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Senior Fundraising Manager (Major Giving)
Salary£49,321.55 per annum
LocationLondon/Hybrid
Weekly Hours35
The Vacancy
Job Title: Senior Fundraising Manager (Major Giving)
Location: London/Hybrid
Salary: £49,321.55 per annum
Weekly Hours: 35
Reference: YMC1095733
We seek a strategic and relationship-driven Philanthropy fundraising professional with a passion for making a difference to young people’s lives. If you thrive on securing transformational gifts and building meaningful connections with high-value donors, then YMCA England & Wales has an incredible opportunity for you to shape and lead our Major Giving programme as our new Senior Fundraising Manager (Major Giving).
About YMCA England & Wales
YMCA England & Wales supports 83 local YMCAs, advocating for vulnerable young people by providing essential building blocks for a better life—like a safe home, guidance, friendship, and employment skills. We are committed to ensuring fairness and opportunity for all, and through our collective voice, we influence national policy and media to improve the lives of young people across the country.
Fundraising at YMCA England & Wales has three pillars:
- Fundraising for distribution through initiatives such as our RoomSponsor programme and national partnerships
- Fundraise to support YMCAs and fund our policy, campaign and research work, which changes the lives of young people
- Help YMCAs fundraise themselves by providing assets, propositions, and advice for local fundraisers.
The Role
As Senior Fundraising Manager (Major Giving), you will lead the development and implementation of an ambitious new Major Giving strategy to secure and maximise funds from high-net-worth individuals. Your focus will be on nurturing relationships with existing donors while identifying and engaging new prospects, driving initiatives including Giving Circles and Development Boards.
You will work closely with senior leadership, Trustees, and key stakeholders to craft compelling cases for support, aligning with YMCA’s ambitious new housing strategy and broader organisational goals.
Key Responsibilities
- Manage and grow a portfolio of major donors, developing tailored engagement strategies to inspire long-term support.
- Plan and execute donor stewardship activities, including bespoke events, face-to-face meetings, and personalised communications.
- Work with senior leadership and Trustees to build strong relationships with philanthropists and high-value supporters.
- Develop and deliver compelling proposals, impact reports, and updates to donors.
- Identify and research prospective major donors, developing strategies to engage them effectively.
- Implement YMCA’s ambitious Major Giving Strategy which projects an ever more important focus for this area.
- Oversee the Major Giving income and expenditure budget, providing accurate forecasts and performance reports.
- Collaborate with colleagues across fundraising teams to align strategies and maximise income opportunities.
- Ensure robust data management within the CRM database, adhering to GDPR and best practices.
- Work cross-functionally to develop new fundraising products and giving opportunities, ensuring high-value philanthropy is embedded across the organisation.
About You
We are looking for a highly motivated, strategic, and personable fundraising professional with a proven track record of securing major gifts. You will be confident in building relationships with high-net-worth individuals and passionate about delivering exceptional donor experiences.
You will have:
- Significant experience in major donor fundraising, with a track record of securing five- and six-figure gifts.
- Excellent relationship management skills, with the ability to engage and influence high-value supporters.
- Strong strategic thinking and planning skills, with experience in developing and implementing fundraising strategies.
- Exceptional communication and presentation skills, with the ability to create compelling cases for support.
- Budget management and forecasting experience, with a focus on data-driven decision-making.
- Experience working with senior stakeholders, including Trustees and senior leadership teams.
- Knowledge of philanthropy trends, donor motivations, and fundraising best practices.
Why Join Us?
- Be part of an ambitious and growing fundraising team, with the opportunity to shape and lead YMCA’s major donor programme.
- Work for a charity that makes a real difference in the lives of young people and communities across England & Wales.
- Enjoy a collaborative and supportive work environment, where your contributions are valued and celebrated.
- Competitive salary and benefits package, with opportunities for professional development.
If you are passionate about philanthropy and have the skills and experience to drive major donor fundraising at YMCA England & Wales, we would love to hear from you!
To apply: please submit your CV and a cover letter outlining your suitability for the role
Our recruitment process is anonymised and candidates' names are hidden. We welcome and encourage job applications from people of all backgrounds. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.
Registered Charity
101 - 500
YMCA is the world's oldest and largest youth charity. Collectively, we support 402,501 young people across 708 communities in England and Wales.
Thank you!
About CoppaFeel!
CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves.
We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives.
Breast cancer does not need to be detected late, and as long as we are here and continue to be supported by people like you, we will do all we can to make sure this doesn’t continue to happen.
The Role
The Individual Giving and Legacy Manager will report into the Head of Public Fundraising and sits within the wider CoppaFeel! Fundraising Team. In this pivotal role you will leverage your individual giving digital skills, knowledge and passion to drive our fundraising efforts to new heights. Your innovative approach and data-led mindset will grow our income and supporter base, and ensure we’re on track for our mission to educate and empower young people of early detection of breast cancer.
You will need to have experience in both acquisition and retention programmes particularly in paid digital, new product development and developing multi-channel supporter journeys. You will be a great project manager, be confident in managing budgets across multiple income streams and using data to make evidence-based decisions. You will also have excellent attention to detail and a pragmatic approach to problem-solving, with the ability to generate ideas and solutions.
This is a fixed term contract of 12 months and a hybrid role, with the expectation that you will attend the London office 2 days per week. You will be required to attend the office for quarterly team meetings, department meetings and in person training, we will provide plenty of notice for when you are required to be in for these purposes.
Duties and Responsibilities
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Development and delivery of the Individual Giving Programme across regular giving, cash, lottery, legacy and in memory activities and income streams with a digital first approach.
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Work with the Head of Public Fundraising in developing and delivering the public fundraising strategy to support growth over the next 3 years.
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Manage budgets against financial and non-financial KPI’s and targets. Be involved in setting budgets and regular re-forecasts, working closely with the Finance team to ensure all income and expenditure is coding and recorded correctly.
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Develop supporter journeys across the programme and organisation, monitoring to optimise when necessary.
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Manage external suppliers and partners to make sure that CoppaFeel! Is getting the best value for money and high quality services.
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Lead on building the legacy programme to acquire new supporters and embed as a giving product in the organisation.
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Manage and develop the in memory income stream with a view to grow over the next 3 years and integrate with other income streams which share the same motivation to give.
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Embed the EDI (Equality, Diversity and Inclusion) strategy, increasing diversity in the Individual Giving portfolio; broadening our appeal, relevance and accessibility within our work.
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Collaborate and coordinate with internal teams to amplify public fundraising and ensure delivery of projects and activities are integrated where possible and delivered successfully.
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Future Line Management: as the organisation evolves may take on line management responsibilities, overseeing team members and fostering their professional growth
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Ensure quality data management: Act as a data steward for fundraising, maintaining high standards of data management.
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Willingness to work flexibly and sometimes remotely with occasional out of core hours work (time off in lieu given)
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These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the role.
Skills, Experience, & Qualification
Essential
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Detailed knowledge and experience in digital fundraising, including paid media
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Experience in developing complex online supporter journeys and delivery platforms
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Knowledge of individual giving programmes including prize-led fundraising and legacies
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Experience in managing external suppliers
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Experience utilising CRM systems (Beacon) and analysing data to provide insights, trends, performance and reporting
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Budget development and management experience
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Excellent project management skills
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Strong communication and interpersonal skills
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Ability to work effectively with colleagues at all levels across the department and organisation
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Strong team player self-motivated, enthusiastic and passionate about working for CoppaFeel!
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Ability to analyse data and translate insights into recommendations
Desirable
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Knowledge of email automation, Mailchimp, and media planning
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Fundraising or Marketing qualifications
Application information
Applications will close at the end of 8th March 2026 with the aim to commence interviews from 16th March.
We will be having a rolling interview process for this role, so we encourage early application. CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date.
Main benefits, Terms & Conditions
Annual leave entitlement: 22 days, plus office closure at Christmas, a day off for the founders Cancerversary and a day off for your birthday.
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Employee Assistance Programme
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Health Cash Plan
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Access to Self Space training and 1:1 therapy
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Core working hours of 10am to 4pm
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Flex Friday; every other Friday off, offering the time to recharge and ensuring work life balance, while remaining available in case of emergencies
All annual leave and benefits are pro-rata'd for part time employees.
Equality, Diversity, and Inclusion
At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.
We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.
While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.
We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.
