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As SSAFA’s Audience & Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance.
You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, beneficiary reach metrics via data insights and cooperation with the CDT.
Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence‑based decision‑making, and shaping strategic planning.
The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ‘applied’ understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving.
About the team
You’ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority.
About you
You are proactive, analytical, collaborative and passionate about using data to make a difference.
You enjoy working with stakeholders to understand their needs and can turn business questions into clear, actionable insights. You care about data quality, consistency, and security, and you’re always looking for ways to improve how data is used.
You have excellent knowledge, experience and understanding of Microsoft Dynamics 365, digital channels and technologies, conversation rate optimisation (CRO) practice, and looking at and quantifying the value and simplicities of supporter journeys across our portfolio for products.
Your proven experience of using SEO tools and techniques will help to deliver improvements in performance, increase rates of optimisation, conversion and engagement, including A/B and multivariate testing.
You have experience of pulling data from internal and external data sources such as GA4, Brandwatch and Cision, and visualizing the data to educate stakeholders. You also have excellent presentation skills and ability to articulate data insights to all stakeholders.
If you’re excited by the chance to grow your expertise and help shape the future of data at SSAFA, we’d love to hear from you.
About SSAFA
SSAFA, the Armed Forces charity is a trusted source of support for the Armed Forces community in their time of need. In 2024 our trained teams of volunteers and employees helped more than 53,000 people, including veterans, serving personnel (regulars and reserves) and their families.
SSAFA understands that behind every uniform is a person. And we are here for that person and their family, any time they need us and in any way they need us..
Diversity and Inclusion at SSAFA
SSAFA exists to support a diverse range of beneficiaries within the armed forces community, and we believe diversity within our teams is key to ensuring we can deliver our services effectively. We thrive on differences and believe it is critical to our success as a worldwide charity. SSAFA is proud to be an equal opportunity workplace that seeks to recruit, develop and retain the most talented people from a variety of backgrounds, perspectives, and skills. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
SSAFA is committed to using the Disclosure & Barring Service to ensure we, as an employer, safeguard those we serve.
No agencies please. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable.
Closing date: Midnight on 15 June 2026 SSAFA reserves the right to close the vacancy early if we receive a high volume of suitable applications.
Registered Charity
101 - 500
Our vision A society in which the Armed Forces, veterans and their families can thrive.
Thank you!
Good systems enable better care.
We’re so grateful for all our supporters. We want them to feel valued as they generously support our mission to empower churches to end homelessness in the UK. And to do that well, we need someone who is passionate about people, data and systems. Great supporter care depends on accurate data.
Are you highly organised, great with people and confident working with CRM systems? Do you have excellent attention to detail and enjoy improving processes, data quality and reporting?
This is an exciting, varied and hands-on role combining supporter stewardship, CRM management, reporting and insight. You’ll play a key role in ensuring supporters receive excellent care and stewardship, while taking ownership of CRM data quality, reporting and continuous improvement across our systems.
Reporting to the Fundraising Lead, you’ll support the development of our CRM, maintain high standards of data quality, producing clear reporting and insight, and help improve how we use data across the organisation. You’ll play a key role in future CRM developments.
As part of a small but growing team, you’ll work closely with colleagues across the organisation, so the ability to build strong relationships and collaborate effectively is essential.
We are passionate about combining professional excellence with spiritual passion. The first quality we look for in our staff is a commitment to the work we do, matched by integrity and a desire to live out our values. A deep commitment to the Christian faith is essential, alongside the ability to communicate the nuance of our faith-driven work sensitively, maturely and passionately.
This is a hybrid role across our Peterborough, Nottingham, Cambridge and Norwich offices, alongside home working. Wednesdays are a regular team day in Peterborough and are a key part of how we work together. We usually work in person around two days per week, with flexibility on the rest of the pattern.
We are committed to staff wellbeing and offer a range of benefits including generous annual leave, retreat days, sabbatical leave, an employee assistance programme and a generous workplace pension.
Help us strengthen how we use data to serve our mission.
Help us empower churches to end homelessness in the UK.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Dynamics 365 CRM Product Manager.
When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.
Role: Dynamics 365 (CRM) Product Manager
Location: Can be based anywhere in England
Contract type: Permanent
Our offer to you
We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. You will receive:
- Competitive salary and pension scheme
- 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
- Hybrid, Flexible working
- Cycle to work scheme Electric Vehicle Scheme
- Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
- Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping
About Us
This is a fantastic opportunity to join a team of over 1,100 employees and over 29,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future.
St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response & Nighttime Economy) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, NHS Cadets and Young Responders programmes). There is also a buoyant social enterprise network which delivers first aid training and supplies medical consumables to businesses and consumers.
This is an exciting time of transformation with an opportunity to lead and mature the charity’s data maturity by leading a new data strategy.
Job Summary
Sitting within the Product Management Team, the Dynamics 365 (CRM) Product Manager is responsible for the Dynamics 365 and Microsoft product planning and execution throughout the Product Lifecycle, including gathering and prioritising product and customer requirements, defining the product vision, and working closely with stakeholders and delivery teams to ensure revenue and product optimisation goals are met. The Product Manager’s job involves ensuring that the product supports the company’s overall strategy and goals.
Forming and managing effective relationships with key business stakeholders, in particular Business Owners, Product Managers, Business Analysts, Engineers and IT Leads. Work with stakeholders to deliver the Product Roadmap by producing clear and manageable roadmaps and backlogs for delivery and communication.
Experienced in product management and agile methodologies you bring stakeholders together to solve problems and optimise product capabilities to enable the business to reach their strategic and operational objectives. You effectively matrix manage cross functional team members assigned to your product squad, liaising across multiple teams and functions to ensure engagement and successful product delivery against agreed business expectations and governance processes.
This role is for D365 and Microsoft products within St John and therefore the applicant requires experience and knowledge with D365, CRM, Microsoft and associated architecture, tech stacks, processes and user support. St John are looking for a person who has demonstrable and proven experience working with Dynamics 365 to deliver CRM programmes with complex, multi-audience organisations with a disparate database and business requirements to support growth, integrations, data cleansing and unified consent management. Alongside this we would expect the role to lead on Microsoft platform management, supporting wave releases and the adoption of new features and functionality.
About You
You will be educated to GCSE level or equivalent (Grade C) inc Maths & English (minimum of 5), be Product Management certified/Agile Project Management / any other recognised Product mgt qualification, have demonstrable and proven experience of Microsoft Platform Management, have proven experience of D365 product management lifecycle: product vision, product roadmap, backlog management, feature and user story development, have demonstrable and proven experience of D365 Sales, Marketing and Customer Engagement, have experience of working in structured product team following defined governance standards relating to product roadmaps, resource management, issue management, change management etc & have the ability to translate complex technical solutions to a non-technical audience and gain the right level of buy-in and support.
About the Role
Essential responsibilities – all Product Managers
- Define the product strategy and roadmap in line with the organisation’s strategy and goals, and the DDaT transformation programme
- Create and manage timelines for delivering the product roadmap, planning new features and changes to the product that account for a range of factors such as risks and opportunities
- Be recognised as the expert in the business on the product, the industry and relevant technology
- Act as a leader for your product within the business and build relationships with business stakeholders
- Run cross functional squads to deliver product roadmaps without formal line management authority over squad members
- Ensuring that requirements, solution design and tests are documented and maintained for traceability across product releases
- Work with external third parties on transformation programmes and/or the design and support of product features
- Run and participate in product ceremonies (stand ups, sprint planning, reviews and retros)
- Gather and evaluate ideas and opinions from users and product stakeholders to prioritise the most valuable features for delivery
- Inspire and enthuse colleagues and users of the product
- Appropriate product governance and communication structures are implemented and maintained
- Monitor, report and improve product performance
Essential responsibilities – all Employees
- Engage, involve and empower St John People in problem-solving and improving the organisation
- Actively promote diversity and a variety of perspectives across the organisation
- Perform any other duties commensurate with these responsibilities, the band of the post and skills and qualifications of the post-holder
- Be able to work on your own initiative and be highly motivated to achieve both personally and within a team
Please see the job description for more detail (this can be viewed on our website or once you click apply)
If you are a current St John Ambulance employee, please apply here: Click here
For all other candidates, or St John Ambulance volunteers wishing to apply: please apply below
We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.
St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve.At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.
'St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role'.
Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.
