Direct and digital marketing manager jobs

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Hybrid / High Wycombe HP13 (minimum of one day per week on site)

£38,000 - £42,000 FTE + £312 working-from-home allowance

We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.

The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity. 

The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.

You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.

What success looks like:

• Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
• Lower churn: reduced lapse rates for cash and regular givers.
• Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
• Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.

Key Responsibilities:

Supporter Experience & Journeys

• Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
• Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
• Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
• Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.

Segmentation, Testing & Insight

• Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
• Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
• Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
• Work with colleagues to build insight dashboard and understanding of retention.

Mid‑Value & Legacy Development

• Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
• Develop and test legacy propositions and routes to market to grow enquiries and pledges.

Acquisition & Cross‑Sell

• Project manage individual giving product development and testing; identify new audiences and routes to market.
• Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.

Cross-Team Collaboration

• Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
• Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
• Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
• Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.

Organisation-wide Contribution

• Model Embrace’s values of trust, respect, integrity, and compassion.
• Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
• Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.

Qualifications, Experience & Knowledge:

• Educated to degree standard or equivalent (E.g. practical experience within fundraising).
• Member of Chartered Institute of Fundraising.
• Proven individual giving or CRM led retention experience in a charity, membership or subscription context. 
• Hands‑on journey design and automation.
• Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn. 
• Excellent written communication—able to brief compelling, impacted content and clear supporter updates. 
• Practical project management; calm under pressure; collaborative and solutions focused. 
• Working knowledge of GDPR/PECR and best practice supporter care. 
• Experience stewarding mid-value supporters and legacy pipelines.
• Experience with payment recovery tools and card update flows.
• Familiarity with UK charity sector metrics and fundraising codes of practice. 

Personal qualities:

• Donor-first mindset, inclusive and empathetic.
• Curious, evidence driven, and comfortable iterating.
• High integrity, discretion and good judgment. 
• Highly motivated and results driven.
• Ability to work under pressure and manage competing priorities.
• Passionate about the work of Embrace, with the ability to enthuse and engage others.
• A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.

Tools & systems:

• CRM Dashboards & analysis.
• Payments: Direct Debit management, card‑updater/failed‑payment recovery.
• Microsoft 365 (Teams, SharePoint, Planner), project boards. 

If this sounds like you, please apply on our vacancies page.

Closing date: 5.00pm on Wednesday, 15 July 2026.

We reserve the right to close this vacancy and conduct interviews in advance of the closing date should suitable applications be received.

Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities. 

Fundraising Manager

28hrs/4 days a week - £39,000 pa pro rata (£48,750 full-time equivalent)

Reporting to: Head of Fundraising and Communications

Location: Wimbledon London SW19 with occasional UK travel. The office is just a few minutes’ walk from Wimbledon mainline and underground stations.  (Hybrid option up to 2 day p/w working from home). 

 

The Royal Medical Benevolent Fund has been helping doctors, medical students and their families through hardship for almost 190 years. We are looking for an experienced relationship fundraiser to take ownership of our growing mid-value donor programme and help shape the future of supporter engagement at the charity.

This is an opportunity to build meaningful relationships with committed supporters, develop innovative stewardship strategies and contribute to a fundraising programme that has a direct and lasting impact on the lives of doctors within the medical profession.

Joining a friendly and collaborative team, you'll enjoy a high degree of autonomy, excellent benefits including a 15% employer pension contribution, flexible working arrangements and genuine opportunities for professional development.

About the role

We are looking for an experienced senior fundraiser to join our small and friendly fundraising and communications team. The Fundraising Manager is primarily responsible for developing, managing and growing the charity's mid-value donor programme. The role will steward and upgrade a defined portfolio of supporters, delivering excellent supporter experiences that increase donor retention, engagement and income. In addition, the post holder will support on individual giving, legacy fundraising and developing and stewarding a small portfolio of corporate partnerships.

Join a well-established, financially secure charity where people genuinely enjoy working together to make a difference. We pride ourselves on our friendly, collaborative culture, where everyone's contribution is valued and supported. As an organisation, we are committed to helping our employees develop and grow.

About RMBF

The Royal Medical Benevolent Fund (RMBF) supports doctors, medical students, and their families, providing vital financial, practical, and emotional support when illness, disability, bereavement, or other life-changing circumstances create hardship. The RMBF helps hundreds of doctors each year, ensuring that those who have dedicated their lives to caring for others have somewhere to turn when they need help most.

For fundraisers, the RMBF is a fantastic cause to work for. We deliver tangible, life-changing assistance that enables beneficiaries to regain stability and, in many cases, return to medicine. We have a long history, a strong reputation, and deep roots within the medical community. We also have a loyal and engaged supporter base, with the majority of our donors coming from the profession.

Key Responsibilities

• Manage and develop a portfolio of mid-value supporters, delivering tailored stewardship, personalised communications, meetings, events and digital engagement that demonstrate impact, strengthen relationships and enhance the supporter experience.
• Design and implement segmented donor journeys and cultivation strategies that move supporters from mass fundraising communications to more personalised engagement, identifying opportunities to increase giving through appeals and special funding opportunities.
• Use donor insight, data analysis and supporter behaviour to monitor engagement and retention, reducing attrition, increasing lifetime value, and identifying supporters with the potential to upgrade their giving and progress towards major donor status.
• Develop, manage, and grow a small portfolio of corporate supporters, identifying and securing new fundraising opportunities including sponsorship, employee fundraising, and cause-related marketing initiatives.
• Manage the legacy giving programme, overseeing legacy administration and delivering targeted marketing and stewardship activities to raise awareness, generate enquiries and encourage supporters to leave a gift in their Will.
• Ensure all fundraising activity complies with relevant legislation, data protection requirements, fundraising regulations and organisational policies.
• Maintain accurate supporter records and activity tracking within the CRM system.

Personal Specification

• A proven track record in fundraising
• Ability to think strategically to identify potential donors, prioritise efforts and develop effective fundraising strategies. This includes analysing data, assessing donor potential and adapting approaches based on feedback and results.
• Excellent interpersonal skills with the ability to build and maintain donor relationships and understand donor motivations and interests. 
• Excellent written skills with an ability to craft compelling and personalised proposals, with a meticulous attention to detail.
• Confident and comfortable making telephone calls and meeting donors in person as a key part of relationship building and stewardship.
• Strong collaborative skills as a team player, whilst also able to work autonomously initiating and driving tasks as a self-starter.
• Experience using CRM systems and supporter data to drive fundraising performance.
• An understanding of the challenges facing doctors and medical students, including mental health and workplace pressures would be desirable.

Additional Information

• Occasional UK travel maybe required for donor meetings, events and conferences.
• Occasional evening or weekend work may be required (time off in lieu provided)

Package

• The remuneration package includes:
• Generous pension scheme with 15% employer contributions and 5% employee contributions with salary sacrifice option
• Death in service benefit
• Flexible working arrangements
• 25 days paid holiday in first year, increasing in stages to 30.5 days after four years’ service, plus an additional 3 days paid leave between Christmas and New Year
• Employee assistance programme
• Dental insurance

Application Instructions

To apply, please submit your CV and a cover letter. The cover letter should clearly demonstrate your relevant experience and explain how you meet the personal specification outlined in the job description. Applications that do not include both documents may not be considered.

Interview Process

Shortlisted candidates will be invited to a first-round online interview, scheduled for Wednesday 8th July.  Successful candidates will progress to an in-person second-stage interview.

This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.

Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.

This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.

About the Job

Job Title: 

Individual Giving Manager

Reports to:

Joint Head of Operations

Hours:

Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered

Salary Band:

£35-40K

Main Responsibilities:

The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.

The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.

• Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
• Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams. 
• Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels. 
• Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value. 
• Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving. 
• Manage and grow the BHWT Lottery. 
• Develop legacy marketing and in memory fundraising initiatives. 
• Build and steward relationships with major donors, pledged legators and high-value supporters. 
• Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness. 
• Monitor fundraising KPIs and provide regular performance reporting and recommendations.
• Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns. 
• Identify and test new fundraising products and supporter engagement opportunities. 
• Provide line management, coaching and support to fundraising team members. 
• Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.

About You

To apply for this role, you must have:

• Proven experience managing individual giving programmes and delivering income growth. 
• Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising. 
• Experience of supporter acquisition, retention and stewardship. 
• Experience delivering successful fundraising campaigns across multiple channels. 
• Strong relationship-building and stakeholder management skills. 
• Experience using CRM systems such as Salesforce and supporter segmentation. 
• Excellent communication, organisational and analytical skills. 
• Ability to combine strategic thinking with hands-on fundraising delivery. 
• Strong IT skills including Microsoft 365. 
• Strong empathy for animal welfare and the work of the charity.

Desirable skills:

• Experience of managing staff. 
• Experience working within the charity sector. 
• Knowledge of donor stewardship and engagement best practice. 
• Experience of project management or content creation tools.

Senior Direct Marketing Executive

Salary: £48,396- £55,644 per annum + benefits

(We normally offer a starting salary at the start of the range)

Based: Islington, London – hybrid working

Closing date: Sunday 28th June 2026

Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time. Reasonable adjustments will be made to support individual needs.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

This role is perfect for an experienced direct and digital marketer passionate about engaging people to support our mission to halve emissions and restore biodiversity. You will support the development of specific one-off donation strategies. You’ll be responsible for the development and implementation of complex fundraising campaigns, designed to inspire new and existing supporters to give one off gifts through a range of channels and products, from email and mailing appeals to digital ads and merchandise.

Job requirements

In a typical week you could:

• Draft a multi-channel engagement plan and supporter journey for an upcoming campaign that inspires new and existing supporters to donate one-off gifts
• Write, build, send a fundraising email reacting to a current event - reviewing the great performance and then influencing colleagues to make space to prioritise a reminder email next week.
• Brief a designer on the creation of a new t-shirt, and a content creator to generate ideas on ways to promote it to our target audience
• Collaborate with our Data, Insights and Web team to review the tests we plan to run in the next quarter, building in new ideas you generate together into our Direct Marketing and Email testing roadmap.
• Lead on a mailing project that spans multiple teams, liaising with our print partner and fulfilment house to deliver to print deadlines and manage the follow up communications to thank donors.
• Actively championing anti-racist values – tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.

About you

You will love autonomy and will enjoy working collaboratively across the fundraising department and wider organisation. You’ll already have plenty of marketing experience to bring, and you’ll be able to take a strategic approach to delivery, independently taking on a key area of the direct marketing programme. You’ll be fully responsible for the assessment of the fundraising campaigns that you lead, and you’ll be focused on optimising performance to deliver income to power our fundraising and our campaigns.

Essential criteria for success                                                                                         

• Leads multi-channel direct marketing campaigns - Proven, hands-on experience in strategising, developing, and leading complex, multi-channel direct marketing campaigns to generate income. Specifically through mass email and mail campaigns and digital journeys.
• Makes data driven decisions - Able to analyse and interpret campaign performance data across multiple channels, forecasting and tracking results, and drawing out meaningful insights and translating them into clear recommendations to improve future results.
• Delivers an exceptional supporter experience - Proven ability to lead on the development of engaging fundraising creative that inspires a target audience to donate
• Organisation and prioritisation - Proven ability to manage competing demands across multiple projects with limited capacity, including how they make and communicate prioritisation decisions and see tasks through to a clear outcome.
• Collaborative and uses influence - Able to demonstrate a time they have successfully brought others round to their point of view, showing skills in persuasion, clear communication, and navigating different perspectives constructively.
• Committed to Diversity and Anti-Racism - Can give concrete, personal examples of how they have demonstrated a commitment to diversity and anti-racism in their work

We give you

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

To apply

For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.

If you have any questions, please email us. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

Closing date: Sunday 28th June 2026

Senior Digital Marketing Executive

Salary: £48,396- £55,644 per annum + benefits

(We normally offer a starting salary at the start of the range)

Based: Islington, London – hybrid working

Closing date: Sunday 28th June 2026

Location: Islington, London. We aim to create an environment where everyone can contribute to the best of their abilities. Our hybrid working approach brings together the benefits of both office-based and remote working in an inclusive way. For this role, you’ll be expected to work from our Islington office at least 40% of the time. Reasonable adjustments will be made to support individual needs.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

This Senior Digital Marketing Executive role is the dream job for someone who wants to apply their skills and experience as a digital marketer and fundraiser to support Greenpeace’s mission to halve emissions and restore biodiversity.

Job requirements

You will achieve this by:

• Project managing a range of digital marketing and fundraising campaigns to drive income – from ideation and strategy through to implementation and evaluation.
• Managing a busy pipeline of social media content - creating content yourself, and working with a network of creators and freelancers to keep our content sector-leading
• Being adaptable and highly organised - allowing you to excel in a campaigning organisation where things change often.
• Collaborating effectively with a range of internal stakeholders - helping to engage and make the most of in-house expertise
• Analysing results - using data and insights to test and learn and iteratively improve campaign and fundraising performance.
• Championing anti-racist values – tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader more diverse audience.

About you

You’ll be an experienced digital marketing professional who cares about environmental issues and aligns with Greenpeace’s values. You’ll thrive in a role which is creative, collaborative and fast-paced and you’ll supercharge this with a strategic mindset - making use of data, trends and insights to test-and-learn constantly towards better marketing and fundraising performance.

By joining the Paid Digital team, you’ll develop a deep specialism in paid social media, digital marketing and fundraising, and will be responsible for specific channels, as well as a range of new products and innovations. You’ll be motivated by playing a vital role in growing Greenpeace’s supporters and helping to meet our ambitious fundraising targets which power our vital campaigns.

Essential criteria for success                                                                                         

• Project management - Demonstrable experience planning and delivering multi-channel digital campaigns or projects from start to finish in a project lead role.
• Paid social media - Hands-on experience working with a range of social media platforms such as Facebook, Instagram, Tiktok, Reddit, YouTube, and/or Google Ads.
• Organisation - Proven track record managing competing demands across multiple projects.
• Collaboration - A clear communicator who is able to work effectively with a range of people.
• Data analysis - Able to analyse and interpret social media campaign performance data across multiple channels.
• Commitment to diversity and anti-racism - Can speak to tangible, personal examples of how you have demonstrated a commitment to diversity and anti-racism in your work.

We give you

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

To apply

For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.

If you have any questions, please email us. Please note that this email address is only for information. All applications have to be filled out on the website and cannot be submitted via email.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

Closing date: Sunday 28th June 2026

Are you looking for variety, flexibility and opportunities to use your broad range of creative skills?  Working for DFN will give you all this and the opportunity to impact the lives of the most vulnerable in India.

DFN UK – Dignity Freedom Network – is a UK charity helping to bring dignity and freedom to the poor, the marginalised and the outcastes in India. Indian colleagues and volunteers deliver impactful education, health, protection and economic empowerment programmes - the ladder needed by those we seek to help to overcome the barriers they face. Working in large cities and in rural villages, with young children and new mums, with women who have experienced exploitation, and families facing discrimination and prejudice, we work to champion those society sidelines, including those from low caste and tribal backgrounds. 

In the UK we raise awareness and raise support.  As our Marketing and Communications Manager you will prepare our key messages and external communications.  You will coordinate our content and prepare and oversee digital platforms.  You will be pivotal to our public fundraising and provide an engaging and authentic window into the lives of those touched by DFN's work in India.   We are looking for someone who will enjoy a role in which every day is different. There will be appropriate support but room for you to innovate and develop. With a hybrid role, you will enjoy a flexible working arrangement to suit your needs.

Your main duties will be:-

• Contributing to the communications and marketing strategy - developing and delivering plans to support this
• Producing high quality content for a range of channels including website, newsletters, social media, and email campaigns
• Preparing videos and key products such as our Annual Report
• Overseeing our content management - reports, videos, images and stories
• Supporting fundraising with appeal copy and materials for donor campaigns and reports. 

We are a small happy team with a big heart for the work and this is really important to us, as is our Christian motivation.  If you work for DFN you will join a committed team who pray for our work and believe everyone is created in God's image.  You will be the sole employee devoted to marketing and communications but will work closely with the CEO and colleagues. 

The role is broad and we appreciate that you may not have all the skills we are looking for but if the work motivates you, our culture appeals and you have some sound experience please apply.  We can supplement skills with training, outsourcing and volunteer support, as required.   The role is part-time - between 15 to 23 hours per week. You will need to be able to travel to Stafford 3-4 times per year. 

To find out more read our Job Description and Person Specification. To apply please submit your CV and a covering letter of no more than two A4 sides setting out how you meet the person specification. Applications will be reviewed on a rolling basis.

Why you will enjoy working at DFN:- Our staff describe the team as ‘caring and supportive’. They speak of the ‘motivating’ work ‘helping to make a difference in the lives of others in areas that I can easily take for granted every day - education, freedom, employment and healthcare.’ 

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

 

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.

Help rivers thrive again for people and nature

Are you a creative storyteller who loves turning complex topics into engaging content? Do you enjoy creating digital campaigns that inspire people to take action? Are you excited by the opportunity to help shape a growing fundraising programme that supports healthier rivers across the South East?

If so, we'd love to hear from you.

About the role

As our Communications and Marketing Officer, you'll help bring the South East Rivers Trust's work to life. From restoring rivers and wetlands to engaging volunteers, schools and communities, you'll tell the stories behind our projects and help connect more people with the work we do.

This is a varied and hands-on role where no two days are the same. One day you might be creating social media content from a river restoration project, the next writing a newsletter, supporting a fundraising campaign, updating the website or helping promote a community event.

You'll work closely with our Digital Marketing and Communications Manager and colleagues across the Trust to deliver engaging campaigns that grow awareness, increase engagement and support fundraising efforts.

This is also an exciting opportunity to help shape our developing digital fundraising activity. We're looking for someone who enjoys bringing ideas to the table, testing new approaches and helping us build stronger relationships with supporters.

What a typical week might look like

• Writing social media posts showcasing a river restoration project that has improved habitats for wildlife.

• Interviewing a volunteer or project officer and turning their story into a website article, newsletter feature or case study.

• Creating graphics and campaign content using Canva.

• Updating project pages and news stories on our WordPress website.

• Reviewing social media, email and website analytics to understand what's working and identify opportunities for improvement.

• Supporting the promotion of a fundraising appeal, challenge event or community campaign.

• Attending a project site, volunteer day or community event to capture photos, videos and interviews for our channels.

• Working with colleagues across the organisation to plan upcoming campaigns and communications activity.

• Helping develop supporter journeys that encourage people to donate, volunteer, attend events or learn more about their local river.

About you

You'll be a confident communicator who enjoys creating content and finding new ways to engage audiences.

You may already be working in a communications, marketing or fundraising role, or perhaps you've gained relevant experience through volunteering, community projects or campaigning.

We're looking for someone who is:

• A strong writer who can adapt their style for different audiences and channels.

• Comfortable creating content for social media, websites and email marketing.

• Organised and able to manage multiple projects and deadlines.

• Curious, proactive and full of ideas.

• Confident using digital tools and analytics to measure success.

• Interested in environmental issues and motivated by making a positive difference.

• Happy working independently while also collaborating with colleagues across the organisation.

Why join us?

At South East Rivers Trust, you'll be part of a friendly and passionate team working to improve rivers for wildlife, communities and future generations.

You'll have the opportunity to develop your skills across communications, digital marketing and fundraising while contributing to meaningful environmental change.

Whether you're creating content, supporting events, building campaigns or helping grow our supporter community, your work will have a direct impact on rivers across the South East.

Location

Hybrid working, predominantly from home, with a minimum of one day per week in our office in Leatherhead, Surrey.

Some travel to project sites and events across the South East will be required.

The SERT region, covers the south east of England, extending from Hampshire in the west to Kent in the east, with the northern border being south of the Thames, extending down to the English Channel.

To support travel costs, SERT pays a contribution towards mileage for travel within the SERT region. We do not pay mileage, time or any other costs for travel outside the SERT region, nor for any commutes to the office. Toll charges cannot be claimed.

Ready to apply?

If you're excited by the opportunity to use your communications and marketing skills to help rivers thrive again, we'd love to hear from you.

See the full job description for more information. 

Application process:

• Closing date for applications: Sunday 5th July 11.59pm

• Interviews in-person (at our Leatherhead office): Thursday

• We reserve the right to close this job advert early

For further information on the application process see our website FAQ's

Are you a confident digital communicator with a passion for fundraising and social impact? Nottingham Women’s Centre is looking for a Fundraising and Digital Communications Officer to help grow our digital presence and income, supporting life-changing work for women across Nottingham.

We are a vibrant, feminist organisation dedicated to helping women overcome barriers, amplify their voices and build better futures. Through services including counselling, advice, wellbeing activities and campaigning, we create opportunities for women to thrive.

The Fundraising and Digital Communications Officer will lead on delivering engaging digital fundraising and communications activity. You’ll manage email marketing and social media channels, grow our online audiences, and create compelling campaigns that increase awareness, engagement and donations. Working closely with colleagues, you’ll ensure a consistent and effective digital presence across fundraising, services and campaigns.

You’ll also play a key role in improving supporter journeys, using data and insight to optimise campaigns, segment audiences and maximise impact. Alongside this, you’ll contribute to the ongoing development of our CRM and digital platforms, helping to strengthen how we connect with supporters.

We’re looking for someone with experience in digital marketing and fundraising, strong copywriting skills, and confidence using tools such as email marketing platforms and social media scheduling and analytics tools. You’ll be organised, creative and comfortable managing multiple campaigns, with a strong commitment to equality and feminist values.

You’ll join a supportive, values-led organisation where your work will have a direct and meaningful impact. We offer flexible and hybrid working, generous leave, and a strong focus on wellbeing and collaboration.

This is a great opportunity to grow your career while helping deliver vital services for women.

Please review the full Fundraising and Digital Communications Officer job description below for further details.

We are looking for a proactive, organised and detail-focused Direct Marketing Administrator to play an important role in delivering targeted campaigns that connect the right people with the right support at the right time.

This is an excellent opportunity for someone at an earlier stage in their marketing or administration career who enjoys working with data, systems and people. In this role, you will provide day-to-day support for our internal direct marketing activity, work closely with colleagues across the marketing team, and help shape well-targeted email, postal and telephone campaigns that supports family life across the UK.

Key Responsibilities:

• Work with colleagues to prepare and segment data for targeted email, postal and telephone campaigns for a range of audiences and stakeholders
• Build positive working relationships with external suppliers to help deliver effective, timely and cost-conscious marketing activity
• Monitor campaign delivery and flag any issues quickly to the Marketing and Website Manager so that plans stay on track
• Support and encourage the internal telemarketing team in their day-to-day work, helping them stay organised and effective during busy live tour event seasons
• Help ensure requests for marketing materials generated through telemarketing campaigns are fulfilled promptly and accurately for live tour events
• Represent Care for the Family warmly and professionally in interactions with supporters, contacts and wider audiences
• Follow agreed processes and policies to handle data carefully and accurately for use in multi-channel direct marketing campaigns
• Contribute to the wider work of the marketing team through ad hoc projects and support for online campaigns where needed
• Occasionally coordinate volunteer support for sending marketing materials to relevant audiences
• Maintain accurate financial administration, including processing purchase orders and invoices

 

Person Specification

Essential:

• Confidence using a range of IT systems and software, with the enthusiasm to learn new digital tools and skills
•  A positive, can-do attitude and the flexibility to contribute in a fast-paced, busy team environment
• A methodical and systematic approach to work, with the ability to follow agreed processes carefully
• Strong organisational skills and the ability to manage competing priorities while meeting deadlines
• diligent and conscientious approach, with close attention to detail
• Enjoys working collaboratively and supporting colleagues to achieve shared goals
• Strong written and verbal communication skills
• Good working knowledge of Microsoft Excel and other Microsoft Office applications
• Comfortable using online systems and software for managing data, reporting and communication

Desirable:

• Experience in an office, administrative or coordinator-style role
• Experience in a customer support environment or an understanding of good practice in telemarketing or outbound calling
• Familiarity with CRM systems
• An understanding of GDPR and responsible marketing practice
• An awareness of how multi-channel marketing campaigns work

Additional Information:

Although we are an organization built upon a Christian ethos, we do not
consider this role to be one which carries an occupational requirement
for the post holder to be a practising Christian under the requirements
outlined in Part 1 of Schedule 9 of the Equality Act 2010. However, due to
the nature of the organization and the integral part this role will play, we would like someone who is comfortable working in a Christian context and working to support
our Christian ethos.

 

Terms and Conditions:

This is a full-time, permanent position. The salary will be £24,455 per annum

This position is 37 hours per week.

The position is offered subject to the satisfactory completion of a three-month probationary period.

Holiday entitlement is five weeks per annum, rising to six weeks after two years’ continuous service, plus statutory holidays.

CFF operates a group personal pension scheme and will contribute to an employee’s plan, within the scheme, a monthly payment equivalent to 10% of their gross monthly salary once conditions for entry to the scheme have been met.

This is an exciting opportunity for a highly organised and data-confident marketer to play a pivotal role in helping more couples, parents and those supporting the bereaved access Care for the Family’s trusted services. As Direct Marketing Coordinator, you will bring campaigns to life across email, post and telemarketing, using data and insight to increase reach, deepen engagement and support fundraising and events that make a real difference to the lives of those who use our services.

Key Responsibilities:

• Coordinate and deliver direct marketing campaigns across email, post and telemarketing, working with colleagues across Care for the Family to ensure activity is timely, relevant and aligned with the wider marketing strategy.
• Support fundraising and event marketing through well-planned, insight-led campaigns that strengthen supporter engagement, grow participation and help deliver organisational objectives.
• Use audience segmentation, data extraction and quality control processes to ensure campaigns are accurately targeted and underpinned by reliable, well-managed data
• Monitor campaign and event performance, producing clear and timely reporting that helps teams evaluate results, identify insights and improve future activity
• Provide day-to-day coordination and support for Direct Marketing Administrators, contributing to effective team planning, smooth event delivery and strong cross-team collaboration
• Build positive relationships with external suppliers
• Develop confident use of relevant systems and tools, including Microsoft Dynamics, Excel, Maplytics and Power BI, to support campaign delivery and reporting
• Act as a proactive point of contact for data quality and wider marketing data projects, helping to resolve issues, share insight and support continuous improvement across the organisation.

Person Specification

Essential:

• Excellent written and verbal communication skills, with the ability to communicate clearly and warmly with a range of audiences
• A highly organised, methodical approach with the ability to manage multiple priorities and deliver to deadline
• Strong problem-solving skills and a proactive, solutions-focused mindset
• Excellent attention to detail and a high level of accuracy when working with data and processes
• Proven ability to plan and prioritise workload effectively, including coordinating the work of others where needed
• Experience using CRM or database systems to support campaign delivery and audience management
• Experience collating, analysing and presenting data to support reporting, learning and decision-making

 

Desirable:

• Experience working in a marketing, fundraising or charity environment
• Knowledge of audience segmentation and data-led campaign targeting
• A degree-level qualification or equivalent relevant experience
• Experience of coordinating external suppliers such as printers, mailing houses or fulfilment partners

 

Additional Information:

Although we are an organization built upon a Christian ethos, we do not
consider this role to be one which carries an occupational requirement
for the post holder to be a practising Christian under the requirements
outlined in Part 1 of Schedule 9 of the Equality Act 2010. However, due to
the nature of the organization and the integral part this role will play, we would like someone who is comfortable working in a Christian context and working to support
our Christian ethos.

 

Terms and Conditions:

This is a full-time, permanent position. The salary will be £27,032 per annum.

This position is 37 hours per week.

The position is offered subject to the satisfactory completion of a three-month probationary period.

Holiday entitlement is five weeks per annum, rising to six weeks after two years’ continuous service, plus statutory holidays.

CFF operates a group personal pension scheme and will contribute to an employee’s plan, within the scheme, a monthly payment equivalent to 10% of their gross monthly salary once conditions for entry to the scheme have been met.

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value.​

A valued member of the team – you’ll also contribute to individual giving projects while supporting larger, strategic initiatives led by the 2 x Senior Direct Marketing Officers in the team.

This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us.We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge.​

We are a supportive, creative, and ambitious team. We empower each other to achieve great things, and we’d love to have you join Samaritans and help us continue to succeed.​

​Contract​

• £33,000 to £34,000 per annum plus benefits
• Full Time (35hrs per week)
• Permanent
• Hybrid working - Meeting in person and working collaboratively are things we value. This role is linked to our Ewell (Surrey) office with a blend of home working and office working.
• In-person working - at present, the team meet in the office 1-2 times per month.
• We are passionate about flexible working, talk to us about your preferences​​

About the role​

You’ll manage a portfolio of business-as-usual (BAU) campaigns while supporting wider strategic activity, helping to maximise supporter lifetime value and grow income. This is an exciting opportunity to work across a variety of channels and collaborate with teams and agencies to deliver impactful campaigns.​

What you’ll do​

• Deliver end-to-end individual giving campaigns across channels such as direct mail, email, telemarketing, DRTV, face-to-face and digital acquisition (PPC and meta)
• Plan, execute and optimise campaigns, including segmentation, creative development, production and analysis
• Monitor performance and produce regular reporting, ensuring campaigns meet income and budget targets
• Work with internal teams and external agencies to deliver high-quality, compliant campaigns
• Support donor stewardship by ensuring timely and effective supporter thanking
• Contribute to campaign reviews and continuous improvement
• Help develop long-term strategies for individual giving and supporter growth
• Manage suppliers and agencies to ensure delivery on time and within budget​

About you​

You’re a proactive and detail-oriented campaign manager with a passion for delivering great supporter experiences. You enjoy working collaboratively and using data to inform decisions and improve performance.

You’re comfortable managing multiple projects and building strong relationships with both internal stakeholders and external partners.​

What you will bring:​

• Experience delivering individual giving or fundraising campaigns (multi-channel experience preferred)
• Strong organisational and project management skills
• Confidence using data and insights to inform campaign decisions
• Excellent communication skills, including copywriting and proofreading
• Experience working with agencies and external suppliers
• Collaborative approach and ability to manage competing priorities​

​Full outline in the Job description file below. ​

Why Samaritans?​

At Samaritans, people matter deeply. We know that meaningful impact starts with how we support each other.​

We are committed to creating an inclusive, supportive and flexible workplace where everyone can thrive. We value diversity of thought, background and lived experience, and we actively encourage applications from people from all communities.​

Every person at Samaritans plays a role in helping fewer people die by suicide. If you are motivated by purpose, compassion and the opportunity to make a lasting difference, we would love to hear from you.​​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available below. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans. 

​​​

To Apply​

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.

Please note the application questions have a 300word limit for each answer.

​

At Samaritans, human connection is at the heart of everything we do. 

We do not use AI at any stage during the selection process. Your application will always be carefully reviewed by the recruiting manager or a member of the Talent Attraction Team. 

We kindly ask that you avoid using AI tools to generate your application or interview answers. We want to hear your own ideas, insights, and writing style so your unique strengths can shine through. We recognise that some candidates may use assistive technology or tools to help with accessibility, structure or grammar. 

​

All applicants will receive notification of the outcome of their application, at the appropriate time.​

Applications close at 9am Thursday 18th June. 

We'll be reviewing applications as they come in and inviting candidates to interview throughout the process, so we encourage you to apply as soon as possible.​ We reserve the right to close the role early if we find the right candidate.

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

 

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives