Individual giving manager jobs in Birmingham
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In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.
This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Key responsibilities:
Strategy & Leadership
- Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
- Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
- Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)
Donor Engagement & Stewardship
- Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
- Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
- Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
Campaign Management
- Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
- Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
- Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
- Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
- Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
- Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Skills & Experience:
Essential
- Demonstrable experience delivering successful Individual Giving campaigns, with strong knowledge of multi-channel direct marketing techniques
- A proven track record of income generation, supporter acquisition and retention, and delivering against financial targets and budgets
- Experience in managing and reporting on income and expenditure budgets, with proven experience meeting or exceeding income targets
- Experience and knowledge of digital tools, channels and tactics for raising money from individuals and deepening engagement
- Experience of using audience insights and segmentation tactics to improve results
- Creative thinker with a proactive approach to problem-solving and innovation.
- Collaborative, able to work effectively across teams and support our collective success
- Strong understanding of donor stewardship and relationship management
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences
- Analytical mindset with experience in using CRM systems to report on performance and optimise campaigns
- Highly organised with strong project management skills and the ability to manage multiple priorities.
- Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
- Line management and team development experience
Desirable
- Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
- Experience developing new income streams within Individual Giving
Registered Charity 
101 - 500
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Individual Giving Manager
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Acorns Children’s Hospice is seeking an experienced Individual Giving Manager to lead the planning, delivery and evaluation of an ambitious and effective Individual Giving programme. You will oversee the warm Individual Giving portfolio, including cash appeals, raffles, newsletters, regular giving and product development.
About the Role
At Acorns Children’s Hospice we offer specialist palliative care and support for children and their families across the West Midlands. We are there wherever and whenever they need us, in the hospice, community and at home. As the UK’s largest children’s hospice charity, in terms of both numbers of children and families supported, and annual expenditure on our care work- we need to raise more than £14 million each year to run and support our care services.
As Individual Giving Manager, you will:
- Plan, deliver and evaluate targeted and cost-effective direct marketing campaigns including cash appeals, raffles and supporter newsletters
- Manage effective Direct Debit retention and reactivation campaigns
- Collaborate with the Data & Insight team to develop detailed campaign briefs and support robust data analysis
- Work closely with the Marcomms team, ensuring effective case studies, photography, statistics, and organisational information are briefed and available in time for campaigns
- Develop and optimise the supporter journeys for specified audiences
About You
- Experience of working in a Marketing or Fundraising environment
- Experience of running a multi-channel appeal/campaign programme
- Knowledge of regulatory environment for fundraising from individuals including data protection, Gift Aid and fundraising codes of practice and regulation
- Experience of and resilience to meeting targets and KPIs
- Track record of successfully managing and developing relationships with individual supporters, customers or clients
What We Offer
- £40,000 per annum
- 37.5 hours per week
- Hybrid role - based in nearest Acorns hospice (Walsall, Worcester or Birmingham), home working and travel to across the West Midlands
- Employee discounts from leading retailers – including the Blue Light Card
- Discounts on refurbished tech
- Health cash plan
- Gym membership and equipment discount scheme
- Bike2Work scheme - save up to 42% on bikes and equipment
- Wellbeing, legal and financial support
- Career development through our Acorns Academy offering leadership, coaching, fundraising, clinical training and more.
- Generous contribution to group personal pension plan (7.5%) or continuation of current NHS pension scheme
- NHS pension scheme life assurance or Acorns group life assurance scheme
- Annual leave entitlement increases with length of service
Interviews are scheduled to be held on 5 June
You need to be eligible to work in the UK to be considered for this role. We are committed to safeguarding children and vulnerable adults and therefore any successful candidate will be asked to provide two satisfactory references.
As a UNICEF Gold Rights Respecting organisation, we are committed to ensuring that the United Nations Convention for the Rights of the Child is embedded into both culture and practice within the organisation. As an employee you will be a Duty Bearer for Children’s Rights and support all children to be Rights Holders.
Thank you!
Are you a relationship-driven fundraiser specialising in Individual Giving, who believes in the power of faith in action to change lives?
This Fundraising Manager role is all about crafting compelling appeals and building meaningful supporter journeys, with the chance to help shape fundraising at a pivotal moment of change for Church Army.
Salary: £42,848
Contract: Permanent, full-time 37.5 hours per week, able to consider reduced hours
Location: Hybrid, either 2 days in Sheffield, or open to remote set-up if further afield
Benefits: 25 days leave plus bank holidays, 5% employer pension scheme and a range of other benefits including an Employee Assistance Programme, Death in Service and cycle-to-work
About Church Army
Church Army is a charity working across the UK and Ireland, sharing the Christian faith through words and action. They want everyone, everywhere to encounter God's love and be empowered to transform their communities, tackling social deprivation through partnership and collaboration.
Through a network of evangelists, they support marginalised and overlooked communities, including young people and those facing homelessness and addiction. They also extend their impact through a growing network of youth churches and mission hubs, creating welcoming, creative and accessible church communities where people can connect and belong.
About the role
Church Army is entering a new chapter - with fresh leadership, a developing strategy and a real opportunity for someone to help shape how fundraising and engagement looks going forward. The beauty of this reimagined role is that it's both strategic and hands-on, with chance to learn and develop, potentially adding new strings to your fundraising bow.
The role holds responsibility for individual giving, legacies and trusts fundraising, but we don't expect you to come with it all. You'll be given the time, space and tools to develop any skills and experience you don't currently have.
What we definitely need is someone with a strong foundation in Individual Giving - that means the ability to lead on campaigns and product development, as well as confidently manage pipeline planning.
You'll take creative control and responsibility for delivering effective multi-channel fundraising appeals, including key moments in the campaign calendar, such as the Christmas appeal. Using insight, storytelling and data to deepen relationships and grow income, you'll develop meaningful supporter journeys that recruit, retain and inspire generosity. Working closely with colleagues across communications, operations and programmes, you'll help strengthen collaboration across teams, ensuring day-to-day activity and processes support the shared goal of bringing Church Army's mission to life.
You'll also line manage the Individual Giving Officer, providing guidance and support, as well as supervising and supporting the Trusts Consultant and Legacy Consultant. This could be a perfect development opportunity for someone looking to build or grow their leadership experience.
About you
- You're already an experienced Individual Giving fundraiser with a passion and talent for exceptional storytelling, able to write compelling copy that inspires people to take action.
- You can demonstrate previous experience managing campaigns or projects end-to-end and feel confident working with data and insight to optimise results.
- You either already see yourself as a leader or have ambition to be one, with the potential and capability to lead by example and provide guidance and mentorships to others.
We really want to emphasise that you don't need to tick all the boxes to be considered, but you do need to be motivated to broaden your skillset and experience, with natural curiosity and a solutions-focused way of being.
Alignment with Church Army's Christian mission and feeling comfortable working in a faith-based environment where prayer and shared values are part of daily life is important. This role has an occupational requirement for the postholder to be a practising Christian.
How to Apply
If this sparks your imagination and interest, then we'd love to hear from you. Please send a copy of your profile or CV to Amelia Lee at Charity People as the first step and she'll be in touch with further details it your experience matches what we've asked for.
Deadline: 9am on Wednesday 17th June
Interview dates, still to be confirmed
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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