Individual giving manager jobs in Birmingham
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The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity
has been growing its supporter base over recent years and has an ambition to create a step change in our
approach and significantly grow our Individual Giving donors and supporters.
This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a
deep understanding of print and digital marketing, and robust analytical skills, able to make clear
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.
Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.
2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter
engagement and data. The post holder will lead on the development of compelling campaign
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter
communications.
3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans
to continuously improve performance, response rates and ROI. To ensure effective use of campaign
data to improve targeting, segmentation and overall campaign performance
4. To design and implement campaigns with robust and engaging supporter journeys, that build
meaningful relationships and increase lifetime value & thereby long term sustainable income
5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth
6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture
7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team
for all relevant Individual Giving and Legacy campaigns/products
8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment
Houses, to maximise campaign effectiveness
9. To lead and maximise opportunities to drive new data acquisition and lead generation across all
channels, including reviewing and optimising existing lead generation activity and developing new,
innovative lead generation campaigns
10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is
compliant with all legislation and best practice
What we offer:
- Flexible and hybrid working to support work-life balance
- Generous annual leave entitlement with additional leave for long service
- Enhanced sick pay
- Enhanced Maternity Pay
- Employee Assistance Program and Lifestyle Savings
- Free flu jabs
- Cycle to work scheme
- Charity events throughout the year
- Employer enhanced auto-enrolment pension scheme with 8% employer contribution
- Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.
We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.
Registered Charity
51 - 100
Making A Difference
The client requests no contact from agencies or media sales.
Thank you!
Job role:
In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.
This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Key responsibilities:
Strategy & Leadership
- Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
- Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
- Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)
Donor Engagement & Stewardship
- Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
- Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
- Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
Campaign Management
- Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
- Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
- Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
- Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
- Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
- Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Skills & Experience:
Essential
- Demonstrable experience delivering successful Individual Giving campaigns, with strong knowledge of multi-channel direct marketing techniques
- A proven track record of income generation, supporter acquisition and retention, and delivering against financial targets and budgets
- Experience in managing and reporting on income and expenditure budgets, with proven experience meeting or exceeding income targets
- Experience and knowledge of digital tools, channels and tactics for raising money from individuals and deepening engagement
- Experience of using audience insights and segmentation tactics to improve results
- Creative thinker with a proactive approach to problem-solving and innovation.
- Collaborative, able to work effectively across teams and support our collective success
- Strong understanding of donor stewardship and relationship management
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences
- Analytical mindset with experience in using CRM systems to report on performance and optimise campaigns
- Highly organised with strong project management skills and the ability to manage multiple priorities.
- Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
- Line management and team development experience
Desirable
- Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
- Experience developing new income streams within Individual Giving
The client requests no contact from agencies or media sales.