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Role Purpose

As Head of Creative & Content, you will shape and champion the creative vision of Child Bereavement UK. You’ll lead the development of a bold, purposeful content and creative strategy that brings our mission to life, ensuring every story, campaign and asset is high-quality, evidence-based, accessible and emotionally resonant across all channels.

You’ll set the creative direction and ensure everything we produce is consistently compelling, inclusive and impactful, delivering outstanding user experiences that truly connect with our audiences.

This role leads the full content lifecycle, from strategic planning and innovative production to governance and evaluation. You’ll drive creativity that supports income generation, strengthens service delivery and grows brand awareness, making sure our content doesn’t just inform, but inspires action and change.

Main Responsibilities

1. Leadership, Team Management & Administration

• Work alongside the Director of Marketing & Communications to lead the Marketing & Communications team, ensuring there is a clear direction of travel, an understanding of purpose and exemplary culture embedded to drive future success.
• Provide clear leadership and direct line management to the Brand Lead and Content Creator.
• Build a high-performing content function with strong planning, evaluation and cross-functional collaboration.
• Support and mentor a network of volunteer content creators.
• Champion innovation, best practice and a user-centred approach to content.
• Proactively formulate appropriate, strategic and creative responses and pitch new ideas for campaigns and activities.
• Oversee the content strategy for all level 1 output, and seasonal appeals and campaigns.
• Effectively manage expenditure across all content workstreams in line with agreed expenditure budgets.
• Ensure that the recording of permissions and consents is adhered to in line with our policies and procedures and in accordance with GDPR.
• Deputise for the Director of Marketing & Communications when required.

2. Creative and Content Strategy & Governance

• Set, implement and continuously evolve the organisation-wide content strategy, ensuring alignment with strategic aims and audience needs.
• Oversee content systems, processes, policies and tools to ensure consistency, quality, accessibility and compliance.
• Develop a sensitive and safe lived-experience content strategy, ensuring safeguarding standards are met and contributors are appropriately supported in partnership with service teams.
• Identify and pursue content collaboration opportunities to enhance reach, impact and brand visibility.
• Manage the content budget and ensure effective prioritisation and resourcing.

3. Content Creation, Management & Delivery

• Lead delivery of high-quality cross-channel content, including copy, editorial, design and audio-visual assets.
• Develop and provide creative direction for content-led campaigns.
• Grow and manage a library of level 1 and evergreen content.
• Identify new and emerging content opportunities appropriate content opportunities using market insight and analytics to continuously develop Child Bereavement UK’s content position.
• Create, assign, commission and manage a diverse range of evergreen and project specific multimedia content including but not limited to video, audio, design and copy.
• Maintain a robust content production schedule to support organisational priorities.
• Quality-assure and ensure all content meets visual identity, user experience, accessibility, safeguarding and GDPR requirements.
• Support colleagues with interviewing service-users, professionals, staff and supporters and producing high-quality case studies for use across channels including the Impact Report, website, publications, social media and fundraising materials.
• Support and guide colleagues with basic content production duties as needed.

4. Brand & Information standards

• Provide line management and leadership to the Brand Lead to oversee brand (design, editorial and audio-visual) standards across all key external communications.
• Support the Brand Lead to identify and steward brand opportunities and collaborations.

5. Insight, Evaluation & Reporting

• Lead ongoing insight and research activities to assess content effectiveness and identify gaps or opportunities.
• Monitor and analyse content reach, performance and effectiveness producing regular reports for senior leadership.
• Adopt test-and-learn approaches (e.g., A/B testing and insight sharing) to drive continuous improvement.

6. Collaboration & Stakeholder Engagement

• Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic content needs.
• Partner with bereavement services, income generation and participation teams to identify and maximise high-value content opportunities.
• Collaborate with brand and marketing colleagues to deliver projects aligned to the marketing strategy and comms plans.
• Liaise with creative agencies, media partners and freelance suppliers.
• Foster strong cross-charity relationships to ensure coherent messaging and shared learning.

All Staff

• Contribute to the vision and mission of Child Bereavement UK; whilst embedding the values into your daily work activities.
• Promote equality of opportunity and diversity in accordance with Child Bereavement UK policy.
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the Quarterly review process and participate in training agreed with your line manager.
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Child Bereavement UK policy.

Person Specification

Essential

Experience & Knowledge

• Proven experience developing and delivering an organisation-wide content strategy.
• Experience leading a content or editorial function in a complex organisation (charity, health, social care or similar desirable).
• Proficient in graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
• Strong track record for producing and overseeing high-quality written, digital, graphic and audiovisual content.
• Experience commissioning and managing agencies, freelancers and creative partners.
• Demonstrable experience creating or stewarding sensitive or lived-experience content, including safeguarding, trauma-informed practice and GDPR compliance.
• Experience of embedding and adhering to content governance and policy.
• Experience managing a team of content specialists and/or volunteers.
• Experience working collaboratively across multiple directorates and with subject matter experts.
• Experience using insight, analytics, testing and research to evaluate content performance and inform decision-making.
• Strong project management experience, managing multiple concurrent content projects and deadlines.
• Strong understanding of accessibility, UX principles, brand management and content governance.

Skills

• Excellent copywriting, editing and storytelling skills across multiple formats and for diverse audiences.
• Skilled in producing high-quality video and audio content, including hands-on skills in filming, recording and editing.
• Ability to translate complex or clinical information into clear, engaging content. Ability to set strategic direction and translate it into actionable plans and workflows.
• Strong ability to prioritise, allocate resources and manage competing demands.
• Ability to balance creative ambition with commercial or organisational objectives.
• Skilled in coaching, mentoring and motivating individuals and teams.
• Strong interpersonal and relationship management skills, with the ability to influence internal and external stakeholders.
• Ability to interpret data, identify insights and make evidence-based recommendations.
• Excellent attention to detail and commitment to editorial quality.

Attributes & Values

• Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
• Collaborative, approachable, and able to build trust across teams.
• Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
• Highly organised, resilient and able to work independently in a remote environment.
• Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
• Willingness to undertake relevant training and development opportunities.
• Willingness to be flexible work to meet organisational need.
• Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

• Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
• Understanding of bereavement and the needs of bereaved children, young people and parents.
• Previous experience in a Head of Content or similar leadership role.
• Experience of leading in-house and external creative teams.
• Background in storytelling, editorial or publishing environments.
• Experience of delivering large-scale content programmes across multiple channels.
• Familiarity with CRM systems such as Salesforce.
• Experience managing or supporting lived-experience contributors, ambassadors or volunteers.
• Knowledge of digital marketing principles (e.g., SEO, user journeys, content optimisation.
• Active engagement with creative or content industry networks

Recruitment Timetable

Application deadline: 27th May 2026 at midnight

First Stage Screening Interviews – on-going

You may be asked to attend a 10-minute Screening Interview on MS Teams with the Hiring Managers for the vacancy, to assess your suitability for the role. During the interview, you will be asked two skills-based questions.

Second Stage Interviews – Friday 5th June

If you are progressed to a second stage interview, you will be invited to attend a 1-hour formal interview on MS Teams with the Hiring Managers for the role. It is our policy to share the role-specific interview questions with applicants ahead of the interview, to aid their preparation. You may also be asked to complete an interview task, which will also be shared with you in advance.

Lloyds Bank Foundation 

Strategic Lead for Systems Change 

Starting Salary: £59,098 (if London-based); £55,587 (if not London-based) 
Contract: Full-time, 2-year Fixed-Term Contract (we are open to conversations about flexibility - so please ask) 
Location: Remote role - can be based anywhere in England or Wales with an expectation of regular travel across England and Wales including overnight trips to London 

About Lloyds Bank Foundation 

Lloyds Bank Foundation for England and Wales is an independent charitable foundation, backed by Lloyds Banking Group and the people within it. We want everyone to be in a good place - personally, in a home that’s a good place to live, and in a community that’s a good place to belong. 

We play our role by connecting and catalysing community-led change, providing the money, time, tools and connections that build organisations’ capacity and capability, to make people’s lives better and their communities stronger. 

We back people and communities across England and Wales, to make that happen, because when you back brilliant people, brilliant things happen. Our communities are full of ambitious, energetic and determined people stepping up to make their neighbours’ lives better and their communities grow stronger. Day in, day out. 

About the Role 

This is a key role strengthening the Foundation’s ability to work confidently within complex local systems and to support systems change across England and Wales. You will play a central role in shaping and developing our systems change approach, ensuring it is practical, consistent and embedded across our work in places. 

You will work closely with regional teams and partners to support effective collaboration within local systems, ensuring our work is well-informed by context and lived experience. A key part of the role is enabling others - building confidence, capability and practical understanding of systems change across the organisation. 

This is not a delivery-heavy role. Instead, you will focus on enabling, coaching and strengthening practice so that colleagues and partners are better equipped to work within complexity and drive meaningful change. 

About You 

We are looking for someone with strong, practical experience of working within systems change, place-based work or complex multi-stakeholder environments. You will bring confidence in working across boundaries and supporting others to navigate complexity. 

You will be skilled in coaching, facilitation and capability building, with the ability to translate systems thinking into practical approaches others can use. Strong relationship-building skills and the ability to work credibly with a wide range of stakeholders will be essential. 

A commitment to equity, diversity, inclusion and belonging is essential. 

How to Apply 

Please click ‘Apply’ to be redirected to our website, where you can download the Candidate Information Pack and find details of how to apply. 

For an informal conversation about the role and application process, please contact our recruitment partner, Atkinson HR via the information available in the Candidate pack.

Our Commitment to Diversity, Equity and Inclusion 

We hold Disability Confident Employer status (Level 2) and are working towards full status by 2027. If you are a disabled applicant and your CV and application answers clearly demonstrate that you meet the essential criteria, we will invite you to interview. 

We are committed to building a diverse team that reflects the communities we work with. We actively welcome applications from people under-represented in the charity sector, including Black, Asian and minoritised ethnic communities, disabled people, and those with lived experience of the issues our funded charities address. 

Key Dates 

Closing Date: Midday, Monday 8th June 2026 

Optional Q&A Session: Wednesday 6th May 2026 at 09:00-10:00 

First Interview: Wednesday 17th June 2026 

Second Interview: Friday 26th June 2026 

Lloyds Bank Foundation 

Head of Programme Design and Organisational Development 

Starting Salary: £66,438 (if London-based); £61,872 (if not London-based) 

Contract: Full-time, permanent contract (we are open to conversations about flexibility - so please ask) 

Location: Remote role - can be based anywhere in England or Wales with an expectation of frequent travel across England and Wales 

About Lloyds Bank Foundation 

Lloyds Bank Foundation for England and Wales is an independent charitable foundation, backed by Lloyds Banking Group and the people within it. We want everyone to be in a good place - personally, in a home that’s a good place to live, and in a community that’s a good place to belong. 

We play our role by connecting and catalysing community-led change, providing the money, time, tools and connections that build organisations’ capacity and capability, to make people’s lives better and their communities stronger. 

We back people and communities across England and Wales, to make that happen, because when you back brilliant people, brilliant things happen. Our communities are full of ambitious, energetic and determined people stepping up to make their neighbours’ lives better and their communities grow stronger. Day in, day out. 

About the Role 

This is a leadership opportunity to shape how the Foundation designs, delivers and strengthens its programmes across England and Wales. 

As Head of Programme Design and Organisational Development, you will lead the Foundation’s approach to programme design, organisational development and volunteering, ensuring everything we do is high quality, evidence-informed and grounded in lived experience. 

You will set the standards, frameworks and tools that underpin programme design across the organisation, working closely with Programme Leads to design new programmes and strengthen existing ones. You will also lead our organisational development offer, ensuring charities and partners are supported to become stronger, more resilient and better connected. 

Alongside this, you will shape how volunteering contributes to our work, embedding it across programmes and ensuring it supports both community capacity and connection. 

You will work across teams and directorates to ensure programme design, organisational development and volunteering are fully aligned and working together to deliver meaningful community-led change. 

About You 

We’re looking for an experienced and credible leader with a strong background in programme or service design, ideally in complex or multi-partner environments. 

You will bring a deep understanding of how organisational development builds capacity and resilience, alongside experience of using evidence and insight to improve programmes and outcomes. 

You will be confident developing frameworks, standards and approaches that ensure quality and consistency, while also enabling innovation and learning. 

You will be a collaborative and relational leader, with strong partnership skills and the ability to work across internal teams and external organisations. A commitment to diversity, equity, inclusion and belonging is essential. 

How to Apply 

Please click ‘Apply’ to be redirected to our website, where you can download the Candidate Information Pack and find details of how to apply. 

For an informal conversation about the role and application process, please contact our recruitment partner, Atkinson HR via the information in the candidate pack.

Our Commitment to Diversity, Equity and Inclusion 

We hold Disability Confident Employer status (Level 2) and are working towards full status by 2027. This means that if you're a disabled applicant and your CV and application answers clearly demonstrate that you meet the essential criteria for the role, we will invite you to interview. 

More broadly, we are committed to building a diverse team that reflects the communities and people we work with. We believe that diversity of background, experience and perspective makes us stronger and helps us make better decisions. We actively welcome applications from people who are under-represented in the charity sector, including people from Black, Asian and minoritised ethnic communities, disabled people, and those with experience of the issues our funded charities work to address. 

Key Dates 

Closing Date: Thursday 28th May 2026 

Optional Q&A Session: Wednesday 6th May 2026 at 09:00-10:00 

First Interview: Tuesday 9th June 2026 

Second Interview: Thursday 18th June 2026