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Job Description
Job Title: Senior Marketing Officer – Mass
Participation Fundraising
Directorate: Engagement & Fundraising
Team/Department: Supporter Led Fundraising
Date: August 20206
Context and Background
The NSPCC’s mission is to end cruelty to children by fighting for every childhood.
To carry out its charitable work the NSPCC relies on the fundraising support of
people across the UK for 90% of its income. Within Engagement and Fundraising
our aim is to provide maximum resources for the NSPCC, providing the best
possible supporter experience.
Mass Participation Fundraising is an important acquisition and income stream in
the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a
portfolio of Third Party Events and Schools Fundraising products, as well as
stewarding supporters looking to do their own fundraising activity for the charity
(‘DIY’ fundraisers).
We are looking for a skilled Senior Marketing Officer, who will work across these
audience streams to coordinate marketing activity. This role will focus specifically
on marketing to mass audiences to reflect the breadth of audiences who take part
in Mass Participation Events. This includes parents, grandparents, professionals
who work with children, those with a personal connection to our charity, or simply
those who care deeply about children.
We are looking for a collaborative, enthusiastic marketing professional who has
experience delivering insights-driven marketing strategies that make an impact.
You’ll be a great communicator, able to build effective working relationships and
influence a range of stakeholders. You’ll be able to work independently and will
have a track record of successfully juggling multiple projects and competing
priorities to meet strict deadlines. You will also have experience working across
paid, owned and earned marketing channels.NSPCC
Job purpose
The role of the Senior Marketing Officer is to work with the Mass Participation
Team to coordinate and deliver the planning, execution and evaluation of events
fundraising marketing campaigns across all channels.
• Adopting a holistic view of all Mass Participation Team’s marketing to
ensure consistency, and will have a good understanding of how this fits with
the organisation’s strategic goals.
• Working with colleagues in the Mass Participation Team to strategically
manage the planning and coordination of events marketing across owned,
earned and paid channels, ensuring that all campaigns and activities are
integrated, informed, planned and evaluated, and that participation and
income targets are reached.
• Supporting stakeholder teams with strategic thinking during marketing
planning and delivery. This includes championing an audience-led
approach to ensure all communications targeted at mass audiences are
relevant and useful.
Key relationships - Internal
• Reports to the Associate Head of Mass Participation Fundraising
• Works closely with all members of the Mass Participation Team,
including sub-team managers and event fundraisers
• Works closely with other teams within the Engagement & Fundraising and
Brand and Marketing directorates to deliver integrated marketing plans.
Key relationships - External
• External media agency partner
• Freelance creatives – graphic designers, photographers, videographers.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Main duties and responsibilities
• Manage an integrated marketing approach across owned, earned and paid
channels to achieve participation targets and agreed KPIs, working closely with
event and product managers.
• To ensure maximum effectiveness and efficiency of mass participation marketing
activity through application of best practice campaign management.
• To take ownership of paid media campaigns for mass audiences in partnership
with our media agency partner. Tasks include the planning and optimisation of
activity across channels like pay-per-click and paid social media advertising.
• Be thorough and agile about monitoring campaign results and evaluating
campaigns, using insight to make informed decisions and determine future
marketing plans.
• To support with content creation where appropriate – this could include
copywriting, creative briefing, webpage updates, email marketing and photoshoot
coordination.
• Regularly benchmark against external fundraising marketing activity, keeping
abreast of current and emerging brand and marketing knowledge and practice and
equipping the team with knowledge and skills as appropriate.
• To work closely with staff across other departments to ensure marketing plans are
integrated and audience-led, in line with the organisation’s Supporter Centricity
Programme.
• To develop and maintain internal and external stakeholder and supplier relationships,
identifying and incorporating best industry standards and establishing best practice.
• To provide financial administrative support to budget holders, planning, forecasting
and tracking spend, and processing invoices and placing orders, in line with NSPCC
policies and procedures.
Responsibilities for all Staff within the Income Generation Directorate
• A commitment to safeguard and promote the welfare of children, young people and
adults at risk.
• To be responsible for updating databases and supporter information systems on a
regular basis in line with Data Protection legislation and NSPCC policy and
procedures to ensure all records are up-to-date and accurate.
• To actively participate in regular department and team meetings, contributing to
strategy, discussions and decisions which will be beneficial to the NSPCC's
development of fundraising activities.
• To maintain an awareness of own and others' Health and Safety and comply with the
NSPCC's Health and Safety policy and procedures.
• To take personal responsibility for keeping up to date with NSPCC work to end cruelty
to children, including securing updates on project and service developments and
general NSPCC news and also ensuring that the fundraising teams do likewise.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Person specification
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing
campaigns from planning through to delivery and evaluation, ideally in the
charity, not-for-profit or public sector
Highly developed written and verbal communication skills to deliver ideas
and activity updates to a range of stakeholders, and audiences, in a clear,
inspiring and confident way.
Well-developed ability to build, manage and develop relationships with
internal and external stakeholders in order to achieve and influence
project outcomes
Knowledge of digital and offline engagement and marketing techniques,
including digital media, social media, content marketing, email marketing
and paid advertising.
Excellent understanding of and empathy with the motivations of
supporters, and experience of working with clearly defined audience
segments.
Excellent understanding of recruitment and retention marketing
techniques, in order to achieve ambitious participation targets.
Well-developed numeracy skills to facilitate recording, interpreting,
analysing and presenting performance data to a range of stakeholders,
including those without a strong foundation of marketing knowledge.
Passionate about audience-led marketing that improves supporter
experience, with a personal commitment to the NSPCC’s values and
safeguarding principles.
Ability to plan and manage your own work, identifying conflicting demands
and establishing clear priorities to meet agreed objectives with a
willingness to work flexibly.
Proven ability of demonstrating initiative and creativity to achieve desired
outcomes.
EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC
Safer Recruitment
As an organisation, we are committed to creating and fostering a culture that promotes
safeguarding and the welfare of all children and adults at risk.
Our safer recruitment practices support this by ensuring that there is a consistent and thorough
process of obtaining, collating, analysing and evaluating information from and about candidates
to ensure that all persons appointed are suitable to work with our children and adults.
The recruitment and selection of our people will be conducted in a professional, timely and
responsive manner and in compliance with current employment legislation, and relevant
safeguarding legislation and statutory guidance.
Our principles:
• Always seek to recruit the best candidate for the role based on merit including their
skills, experience, motivation and competencies. Our robust recruitment and
• selection process should ensure the identification of the person best suited to the role
and the organisation.
• Committed to diversity and equality of opportunity and will interview all applicants
(internal and external) who self-declare at application as having a disability and who
• meet the minimum requirements in the person specification of the vacancy they are
applying for.
• We will make reasonable adjustments at all stages of the recruitment process in order
to enable successful candidates who declare disabilities to start working or
• volunteering their time with us.
• Any current member of staff or volunteer who wishes to apply for vacancies and is
suitably qualified will be considered and addressed fairly and objectively based on
their merit.
• As an organisation committed to safeguarding, we will ensure all under 18's joining the
organisation will have ongoing risk assessments to ensure their role and
• activities are safe and appropriate.
• All documentation relating to candidates will be treated confidentially in accordance
with the GDPR legislation.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We're growing our team and looking for an ambitious, driven, and relationship-focused Business Development Executive to join us.
This is an exciting opportunity to play a key role in expanding the reach of our innovative fundraising platform, helping charities raise more through technology.
As a Business Development Executive, you'll identify and connect with potential charity partners, understand their fundraising challenges, and demonstrate how our platform can help them achieve greater impact. You'll build strong, long-term relationships, guide organisations through the sales journey, and contribute directly to our continued growth.
Working closely with our marketing and technical teams, you'll also provide valuable customer insights that help shape our products, refine our sales approach, and ensure we're delivering the best possible solutions for our clients.
If you're passionate about building relationships, enjoy working in a fast-paced environment, and want to make a real difference by supporting charities, we'd love to hear from you.
The client requests no contact from agencies or media sales.
Summary for full details and how to apply please read the Recruitment Pack on our website link has been provided
1. Working closely with the Head of Creative Engagement to deliver HOME’s year-round Creative Engagement offer for young people, schools and communities.
2. Lead multiple Creative Engagement visual art projects, facilitating HOME Young Artists Studio, producing Horizons Festival, curating HOME’s Inspire Gallery and wider Creative Engagement Programme.
3. Be part of working groups and collaborate with colleagues to ensure that the engagement programme links directly to and is part of HOME’s overall programme – as directed by the Head of Creative Engagement or CEO.
4. Embed best practice in relation to working with young people, schools and communities. Prioritise safeguarding and shape an accessible and inclusive programme of work.
5. Recruit, support, contract, liaise and supervise freelance artists and other creative practitioners engaged in the delivery of projects.
6. Uphold set financial processes and effectively manage project budgets regularly reporting to the Head of Creative Engagement.
7. Implement effective project management, with a high level of project administration, manage time and resources and implement effective administration processes in order to produce high-quality and ensure set outcomes and outputs are delivered in a timely manner.
8. Develop opportunities and shape pathways to careers for young people and communities.
9. Maintain a working knowledge of and participate in regional and national engagement, creative health and visual art networks, to keep up to speed with developments within the sector.
10. Work with the Marketing and Communications team to ensure work is effectively promoted. Regularly writing copy and providing content for social media and updating the website in order to raise the profile of HOME’s Creative Engagement work at a local and national level.
11. Work with HOME’s Development Team to identify and support fundraising and reporting when needed.
12. Develop and implement an effective monitoring and evaluation strategy for the programme and to provide written reports when required.
The client requests no contact from agencies or media sales.