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Digital Analyst
Are you a digital analyst who enjoys getting into the data, understanding what people do online and turning that insight into action?
Great Ormond Street Hospital Charity is looking for a Digital Analyst to help us better understand our supporters and improve the performance of our digital campaigns and experiences.
Working across Fundraising and closely with colleagues in Marketing and Technology, you'll bring together data from across our digital channels to understand what's working, what's not and where we can make things better. From campaign performance and supporter journeys your insight will help teams make confident, evidence-led decisions.
This is a hands-on role for someone who is technically curious but also enjoys working with people. This is the ideal role for someone who can dig into GA4, GTM and data one moment and translate what they've found into a clear recommendations.
Salary
The salary for this role is £42,770 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Key Responsibilities
- Analyse performance across digital campaigns, websites and supporter journeys, turning data into clear insights and recommendations.
- Work closely with Marketing and Fundraising teams throughout the campaign lifecycle, helping teams understand performance and identify opportunities to optimise activity.
- Maintain and improve our GA4 and Google Tag Manager implementation, ensuring tracking and measurement are accurate and useful.
- Build dashboards and reporting that make digital performance easy for colleagues to understand and use.
- Analyse supporter behaviour to identify opportunities to improve conversion, engagement, retention and the overall digital experience.
- Plan and evaluate A/B and multivariate tests, helping us develop a curious, evidence-led approach to improving digital performance.
- Work with developers, agencies and Technology colleagues to implement and maintain digital tracking across our digital estate.
- Collaborate with other analysts to connect digital insight with our wider understanding of fundraising and supporter behaviour.
- Help ensure digital data is collected responsibly and transparently, including supporting GDPR and cookie consent requirements.
- Keep curious about developments in digital analytics, measurement and technology, bringing useful ideas and improvements back into the organisation.
Skills, Knowledge and Expertise
- Strong hands-on experience with Google Analytics 4 and Google Tag Manager, including implementing and maintaining digital measurement and tracking.
- Experience using SQL to interrogate and analyse data.
- Experience working with JavaScript and HTML within Google Tag Manager to implement tracking solutions.
- Strong digital analytics skills, with experience analysing website, campaign or customer/supporter behaviour and translating findings into actionable recommendations.
- Understanding of digital marketing channels such as paid media, email, social and organic search, and how analytics can help improve their performance.
- Experience creating dashboards, visualisations and performance reporting that help others make decisions.
- Experience supporting experimentation and optimisation through A/B testing or other testing approaches.
- Strong communication and stakeholder skills, with the ability to make complex data understandable and relevant to different audiences.
- A collaborative approach and confidence working across multidisciplinary teams including Marketing, Digital, Fundraising and Technology.
- Strong attention to detail and a curious, analytical mindset—you enjoy asking why something happened, not just reporting that it did.
This is an opportunity to use your technical expertise to make data genuinely useful—helping teams understand our supporters, test new ideas and create better digital experiences that inspire people to engage with and support our work.
DBS - note a Basic DBS check is required for this role.
Registered Charity
101 - 500
We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children childhoods that are fuller, funner and longer.
The client requests no contact from agencies or media sales.
Thank you!
Are you experienced in the use of PowerBI or other data visualisation tools for developing reports and dashboards and used to manipulating data using complex formulas or programming? Then join Shelter as a Business Intelligence Analyst and you could soon be playing an important role at the heart of our Data Management & Insight team.
About the role
To provide management information, business intelligence, and insight across Shelter through the design, development, and maintenance of datasets, reports, dashboards, and systems using Microsoft Power BI and other analytical tools.
Role specifics
To succeed, you’ll need proven experience of analysing, interpreting and presenting datasets using Power BI and working with CRMs and other systems. You’ll also need excellent Excel skills and familiarity with database structures such as SQL. Comfortable working with colleagues at all levels across an organisation, you enjoy nothing more than collating, analysing and disseminating business intelligence or helping others develop intelligence from reports and dashboards. What’s more, you’re keen to get involved in a variety of projects as part of a strategic programme aimed at improving the way we work.
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
About the team
Part of our Strategy Enablement Directorate, the Data & Insight Team delivers high-quality data and database management, administrative services and business insight to the department and other teams across Shelter. Custodians of supporter data for its full life cycle, running through everything we do is a commitment to maintaining the highest standards of data quality and embedding a culture of standards, both in terms of compliance and best practice across the department.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.
We exist to defend the right to a safe home. Because home is everything.
We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.
Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
Thank you!
Cambridge Muslim College is an independent institution of higher education and a registered charity, rooted in the Islamic tradition and advancing knowledge, scholarship and public understanding.
Through its teaching, research and public programmes, the College is committed to developing a new generation of Muslim leaders who are deeply grounded in their tradition and able to engage confidently with contemporary Britain.
Through a focused portfolio of programmes spanning Islamic Studies, contextual leadership and Classical Arabic, alongside research across theology, philosophy, ethics, education and social institutions, Cambridge Muslim College brings traditional scholarship into dialogue with the modern world. Operating on a deliberately small, high-quality scale, the College has around 100 students, many of whom are supported through scholarships funded by a committed donor community. With income primarily philanthropic, fundraising is central to the College’s ability to invest in its teaching, research and public programmes.
Cambridge Muslim College is now focused on strengthening its long-term fundraising strategy and sustainability. The College has an established and diverse fundraising programme encompassing major donors, regular giving, campaigns and corporate partnerships, with significant opportunities to deepen existing donor relationships and develop new sources of support. This includes growing major giving beyond the annual Ramadan period, further developing the College’s Friends and Patrons programme, and building new corporate and international partnerships.
The Development Manager (Fundraising & Engagement) will play a pivotal role in this next phase, combining hands-on income generation with strategic leadership of fundraising and engagement. Working closely with the Registrar, senior leadership and Trustees, you will shape and deliver a more structured and sustainable approach to philanthropy while leading a small Development team encompassing fundraising operations and communications. This is a broad, relationship-led role with significant scope to strengthen systems, develop new opportunities and build long-term relationships with the donors and communities who support the College.
As Development Manager (Fundraising & Engagement), you will:
- Develop and deliver the College’s fundraising and donor engagement strategy
- Build and manage strong relationships with major donors and prospects
- Identify, cultivate and secure new funding opportunities across a diverse funding base
- Lead fundraising campaigns and develop compelling cases for support
- Develop major donor fundraising, including new business and opportunities to grow support beyond Ramadan
- Strengthen regular giving and donor engagement through the College’s Friends and Patrons programme
- Develop corporate partnerships and explore opportunities to grow international giving
- Strengthen fundraising systems, pipeline management, stewardship and reporting
- Oversee communications and digital engagement, ensuring activity supports fundraising and engagement objectives
- Line manage and support the Development Coordinator and Communications Coordinator
Essential skills and experience:
- Multi-income stream fundraising experience, which must include major donors plus either corporate fundraising or regular giving/membership schemes
- A track record of securing significant five-figure or six-figure gifts from high-net-worth individuals
- Strong relationship-building and networking skills, with credibility engaging donors, partners and senior stakeholders
- Experience developing compelling cases for support and effective stewardship strategies
- Demonstrable experience of engaging with Muslim communities and an understanding of faith-based giving practices, including Zakat and Sadaqah
- The ability to build trusted relationships with donors and stakeholders within Muslim communities
- Strong verbal and written communication skills
- Experience overseeing public-facing communications and digital channels
- The ability to provide effective leadership and direction to a small team
- Willingness and ability to undertake occasional international travel
Desirable:
- Corporate or alumni fundraising experience
- Experience of fundraising campaigns and appeals
Employee benefits include:
- 5% employer pension contribution
- 28 days’ annual leave, in addition to bank holidays, plus 2 additional days for each Eid
- Free home-cooked lunches during term time
Cambridge Muslim College is partnering with Laura Macnamara at QuarterFive for this appointment. Laura will be leading on all screening calls and will provide full support with formal application and interview preparation for suitable candidates.
**A cover letter is not required at this stage.**
Please note that due to the volume of applications we receive, we are unfortunately unable to respond to every applicant individually. If you are selected for the next stage of the recruitment process, Laura will be in touch by email to arrange an initial call.
