions-oriented attitude, able to take initiative
- Willingness to occasionally travel across the UK
Desirable:
- Experience with campaigning or political communications
- Knowledge and experience in fundraising communications (donor messaging, appeals)
- Knowledge of migrants rights or the EU Settlement Scheme
- Experience delivering media or communications training
Before you apply
One of the3million’s core values is equity - we are people led, we value diversity and are enriched by differences. We strive to listen to, engage with and represent the broadest range of people.
We recognise our team is not currently representative of communities that experience racism and that our own ways of working may replicate wider societal oppression and injustices. We are actively working towards becoming an anti-oppressive organisation, including taking steps to create a more inclusive recruitment process.
You may not have worked in an organisation whose focus is campaigning for migrants’ rights. Or you may have experience in a grassroots setting which is not formalised. Please still consider applying as many other settings offer transferable skills.
If you are from a background that is underrepresented in the migration sector - for example you are from a community that experiences racism, or you have lived experience of migration, or you are a disabled person, or you did not go to University or had free school meals as a child - we strongly encourage you to apply.
We believe our work will be stronger with greater diversity. the3million welcomes the whole person to work, and we understand that each of us brings our experiences, our backgrounds and our own unique lens to what we do.
About applying
Apply by submitting an up to date CV and cover letter through CharityJobs, detailing your motivations for applying for this post and how your skills, knowledge and experience fit the person specifications of the role. Please note we will not be reviewing applications which do not include a detailed cover letter.
Working conditions
Position: Full time
Duration: one year contract, with possibility of extension, subject to funding
Salary: £35,000
Location: Remote, UK. Home working. Occasional travel required - within the UK (all travel expenses covered)
Benefits: 28 days holiday + bank holidays, contributory pension scheme, flexible working patterns.
Reporting to: CEO
Closing date: 21st April 2026. Please note we are reviewing applications on an ongoing basis and this vacancy may be closed early if we find a suitable candidate.
The client requests no contact from agencies or media sales.
Background
We are Humane World for Animals, formerly called the Humane Society of the United States and Humane Society International. Since 1954, we have worked to create a more humane society for animals. Working side by side as the Humane Society of the United States and Humane Society International, we have helped to pass thousands of landmark laws, rescue hundreds of thousands of animals, and cared for and protected millions more.
In 2025, to convey our mission and make sure that everyone understands who we are and the bold work that we do, our organisations are standing together under a new shared name: Humane World for Animals.
We are dedicated to changing the world for animals. We drive change with human action. We help people, communities, governments, and corporations shift behaviour, providing the right support and advocating for policy change to stem the root causes of suffering and cruelty.
Purpose of role
As the Managing Director for the UK and Europe, you will develop and deliver the European fundraising strategy and plans and oversee the execution of all fundraising activities in Europe. These activities include, but are not limited to individual giving, major gifts, bequests, corporate giving, and community fundraising.
Primary responsibilities
The job holder will have the following key responsibilities:
- Oversees fundraising activities and performance in Humane World for Animals’ EU and UK offices. Works closely with the Country Directors and the VP of International Fundraising on the execution of the fundraising programmes. Identifies opportunities to improve efficiency and facilitates collaboration efforts across European offices. (30%)
- Manages all fundraisers in the region and ensures they achieve their goals by providing guidance and advice, training, performance management and career development. Coordinates priorities and tasks and monitors progress. (25%)
- Monitors and reports on performance progress towards agreed revenue targets; efficiency and cost-effectiveness (including external fundraising contractors); and challenges or opportunities in the external fundraising environment. (20%)
- Creates and manages the budget for fundraising expenses and income targets. Sets and reviews multi-year and yearly investment and revenue targets. (10%)
- Leads research, planning, and implementation of new marketing initiatives and acquisition programmes, including but not limited to DRTV, face-to-face, telemarketing and PSMS Mobile channels. Establishes effective donor retention strategies and oversees their execution. (10%)
- Works closely with the VP of International Fundraising to develop and execute a strategic vision to grow fundraising income in the Europe region, translating the vision into an action plan, and ensuring the successful implementation and execution of the vision. (5%)
Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential functions.
Education and experience
- An academic degree or equivalent work experience is required.
- A minimum of eight or more years of fundraising experience with a proven track record in driving significant, multi-channel revenue growth across multiple markets.
- A minimum of five years of senior management experience leading fundraising or marketing teams, including leadership responsibilities for staff, strategy development and execution, and budget accountability, preferably in the animal welfare arena, required.
- Demonstrated experience scaling high-performing international fundraising programs. International NGO experience strongly preferred.
- Proven ability to deliver multi‑million income portfolios, optimize ROI, and drive continuous improvement in donor acquisition and retention.
- Experience accurately forecasting and reporting on revenue, expenditures and delivering against agreed KPIs.
- At least five years’ experience in at least one of the following income streams: individual giving, major gifts, bequests, corporate giving, and/or community fundraising. Additionally, a strong preference for marketing experience.
Skills and qualifications
- Excellent people managerial skills: ability to coach, motivate, and manage high‑performing fundraisers across dispersed locations.
- Excellent organizational skills and ability to plan workload in order to manage fundraising program priorities and meet agreed targets.
- Ability to demonstrate initiative, entrepreneurial spirit, and drive to achieve desired outcomes.
- Ability to thrive in a matrixed, fast-paced, mission‑driven environment and drive collaboration across countries and functions.
- Knowledge and understanding of GDPR and other data protection regulations.
- Excellent English verbal and written skills.
- Ability to work in a self-directed manner.
- Willing and able to travel extensively in Europe.
To apply for this role, please submit a copy of your CV/resume and a cover letter outlining your interest in the role and how you fulfil the requirements set out in the job ad.
The deadline for applications is Monday 20th April 2026, 8:00 am GMT.
We are accepting applications from individuals based in Germany, Poland, the Netherlands, Belgium, and the United Kingdom. Please note: You need to have the right to work and live in the country from where you are applying.
We make bold progress for all animals by working together on the biggest problems—no matter where they are or how deeply entrenched.

The client requests no contact from agencies or media sales.
