Global head of fundraising integration jobs

 Key responsibilities:
The Marketing Officer (Retention) at CBM UK is an important role in making our lifechanging work possible. The position holder is responsible for producing direct mail and digital fundraising appeals for individual supporter audiences that will elicit strong engagement and ongoing financial support.
Working closely with the Head of Marketing and across the Fundraising, Impact and Communications department, the Marketing Officer (Retention) plans and delivers 10-12 fundraising appeals per year to existing supporters. These include one off cash fundraising appeals, newsletters, and prayer diaries, which are produced through working with external copywriters, designers and printers. The role works across multiple
marketing channels, including direct mail, email, web, and telephone, towards an agreed income target.
The position holder also supports the development of fundraising plans, supporter
(customer) journeys, and the testing of new channels and messaging.
Cultivation appeals (60%)
a. Direct mail: Deliver regular and inspiring off-line direct mail campaigns to existing supporters on time and within budget. The role-holder will plan, co-ordinate and prepare fundraising appeals. This involves creating briefs, working alongside
freelance copywriters and designers, and managing print and fulfilment suppliers.
b. Email marketing: Plan, build, and send mass marketing and fundraising emails to existing supporters.
c. Online landing pages: Build landing pages (using WordPress) to support individual fundraising and offline marketing appeals. Ensuring landing pages on the CBM website are integrated with offline appeals and are engaging to existing audiences. This includes utilising Search Engine Optimisation tools aimed at maximising online traffic and income.
d. Newsletters and prayer diaries: Lead on the planning and implementation of reporting back to existing supporters about CBM UK’s work as part of their donor journey, through delivering supporter newsletters, e-news, and prayer diaries, currently produced three times per year.
e. Internal briefings: Prepare internal marketing materials for colleagues and provide briefings for supporter facing teams ahead of each appeal.
f. Agency and freelancer management: Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, freelance copywriters and designers, print suppliers, and mailing houses. Evaluate and source new agencies and suppliers as appropriate.
High donor fundraising (20%)
a. High donor direct mail: Lead on CBM UK’s high donor fundraising programme, through planning and managing regular direct mail communications and fundraising asks to this segment of supporters, working towards achieving annual income targets.
b. Relationship development: Work alongside the Supporter Relations team to develop and carry out a donor journey for high donors, including the planning,
briefing and reporting of personalised communications, carried out by the Supporter Relations team through phone, email, and post.
Planning and reporting (10%)
a. Analysis and reporting: Review appeal performance against key performance indicators (response rates, average value, net income) to report back and provide learnings to support decision making around future activity.
b. Data and CRM handling: Develop a good knowledge of the CRM system (SalesForce), including the creation of data briefs and appeal selections through the CRM, and ensuring clear recording and reporting of direct marketing activity.
Other (10%)
a. Sector knowledge: Maintain awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.
b. Communication guidelines: Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
c. Compliance and data protection: Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
d. Collaboration and integration: Work alongside other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working. Ensure fundraising plans are shared across departments.

In developing and testing new fundraising approaches, messaging, and channels, the role holder is part of a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK. The role may also include occasional working out of normal office hours, agreed in advance, and occasional travel in the UK, as well as the possibility of travel internationall

Please download the recruitment pack for full details.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.

The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children. 

The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.

The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.

Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.

The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.

Key responsibilities include

• Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
• Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
• Direct line management of the Acquisition Marketing Officer and volunteers as required.
• Manage agencies and freelancers as required.
• Ensure activities follow fundraising and data regulations, and marketing best practice.
• Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
• Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
• Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
• Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
• Build performance-driven channel plans across, organic and paid social media channels such as Meta.  
• Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
• Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.  
• Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
• Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
• Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
• Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.

Please follow instructions on Charity Job to be redirected to our website and apply today!

Location note:please see location information below - we actively encourage applications from people across Europe, and a relocation package is available for candidates moving to either country if necessary.

Lead the strategy and team behind Europe’s push for protein diversification.

The Good Food Institute Europe (GFI Europe) is a nonprofit think tank at the forefront of the movement to transform meat production in order to solve some of the world’s biggest problems, from climate change and global hunger to antibiotic resistance and animal suffering. Our vision is a thriving world, fed sustainably.

With a nonprofit entity in Belgium, a branch in the UK and colleagues working from seven other countries that make up GFI Europe, we are also part of an international network of affiliates. We advance the science, policies and investment needed to make plant-based, cultivated and fermentation-made meat delicious, affordable and accessible across Europe. Please check out the rest of our website, our 2025 Year in Review and our 2025 Europe highlights blog post to find out more about who we are and what we do.

We are looking for an Executive Director to lead GFI Europe’s strategy and team, play a key role in shaping and advancing GFI’s global strategy, and foster the relationships and organisational strength needed to accelerate the shift towards a resilient and sustainable food system.

How you will make a difference 

You will have high responsibility and high impact. Reporting to, and appointed by, the Board of GFI Europe, you will lead a ~50-person team working from nine European countries. 

You will:

• Enable strategic focus:

  • Align the team around a clear and compelling organisational direction that aligns with the GFI network’s mission and theory of change.

  • Translate organisational direction into high-level priorities in collaboration with GFI Europe’s Leadership Team.

  • Ensure Europe’s strategic decisions are made well – soliciting the right input from the right people, preserving autonomy in areas of specific expertise, and making decisions when organisation-wide trade-offs are required.

  • Take ultimate responsibility for maximising outcomes and impact in pursuit of our mission.

• Provide leadership to the team:

  • Empower, develop and inspire a high-performing, people-centric team. 

  • Lead GFI Europe’s Leadership Team, formed of six department heads, ensuring they continue to function on a ‘first-team’ basis to achieve organisational objectives. 

  • Champion and uphold a values-driven culture built upon transparency, autonomy, collaboration, accountability, and psychological safety. Champion the integration of diversity, equity and inclusion into the team’s day-to-day work.

• Represent GFI Europe in GFI’s international network:

  • Participate in international strategic and coordination workstreams as a member of GFI’s Regional Leadership Group, comprising GFI’s affiliate leads.

  • Act as the primary liaison between GFI’s affiliates and European teams on strategies, processes and goals. Ensure the Europe team can successfully connect with, influence, support and navigate a complex international network, including global workstreams such as fundraising and impact reporting.

  • Participate in discussions about global strategy and resource allocation so as to maximise GFI’s overall mission impact, including communicating GFI Europe’s strategy, resourcing needs and contributions as part of the international GFI network.

• Represent GFI Europe in front of donors and external stakeholders:

  • Work closely with global and Europe-based fundraising teams to help ensure GFI achieves its fundraising goals.

  • Build and maintain strong relationships with donors, prospective supporters and key stakeholders.

  • Serve as a public representative of, and spokesperson for, the organisation by speaking at conferences, events, and with the media. 

• Oversee organisational health:

  • Ensure strong governance, legal compliance, financial sustainability and reporting in partnership with the Board and the Head of Operations. 

  • Be the main legal representative of the organisation, reviewing and signing all legally relevant agreements and organisational documents.

• Perform other duties as appropriate.

Core capabilities needed to succeed in this role:

• Mission alignment. A passion for GFI’s philosophy and mission.

• Strategic judgement. Strong analytical skills and sound judgement, being able to absorb and process a range of types of information, understand the activities that GFI undertakes, and provide leadership and guidance to team members. You have the experience and ability to make strategic trade-offs across projects, functions, teams, countries/regions, programmes, etc – weighing resource allocation, prioritising impact, and communicating those decisions clearly and inclusively to stakeholders. 

• Thoughtful leadership. You align teams behind a clear and impactful vision. You know when to persevere and when to change course, and have led people, both directly and indirectly, to deliver impact. You trust the people closest to the work to make decisions, and you address hard topics when they truly matter. You own mistakes and make a genuine effort to learn and grow from them. You are intentional about remote leadership.

• Understanding the wider context. You can make sense of the political, economic and cultural forces shaping Europe’s food system today and are adept at drawing on patterns and ideas from outside our field to identify possible implications for GFI Europe’s next move. 

• Excellent people skills. High emotional intelligence and an ability to diplomatically engage across perspectives, being able to build and maintain trust with colleagues and stakeholders across multiple cultures, viewpoints and needs within Europe and beyond. 

• Financial literacy. Skilled at overseeing substantial financial resources, including partnering with the operations team on resource allocation. You have held accountability for a significant organisational budget and can interpret financial data to make sound, well-informed decisions.

• Fundraising acumen. You understand how GFI’s strategy, culture, and mission impact shape the organisation’s ability to raise funds and steward donors, and you’re enthusiastic about partnering with the fundraising team to make this happen. You bring an understanding of the philanthropic sector and donor relationships, or of fundraising in other sectors (eg, the private sector or government), while deferring to the fundraising team’s expertise on how donor relationships are best managed.

• Strong communication skills. An ability to convincingly articulate and explain our mission and work and to represent the organisation in the media, with programmatic stakeholders, and with donors. Comfort adapting your tone and message for different audiences across diverse cultures, and excellent verbal and written English skills.

• Flexible approach to work. We estimate that travel will account for approximately six weeks of the year. This will likely consist of two GFI Europe team-wide retreats (3-5 days each), one leadership retreat (2-3 days), other sporadic trips generally lasting 1-3 days, and occasional longer trips of approximately 5-7 days (for conferences and donor or partner meetings across Europe and internationally). In addition, you will need occasional flexibility in your working hours to accommodate coordination with other affiliates around the world.

• Integrity. You do what you say you’ll do, and are discreet when handling confidential information.

It would be an advantage to have the following, though none are prerequisites:

• Sector familiarity. Familiarity with or experience working in the food system, alternative proteins or an adjacent sector in Europe.

• Impact leadership. Strong knowledge and/or experience of being part of the leadership team of a nonprofit, think tank or other social impact-focused organisation.

• Governance and compliance experience. Experience with legal representation and board reporting, and/or experience working on nonprofit compliance, especially in Belgium.

• Fundraising partnership experience. You’ve contributed to fundraising in a supportive capacity – whether managing a fundraising function, advising on donor and prospect strategy, joining donor conversations alongside a development team, or shaping fundraising strategy at an executive level.

• Network experience. Experience working in one or more network models (eg, affiliate or franchise-style, federation, confederation, etc).

• Languages. The ability to work in European languages in addition to English.

The Fine Print:

• Terms of employment: Full-time (flexible hours), permanent. 

• Location: This role can be based in either Belgium or the United Kingdom, where GFI Europe has established entities and where you must have the right to work. We actively encourage applications from people across Europe, and a relocation package is available for candidates moving to either country if necessary.

  • Relocation support will be provided with a budget of up to £8,000 in the UK or €8,700 in Belgium, which can be used for transport, temporary housing, and other relocation expenses deemed necessary.

• Salary and benefits: The salary and benefits packages for all of our roles are researched and benchmarked based on similar nonprofit roles in the country/location of hire. 

  • Belgium: €7,900-€8,900 gross monthly salary (€109,925-€123,907 annually including 13th month and holiday pay).

    • Plus benefits including home-working allowance (if applicable), meal vouchers, eco vouchers, and professional development allocation.

  • United Kingdom: £90,500-£104,000 gross annual salary.

• You can read more about our wider benefits offering on our website. 

• Right to work requirements: The successful candidate must, by the start of the employment, have permission to work in the country where they are based for the role, and be able to travel within the EU and internationally.

• Application Deadline: 13 September 2026, 11.59pm CEST. We will get back to all candidates after that date, no matter the outcome of their application.

• Right to work requirements: The successful candidate must, by the start of the employment, have permission to work in the country where they are based for the role, and be able to travel within the EU and internationally.