External affair director jobs in Edinburgh

As Director of External Affairs across the Bild Group of four small charities (with collective turnover of approx. £3m/yr), you will have a deep commitment to human rights and improving people’s lives.

You will provide strategic direction and leadership to the External Relations function across all four charities in the group, taking overall responsibility for and providing thought-leadership on our strategic approach to policy, influencing, public affairs, stakeholder engagement. 

You will play a lead role in planning, developing, and implementing the communication and external relations and wider engagement strategic plan to grow awareness and profile of Bild, Respond, Restraint Reduction Network (RRN) and ACT.

By sharing the impact of our work and programmes in improving the lives of people with learning disabilities, autism and /or mental health conditions, you will support Bild in becoming the sector leading provider of organisational and workforce development (and RRN in becoming the leading charity in reducing restrictive practices globally – and Respond as leaders in trauma informed therapy).

You will champion Bild and RRN’s brand, vision, mission and values acting as an ambassador for the organisation both internally and externally to partners, stakeholders and media.

Key Responsibilities and Duties: 

Strategic Leadership:  

• Develop and implement an integrated communications and external relations strategy across the four charities in the group to raise our profile and to influence change which positively impacts on our beneficiaries, aligning media, campaigning, and public affairs with the charity’s mission and strategic priorities 

• Lead and inspire a high-performing team including Membership and Events Officer, Resources Coordinator and comms team as required 

Comms & Marketing:

• Plan, develop and implement strategic communications and marketing plans to maximise awareness of the Bild Group of charities across the broad spectrum of communications disciplines including media relations, stakeholder management, influencer engagement, ethical (impact focused) marketing, social and new media and the production of new materials and resources 

• Write, develop and produce materials such as infographics, press releases, briefing documents, media statements and online information suitable for stakeholders, including people with lived experience

• Ensure effective marketing across all four charities focusing on impact and including ensuring we attend a range of external events and that all four websites are best practice. 

Influencing & Public Affairs:  

• Working with the CEO, you will drive policy change by developing strategies to influence key decision makers through building relationships with parliamentarians, government departments, and sector stakeholders to ensure the charity's policy agenda is impactful 

• Lead proactive and reactive media engagement, calls and requests for information in order to capitalise on suitable opportunities for maximising the reach and impact of all four charities

• Build our credibility as a thought leader in the sector 

Stakeholder Engagement & Partnerships:  

• Build and sustain strategic alliances with senior civil servants, civil society groups, and community partners to increase the organization's influence and impact 

• Develop effective stakeholder relationship management processes that ensure partnerships of all levels are provided with a rich, immersive engagement experience with the organisation and the work that we do 

• Identify, liaise with and ensure positive relationships with key stakeholders – internal and external including media, government departments, partners, charities, providers, customers, other relevant parties to secure maximum impact for all four charities and their beneficiaries

Reputation, Brand Management & Marketing:  

• Champion the Bild group brands, promoting the mission, values and impact of the organisation and ensuring consistent, engaging narratives and high-quality storytelling across all external channels

• Shaping the charity's profile and protecting its reputation through media relations, digital engagement, and consistent key messaging and building our credibility as thought leaders in sector. 

Membership, Events & Communities:  

• By ensuring appropriate, effective and engaging communications to all relevant audiences and stakeholders, your role will support the growth and development of our membership, Communities of Practice and the event programme (including webinars and conferences).

• Effectively plan, manage and lead a range of events for the Bild group of charities and associated marketing and communications

• Develop framework for Communities of Practice and strategy for engagement and growth 

• Supporting Bild and RRN spokespeople with PR and media outreach

• Keep abreast of communications and engagement activity within the sector and demonstrate an awareness of the impact these may have on existing and future communications activity

General Responsibilities 

• Contribute to evaluation and assessment of results against KPIs and tracking activity

• Allocate, manage and evaluate budget spend

• Identify resource requirements for activity across Bild group

• Develop and maintain systems, databases and procedures to support Bild group communication activities

• Plan, monitor, appraise and report progress of activity regularly with an innate understanding of how this supports activity across the Bild group

• Plan, manage and oversee budgetary spend related to outsourcing specialist activities such as video editing and design

• Ensure communications and marketing work complies with data protection and other legal, professional and agency requirements, standards and policies

• Support the senior leadership team on any activity as required. 

Personal Development  

• Be part of a culture of quality in all areas of communications, PR and marketing

• Participate and contribute to individual performance appraisal and supervision sessions

• Keep abreast of relevant initiatives and developments within the adult health and social care, education & disability sector and the wider communications / engagement profession

• Undertake relevant training, as necessary including accessing new systems and software as required to support the role.

Organisational Responsibilities: 

• Access and work within Bild’s policies and procedures.  

• Attend internal cycle of team meetings relevant to this role.  

• Engage with line management, supervision (where appropriate) and appraisal process.  

• Comply with data protection regulations, ensuring that information on clients, employees, volunteers and other stakeholders remains confidential.  

• Take responsibility for personal learning and development with support from line manager.  

• Work in a manner that facilitates equal opportunities and inclusion for all.  

• Remain professional and respectful at all times, promoting positive relations with all those we encounter in our work.  

• Maintain health and safety and risk awareness for self and others across the organisation.  

• Undertake any other duties that Bild may require within the remit of this role.  

This job description does not form part of the contract of employment. It is intended as a guide to the general scope of duties and is not definitive or restrictive. It is expected that some duties will change over time and this description will be subject to review with the postholder at their annual appraisal.  

Person Specification  

Job Title 

Director of External Relations 

• Exceptional copy writing and verbal communication skills

• Good presenting, negotiating and influencing skills

• Excellent interpersonal skills and ability to build mutually beneficial relationships

• The ability to work effectively within a small team

• Ability to work under pressure, and plan, manage, and adapt own workload

• A flexible, proactive and problem-solving approach to work

• A motivated attitude and ability to work on own initiative 

• A commitment to human rights and modelling accessibility and inclusion throughout activity

• Willingness to travel and work flexible hours as demanded by the post

• Fit to undertake the duties of the post. 

Experience/Skills/Competencies 

Essential 

• Significant experience working in communications, policy and PR with demonstrable success

• PR and media management experience, including both online and traditional PR

• Experience of managing and implementing social media plans, including post development, scheduling, evaluation and monitoring feedback

• Experience of overseeing the design and production of print and electronic publications, including website management and development

• Experience of managing CRM systems and ensuring effective data capture and utilising data to inform decision making

• Ability to analyse data and shape results into reports that inform decision making

• Ability to build effective relationships and networks and establish credibility for Bild, RRN, Respond and Bild ACT 

• Ability to work collaboratively and develop positive relationships with colleagues, members and wider stakeholders

• Demonstrated digital comms / social media skills and understanding of emerging digital marketing tools and platforms

• Ability to use a variety of IT packages/databases including CRM systems.

• Experience managing budgets and associated reporting

• Ability to work remotely and regularly travel to in person events

• Time management skills and ability to prioritise workload under pressure as part of a small but vibrant team

• Strong awareness and interest in news/current affairs/politics and the broader third sector, social care and education sector. 

Desirable 

• Experience working in the not-for-profit sector, preferably in another disability and/or membership charity

• Strong understanding of education, health, social care, disability and not for profit environment

• Strong media contacts within relevant trade sector publications

• Ability to use externally managed media databases (such as Agility etc.)

• Experience with conferences, webinars and hybrid events. 

• Experience supporting and manging a remote team

Education and Qualifications: 

Other Requirements: 

• Commitment to anti-discriminatory practice and equal opportunities and able to apply awareness of diversity issues to all areas of work.  

• Regular travel to attend meetings and events. 

• Occasional evening meetings.  

Legal requirements: 

• Enhanced DBS check. 

Purpose of the Role:

The Senior Research, Policy and Influencing Manager will play a pivotal role in driving Cerebra’s mission to influence national and local policy and practice. You will lead on the translation of research into actionable policy recommendations, develop strategic partnerships, advocate for systemic change and influence, persuade and engage with policy makers to improve outcomes for children with neurological conditions and their families. Alongside this you will work with the Research and Information team on Cerebra’s research contracts and the development and dissemination of information.

This is a senior role requiring strategic vision, strong analytical and communication skills, and an ability to build influence across government, academia, and the third sector.

Key Areas of Responsibility:

1. Policy and Influencing  

• Identify opportunities to influence national and local policy agendas, including legislation, guidance, and funding priorities related to childhood disability and neurological conditions.
• Develop accessible and compelling policy briefings, consultation responses, reports, speeches, and presentations for a range of stakeholders, including MPs, government officials, sector partners and the public.
• Monitor policy developments across the neuro-diverse landscape and lead on timely, evidence-led responses.
• Analyse data, trends and policy developments to produce insights and recommendations.
• Translate complex ideas into clear, persuasive communications that support positive change.
• Ensure our policy positions reflect the real experiences and insights of the neuro-diverse children and families we support.
• Develop and deliver Cerebra’s policy and influencing strategy, ensuring alignment with organisational goals and research priorities.
• Develop and deliver influencing campaigns in partnership with Communications team.
• Work closely with the Communications Team by contributing to the drafting of responses to media enquiries on our policy and influencing work and act as the media contact if required.
• Liaise with the Legal Rights Team to assess the impact of current or proposed policies in terms of their actual or potential effects on children with neurological conditions at both national and local levels, and for their input into consultation responses.

2. Engagement and Relationship Building

• Build and maintain strong strategic relationships with decision-makers across government departments, policymakers, NHS bodies, local authorities, professional associations, and sector partners.
• Represent Cerebra at meetings and events, including engaging with MPs, civil servants, policy forums, advisory groups, and cross-sector coalitions and other key influencers, or brief the CEO or Directors if attending.
• Work closely with internal teams to ensure our policy and influencing work is grounded in practice and informed by those delivering services.
• Work closely with the Communications Team to ensure consistent, impactful messaging.

3. Research and Information

• With one of our Lead Research Officers leading, you will oversee the tendering process and delivery of our research contracts.
• Working with our Information Development Officer to ensure that we maintain our PIF Tick accreditation for our information resources.
• Carry out high-quality research and analysis.
• Use findings from Cerebra-funded and external research to produce policy briefs, consultation responses, and evidence-based recommendations.
• Alongside our Lead Research Officers carry out horizon scanning to identify emerging trends, challenges, and opportunities in child health, neurodiversity, and public service delivery.

4. Budgeting, monitoring and forecasting

• Working with the team and Director to set income and expenditure budgets for Corporate, Philanthropy, Legacy and Trust & Foundations to assist with any funding applications.
• Monitoring and reporting on income and expenditure and KPIs throughout the year.
• Providing quarterly income and expenditure re-forecasts.
• Ensuring all relevant information is recorded in line with charity, fundraising and data legislation and best practice.

5. Line Management

• Line management responsibilities for a small team, currently comprising of 3 staff.
• Be responsible for the day-to-day management of the team.
• Complete regular supervision and team meetings.
• Provide effective performance management to the team.
• Promote a positive and inclusive team culture aligned with Cerebra’s values.

6. General

• Monitor and evaluate the impact the areas of work that leading on.
• Support collaboration across the different Cerebra teams.
• Experience using Client Relationship Management (CRM) systems or similar digital tools for recording and tracking work.
• Uphold Cerebra’s Data Protection Policy and all relevant confidentiality and safeguarding policies.
• Carry out any other reasonable duties in line with the needs of the team and organisation.

Please see attached job description for person specification.