Individual giving manager jobs in Manchester
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In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.
This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.
Key responsibilities:
Strategy & Leadership
- Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
- Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
- Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)
Donor Engagement & Stewardship
- Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
- Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
- Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.
Campaign Management
- Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
- Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.
Data & Insights
- Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
- Produce regular reports to inform decision-making and demonstrate impact.
Collaboration & Integration
- Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
- Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.
Skills & Experience:
Essential
- Demonstrable experience delivering successful Individual Giving campaigns, with strong knowledge of multi-channel direct marketing techniques
- A proven track record of income generation, supporter acquisition and retention, and delivering against financial targets and budgets
- Experience in managing and reporting on income and expenditure budgets, with proven experience meeting or exceeding income targets
- Experience and knowledge of digital tools, channels and tactics for raising money from individuals and deepening engagement
- Experience of using audience insights and segmentation tactics to improve results
- Creative thinker with a proactive approach to problem-solving and innovation.
- Collaborative, able to work effectively across teams and support our collective success
- Strong understanding of donor stewardship and relationship management
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage diverse audiences
- Analytical mindset with experience in using CRM systems to report on performance and optimise campaigns
- Highly organised with strong project management skills and the ability to manage multiple priorities.
- Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
- Line management and team development experience
Desirable
- Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
- Experience developing new income streams within Individual Giving
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About the role
We’re looking for an experienced and strategic Individual Giving & Legacy Manager to lead and grow our Individual Giving, Legacy and In Memory fundraising programmes.
This is a pivotal role where you’ll drive sustainable income growth through innovative, data-led, multi-channel fundraising. You’ll shape supporter journeys, deepen engagement, and maximise long-term donor value across a range of channels including digital, direct mail, telemarketing, lotteries, face-to-face and press.
You’ll also line manage and support a team member, while working collaboratively with colleagues across fundraising, communications and service delivery to deliver compelling, supporter-focused campaigns.
What you’ll be doing
Strategic leadership
- Develop and deliver strategies to grow Individual Giving, Legacy and In Memory income
- Lead integrated, multi-channel campaign planning and delivery
- Drive innovation, testing and continuous improvement across supporter journeys
- Stay informed on sector and digital trends to keep our fundraising fresh and effective
Campaign delivery
- Oversee end-to-end campaign management across acquisition and retention
- Approve campaign briefs, messaging, segmentation and supporter journeys
- Ensure campaigns are insight-led, delivered on time and within budget
- Support the creation of high-quality content and storytelling
Product development & innovation
- Develop and optimise Individual Giving and Legacy products
- Identify and launch new fundraising propositions and digital initiatives
- Enhance journeys for key audiences including regular givers, legacy prospects and in-memory supporters
Data, insight & performance
- Champion a data-driven approach to fundraising
- Work closely with data teams on segmentation, targeting and personalisation
- Monitor KPIs, ROI, retention and lifetime value
- Use insight to inform strategy and support income forecasting
Leadership & collaboration
- Line manage and develop the Individual Giving & Legacy Officer
- Build strong relationships with internal teams and external partners
- Engage stakeholders including leadership, trustees and service teams
- Work with agencies and suppliers to deliver campaigns
Compliance & governance
- Ensure compliance with GDPR and fundraising regulations
- Maintain high standards in supporter care and ethical fundraising
- Manage budgets, monitor performance and take corrective action where needed
About you
We’re looking for someone who combines strategic thinking with a hands-on approach.
Essential
- Experience in Individual Giving, Legacy or Direct Marketing fundraising
- Proven track record of delivering successful multi-channel campaigns
- Strong understanding of supporter journeys, acquisition and retention
- Experience managing budgets and delivering against income targets
- Skilled in data analysis, performance tracking and forecasting
- Excellent communication and stakeholder management skills
- Experience managing and developing staff
- Highly organised, detail-oriented and confident working with data (including Excel)
Desirable
- Fundraising or marketing qualification
- Event management experience
- Experience using fundraising CRM systems
- Experience of working within a social care or disability charity would be advantageous, but isn’t essential.
Why join us?
At Hft, we’re a values-led organisation where people genuinely look out for one another. Our teams are collaborative, supportive and focused on making a real difference.
In this role, you’ll have the opportunity to shape and improve how we deliver fundraising, while contributing to meaningful outcomes for the people we support.
- Home-based with flexibility and regular team connection
- Occasional travel to Bristol
- A collaborative, values-driven culture
- The opportunity to shape and improve our fundraising approach
- A role where you can make a tangible difference in a purpose-led organisation
Selection process
We review applications on an ongoing basis. If shortlisted, you’ll be invited to a pre-screening interview with a member of the hiring team.
Successful candidates will then take part in a final stage, including a competency-based interview and the opportunity to meet the team.
Apply now or get in touch to find out more — we’d love to hear from you.
We are committed to recruiting people from diverse backgrounds and believe that a diverse and inclusive workforce helps us better support the people we work with to live their best lives. If there is anything we can do to support you to do your best during the application and selection process, please contact our recruitment team.
Registered Charity
More than 1000
To improve the lives of learning disabled people by providing personalised support that promotes independence, choice, and inclusion.
Thank you!
Are you a relationship-driven fundraiser specialising in Individual Giving, who believes in the power of faith in action to change lives?
This Fundraising Manager role is all about crafting compelling appeals and building meaningful supporter journeys, with the chance to help shape fundraising at a pivotal moment of change for Church Army.
Salary: £42,848
Contract: Permanent, full-time 37.5 hours per week, able to consider reduced hours
Location: Hybrid, either 2 days in Sheffield, or open to remote set-up if further afield
Benefits: 25 days leave plus bank holidays, 5% employer pension scheme and a range of other benefits including an Employee Assistance Programme, Death in Service and cycle-to-work
About Church Army
Church Army is a charity working across the UK and Ireland, sharing the Christian faith through words and action. They want everyone, everywhere to encounter God's love and be empowered to transform their communities, tackling social deprivation through partnership and collaboration.
Through a network of evangelists, they support marginalised and overlooked communities, including young people and those facing homelessness and addiction. They also extend their impact through a growing network of youth churches and mission hubs, creating welcoming, creative and accessible church communities where people can connect and belong.
About the role
Church Army is entering a new chapter - with fresh leadership, a developing strategy and a real opportunity for someone to help shape how fundraising and engagement looks going forward. The beauty of this reimagined role is that it's both strategic and hands-on, with chance to learn and develop, potentially adding new strings to your fundraising bow.
The role holds responsibility for individual giving, legacies and trusts fundraising, but we don't expect you to come with it all. You'll be given the time, space and tools to develop any skills and experience you don't currently have.
What we definitely need is someone with a strong foundation in Individual Giving - that means the ability to lead on campaigns and product development, as well as confidently manage pipeline planning.
You'll take creative control and responsibility for delivering effective multi-channel fundraising appeals, including key moments in the campaign calendar, such as the Christmas appeal. Using insight, storytelling and data to deepen relationships and grow income, you'll develop meaningful supporter journeys that recruit, retain and inspire generosity. Working closely with colleagues across communications, operations and programmes, you'll help strengthen collaboration across teams, ensuring day-to-day activity and processes support the shared goal of bringing Church Army's mission to life.
You'll also line manage the Individual Giving Officer, providing guidance and support, as well as supervising and supporting the Trusts Consultant and Legacy Consultant. This could be a perfect development opportunity for someone looking to build or grow their leadership experience.
About you
- You're already an experienced Individual Giving fundraiser with a passion and talent for exceptional storytelling, able to write compelling copy that inspires people to take action.
- You can demonstrate previous experience managing campaigns or projects end-to-end and feel confident working with data and insight to optimise results.
- You either already see yourself as a leader or have ambition to be one, with the potential and capability to lead by example and provide guidance and mentorships to others.
We really want to emphasise that you don't need to tick all the boxes to be considered, but you do need to be motivated to broaden your skillset and experience, with natural curiosity and a solutions-focused way of being.
Alignment with Church Army's Christian mission and feeling comfortable working in a faith-based environment where prayer and shared values are part of daily life is important. This role has an occupational requirement for the postholder to be a practising Christian.
How to Apply
If this sparks your imagination and interest, then we'd love to hear from you. Please send a copy of your profile or CV to Amelia Lee at Charity People as the first step and she'll be in touch with further details it your experience matches what we've asked for.
Deadline: 9am on Wednesday 17th June
Interview dates, still to be confirmed
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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