Brand asset designer jobs in Birmingham

We’re looking for a creative and organised Design Officer to join our Marketing team on a FTC until August 2027. This is an opportunity to play a key role in helping people recognise The National Lottery Community Fund and understand the difference our funding makes to communities across the UK.

Working closely with the Brand Manager and colleagues across Communications and Engagement, you’ll help create clear, accessible and engaging design materials for a wide range of channels. From templates, presentations and reports to campaign assets, event materials and branded guidance, your work will help us tell our story consistently and creatively.

This role would suit someone who has a flare for design and enjoys balancing hands-on design delivery with brand stewardship, working with different teams, managing varied briefs and finding practical creative solutions in a busy organisation.

You might start the day reviewing new design requests from colleagues, then spend time creating branded assets for a campaign, presentation, report or event. Later, you may be advising a team on how to apply our visual identity, updating a template, or working with an external designer to make sure commissioned work is on brand, accessible and delivered on time.

You’ll be expected to balance hands-on design delivery with brand guidance, helping colleagues produce communications that are clear, consistent and engaging.

Key responsibilities may include:

• Create high-quality design materials for internal and external communications, across print and digital channels.
• Manage and prioritise design requests, agreeing realistic timelines with colleagues.
• Support the Brand Manager in maintaining the consistency and integrity of the Fund’s visual identity.
• Provide practical design advice to teams across the UK, balancing brand consistency with creative flexibility.
• Design quick-turnaround assets in-house, including presentations, social media graphics, reports, event materials and branded documents.
• Brief and work with external designers, freelancers or suppliers where additional support is needed.
• Ensure design work is accessible, inclusive and appropriate for the intended audience.
• Work closely with communications, content and country teams to support integrated campaigns and projects.

We’re looking for someone with strong practical experience in graphic design, ideally with at least five years’ experience in a design role or similar creative environment. You’ll be confident creating high-quality design work across a range of formats, including digital, print, presentations, reports, social media, campaign materials and event assets.

You’ll need a good understanding of brand identity and be able to apply guidelines consistently while still bringing creative thinking and flexibility to your work. You should be comfortable managing multiple briefs, prioritising your workload and working to deadlines in a busy organisation.

The ideal candidate will have:

• At least five years’ experience in a graphic design role or similar creative background.
• A strong, up-to-date portfolio of design work that you are able to talk through.
• Experience creating materials for both digital and print channels.
• Good knowledge of design software and tools, such as Adobe Creative Suite, Canva or similar.
• An understanding of accessibility and inclusive design principles.
• Strong attention to detail and the ability to produce clear, polished and accurate work.
• Experience working with brand guidelines and maintaining visual consistency.
• Good communication skills, with the confidence to advise colleagues and respond constructively to feedback.
• The ability to manage competing deadlines and work with colleagues across different teams.
• Experience briefing or working with external designers, freelancers or suppliers would be helpful.
• This role can be based anywhere in the UK. You will be expected to travel at least once a month for team meetings, and occasional additional travel may be required to support projects, events or collaboration with colleagues.
• A relevant design qualification, certification or equivalent professional experience would be welcome, but we are most interested in your practical experience, portfolio and ability to create accessible, effective and brand-aligned design work.

Interview details:

• Date: w/c 6th or 13th July
• Format: Online
• Location: We have a hybrid approach to working. Work pattern and location will be agreed with the successful candidate. The role can be based at any of our UK offices: Belfast, Birmingham, Cardiff, Exeter, Glasgow, Leeds, London, Manchester, Newcastle, and Newtown.

For an informal discussion about the role, please contact: Ibi Adekoya. For any questions about the recruitment process, please email us.

How to apply:

Upload your CV in word format and write a supporting statement (1000 words) with the following criteria, we will use this to score your application. If you are selected for interview we will request to view your portfolio before the interview date. 

Your supporting statement should explain how your skills and experience meet the essential criteria below. Your portfolio should include examples of recent design work that show your approach to brand, accessibility, layout, digital and/or print design. We will use your CV, supporting statement and portfolio to assess your application.

Essential Criteria:

• At least five years’ practical experience working in graphic design, brand design or a similar creative role.
• A strong and relevant portfolio demonstrating high-quality design across a range of formats, such as digital, print, reports, presentations, campaigns, social media or event materials.
• Experience applying brand guidelines consistently while using creative judgement to adapt designs for different audiences, channels and purposes.
• Strong working knowledge of design tools, particularly Adobe Creative Suite, with confidence using other tools such as Canva or Microsoft PowerPoint where appropriate.
• Good understanding of accessibility and inclusive design principles, with the ability to create clear, user-focused and accessible design work.
• Strong communication skills, with the confidence to advise colleagues on design choices and explain creative decisions clearly.
• Experience commissioning and briefing and working with external designers, freelancers or suppliers where additional support is needed

Desirable Criteria:

• Experience designing for a public sector, charity, non-profit or purpose-led organisation.

Equity, Diversity and Inclusion  

Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed.  

We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages. 

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment. (This can be related to a physical and mental health condition.)