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Membership Marketing Manager

ZSL London

London, Greater London (Hybrid)

£47,250 per annum

Full-time

Contract (12 months Fixed Term)

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Job description

Membership Marketing Manager
Location: Head Office, Regents Park, London NW1 – Hybrid
Contract: 12-months Fixed Term (Maternity Cover)
Hours: Full Time
Salary: £47,250 per annum

Purpose of the role

The Zoological Society of London (ZSL) is an international conservation charity, driven by science, working to protect and restore wildlife in the UK and around the world. Our vision is a world where wildlife thrives and every role, every person in every corner of ZSL has one thing in common – we are all conservationists, and passionate about restoring wildlife.

We have nearly 150,000 ZSL Zoo Members, who made over 680,000 visits to our conservation zoos – London and Whipsnade Zoo, last year, bringing us over £10 million of income; so they play a key role in supporting ZSL’s important conservation work.

The Membership Marketing Manager leads the growth and engagement of the organisation’s Zoo membership base, developing and delivering strategies that drive acquisition, retention, and long-term value. Working collaboratively across teams, the role ensures seamless, insight-led journeys that convert visitors into loyal members and supporters, underpinned by effective CRM communications and data-driven campaign delivery to maximise income and lifetime value.

This is a 12-month maternity cover role with the emphasis on the membership management elements. The position offers hybrid working, with at least one day per week spent in the office to connect with the team (Tuesdays).

Key responsibilities:

Strategy and growth: Lead the development and delivery of a data-driven membership marketing strategy to grow acquisition, retention, and member value across all channels.
Collaboration and partnerships: Build strong cross-team and supplier partnerships to enhance supporter experiences, operational efficiency, and member value.
Performance and insights: Monitor and report on membership performance, providing insights and leadership to drive continuous improvement and team success.
Fundraising alignment: Collaborate with Fundraising to nurture member-to-donor pathways through targeted segmentation and coordinated communications.
CRM and retention: Drive personalised, insight-led CRM and retention strategies that deepen engagement and foster long-term supporter loyalty.
Digital and systems optimisation: Partner with digital and operational teams to optimise online journeys, systems, and data structures for seamless supporter experiences and retention growth.

About You

Successfully managed a membership scheme, running both acquisition campaigns and retention programmes.
Proven experience of developing and implementing marketing campaigns across of variety of media.
Knowledge of ticketing/CRM platforms (e.g. Spektrix, Tessitura, or Salesforce).
Confident using performance and customer data to develop actionable marketing plans.
Familiar with customer databases and developing membership customer journeys.
Strong interpersonal skills and demonstrable experience of sourcing, managing, negotiating and liaising with suppliers.

About Us

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction. 

What do we offer?

At ZSL, we are proud of our approach to employee benefits. Our benefits include: 

Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct 
Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you 
Holidays – 25 days annual leave allowance, plus UK bank holidays 
Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme 
Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops 
Cycle2Work - our cycle to work scheme enables you to lease a bicycle 
Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work 
Family friendly policies – we offer enhanced maternity, paternity, and adoption packages

We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group. 

This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.

Closing Date: 16 December 2025
Interviews will be held on 19th December, in person at our head office in Regent's Park, London Zoo.
 NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.

It’s important to highlight your unique skills, experience, and knowledge. Over reliance on AI-generated content may miss key criteria outlined in the job description and reduce the effectiveness of your application.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

No agencies please.

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Refreshed on: 04 December 2025

Closing date: 16 December 2025 at 23:30

Job ref: 167964_LZ

Tags: Campaigns, Fundraising, Marketing, Operations, Digital, Brand, Commercial, Compliance / Quality, CRM, Delivery, Environment / Animal, Insights, Monitoring and Evaluation, Partnerships, Strategy, Sustainability, Wildlife, Governance / Management

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Director of Fundraising

Animal Defenders International

SE11, London (Hybrid)

£60,000 - £70,000 per year

Full-time

Permanent

Actively Interviewing

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Job description

About Animal Defenders International
London–Los Angeles–Bogota–South Africa. Animal Defenders International (ADI) is a UK non-profit; with reg. charity Animal Defenders International Foundation & Lord Dowding Fund for Humane Research; Animal Defenders International Inc.US (nonprofit), and Animal Defenders International South Africa, PBO (charity). ADI works for replacement of animals in research and testing; legal protection to end use of animals in entertainment; wildlife trade; farming; protection of our shared environment. When governments ban the use of all, or wild animals in entertainment, or wildlife pets, ADI provides support to remove and relocate the animals, emptying all circus cages in Bolivia, Peru, Colombia, Guatemala. The ADI Wildlife Sanctuary, South Africa, is home to over 30 rescued big cats from circuses, illegal pet trade, zoos.

Job Title: Director of Fundraising

Organisation: Animal Defenders International (ADI)

Location: London, Vauxhall SE11 (hybrid, remote and office)

Terms: Salary: £60-70,000/year, (commensurate with experience/qualifications). Permanent, full time. Benefits: Annual leave 20 days/year/national holidays/5 days office closure Christmas–New Year/Stakeholder pension.

Reports to: Senior directors (ADI President and Vice President)

About the Role and Objectives:

Developing and growing relations with supporters, donors, public, foundations, and corporate friends. Passionate and well organized, you will change the world for animals by ensuring every department’s work is fully funded – as well as the ADI Wildlife Sanctuary, South Africa, home to our rescued lions and tigers. Duties:

Production of annual fundraising and marketing plan: growing supporter base, increasing engagement and retention; sustained giving; digital and postal direct response; increasing donor engagement and retention; planned giving; special events/calendar dates; major gifts; foundation grants; corporate support; legacies, trusts, estates; new income research. Targets for annual, quarterly, income.
Manages fundraising calendar, mailings, events, targets, tracking.
Grant Applications, foundations, corporate: Identify, plan, approach, draft grant applications/letters of inquiry and collateral for foundations, trusts, corporate partnerships and gifts, major donor gifts, and other potential sources of income (collaboration with senior directors).
Regular liaison with high donors, foundations, estates, corporate donors, sponsors.
Reporting: income tracking, recommendations for new approaches, supervise production of data for quarterly reports. Weekly liaison with senior directors.

Publications, Social, Websites, Online & Print

Drafting copy, editing, production; collaborates with public relations/senior directors
Oversees production of print and online publications – liaison with external graphic designers (collaboration with public relations director)
Websites – contribute content. New website project with public relations director
Advertising, marketing, ADI YouTube channel – develop fundraising, marketing opportunities.
Social media posts – contribute copy, graphics
E-News alerts to supporters (collaboration with public relations director)
Contributes development section to Annual Report
Contributes development article for Rescuer (quarterly)
Other contributions to publications as needed

Management, oversight, reporting:

Management of UK Supporter Engagement Team.
Oversight of Raiser’s Edge NXT, Engaging Networks, interface with financial database and records; liaison with Chief Financial Officer.
Monitor, manage, daily: data entry, gifts, acknowledgements, income tracking, donor communications; distribution of newsletters; calls to action; appeals. Reporting.
Monitor, manage: reconciliations, data manipulation, data-integrity projects, audits, segmentation, quarterly and other reports.
Oversee planning, mailings, responses, data management.
Monthly and quarterly reports: income, mailings, gifts, trusts, estates, corporate, other.

Who should apply:

You have the necessary skills and experience, with at least 4 years’ experience in fundraising planning and management for charities, including:

Educated to degree level in a related field (or equivalent experience) (required).
A successful track record in direct response campaign fundraising and marketing.
Excellent written English, you can demonstrate impactful and persuasive content for high donors, foundations, corporate support, supporters, social media, marketing and legacy promotion (required).
You can plan and deliver programs for regular and planned giving, major gifts, estates, support from foundations, corporate support (required).
Strong technical skills, data management, manipulation; MS Office suite, Excel/Google, other; competent with digital research (NB: ChatGPT not permitted for writing ADI product) (required).
Strong Raiser’s Edge NXT and Engaging Networks skills (or similar); segmentation, creating lists and reports, data hygiene, audits (required).
Some knowledge of social media tools, e.g. Canva, Photoshop, or other.
Management of external vendors for direct response campaigns, production of merchandise catalogue and other sales, marketing, collateral.
Ensures compliance with ADI’s language, policies, communications style guidelines, editing and publications authorization process (required).
Skilled at organization and multitasking, you can successfully handle competing priorities and deadlines (required).
Supporter Engagement culture: strong verbal and written communication skills, you can create a friendly, welcoming approach, for supporters with their donations and advocacy.
Oversight and Management of staff and supporter relations (required):

o Create friendly, positive, service-oriented approach to help supporters donate and advocate for animals.

o Diligent processing/handling of donations, acknowledgements, correspondence, phone calls.

o Integrity and confidentiality in the handling of sensitive and confidential information

o Integrity of financial records with finance database; liaison with Chief Financial Officer.

You are reliable, able to work both independently and collaboratively.

About Us:

ADI is Great Nonprofits Top-rated; Charity Navigator 4-star. Operating from London, Los Angeles, Bogota and South Africa. Exposes animal suffering and works for legal protection; replacement of animals used in research; ending the suffering of animals in entertainment; movies, advertising, circuses, sport. Wildlife trade, environment. Once animal circuses are banned ADI helps governments with implementation and relocation of the survivors to ADI Wildlife Sanctuary, South Africa: ADI has featured in CBS 60 Minutes, Animal Planet Discovery features and made award-winning documentary, Lion Ark (broadcast in over 40 countries).

ADI internal policy:

ADI is dedicated to ending the suffering of animals and works for their legal protection. We expect all employees and volunteers to share this commitment, and a plant-based lifestyle is preferred. ADI is also committed to equal opportunities and welcomes applications from all, regardless of background, age, ethnicity, religion, sexual orientation, physical ability or other.

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