5 Fundraising events senior product executive jobs in Cardiff

Job Description

Job Title: Senior Marketing Officer – Mass

Participation Fundraising

Directorate: Engagement & Fundraising

Team/Department: Supporter Led Fundraising

Date: August 20206

Context and Background

The NSPCC’s mission is to end cruelty to children by fighting for every childhood.

To carry out its charitable work the NSPCC relies on the fundraising support of

people across the UK for 90% of its income. Within Engagement and Fundraising

our aim is to provide maximum resources for the NSPCC, providing the best

possible supporter experience.

Mass Participation Fundraising is an important acquisition and income stream in

the NSPCC’s Engagement and Fundraising strategy, managing the delivery of a

portfolio of Third Party Events and Schools Fundraising products, as well as

stewarding supporters looking to do their own fundraising activity for the charity

(‘DIY’ fundraisers).

We are looking for a skilled Senior Marketing Officer, who will work across these

audience streams to coordinate marketing activity. This role will focus specifically

on marketing to mass audiences to reflect the breadth of audiences who take part

in Mass Participation Events. This includes parents, grandparents, professionals

who work with children, those with a personal connection to our charity, or simply

those who care deeply about children.

We are looking for a collaborative, enthusiastic marketing professional who has

experience delivering insights-driven marketing strategies that make an impact.

You’ll be a great communicator, able to build effective working relationships and

influence a range of stakeholders. You’ll be able to work independently and will

have a track record of successfully juggling multiple projects and competing

priorities to meet strict deadlines. You will also have experience working across

paid, owned and earned marketing channels.NSPCC

Job purpose

The role of the Senior Marketing Officer is to work with the Mass Participation

Team to coordinate and deliver the planning, execution and evaluation of events

fundraising marketing campaigns across all channels.

• Adopting a holistic view of all Mass Participation Team’s marketing to

ensure consistency, and will have a good understanding of how this fits with

the organisation’s strategic goals.

• Working with colleagues in the Mass Participation Team to strategically

manage the planning and coordination of events marketing across owned,

earned and paid channels, ensuring that all campaigns and activities are

integrated, informed, planned and evaluated, and that participation and

income targets are reached.

• Supporting stakeholder teams with strategic thinking during marketing

planning and delivery. This includes championing an audience-led

approach to ensure all communications targeted at mass audiences are

relevant and useful.

Key relationships - Internal

• Reports to the Associate Head of Mass Participation Fundraising

• Works closely with all members of the Mass Participation Team,

including sub-team managers and event fundraisers

• Works closely with other teams within the Engagement & Fundraising and

Brand and Marketing directorates to deliver integrated marketing plans.

Key relationships - External

• External media agency partner

• Freelance creatives – graphic designers, photographers, videographers.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Main duties and responsibilities

• Manage an integrated marketing approach across owned, earned and paid

channels to achieve participation targets and agreed KPIs, working closely with

event and product managers.

• To ensure maximum effectiveness and efficiency of mass participation marketing

activity through application of best practice campaign management.

• To take ownership of paid media campaigns for mass audiences in partnership

with our media agency partner. Tasks include the planning and optimisation of

activity across channels like pay-per-click and paid social media advertising.

• Be thorough and agile about monitoring campaign results and evaluating

campaigns, using insight to make informed decisions and determine future

marketing plans.

• To support with content creation where appropriate – this could include

copywriting, creative briefing, webpage updates, email marketing and photoshoot

coordination.

• Regularly benchmark against external fundraising marketing activity, keeping

abreast of current and emerging brand and marketing knowledge and practice and

equipping the team with knowledge and skills as appropriate.

• To work closely with staff across other departments to ensure marketing plans are

integrated and audience-led, in line with the organisation’s Supporter Centricity

Programme.

• To develop and maintain internal and external stakeholder and supplier relationships,

identifying and incorporating best industry standards and establishing best practice.

• To provide financial administrative support to budget holders, planning, forecasting

and tracking spend, and processing invoices and placing orders, in line with NSPCC

policies and procedures.

Responsibilities for all Staff within the Income Generation Directorate

• A commitment to safeguard and promote the welfare of children, young people and

adults at risk.

• To be responsible for updating databases and supporter information systems on a

regular basis in line with Data Protection legislation and NSPCC policy and

procedures to ensure all records are up-to-date and accurate.

• To actively participate in regular department and team meetings, contributing to

strategy, discussions and decisions which will be beneficial to the NSPCC's

development of fundraising activities.

• To maintain an awareness of own and others' Health and Safety and comply with the

NSPCC's Health and Safety policy and procedures.

• To take personal responsibility for keeping up to date with NSPCC work to end cruelty

to children, including securing updates on project and service developments and

general NSPCC news and also ensuring that the fundraising teams do likewise.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Person specification

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Proven experience delivering complex, multi-channel marketing

campaigns from planning through to delivery and evaluation, ideally in the

charity, not-for-profit or public sector

Highly developed written and verbal communication skills to deliver ideas

and activity updates to a range of stakeholders, and audiences, in a clear,

inspiring and confident way.

Well-developed ability to build, manage and develop relationships with

internal and external stakeholders in order to achieve and influence

project outcomes

Knowledge of digital and offline engagement and marketing techniques,

including digital media, social media, content marketing, email marketing

and paid advertising.

Excellent understanding of and empathy with the motivations of

supporters, and experience of working with clearly defined audience

segments.

Excellent understanding of recruitment and retention marketing

techniques, in order to achieve ambitious participation targets.

Well-developed numeracy skills to facilitate recording, interpreting,

analysing and presenting performance data to a range of stakeholders,

including those without a strong foundation of marketing knowledge.

Passionate about audience-led marketing that improves supporter

experience, with a personal commitment to the NSPCC’s values and

safeguarding principles.

Ability to plan and manage your own work, identifying conflicting demands

and establishing clear priorities to meet agreed objectives with a

willingness to work flexibly.

Proven ability of demonstrating initiative and creativity to achieve desired

outcomes.

EVERY CHILDHOOD IS WORTH FIGHTING FORNSPCC

Safer Recruitment

As an organisation, we are committed to creating and fostering a culture that promotes

safeguarding and the welfare of all children and adults at risk.

Our safer recruitment practices support this by ensuring that there is a consistent and thorough

process of obtaining, collating, analysing and evaluating information from and about candidates

to ensure that all persons appointed are suitable to work with our children and adults.

The recruitment and selection of our people will be conducted in a professional, timely and

responsive manner and in compliance with current employment legislation, and relevant

safeguarding legislation and statutory guidance.

Our principles:

• Always seek to recruit the best candidate for the role based on merit including their

skills, experience, motivation and competencies. Our robust recruitment and

• selection process should ensure the identification of the person best suited to the role

and the organisation.

• Committed to diversity and equality of opportunity and will interview all applicants

(internal and external) who self-declare at application as having a disability and who

• meet the minimum requirements in the person specification of the vacancy they are

applying for.

• We will make reasonable adjustments at all stages of the recruitment process in order

to enable successful candidates who declare disabilities to start working or

• volunteering their time with us.

• Any current member of staff or volunteer who wishes to apply for vacancies and is

suitably qualified will be considered and addressed fairly and objectively based on

their merit.

• As an organisation committed to safeguarding, we will ensure all under 18's joining the

organisation will have ongoing risk assessments to ensure their role and

• activities are safe and appropriate.

• All documentation relating to candidates will be treated confidentially in accordance

with the GDPR legislation.

050 Partnerships Manager

Reporting to: Fundraising Lead
Hours: Full Time (35 hours per week)
Key Relationships: Products Manager, Stewardship Manager, Fundraising Lead, Director of Development, CEO, COO, Trustees, External Partners
Location: Remote Working, with national travel requirements for meetings, events and collaboration.

Overall Purpose

The Partnerships and Philanthropy Manager will both raise money to support the sustainability of NHS Charities Together and contribute to supporting NHS Charities to increase their income.
The focus of the role is on developing and leading partnerships with corporates and philanthropy.

Overall Objectives

• To generate income across a portfolio of corporate partnerships and charitable trusts and foundations
• To support NHS charities to raise income from partnerships
• Work flexibly as part of a Development Team, supporting the range of fundraising and income generation that the team targets.

Key Responsibilities

The main duties and responsibilities of the role holder are as outlined below:

Partnership Development & Delivery

• Manage the range of existing partnerships across corporate and philanthropic audiences, creating and implementing bespoke solicitation and stewardship plans, generating income for the organisation or NHS Charities
• Translate our work into compelling and bespoke cases for support, making relevant and appropriate asks and soliciting multi-year strategic partnerships
• Identifyand develop new partnership opportunities whichbenefitour organisation or NHS Charities
• Develop opportunities for and deliver sponsorship income for our activity and events

Collaboration & Sector Support

• Work collaboratively with member NHS Charities to understand their fundraising needs, challenges, and opportunities.
• Build strong relationships with key stakeholders across the sector, supporting them to understand the most appropriate role for partnership-based fundraising
• Share learning and best practice from partnership relationships to inform future developments and sector growth.
• Contribute to supporting NHS Charities to raise their income, providing advice and guidance 1:1 and through supporting the delivery of member events
• Where required support the delivery of paid for consulting support to NHS charities on fundraising
• Keep abreast of trends in fundraising within and beyond the health sector.

Leadership & Financial Management

• Establish clear objectives, KPIs, and evaluation frameworks for all partnerships
• Monitor the performance and financial return of our partnerships work, producing regular reports and insights to inform decision-making.
• Provide effective line management to team members, ensuring they have clear objectives, professional development, and deliver high performance.
• Manage budgets as required, monitoring income and expenditure to ensure targets and forecasts are met, and reporting any variances promptly.
• Produce regular performance and income reports and insights to inform strategy and continuous improvement.
• Contribute to the effective running of the team, and participate in relevant training and team meetings.
• Ensure donor records are kept up to date on the fundraising database, and ensure our CRM records of key relationships are maintained
• Ensure all appropriate due diligence is undertaken and necessary gift agreements are in place.
• Ensure that all fundraising activity complies with the Fundraising Regulator’s Code of Fundraising Practice and relevant legislation.

Cross-Team Collaboration & Stakeholder Management

• Liaise with teams across the organisation to collaborate on member facing activity and ensuring our product offers fit with our member segmentation approaches.
• Support the team on other fundraising activity, for example around events, or in the cultivation and recruitment of individual donors

Competencies

Teamwork – ‘One charity’, working within and across teams

• Collaborates across teams, ensuring our activity is aligned with our wider support of members.

Building trust and respect – listen, feedback and learn

• Models our values through their work, seeking to support colleagues and understand their perspectives.
• Proactive, and adaptable to support the wider work of the organisation as required.

Responsibility – owning your part in our success

• Demonstrates commitment to delivering exceptional partnerships.
• Takes responsibility for developing and leading successful relationships which generate income.

Professionalism – creating an environment to achieve success

• Takes a learning approach to ensure we continually improve.
• Upholds the highest standards of integrity, ethics, and transparency, ensuring we always work within the Fundraising Code.

Stakeholder focus – understanding the needs of our key stakeholders and audiences

• Passionate about supporting NHS charities and helping them to increase their income.
• Seeks to understand the needs of NHS charities, shaping our support to maximise our impact in supporting them to raise income.
• Ensures our own fundraising does not compete with members.

Acumen – Sound decision-making

• Adapts and shapes partnerships based on learning to deliver success.
• Identifies and shapes member support around what is most effective.

Knowledge, Skills and Experience

• Fundraising Qualification, Chartered Institute of Fundraising, or equivalent
• Significant experience of fundraising, and the role and theory of fundraising through partnerships and/or philanthropic relationships
• Experience of securing significant partnerships of at least 5 figures from corporate partners, individuals or family foundations and managing relationships with major supporters
• Knowledge of the current philanthropy and High Net Worth Individual and/or corporate landscape and insight into future trends
• Excellent project management skills with the ability to manage multiple priorities and stakeholders.
• Creative thinker with a commercial mindset
• Collaborative working style with excellent stakeholder management skills
• Experience managing and developing team members.
• Influencing skills, with experience of working across teams or partner organisations.
• Experience of database management and using a fundraising CRM system
• An excellent communicator, in person and in written work
• Experience working within an NHS charity or large health-related fundraising environment.
• Experience in building credibility with senior external stakeholders and managing relationships with diplomacy
• Experience managing external relationships with suppliers

Other duties

• Visibly live NHS Charities Togethers values, including our commitment to diversity and inclusion.
• Carrying out the duties of postin accordance withNHS Charities Togethers policies and procedures on Health and Safety and take responsibility for ensuring personal health and safety.
• Working flexibly, prioritising workload, and working effectively as part of a team. Demonstrating an ability to work calmly and effectively when under pressure of tight deadlines, to deliver work on time and to a high standard.
• Adhere to relevant legislation, best practice, policies, and processes including, but not limited to charity law, the fundraising regulator, GDPR and professional codes and standards.

This is not meant to be an exhaustive list of duties. The need for flexibility is required, and the post holder is expected to carry out any other related duties that are within the employee’s skills and abilities whenever reasonably instructed.

059 Development Product Executive

Reporting to: Products Manager
Hours: Full Time (35 hours per week)
Key Relationships: Products Manager, Stewardship Manager, Fundraising Lead, Director of Development, CEO, COO, Trustees, External Partners
Location: Remote Working, with national travel requirements for meetings, events and collaboration.

OVERALL PURPOSE

To support the Products Manager in the development, delivery and administration of innovative fundraising products and initiatives that generate income for NHS Charities Together whilst helping NHS charities increase their own fundraising income.

The Development Product Executive will play a key role in coordinating fundraising products including the lottery programme, the National Legacy Campaign, , fundraising toolkits and collective fundraising initiatives. The role will help ensure products are delivered effectively, members receive excellent support and product performance is monitored to drive continuous improvement.

Working collaboratively across the Development team, the Development Product Executive will help deliver high-quality fundraising products that are accessible, scalable and responsive to the needs of NHS charities.

KEY RESPONSIBILITIES

The main duties and responsibilities of the role holder are as outlined below:

Product Delivery & Development

• Support the Products Manager with the delivery and ongoing development of fundraising products, campaigns and initiatives for NHS charities.
• Support the administration and delivery of the lottery programme, including member onboarding, supplier liaison, reporting and responding to enquiries. The role will support NHS charities to recruit players to the lottery, so experience of engaging and growing membership or supporter bases, and understanding recruitment journeys, would be beneficial.
• Assist in developing, testing and evaluating new fundraising products and pilot initiatives.
• Produce and maintain fundraising toolkits, guidance documents, templates and other supporting resources.
• Coordinate timelines, project plans and actions to ensure fundraising products are delivered to schedule.
• Support the creation and delivery of collective fundraising initiatives that enable NHS charities to collaborate and maximise fundraising opportunities.

Member Support & Collaboration

• Act as a first point of contact for member charities with queries relating to fundraising products and initiatives.
• Build positive relationships with NHS charities, understanding their needs and supporting successful implementation of fundraising products.
• Coordinate member communications relating to fundraising products, campaigns and opportunities.
• Support the delivery of webinars, workshops and member events, including preparing materials, managing registrations and following up with attendees.
• Gather feedback from member charities and supporters to inform future product development and improvements.
• Support the delivery of consultancy projects where required.

Product Administration & Performance

• Maintain accurate project documentation, timelines, budgets and performance records.
• Collate income, participation and engagement data across fundraising products.
• Produce regular reports and dashboards to monitor product performance and support evaluation.
• Assist in monitoring budgets, expenditure and income against forecasts.
• Maintain accurate records on Raiser's Edge and other systems in line with GDPR and organisational policies.
• Support supplier administration, including raising purchase orders, processing invoices and monitoring contracts where required.

Marketing & Communications

• Work collaboratively with the Communications Team to develop and schedule marketing materials that promote fundraising products.
• Coordinate the production of product resources, case studies and promotional content.
• Identify member success stories and examples of best practice to share across the NHS charity network.
• Support campaigns that encourage member engagement and product participation.

Innovation & Continuous Improvement

• Monitor fundraising trends, emerging products and sector developments to identify new opportunities.
• Support the testing and evaluation of new fundraising ideas and product improvements.
• Assist with gathering insight and learning from product pilots to improve future delivery.
• Contribute ideas that improve efficiency, supporter experience and member engagement.

Cross-Team Collaboration

• Work closely with colleagues across the Development Team to ensure fundraising products complement wider fundraising activity.
• Collaborate with Data & Systems and Business Support teams to ensure effective administration and reporting.
• Support wider fundraising activity, including events and campaigns, where required.
• Contribute positively to team meetings, planning sessions and organisational projects.

Other Duties

• Visibly live NHS Charities Together's values, including our commitment to diversity and inclusion.
• Carry out duties in accordance with NHS Charities Together's Health & Safety policies and procedures.
• Work flexibly, prioritising workload and supporting colleagues across the organisation as required.
• Adhere to relevant legislation, fundraising regulation, GDPR and organisational policies and procedures.
• Maintain confidentiality and handle sensitive information appropriately.

This is not meant to be an exhaustive list of duties. Flexibility is required and the post holder will be expected to undertake other duties appropriate to the role and within their skills and experience when reasonably requested.

Competencies

Teamwork – 'One Charity', working within and across teams

• Collaborates effectively across teams to ensure fundraising products are successfully delivered and continuously improved.

Building trust and respect – listen, feedback and learn

• Builds positive relationships with NHS charities, suppliers and colleagues through responsive communication and a collaborative approach.

Responsibility – owning your part in our success

• Takes ownership of product administration, project coordination and delivery to ensure high-quality outcomes. Demonstrates excellent attention to detail and follows through on commitments.

Professionalism – creating an environment to achieve success

• Organises work effectively, manages competing priorities and maintains accurate records and reporting. Upholds fundraising regulations and organisational standards.

Stakeholder focus – understanding the needs of our stakeholders

• Provides excellent support to member charities, ensuring fundraising products are practical, accessible and responsive to their needs.

Acumen – sound decision-making

• Uses data, feedback and learning to improve product delivery and identify opportunities for innovation and continuous improvement.

PERSON SPECIFICATION

Knowledge, Skills and Experience

Essential

• Experience working within a fundraising, marketing or project coordination role
• Experience coordinating projects or campaigns involving multiple stakeholders
• Excellent organisational skills with the ability to manage multiple priorities
• Strong written and verbal communication skills
• Experience producing reports and analysing performance data
• Strong IT skills including Microsoft Office, particularly Excel
• Experience maintaining databases or CRM systems
• Excellent attention to detail and administrative skills
• Strong relationship-building and stakeholder management skills
• Ability to work independently and collaboratively as part of a team

Desirable

• Membership or subscription recruitment experience, particularly involving acquisition campaigns or supporter recruitment, would be advantageous.
• Experience supporting fundraising campaigns or products
• Knowledge of fundraising products including lotteries, legacy fundraising or individual giving
• Experience developing toolkits, guidance or fundraising resources
• Experience working with external suppliers or agencies
• Knowledge of fundraising regulation, GDPR and charity sector best practice
• Experience using Raiser's Edge or another fundraising CRM
• Understanding of NHS charities or the wider health charity sector

With a 110-year history, we are proud to be able to say that the WI continues to be the largest and most influential UK women’s organisation, with over 170,000 members. Our campaigns push for change on the issues that matter to women and their communities, from equal pay to climate change, mental health and violence against women. The WI has brought about real change, and this record of action shows that we are as relevant today as we were in 1915.

The National Federation of Women’s Institutes (the NFWI) is responsible for running the organisation and provides support and advice to members at both regional and local levels.

About the role

Leading innovation across the organisation, you will be responsible for developing and delivering a strategy to grow our movement, to increase our membership and reach whilst ensuring we continue to reflect the needs and aspirations of women. You will oversee research into women’s evolving needs and preferences, whilst testing approaches with new external audiences to maximise our relevance, diversity and inclusivity. At the same time, you will actively embed innovation into strategy and decision-making in all areas, constantly find new ways to reach underrepresented women and build a wealth of data to support your recommendations. You will lead transformation across the organisation by championing change, creativity and a forward-thinking strategy that ensures the continued growth for the WI.

Location: Hybrid, with one day per week at our London, Oxfordshire or Wales office.

About you

Highly experienced in innovation, organisational development or programme management, you will bring an impressive track record of instigating and managing successful organisational change that leads to sustainable income generation. You will be adept at designing and delivering pilot programmes, as well as commissioning research and deploying data to support action. The role requires excellent communication skills and the confidence to advise and lead at both senior leadership and Board level, as the organisation looks to you to lead fundamental organisational change. Experience within the charity or not-for-profit sector would be beneficial, as would an understanding of trends and issues affecting women across different demographics in the UK.

How to apply

For further information about this Head of Innovation role, please download the recruitment pack which includes the job description and person specification.

To apply, please submit your current CV with a covering letter clearly explaining why you would be suitable for the role to the HR department.

Closing date: 3 September 2026.

First round interview (virtual): 11 September 2026.

Second round interview (in-person): 15 September 2026.

No other media or agencies, please.

The WI is proud to be an equal opportunities employer and values diversity. Reg. Charity No. 803793.