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JOB TITLE: Director of Fundraising, Marketing & Communications

LOCATION: Flexible, with regular travel to London

RESPONSIBLE TO: Chief Executive

DIRECT REPORTS: Senior Trusts & Grants Manager, Marketing Manager, Fundraising Manager

HOURS OF WORK: Full time, 35 hours per week

DURATION: SALARY / GRADE: £65,000 to £75,000 (dependent on experience) plus benefits

TEAM SIZE: 6 FTE (with growth plans of up to 12 fte by 2030)

JOB PROFILE

ABOUT ADOPTION UK

Adoption UK is the leading national voice for adoptive families. We exist to ensure that every child and young person who cannot grow up with their birth parents gets the right support at the right time – from childhood into adulthood.

Every year, thousands of children in the UK are adopted – most having experienced trauma, loss, or neglect. Adoption transforms their futures, but it is rarely the end of the story. Adoptive families face unique challenges: children struggling to trust, thrive in school, or feel safe; parents battling to secure the right support; young people navigating identity and belonging. Without the right help, too many families reach breaking point. Adoption UK is there to change this. We are a lifeline for families – offering community, advice, advocacy, and practical support. We champion their voices with government and professionals, driving changes in policy and practice so that no adoptive family feels they are facing the journey alone.

With over 6,000 members, strong credibility with policymakers, and a powerful lived experience community, we are uniquely placed to influence change. Our mission is urgent and nationally significant: to ensure that every adoptive family can thrive, and every adopted child has the chance to fulfil their potential.

DIRECTORATE PURPOSE

The Fundraising, Marketing and Communications directorate is responsible for:

• Income generation across trusts and foundations, corporates, major donors, community fundraising, public donations, and legacies, alongside relationships with commissioners and public sector funders.

• Partnership development, engaging businesses, philanthropists, trusts, and volunteers.

• Marketing of services and membership to families, adoptees, commissioners, and professionals in health, education, and social care.

• Awareness raising and thought leadership, ensuring adoption and permanence issues have a strong voice nationally.

Currently a team of six, the directorate has strong ambitions to grow in size and scope, with scope to re-imagine its structure to meet future needs.

THE ROLE

This is a career-defining opportunity to shape the future of fundraising, marketing and communications at a charity of national importance.

As Director of Fundraising, Marketing & Communications you will:

• Build unrestricted income in a competitive funding environment

• Lead the transformation of Adoption UK’s income model, scaling from £500k to £2m+ contribution (by 2030) to organisational income growth from a £4.2m baseline.

• Develop and deliver a bold, integrated fundraising, marketing, and communications strategy.

• Build Adoption UK’s brand and profile with families, adoptees, commissioners, policymakers, funders, and the wider public.

• Inspire, coach, and grow a talented team, embedding a culture of confidence, creativity, and innovation.

• Personally cultivate and steward high-value donor, corporate, and foundation relationships, working with the CEO, Board of Trustees, and ambassadors.

KEY RESPONSIBILITIES

Strategic Leadership

• Lead the design and delivery of a multi-year fundraising, marketing, and communications strategy aligned to organisational priorities.

• Act as a cultural change leader, shifting from risk-averse to confident, outward-facing engagement.

• Contribute fully to the Senior Leadership Team, influencing strategy, governance, and financial planning.

Income Growth & Diversification

• Oversee all voluntary income streams – trusts, major donors, corporates, community/public fundraising, legacies – while also strengthening public sector and commissioning relationships.

• Oversee marketing and growth of membership as a core element of income and impact.

• Deliver long-term growth targets.

• Use and promote data-driven decision-making, supporter journeys, and digital fundraising/marketing effectively.

• Design and deliver a signature annual Showcase event, alongside new products such as a Giving Circle and Corporate Club, ensuring clear ROI and upgrade potential.

• Personally lead cultivation of transformational donor and partner relationships, supported by trustees, ambassadors, and patrons.

• Identify and test new funding streams and partnerships to diversify income and reduce risk.

Marketing & Communications

• Oversee a comprehensive marketing and communications strategy covering fundraising, membership, services, training, campaigns, and advocacy.

• Ensure a compelling and consistent case for support and brand identity across all channels.

• Raise Adoption UK’s national profile with media, commissioners, professionals, and the public.

• Lead digital transformation: CRM upgrade, supporter journeys, analytics, social media, and digital marketing.

• Manage media relations and reputation, including crisis communications alongside the CEO.

Team Leadership & Culture

• Lead, inspire, and grow a team of talented and motivated individuals.

• Model authentic, adaptive, and inclusive leadership – balancing ambition with staff wellbeing.

• Act as a coach and mentor, supporting professional growth and building the next generation of leaders.

• Champion Equity, Diversity and Inclusion and embed values-led behaviours across the team and all external engagement.

• Foster cross-organisational collaboration so fundraising and marketing are understood and supported across Adoption UK.

Financial & Governance

• Lead financial planning, budgeting, and ROI analysis for the directorate.

• Report regularly to CEO and Board of Trustees on progress, opportunities, and risks.

• Lead fundraising due-diligence and reputational risk processes, with regular reporting to Trustee-led committees (e.g. Finance & Risk).

• Ensure compliance with the Fundraising Code, GDPR, charity law, and safeguarding standards.

• Embed robust CRM, data, and analytics to support continuous improvement.

External Engagement

• Act as a visible ambassador for Adoption UK with donors, corporates, trusts and foundations, policymakers, and media.

• In collaboration with the CEO and Chair, direct ambassadors and patrons to open doors, advocate, and steward transformational relationships.

• Represent Adoption UK externally at events, forums, and national platforms.

PERSON SPECIFICATION

Essential

• Significant experience leading multi-stream fundraising, with success in at least two of: trusts, corporates, major donors, public fundraising.

• Experience developing marketing and communications strategies beyond fundraising – including brand, service promotion, membership, campaigns, and digital engagement.

• Track record of delivering growth, innovation, or transformation in income and/or organisational profile.

• Strong people leadership skills: ability to coach, inspire, and develop staff, including senior managers.

• Exceptional relationship-builder – credible with philanthropists, corporates, trustees, commissioners, and media.

• Strategic thinker with financial acumen (budgets, ROI, investment planning).

• Authentic communicator with excellent storytelling ability.

• Commitment to Adoption UK’s mission and values, with an inclusive and collaborative leadership style.

• Demonstrates commitment to equality, diversity and inclusion in all aspects of role at all times.

• Contributes to an open and honest culture

• Supports, encourages, and motivates colleagues.

• Encourages challenge, creativity and innovation.

• Leads by example.

• Values transparency and consistency.

• Understands the role of individual and collective accountability.

• Actively contributes to Adoption UK’s mission.

• Has a clear understanding of other colleagues’ roles and responsibilities

• Shares skills and knowledge.

• Promotes Cross Functional team working.

• Offers outstanding service to members.

• Takes pride in Adoption UK and promotes its values in all interactions with external stakeholders.

• Identifies and uses the most appropriate form of communication.

• Communicates clearly, seeking clarity when unclear and valuing the opinion of others.

• Treats colleagues and other stakeholders with respect, honesty, fairness and courtesy

• Is responsive to colleagues, third party professionals and service users.

• Takes pride in own development.

PERSON SPECIFICATION

• Enthusiastic and committed to achieving high standards and meeting agreed objectives.

• Takes an active interest in recognising professional and personal development needs and priorities within Adoption UK.

Desirable

• Experience in child welfare, family support, education, or adoption.

• Evidence of leading digital transformation in fundraising, marketing, or CRM.

• Existing networks in philanthropy, corporate CSR/ESG, or foundations relevant to Adoption UK’s mission.

This role profile is a guide to the nature of the work required and may involve other such duties as deemed necessary by the Organisation. It is not wholly comprehensive or restrictive. The role profile will be reviewed with the post-holder at significant points for the Organisation.

Postholder is expected to abide by all organisational policies, codes of conduct and practice, and to work within a framework of equal opportunities and anti-discriminatory practice.

The Opportunity

This is more than a fundraising role — it is an opportunity to lead transformational change for a cause of national importance. You will:

• Shape and lead a directorate spanning fundraising, marketing, and communications.

• Deliver transformational income growth and secure Adoption UK’s sustainability.

• Build Adoption UK’s brand and reputation as the national champion for adoptive families.

• Market services, membership, and campaigns so more families and professionals engage with our work.

• Lead cultural change, inspiring a confident, outward-facing, and innovative fundraising and marketing function.

Few roles offer such scope to combine fundraising growth, brand leadership, and culture change in a mission of such national importance. This is your chance to make a lasting impact – on Adoption UK, on your career, and on thousands of children and families across the UK.

Timetable:

The closing date for this role is 20th October 2025. However, Adoption UK reserves the right to end the application period sooner so we would recommend you complete the application form as soon as possible.

Shortlisting will be carried out on 22 to 24 October 2025 and you should be notified of an outcome within fifteen working days of the closing date.

The panel will shortlist based on those applicants who best meet the criteria for the role.

The date(s) scheduled for first interviews will be 3rd November 2025. These dates may be subject to change and applications will be advised in advance should this happen.

Location:  Erdington Hospice with expectation to work at Selly Park Hospice
for training and cover

Hours: 37.5 hours per week (No weekends, bank holidays or on call responsibility)

Salary: Clinical Band 6, £36,276 - £43,683 per year (pro rata for part-time)

If you want the opportunity to make a difference to patients with a life limiting illness and would like to work in an innovative and supportive team, we would love to hear from you. The main purpose of this role is to provide physiotherapy input, as part of a Specialist Multi-disciplinary Team, to patients referred for specialist palliative/end of life care. 

You will be responsible for the planning and delivery of holistic care to patients, their families and carers on the physiotherapy caseload, both in the community and in Hospice settings.  You will support with the delivery of our breathless programme, providing education and exercise to patient groups. You will provide evidence-based physiotherapy interventions to patients following the HCPC clinical standards of care and CSP professional Codes of Conduct. 

What we are looking for:

· An honours degree level or equivalent in physiotherapy, Healthcare Professions Council (HCPC) registration and membership of Chartered Society of Physiotherapy (CSP).

· Significant post-graduate experience across a range of physiotherapy specialities.

· A patient-centred and holistic approach with a passion for palliative care.

· Experience in palliative care or transferable skills suited to this specialist field.

· Excellent communication and teamwork skills.

· A UK driver’s licence, business insurance cover and access to a car for work purposes is essential to this role.

What We Offer:

· The opportunity to be part of a compassionate and forward-thinking charity

· Generous benefits package

· Recognition of continuous service for NHS or hospice staff (including pension and annual leave entitlements)

· A culture that values its people’s innovation, input and support,

To view the full job description for this role and to apply for this vacancy please visit our vacancies portal on our website.

The hospice is committed to developing a dynamic and diverse team, representative of the communities it serves. We ask you, therefore, to complete the Equal Opportunities monitoring form to help us in this aim.

We value each person as an individual – whether they are colleagues, patients, family members, carers or supporters, every person matters. We embrace diversity of culture, background and environment knowing it enriches our workplace and our relationships with our local communities. We are committed to building a culture of inclusion and belonging. We would love to hear from you, about what makes you uniquely you and how this opportunity will support you to succeed.