Marketing Manager, Supporter Retention
Contract: Permanent | Full Time, 35 hours per week
Location: London UK
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person
Salary: £44,168 - £46,493 per year with excellent benefits.
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.
About the role
As our Marketing Manager – Supporter Retention, you will lead the development and delivery of the supporter experience, stewardship, and loyalty activity within the retention and engagement programme. Ensuring a consistently high-quality Supporter Experience. This role is responsible for strengthening the emotional connection to WaterAid’s mission and maximising Brand Loyalty and Love by driving the development and optimisation of all supporter journeys and stewardship communications.
In this role, you will:
- Supporter Experience Ownership: Act as the champion for the quality of the Supporter Experience, leading the coordination and optimisation of all automated, multi-channel supporter journeys (excluding direct appeals).
- Key Channel Delivery: Own the content planning, production, and delivery for core stewardship channels, including the Supporter Magazine, Welcome Journeys, and Feedback Communications.
- Email Programme Management: Own the day-to-day coordination of the email marketing schedule across all stewardship and engagement communications, ensuring effective sequencing and segmentation.
- Programme Cohesion: Work with the Senior Manager and Income Appeals Manager to ensure cohesion and alignment across all retention programmes, safeguarding a seamless supporter experience.
- Financial Contribution: Manage the assigned expenditure budget for the retention programme and contribute actively to annual planning and quarterly reforecasting to maximise retention benefits.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
- Retention & Stewardship Expertise: Deep expertise in developing, optimising, and coordinating complex, multi-channel supporter loyalty programmes and automated journeys.
- Content & Experience Focus: Proven experience in improving the quality of the Supporter Experience and managing high-quality, long-form content production (e.g., supporter magazine) to foster loyalty.
- Operational & Technical Skills: Strong project management skills, experience in matrix management, and proficiency in working with CRM systems and email marketing platforms.
- Data-Driven Mindset: Experience in using testing, segmentation, and data analysis to drive optimisation and provide clear rationale for strategic decisions.
Although not essential, we’d prefer you to have:
- Product Development: Experience in New Product Development (NPD) for fundraising or loyalty programmes (e.g. legacy or emergency funds).
- Professional Qualification: CIM/IDM Qualification or equivalent professional qualification.
- Non-Profit Experience: Prior experience working in the Non-Profit or International Development
Closing date: Applications close 12:00 PM UK time on 23rd February 2026. Interviews are expected to take place week commencing 2nd March 2026.
How to apply: Click Apply to upload your CV and Cover Letter.
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
Our People Promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change!
Registered Charity
More than 1000
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.
Thank you!
Right now, millions of people across the UK are living with financial insecurity. Parents are choosing between heating and food. People who fall ill find themselves unable to work and without support. Countless others lie awake at night worrying about bills they cannot pay. At Turn2us, we believe none of us should have to face these challenges alone - and we exist to change the systems that allow them to persist.
Turn2us is working towards a future where everyone in the UK has financial security so they can thrive. We combine direct support and innovative digital tools, such as our online Benefits Calculator and PIP Helper, with influencing, policy and systems change. Across our organisation, colleagues bring deep expertise, compassion and ambition, united by a shared belief that financial hardship is not a personal failing, but a systemic issue that can and must be changed.
The Income & External Affairs Directorate plays a critical role in making this vision a reality. Through relationship-led fundraising, commercial partnerships, communications, and policy and influencing work, the directorate ensures Turn2us has the resources, profile and voice needed to maximise our impact. It connects our work with the people, organisations and institutions that can help drive lasting change. While we have built strong momentum and significant partnerships in recent years, we know there is far more potential to realise.
As Director of Income & External Affairs, you will be a key member of our Leadership Team, working closely with colleagues across the charity and with our Board. You will lead the growth of sustainable income, develop powerful and values-led partnerships, strengthen our public voice, and help shape a policy and advocacy agenda grounded in the experiences of people facing financial hardship. You will also play a vital role in building trust, credibility and influence across sectors to help shift the systems that keep people locked in financial insecurity.
We are looking for an exceptional and values-driven leader with a strong track record in relationship-based income generation, partnerships and influence. This experience may come from the charity sector or a commercial environment. We are not seeking a specific career path or background; instead, we actively welcome applications from people who bring new perspectives, transferable skills and different ways of thinking. What matters most is a deep commitment to our purpose, a willingness to learn and the confidence to lead with curiosity and humility.
This role calls for persuasive leadership, emotional intelligence and the ability to build trust across diverse teams and stakeholders. You will thrive if you enjoy working collaboratively, sharing power and leading in a way that is inclusive, supportive and ambitious.
This is a genuinely exciting and critical role - for our staff, our partners, and most importantly, for the people we exist to serve. We are particularly keen to hear from people with lived experience of financial insecurity. If you share our values and feel inspired by our vision of a more just and financially secure society, we would love to hear from you.
To download a full copy of the candidate brief and learn more about the role, please click the ‘Apply’ button, where you will be redirected to the website of our recruitment partner, Tall Roots. Applications should include a CV and covering letter. If you would like an informal discussion about the role, please email Mark Crowley at Tall Roots.
Thank you!
Senior Policy Officer
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have around 95 staff based in England, Wales, Scotland and Northern Ireland. Thanks to the generosity of our community, we’re in a privileged position to be able to grow our staff team to deliver our ambitious strategy, On a mission. There are huge challenges facing bowel cancer patients across the UK and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a future where nobody dies of bowel cancer.
Senior Policy Officer Job Description
Do you want your policy work to genuinely change lives? As a Senior Policy Officer, you’ll lead a defined area of our UK-wide policy work, shaping evidence-based positions that influence decisions across health systems and government. You’ll have the autonomy to own your brief, the space to think strategically, and the support of an expert, collaborative team who care deeply about impact. Your work will directly affect people living with bowel cancer.
This role is ideal if you’re an experienced policy professional who enjoys tackling complex problems, building trusted relationships, and turning evidence into action. You’ll work closely with policymakers, clinicians and sector partners, represent us in high-level forums, and help steer how we respond to fast-moving health policy developments. In return, we offer flexibility, trust, and a strong values-led culture and the chance to be part of a growing organisation delivering an ambitious strategy at a critical moment.
If you’re motivated by purpose, confident in your judgement, and ready to step into a role with real responsibility and influence, we’d love to hear from you.
Safeguarding
Safeguarding is everyone's responsibility and at Bowel Cancer UK we are committed to safeguarding children, young people and vulnerable adults and we expect all staff and volunteers to share this commitment.
Successful candidates may be subject to either a satisfactory basic, standard or enhanced DBS check from the Disclosure and Barring Service (DBS) dependent upon the role.
Registered Charity
51 - 100
We’re the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyone affected by bowel cancer.
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