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Salary: £43,680
Location: Hybrid Work Culture. We are proud to promote a truly hybrid work culture, recognising that every role is different, and everyone has unique needs and preferences. Our Hybrid Work Arrangement empowers each team member to work with their manager to choose the most effective way to work that balances your needs and Hospice UK’s.
For this role, we are looking for someone who is London based and can travel to central London at short notice to maximise content opportunities that arise. You will also be expected to come into the office at least one day a week - currently the External Affairs anchor day is on a Wednesday.
Contractually this role is London-based.
Benefits:
- 25 days in the first year, increasing to 27.5 days in the second year of service and 30 days in the third.
- Matched pension scheme up to 7% of salary
- Support for staff with caring responsibilities
- Family-friendly culture
How to Apply: CV and supporting statement - using Hospice UK’s supporting statement document – see below
Closing date for applications: Sunday 20 September at 23:59
Interview dates: Thursday 1 October and Friday 2 October. The first round of interviews will take place online via MS Teams.
We may send assessments and some questions to you in advance so that you can prepare. Let us know if you have any specific needs to be able to fully engage with the process.
Job Information
The Role
This is a new and exciting role for Hospice UK. As Content and Brand Manager you will play a key role bringing Hospice UK’s strategic priorities to life, delivering high-quality content that meets our audiences’ needs, drives engagement and tells a compelling story about our brand.
You will lead and drive an ambitious new content strategy for the organisation that brings coherence and dynamism to our communications, ensures clear and consistent messaging across our channels and seizes opportunities to be creative, adaptable and at the heart of sector debates. This will also include overseeing the performance and growth of our social media channels and presence.
Your work with also grow, promote and protect our brand, ensuring a strong visual identity, clear voice, and diverse and human-led content that reflects Hospice UK’s values.
The Team
You will work within the Communications team that sits within the wider External Affairs Directorate. We are around 20 in total, including 4 colleagues based in Wales, Scotland and Northern Ireland.
The Communications team includes colleagues working across content, social and digital, as well as partnership marketing and member communications.
You will work closely with a smaller team of 3 colleagues, our Senior Social Media Officer, Media and PR Manager and your line manager – our Senior Communications and Communications Manager. Together you will be involved in the big issues in hospice care, making sure Hospice UK is vocal, visible and leading the debate.
There is a strong collaborative and supportive culture across the External Affairs Department with lots of opportunity to exchange ideas, plan together and benefit from each other’s skills and expertise.
Working closely with our 200+ hospice members, we have a strong track record of securing strong media coverage and winning campaigns on their behalf, most notably over the two years by securing increased investment in hospices by governments in Westminster, Cardiff and Edinburgh.
But our work is not done. Hospices are under significant pressure and need both better government investment and continued public support. Our focus now is ensuring that hospices can meet ever increasing demand for their services, with well-funded and well-staffed hospices across the UK.
About You
You're a strategic and creative content professional who understands how powerful storytelling can drive engagement, influence audiences and deliver real impact.
You'll have experience developing and delivering ambitious content strategies, managing brands, and creating compelling content across digital channels. From shaping content pipelines and leading campaigns to overseeing brand identity and using data to optimise performance, you'll know how to turn insight into action.
We're looking for someone who is audience-focused, collaborative and innovative, with a strong understanding of digital trends, emerging technologies including AI, and the tools needed to create and measure high-performing content. You'll also be an experienced people manager, able to develop talent and foster a positive, high-performing team culture.
Most importantly, you'll share Hospice UK's values and be excited by the opportunity to shape our stories, strengthen our brand and amplify the impact of hospice care across the UK.
If you're excited by the prospect of leading our content strategy, shaping and strengthening our brand, and helping more people understand the impact of hospice care through powerful storytelling, we'd love to hear from you.
More information is available in the candidate information pack, which is available on our website to download.
We represent and champion the community of 200+ hospices across the UK.



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This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About HCL:
Open 51 weeks a year, HCL provides accommodation for a Nursery, a professional kitchen and community Café and a flexible space with rooms to hire for a range of activities providing educational and health and social activities such as hosting community meetings and refugee services, a venue for blood transfusion services and a polling station, ESOL and adult learning and social events, bingo and lunch clubs and dancing classes all aimed at combating social isolation, loneliness and anxiety.
Strategic Leadership
- To create a deliverable strategic plan, identify and respond to major external issues.
- Translate our vision into clear operational goals, ensuring long-term growth and stability.
Financial & Governance Oversight
- Stabilise HCL Financially.
- Rebuild relationships with external partners through collaborative working.
- Develop a funding plan for future stability.
- Seek to negotiate Heads of Terms on the lease of the building from Salford Diocese by 2030 or have developed a relocation plan or closure of the centre.
Team Management
- Lead, inspire, and support the management team.
- improve staffing wellbeing, motivation and esteem,
- Implement a plan of continuous professional development.
Partnerships
- Advocacy: Represent HCL publicly, raising awareness of our cause with media, stakeholders, and the community
- Represent HCL at key meetings with existing and potential funders and stakeholders.
- To develop a partnership collaborative strategy across the local voluntary sector, building networks, reducing duplication of and creating effective efficient well governed services for the betterment of the lives of our community.
Core duties are:
- Work closely with and support the Board in the overall strategic, financial and organisational development to secure its long-term sustainability.
- Financial planning, management and reporting.
- Identify funding opportunities and deliver bid development.
- Support Board development in line with modernising effective board Governance.
Organisational Management
- Lead the delivery of new projects and contracts once funding and contracts have been secured, ensuring the provision of all appropriate monitoring information.
- Work with the Senior Management Team to plan the effective delivery of services to ensure the highest possible standards are achieved.
- Ensure the effective delivery of services, by the deployment of staff and volunteers, which is value for money.
- Lead a whole company approach to promoting and publicising the range of activities and services available to the local community.
Operational Management
- Be responsible for HCL's day-to-day operation including, health & safety, safeguarding policies and procedures, customer service and the relationship with our landlord.
- Ensure that all HCL's relevant legal obligations are met.
- Support the use of IT and digital media across HCL's work by ensuring IT systems are secure, well maintained and managed with a development plan to meet HCL's needs.
People
- Co-ordinate and contribute to staff recruitment, selection processes and contracting.
- Conduct regular performance reviews of staff, identifying, organising and supporting team and individuals' training and learning and development opportunities.
- Lead and manage HCL's equality, diversity, inclusion, anti-racism and equal opportunities strategies and practices.
- Promote and ensure good practice and compliance with relevant employment law and health & safety regulations in HCL's building and any external sites where staff are working.
Legal and contracting
- Be responsible for legal compliance and good practice across HCLs business processes in line with charity and company law.
- Monitor HCL's funding agreements ensuring accurate and timely reporting to funders.
Please see the Job Description for full details of the role and responsibilities.
We are recognised as the wellbeing hub for Haslingden, providing services that respond to local community needs.
The client requests no contact from agencies or media sales.