Individual giving manager jobs in Birmingham
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The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity
has been growing its supporter base over recent years and has an ambition to create a step change in our
approach and significantly grow our Individual Giving donors and supporters.
This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a
deep understanding of print and digital marketing, and robust analytical skills, able to make clear
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.
Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.
2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter
engagement and data. The post holder will lead on the development of compelling campaign
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter
communications.
3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans
to continuously improve performance, response rates and ROI. To ensure effective use of campaign
data to improve targeting, segmentation and overall campaign performance
4. To design and implement campaigns with robust and engaging supporter journeys, that build
meaningful relationships and increase lifetime value & thereby long term sustainable income
5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth
6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture
7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team
for all relevant Individual Giving and Legacy campaigns/products
8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment
Houses, to maximise campaign effectiveness
9. To lead and maximise opportunities to drive new data acquisition and lead generation across all
channels, including reviewing and optimising existing lead generation activity and developing new,
innovative lead generation campaigns
10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is
compliant with all legislation and best practice
What we offer:
- Flexible and hybrid working to support work-life balance
- Generous annual leave entitlement with additional leave for long service
- Enhanced sick pay
- Enhanced Maternity Pay
- Employee Assistance Program and Lifestyle Savings
- Free flu jabs
- Cycle to work scheme
- Charity events throughout the year
- Employer enhanced auto-enrolment pension scheme with 8% employer contribution
- Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.
We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.
Registered Charity
51 - 100
Making A Difference
The client requests no contact from agencies or media sales.
Thank you!
Acorns Children’s Hospice provides specialist care and support for babies, children and young people who are life limited or life threatened. Supporting over 750 children and nearly 1,000 families annually, Acorns is a vital lifeline for families across the West Midlands and Gloucestershire during unimaginably difficult times.
Individual Giving is a key pillar of Acorns’ fundraising strategy, delivering sustainable income through supporter retention, stewardship and meaningful donor engagement. Following a recent team restructure and significant investment in the function, Acorns is now looking for an Individual Giving Manager to help shape and grow its retention programme.
Reporting to the Senior Individual Giving Manager, you will manage the delivery of warm fundraising campaigns across a range of channels, including appeals, newsletters, telemarketing, email and regular giving. Contributing to a team income target of c.£1.5m, you will focus on retaining and developing supporters, using data and insight to maximise performance and supporter lifetime value.
This is an exciting opportunity for a driven fundraiser who enjoys testing new ideas, using data to inform decisions and taking ownership of campaign delivery. With strong support from senior leadership and the freedom to put your own stamp on the role, you will play a key role in the future growth of Individual Giving at Acorns.
Hybrid, 2 days per week at preferred location (Birmingham, Worcester or Walsall).
As Individual Giving Manager, you will:
- Deliver multi-channel retention campaigns including appeals, newsletters, telemarketing, email and regular giving activity
- Support a team income target of c.£1.5m by maximising supporter retention and increasing lifetime value
- Develop and grow the mid-value programme for donors giving between £200 and £5,000 annually
- Create tailored supporter journeys, stewardship plans and small-scale events that bring supporters closer to Acorns’ work
- Develop engaging fundraising concepts and write compelling copy across print and digital channels
- Work closely with colleagues across Data, Marcomms and Fundraising to deliver excellent supporter experiences
- Identify opportunities to test new approaches, challenge existing activity and drive continuous improvement
Essential skills and experience:
- Campaign delivery experience within individual giving, direct marketing or supporter engagement
- Experience using data and insight to improve campaign performance and supporter retention
- Copywriting skills and the confidence to develop fundraising concepts
- Experience managing budgets, forecasts and campaign reporting
- A curious, analytical and test-and-learn mindset
- A proactive, solutions-focused approach and the confidence to work independently
- Experience working across a range of fundraising or marketing channels
Desirable, but not essential:
- Experience working across more than one organisation
- Experience delivering supporter retention programmes
- Confidence working independently and taking ownership of campaign delivery
This role could suit an experienced Individual Giving Officer looking to take the next step in their career. As the team grows line management opportunities may become available.
Benefits include:
- 27 days annual leave plus bank holidays
- 5 days holiday buyback scheme
- 5% employer pension contribution
- Life assurance scheme (2 x annual salary)
- Retail discounts (including the Blue Light card)
- Cycle to work scheme
- Discounted gym membership
- Access to expert financial health and wellbeing support
