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Make a Real Difference in a Child's Life.
At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures.
We're looking for a passionate and proactive Regional Marketing Officer to help grow awareness, consideration and enquiries for fostering and adoption across the North and North West of England. This is an exciting opportunity to use your marketing expertise to make a meaningful difference, creating campaigns, content and engagement activity that supports families taking the life-changing step towards fostering or adoption.
The successful candidate will ideally be based in the North of England to support close partnership working with regional fostering and adoption services and to facilitate regular attendance at local meetings and events.
Working as part of our Brand and Marketing and Family Placement team, you'll play a key role in delivering regional and national marketing activity that helps Barnardo's achieve its growth ambitions while keeping children at the heart of everything we do.
What You'll Be Doing as a Regional Marketing Officer:
· As a Regional Marketing Officer, you'll support the delivery of integrated marketing campaigns and local recruitment activity designed to attract, engage and convert prospective foster carers and adopters.
· Supporting the planning and delivery of regional and national fostering and adoption marketing campaigns
· Building strong relationships with operational teams and acting as a key marketing contact for designated regions
· Monitoring enquiry performance, audience behaviour and conversion rates to provide actionable insights
· Identifying and developing local stories that showcase the impact of fostering and adoption
· Managing regional fostering and adoption webpages and social media to ensure content remains accurate, engaging and audience-focused
· Supporting the delivery of online information events and local recruitment initiatives
· Ensuring all activity aligns with Barnardo's brand, safeguarding and compliance standards
This is a varied and collaborative role offering the chance to combine creativity, storytelling, data analysis and community and stakeholder engagement to help transform children's lives.
What We're Looking For in a Regional Marketing Officer:
· Educated in marketing, communications, business development or a related discipline
· Experienced in planning, coordinating and evaluating marketing activity
· Confident in creating high-quality content for different audiences and channels
· Skilled at analysing data and turning insights into clear recommendations and actions
· Experienced in managing social media content and digital communications
· Comfortable working with multiple stakeholders and building strong professional relationships
· Organised and able to manage multiple projects and priorities simultaneously
· A proactive team player who can work independently and take initiative
· Passionate about delivering audience-focused marketing that drives measurable results
Previous experience in Fostering or Adoption is desirable – but if you bring transferable skills, we want to hear from you.
Inclusion and Belonging
We are committed to building a diverse workforce. We particularly welcome applications from disabled candidates, LGBTQ+ people, people from racially minoritised communities, and those with care experience. If there's anything we can do to support you through the application process, please let us know.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
For Fostering & Adoption services, we have the use of transcription tool Beam Notes
Pay & Reward Framework
We appreciate our colleagues' dedication and their commitment to delivering excellence in the vital work we do, driven by their passion and commitment to Barnardo'svalues. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
We are committed to a rounded colleague experience with an approach to both pay and rewards that are fair, attractive, and progressive. This is in support of our strategic ambition to ensure Barnardo's is a place everyone can belong, grow and thrive.
The salary range advertised is in line with our pay principles, for consistency and fairness while recognising the skills and experience applicants bring to the role. Appointing salaries can be discussed further at appointment stage; we do seek to appoint within this range always exercising responsible stewardship.
Benefits
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
*T&C's apply based on contract
About Barnardo's
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
Our basis and values
We're here to help children and young people feel safer, happier, healthier and more hopeful – and have somewhere they feel they belong.
The client requests no contact from agencies or media sales.