Head of digital jobs in Liverpool
This is an exciting and pivotal leadership role at the heart of Kinship’s digital transformation. You’ll lead a talented and ambitious team to deliver and develop live digital services, accessible content and user-centred products that kinship carers rely on to access support.
This role does not own all services delivered through digital channels. It owns selected shared digital products while also enabling teams across Kinship to deliver their work effectively through digital platforms, content and journeys, while teams retain ownership of their services and outcomes. You’ll provide leadership on standards, user experience, accessibility and innovation.
Context:
Kinship is expanding its reach and digital capabilities, and our digital platforms are central to how we deliver services at scale. In 2024, we launched a new website bringing together all content and services under one home, and introduced Kinship Compass, a postcode search tool that helps kinship carers find relevant local and national support.
Alongside this, we have been developing a new AI-powered tool to help kinship carers access trusted information quickly and accurately, 24/7. You will lead the evolution of these digital services ensuring they are safe, ethical, resilient and data-informed, and that innovation is always grounded in reliability, safeguarding and user trust.
You’ll play a key role in the Department for Education funded national Training and Support Service, ensuring kinship carers can easily access and book high-quality training through our digital platforms.
You’ll oversee content design in collaboration with internal and external subject experts and kinship carers themselves and lead the digital and content streams for Kinship Minds, including the development and delivery of our e-learning platform and curriculum.
This role sits at the intersection of digital service delivery, product development and content design. At Kinship, content design is distinct from communications or marketing. It focuses on designing clear, accessible and trauma-informed information, learning content and user journeys that enable kinship carers to understand their options, make decisions and access support. Content is treated as part of the service itself and is central to the quality, safety and effectiveness of our digital platforms.
This is a role for a digital leader who is both strategic and operationally grounded. You’ll balance innovation with delivery, experimentation with governance, and ambition with accountability. You’ll champion inclusive, accessible and co-produced design, ensuring digital products support real-world service delivery and improve outcomes for kinship families.
You will work closely with colleagues in the Communications and Policy team (who sit in a separate department and lead external communications, campaigns and social media) and who own the external communications strategy. You will ensure clear alignment while retaining a distinct focus on digital service innovation, product development and content design.
What you'll be doing:
Digital leadership and strategy
- Lead the Digital and Content Design team, setting clear priorities and building a culture of high performance, accountability and continuous improvement.
- Own and deliver Kinship’s digital strategy and product roadmap, covering the website, Kinship Compass, Kinship Minds, the AI tool and other digital services, excluding marketing and social media.
- Provide digital leadership across Kinship, strengthening capability and effective cross-organisational working.
- Lead responsible digital innovation, ensuring AI and emerging technology are used where they clearly improve service delivery, accessibility and user experience.
- Take accountability for digital budgets, agency relationships and delivery against agreed outcomes, timescales and quality standards.
- Horizon scan and translate external digital developments into practical, service-led improvements for Kinship.
- Contribute to organisational planning, reporting and income generation linked to digital innovation.
Website, content and digital product development
- Lead the ongoing development and innovation of Kinship’s digital platforms to ensure they are user-centred, accessible and continuously improved.
- Oversee the content strategy and governance for Kinship’s website, Kinship Compass and new e-learning platform.
- Work with internal colleagues to improve our workshop booking system.
- Ensure a consistent content design approach across all digital platforms, grounded in user need, plain English, trauma-informed practice and continuous testing and improvement.
- Lead the content design team to develop content for strategic projects working collaboratively with subject experts and kinship carers.
- Work closely with Advice and Training teams to ensure digital platforms and content design support service delivery, quality standards and DfE contract requirements.
- Develop an excellent understanding of end-to-end audience experience and how the website, online content and digital products can drive effective online services and enhance the kinship ecosystem. Map the user journeys across our website and digital products leaving no dead ends.
- Ensure integration across all platforms (e.g. website, telephony, Salesforce, Kinship Minds) to create seamless user journeys for kinship carers and internal teams.
- Embed meaningful participation and co-production with kinship carers in digital service and content development.
- Drive accessibility and inclusion, ensuring our digital services reach and work for all kinship carers, including those with lower digital literacy.
- Ensure strong digital governance, accessibility, documentation and use of insight to continuously improve performance and impact.
- Oversee SEO, analytics and data-driven optimisation to improve engagement, performance and impact.
Type of person we’re looking for:
We’re looking for a service-led digital leader who is as comfortable with operational delivery as they are with strategy and innovation. You’ll understand that digital products are part of how services are delivered, not an add-on, and that reliability, accessibility and trust matter as much as creativity.
You’ll be curious, pragmatic and values-driven, with the judgement to know when to push innovation forward and when to prioritise stability, safety and user confidence.
You are likely to:
- Have led live digital services or products that people rely on, not just content.
- Be comfortable balancing innovation with delivery, and experimentation with governance.
- Think in terms of end-to-end service journeys, not just platforms or pages.
- Be motivated by improving outcomes for people, particularly families experiencing complexity or crisis.
- Value co-production, accessibility and inclusive design as core to good digital practice.
- Bring clarity, calm and consistency to teams working in complex environments.
- Be confident working across disciplines such as digital, services and delivery without needing to own everything.
- Care deeply about doing digital work ethically, safely and well.
- Show commitment to personal development and learning.
How to apply:
Please apply for the role of Head of Digital and Content by sending a tailored CV and responding to these 4 questions below in the online application process.
Closing date is midnight on Sun 18 Jan 2026, first interview online on Thurs 22 / Fri 23 Jan 2026 and second interview in person on Thur 29 Jan 2026.
- What attracts you to this role at Kinship, and how does your experience prepare you to lead digital services, content design and innovation in the context of kinship care and families experiencing complexity or crisis? (250 words max)
- Give an example of where you introduced or explored digital innovation (for example AI, automation or new platforms) in a service context. How did you balance innovation with reliability, safeguarding or user trust? (250 words max)
- Describe a time you used content and/or service design to help people understand complex information or access support. How did you identify user needs, test what worked, and ensure the content enabled action rather than just engagement?(250 words max)
- This role leads a small but mighty remote and dispersed team. How have you managed remote teams to maintain clarity, wellbeing, accountability and delivery? Please include a practical example. (250 words max)
What we offer you:
-
Flexible working - we understand how important it is to balance family and work life.
-
30 days annual leave, plus bank holidays (1 April to 31 March) pro rata (3 to be taken at Christmas shutdown).
-
Employee Assistance Programme (24/7 confidential advice line and counselling).
-
Charity Worker Discounts.
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Role: Head of Communications, Marketing, & Digital
Location:Home-based, with regular attendance (at least monthly) of meetings in London.
Salary:£45-50,000 depending on experience
Type: Permanent, full time (37.5 hours per week) or flexible to at
least 0.8 FTE
Responsible to: Director of Fundraising & Communications
Responsible for: Digital Marketing Manager, Communications & Engagement Manager, Communications Administrator (indirectly), Podcast Manager (indirectly)
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme and Employee Assistance Programme
About the role
Every five minutes, someone, somewhere in the world is told that they have MS. There are currently 2.9 million people in the world living with MS. When you’re diagnosed with MS, in just seconds, the future that you saw for yourself and your loved ones has been shattered. A diagnosis often comes at a time when you’re in the prime of your life, when you should be planning your future, not facing a lifetime of uncertainty. Knowing you have MS can feel incredibly isolating and lonely.
Overcoming MS is here to provide hope: through lifestyle changes, backed by scientific research, a full and healthy life with MS is possible.
Could you be the person that helps us get this message of hope through to thousands of people diagnosed each year, their families and friends? Overcoming MS is at a crucial point in our strategy, where we are ready to significantly expand our reach and let everyone affected by MS know about the support that is available for them to live well. We are ready to own the lifestyle and MS space, to offer hope, positivity and choices to all, and we’re looking for the right person to drive awareness of our brand profile as well as the wider importance of healthy lifestyle and MS.
Job summary:
The Head of Communications, Marketing & Digital is responsible for shaping, delivering, and evaluating the charity’s communications, brand, digital engagement, and marketing activity.
Reporting to the Director of Fundraising & Communications, the postholder plays a pivotal role in growing the charity’s profile, strengthening engagement, and ensuring all communication channels, platforms and content are effective, accessible, and aligned with organisational goals.
In a small charity, this is both a strategic and hands-on role, requiring creativity, strong digital skills, excellent communication, and the ability to manage multiple projects simultaneously.
Key responsibilities and duties:
1. Communications & brand
- Lead the delivery of the charity’s communications strategy to increase visibility, trust and engagement.
- Manage and protect the charity’s brand, ensuring consistency of messaging, tone, and visual identity.
- Oversee and produce high-quality content for website, newsletters, reports, blogs, case studies, and information materials.
- Support the Director in developing campaigns that unite messaging, fundraising, marketing, and advocacy.
2. Marketing & supporter engagement
- Lead marketing activity to grow audiences, increase engagement, increase participation in our services, and support fundraising objectives.
- Work closely with colleagues to create compelling campaign assets, supporter journeys, and integrated marketing plans.
- Develop marketing materials, key messages, and digital assets that support awareness, engagement, service numbers and income growth.
3. Digital leadership
- Oversee the charity’s digital ecosystem, including website, email marketing, social media and CRM integrations.
- Ensure digital content is accessible, user-focused, streamlined and optimised for engagement and conversion.
- Fully review website development and maintenance, including UX improvements, analytics, SEO, and content.
- Oversee data-led insights and dashboards to measure digital performance and inform decision-making.
4. Media & public relations
- Build media relationships and respond to press requests in coordination with the Director.
- Draft press releases, statements, Q&As, and key messages for external audiences.
- Support reactive and crisis communications, ensuring timely, accurate responses and reputational protection.
5. Internal communication & collaboration
- Support effective internal communication, ensuring staff team, Program Facilitators and volunteers are informed and engaged.
- Work collaboratively across teams to gather stories, insights, and content that bring the charity’s work to life.
- Provide guidance and support to colleagues on communications, brand, and digital best practice.
6. Other
- Manage agency and supplier relationships where relevant.
- Stay informed about sector trends and emerging tools that could benefit the charity.
PERSON SPECIFICATION
Essential experience
- Significant experience in communications, marketing and digital roles, preferably within a charity or mission-driven organisation.
- Proven track record of developing and delivering digital and communications content across multiple platforms to multiple audiences.
- Experience managing websites, CRM systems, email marketing tools, and social media channels.
- Demonstrable experience in audience engagement, digital analytics, and campaign performance measurement.
- Experience in managing a brand profile across different audiences and different products, ensuring consistency and authority over time.
- Hands-on experience creating accessible and compelling written, visual, and digital content.
- Experience working with agencies, freelancers, or creative suppliers.
Essential skills & competencies
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messages.
- Creative, strategic thinker with the ability to translate ideas into practical delivery.
- Highly organised, able to manage multiple deadlines, and comfortable working independently in a small team.
- Strong attention to detail with a commitment to quality and accuracy.
- Strong understanding of brand management and visual communication.
- Strong knowledge and understanding of fundraising, communications, GDPR, safeguarding, accessibility and other standards.
Personal attributes
- Passionate about the charity’s mission and values.
- Collaborative, positive, and comfortable working closely with colleagues across the organisation.
- Proactive problem solver who brings ideas and embraces innovation.
- Adaptable and resilient in a dynamic, fast-paced environment.
- Commitment to inclusivity, accessibility, and ethical communication.
- Excellent standard of written and spoken English and ability to communicate effectively with a range of people from diverse backgrounds.
- Excellent interpersonal skills.
- Fully committed to Overcoming MS’s values.
Registered Charity
11 - 20
We're here for everyone with MS who wants to take control of their health and wellbeing.
The client requests no contact from agencies or media sales.