Conversion and crm officer jobs

The Data Management and Insight Officer will support the day-to-day management of White Ribbon’s data systems, including CRM (Zoho Bigin) and email marketing processes, website data capture, reporting and audience journeys. The role will help ensure that data is accurate, joined up, compliant and useful, enabling teams across the organisation to better understand audiences, improve engagement, evidence impact and make informed decisions.

Key responsibilities

Data management and quality

• Manage and maintain organisational data, ensuring records are accurate, consistent, up to date and fit for purpose.
• Carry out regular data cleaning, including removing duplicates and improving the quality and completeness of records.
• Help to develop and embed clear processes for data entry, data storage, data management and reporting.
• Support colleagues to use agreed systems, templates and processes consistently.
• Identify gaps, issues or risks in current data processes and recommend practical improvements.
• Ensure that personal and sensitive data is handled securely and in line with GDPR, confidentiality requirements and internal policies.

CRM, systems and data flows

• Carry out he day-to-day management and development of White Ribbon’s CRM system, currently Zoho Bigin and any future CRM platforms.
• Map and monitor key data flows between systems, including Zoho Bigin, Mailchimp, Squarespace and other relevant platforms.
• Ensure that data pathways between systems are working effectively, including between Zoho Bigin and Mailchimp.
• Work with colleagues to improve how data is captured, stored, transferred and reported across platforms.
• Support the management of mailing lists, audience records, campaign data and supporter information.
• Work with system providers or external support where required to resolve issues and improve processes.

 Email marketing, audience journeys and segmentation

• Support the management of audience journeys, working with relevant teams to ensure the right emails are going out to the right audiences at the right time.
• Help to ensure that data is collected consistently through audience journeys, forms, campaigns and website activity.
• Support colleagues to understand and improve audience segmentation, including Ambassadors, Champions, Accredited Organisations, supporters, partners and other key audiences.
• Use data to help identify trends, engagement patterns, gaps and opportunities across different audience groups.
• Support the use of Mailchimp or other mailing systems, including audience management, reporting and data quality.

Website and Promise page administration

• Administer and support the data processes linked to the White Ribbon Promise page on the website.
• Ensure that Promise data is captured, stored, monitored and reported accurately.
• Work with the Communications Manager and relevant colleagues to improve the Promise user journey and related data collection.
• Support reporting on Promise activity, website forms and other key digital engagement points.

Reporting, insight and analytics

• Produce regular reports and dashboards for trustees, managers and staff.
• Run reports that support organisational planning, communications, fundraising, campaigns, accreditation, training and engagement activity.
• Use data to identify trends, risks, gaps and opportunities.
• Present findings clearly and accessibly for colleagues with different levels of confidence using data.
• Analyse CRM and enquiry data to identify trends, conversion rates, pipeline performance and opportunities to improve engagement.
• Support the use of Google Analytics to understand website performance, audience behaviour and campaign effectiveness.
• Help colleagues use data to make informed decisions and improve activity across the organisation.

Surveys, monitoring and evaluation

• Support the development of practical monitoring and evaluation systems across the organisation.
• Help to collect, collate, analyse and interpret survey data, including surveys for Ambassadors, Champions and other key audiences.
• Draw out clear findings and recommendations from survey data and feedback.
• Support the collection of evidence, statistics, case studies and learning for reports, funders, trustees and organisational planning.
• Help White Ribbon better understand the impact and reach of its work through clear, consistent and meaningful data.

Organisational support

• Work collaboratively with colleagues across the organisation to understand their data needs and support better use of systems.
• Provide guidance and support to staff on data processes, reporting and audience management.
• Contribute to a culture where data is used confidently, ethically and effectively.
• Keep up to date with relevant developments in CRM, data management, charity insight, digital analytics and data protection.
• Undertake any other duties reasonably required by the Communications Manager that are consistent with the level and purpose of the role.

Note: this is a new role and the job description may change as the role develops.

Contract: 12-month fixed-term
Hours: Full-time – 5 days per week (37.5 hours)
Location: NSA Head Office, Malvern, with hybrid working by agreement
Reporting to: NSA Chief Executive
Salary: £34,500

About the National Sheep Association (NSA)

The National Sheep Association (NSA) is a membership charity supporting and promoting sheep farming throughout the UK. NSA delivers national and regional projects, events and partnerships to support sheep farmers, influence best practice and strengthen the sector.

Purpose of the Role

To lead and deliver NSA's communications, marketing and content activities, ensuring effective engagement with members, stakeholders, sponsors and the wider sheep sector. The role will oversee the production of NSA publications, including Sheep Farmer magazine, whilst developing and delivering marketing campaigns that support membership growth, event attendance, commercial income and organisational objectives. This is a 12-month fixed-term position intended to provide continuity during a period of organisational review and strategic development.

Key relationships with: All NSA staff, NSA regional officeholders, regional managers, event organisers and ram sale officers, plus the agricultural and wider press.

Management responsibilities:

• The NSA Communications Manager is part of the NSA Management Team, which meets regularly to ensure effective internal communication and decision-making.
• The NSA Communications Manager is the line manager for the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.

Job role

Communications

• Lead NSA's communications activity across print, digital and social media channels.
• Develop and deliver communication plans supporting NSA projects, events and campaigns.
• Ensure consistent messaging and brand standards across all communications.
• Produce content for member communications, website updates, newsletters and media releases.
• Build and maintain positive relationships with industry media and external stakeholders.

Marketing

• Develop and implement marketing campaigns to promote NSA membership, events, projects and commercial activity.
• Identify opportunities to improve audience engagement, conversion and retention.
• Work closely with regional teams to support local marketing activity.
• Monitor marketing performance and provide recommendations for improvement.
• Support development of NSA's future marketing strategy and implementation plans.

Sheep Farmer Magazine

• Act as Editor of Sheep Farmer magazine.
• Plan and manage editorial content, production schedules and publication deadlines.
• Liaise with contributors, advertisers, designers and printers.
• Ensure content aligns with NSA priorities and member interests.
• Support development and future evolution of NSA's publications.

Digital Communications

• Oversee management and development of NSA's digital channels.
• Work with the Digital Communications Officer to maximise engagement and reach.
• Support website content planning and digital campaigns.
• Utilise analytics and reporting to drive improvements.

Membership & Events

• Support promotion of NSA membership recruitment and retention initiatives.
• Support marketing and communications activity for NSA events.
• Work alongside colleagues to maximise attendance, sponsorship and commercial opportunities.

Management Responsibilities

• Line manage the Digital Communications Officer, Scottish Region Activities Officer, and Technical Communications Officer.
• Support collaborative working across the Membership & Communications Team.
• Contribute to organisational planning and cross-team projects.

Person Specification

Experience

• Experience leading communications activity within an organisation.
• Experience planning and delivering marketing campaigns.
• Experience creating content across multiple communication channels.
• Experience managing publications, magazines or newsletters.
• Experience working with external stakeholders and media.

Knowledge & Skills

• Excellent written and verbal communication skills.
• Strong copywriting and editing skills.
• Agricultural or rural sector knowledge.
• Marketing planning and campaign management experience.
• Digital communications and social media expertise.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong organisational and stakeholder management skills.

Personal Attributes

• Self-motivated and proactive.
• Creative and innovative thinker.
• Strong attention to detail.
• Able to work independently and collaboratively.
• Enthusiastic about supporting the UK sheep sector.

Desirable Criteria

• Membership organisation experience.
• Editorial or publishing experience.
• Experience using CRM, website and email marketing platforms.
• Experience analysing campaign performance and audience data.

Apply for this role today, or enquire for more details.

To apply for this role, please email a covering letter, CV and completed application form to Aaron Dhanda, NSA Operations Director before midnight on Sunday 5th July 2026.
Interviews will take place during on Tuesday 14th July 2026.
Please use the same email address for any enquiries regarding the role.

About the role

Are you ready to use your marketing expertise to back Indigenous people and protect the world’s rainforests? 

As our Digital Marketing Manager, you won’t just be managing channels; you’ll be the voice for Indigenous and local communities on the front lines of the climate crisis. 

We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.

About Cool Earth 

Cool Earth is a climate charity that protects the rainforest by supporting the people who live there. We have been working alongside local and Indigenous rainforest communities for over 15 years in the three largest and most important rainforests in the world, the Amazon, The Congo Rainforest and the Papua New Guinea Rainforest. Indigenous and local communities have been protecting the rainforest for thousands of years, but unfortunately are now facing a humanitarian crisis, lacking necessities like safe drinking water, infrastructure, healthcare, and stable incomes.

This makes rainforest communities vulnerable to exploitation by illegal loggers and extractive industries, who pressure them to sell their land. Once these industries take over, Indigenous peoples are displaced, losing their ancestral homes, culture, and traditional ways of life, and the rainforest is destroyed. Without these forests to regulate the earth’s temperature the climate crisis will only worsen. So what do we do to help?

By working in collaboration with these communities we help support their livelihoods, improve health, sanitation and education and provide tech to help monitor their rainforest. Our main programme involves giving direct unconditional cash to rainforest communities so that they can decide how best to use it in order to improve their quality of life. Rainforest communities can only defend their land from illegal loggers and greedy land grabbers when they themselves are resilient and strong. We help them get to that point.

What you’ll be doing

Strategic leadership and impact: we have the digital strategy, now we need someone exceptional to deliver it and keep us on our upwards trajectory.

You’ll lead the charge across our website, social media and email to skyrocket our visibility and engagement. By managing our talented Digital Officer, you’ll ensure every campaign isn't just seen, but drives action. Helping to deliver the KPIs that will define our success through 2026 and 2027. 

Social Media and storytelling: in collaboration with our in-country coordinators, you’ll turn raw, frontline stories from people who live in the rainforest, and experts across the team into compelling, high-quality content. You’ll also help us develop key individuals to become the face of Cool Earth’s social. You’ll oversee our organic and paid social strategies (awareness and lead gen), working with our agency partners to ensure every post and every ad isn't just noise, but a meaningful step toward increased engagement and donor conversion. 

Digital innovation and website excellence: you will champion our digital home, working with our web agency to deliver a seamless, high-performing website experience. From SEO housekeeping to major content overhauls for AEO and GEO visibility, you’ll ensure our site is more than just a resource, it’s an accessible, optimised journey that captures the imagination of every visitor and converts visitors into supporters and/or donors. 

PR and influence: You’ll amplify our press work to help break through the noise. By nurturing relationships with our ambassadors and seeking out global influencers, you will secure the kind of content that puts Cool Earth at the center of the climate conversation.

Movement building via email: you’ll lead our email marketing strategy, working with our fundraising team to email supporters weekly with impact, stories from the forest, quizzes and more. You’ll use DotDigital and Salesforce to build deep, automated journeys for new supporters. By working with our CRM lead, you’ll ensure our donors receive the right message at the right time, turning one-time supporters into lifelong advocates for the rainforest.

Data-Driven Growth: You’ll constantly monitor performance and review the data,  providing the Head of Marketing and Communications with the insights needed so we can keep pivoting and growing. 

You’ll be proactive, testing, optimising, and implementing agency recommendations to ensure our supporter base is constantly expanding and our conversion rates are always climbing.

Who you are

You’re a strategic storyteller: You have a proven track record of building high-impact PR and marketing strategies that don't just reach people, they move them.

A digital native: You live and breathe social trends and AI capabilities, knowing exactly how to optimise content for engagement and conversion across every platform.

A natural leader: You thrive on coaching and inspiring teams, whether they are Digital Officers in the UK or content coordinators across the globe.

Data-driven and creative: You can dive into Google Analytics or CRM data to find insights, then use your imagination to turn those numbers and our exceptional content into a winning campaign.

Relationship builder: You’re as comfortable negotiating with a national journalist as you are collaborating with our advocacy and programmes teams.

Mission-aligned: You have a genuine, deep-rooted commitment to environmental justice and the humanitarian principles that define Cool Earth.

Desirable skills & abilities 

• AEO/GEO understanding 

• Experience in the environmental or social justice sector 

• Experience in international fundraising and marketing 

• Fluent in written and spoken Spanish 

Equal Opportunities

At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.

We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation. 

Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.

Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements.

Safeguarding

Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.

Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.

We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.

Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.