Location: Reading, Hybrid (at least once per week to Reading Office
Hours: Full time
Salary: £27,790 per annum
Contract Type: Permanent
Campaign Closes: 9th March 2026
Interviews: Week commencing 9th March 2026
On occasion, we might close a vacancy early due to a high number of applications being received. Interested candidates are encouraged to submit their application as early as possible
Core Purpose
The Wish Assist Coordinator is responsible for the facilitation and delivery of wishes on behalf of Make-A-Wish UK’s international affiliates, ensuring that each wish experience is unique to the child / young person, creating magical experiences for them to cherish. The Wish Assist Coordinator is responsible for the facilitation and management of a large network of relationships primarily Make-A-Wish affiliates, partners and suppliers, but also the wish child and their family.
Key Responsibilities:
Wish Assist Delivery
- Manage and oversee a caseload of 70+ wishes, per annum.
- Work with our affiliates, suppliers, and volunteers to develop detailed event plans and facilitate bespoke wish experiences in line with the affiliate’s wish journey processes for international wish children.
- Manage and oversee 30+ RUSH wishes per annum
- Work with UK wish families to develop detailed event plans and facilitate bespoke wish experiences for UK based wish children with a short prognosis
- Prioritise workload effectively considering requirements for each wish and time difference between collaborating affiliates.
- Coordinate all required logistical aspects of the wish events, including transportation, accommodations, and medical equipment.
- Manage contracts, payments, and schedules with all third-party providers.
- Ensure timely delivery of services and materials.
- Ensure compliance with health, safety and legal requirements.
- Manage and oversee each wish to work within the individual specified budget with accuracy and care.
- Monitor and track all expenditures against individual wish budgets, ensuring all costs are accurately recorded on the Salesforce CRM system and aligned with financial policies, whilst sharing all expenditure with the originating affiliate.
- Identify and implement cost-saving measures without compromising the quality of the wish, negotiating with suppliers to secure the best terms.
- Procure £5,000+ in Gift in Kind income to be utilised on wishes.
- Ensure that each wish is magical and creates maximum impact for the wish child.
- Conduct post-event evaluation through conversations with affiliates and suppliers, to gather feedback and measure success.
- Working with the finance department, accurately and efficiently manage post-wish payments and invoicing to ensure wish costs are settled in a timely manner in line with Make-A-Wish SLAs.
Wish Assist Additional Responsibilities
- Support the Wishgranting Wish Assist Manager with wish forecasting and planning for Wish Assist wishes.
- Upload new Wish Assist requests to our Salesforce CRM system and keep accurate admin and data entry for efficient record keeping and communication between stakeholders in the wish.
- Ensuring all wish records and related data are stored and maintained on Make-A-Wish Information Systems and that all data is managed within set policies and procedures.
- Partake in regular forums regarding Wish Assist delivery with Make-A-Wish International and international colleagues to ensure best practice.
Safeguarding and Data Governance
- Ensure compliance with the organisation’s safeguarding policies.
- Complete mandatory safeguarding training and refreshers, as required.
- Promptly report any concerns or incidents regarding the safety and welfare of participants, particularly children and vulnerable adults, to the Designated Safeguarding Officer.
- Ensure that all wish events are conducted in a safe environment where participants feel secure and protected.
- Ensure all wish records and related data are stored and maintained on Make-A-Wish Information Systems and that all data is managed within set policies and procedures (such as data privacy, liability, consent forms, marketing permissions etc).
Organisational responsibilities
- Within Make-A-Wish's performance & growth framework “Being Brilliant” initiate regular conversations with your line manager when you discuss your role objectives, personal development, wellbeing and other topics
- Complete one Wish Discovery (meeting the wish children and their family to help them explore what their wish could be) and one fundraising event a year
- Attend whole organisation meetings like monthly symposium and townhall as well as ad-hoc training opportunities as required; and as much as possible attend social events happening twice a year.
- Work with your colleagues across the organisation within the framework set in Make-A-Wish Ways of Working
Essential Criteria
- A minimum of 1-year previous experience in roles with a customer service or events management specialism
- Experience in liaising directly with multiple stakeholders
- Excellent organizational, interpersonal, and administrative skills
- Excellent multitasking and task prioritisation skills
Skills, knowledge and behaviours required for this role
- High level of IT skills particularly in MS Office Suite
- Knowledge of how to keep to a budget and work within financial constraints.
- Experience working within a team environment but also able to work autonomously in a self-motivated way.
- Excellent organisational and time management skills with the ability to be able to prioritise an ever-changing workload.
- The ability to communicate effectively (written and verbal)
- Strong relationship management and negotiation skills to communicate effectively with our affiliates, suppliers, and stakeholders.
- The ability to problem-solve and make appropriate decisions independently – or seek advice and support when required.
- To be able to be flexible and open to change in a fast-paced working environment.
- Problem-solving and adaptability within a demanding case load of wishes
- Meticulous attention to detail to ensure every aspect of the wish logistics and wish admin are correct.
- Ability to handle stress and pressure when managing multiple projects simultaneously with emotional intelligence and resilience.
- Innovative thinking to plan and execute unique and memorable experiences for each individual wish family.
Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
What we're building
Level Water exists to solve a problem that shouldn’t exist: too many disabled children are still missing out on high-quality swimming lessons.
Last year, our swimmers raised over £1m. This year we’ve sold out events in minutes and want to double the fundraising. We’re on the path to exponential growth and we need someone who can help us get there.
We're Level Water, a founder-led charity solving learn-to-swim for disabled children. We're not your typical charity. We own our events and run them like a business. We move fast, test everything, and we're building something that doesn't exist anywhere else. Our events are uniquely profitable, and we reinvest in quality and growth.
We've just brought in a new Fundraising Director, and this Marketing role is a cornerstone of the team we're building. If you want to help define how a modern charity grows and does marketing, this is your chance.
The opportunity
This isn't a "post on social and send a newsletter" role. This is a “build something exceptional, then grow it” role. Marketing is at the heart of our flywheel, which means you’ll be integral to everything we are doing at Level Water.
You'll own marketing strategy and execution across our entire operation: our iconic events, our life-changing swimming programmes, and our reputation as a charity. You'll drive growth, tell stories that matter, and build genuine communities that scale.
You'll have the freedom to experiment. Want to test a new channel? Launch a content series? Build a creator programme? Run paid campaigns that actually convert? Brilliant. Build the business case and let's do it.
You'll work with real impact. Children with disabilities are learning to swim because of us. Families are transformed by our lessons. Volunteers and incredible teachers make it happen. These are stories that deserve to be told brilliantly, and you'll be the one telling them.
This role is 80% growth and 20% impact storytelling, but the two are inseparable. We’re product-led and we launch and test often. Great stories fuel growth. Growth creates more stories. You'll understand that tension and thrive in it.
You'll work closely with our Fundraising Director and CEO to scale marketing as our most powerful growth lever. You'll also manage a network of brilliant freelancers (photographers, videographers, copywriters, designers) to help you execute at the highest level.
And you'll grow with us. We're scaling fast, and we need people who can scale with us.
This is a mission-critical role in driving Level Water's growth. Every event you sell out, every story you tell, every audience you build helps unlock more funded swimming lessons, bringing us closer to a future where every disabled child can have a great swimming lesson with a confident, qualified teacher.
Marketing at Level Water isn’t just about selling events - it’s a core delivery mechanism in our Theory of Change. This role exists to move the levers that unlock more lessons, faster progression, stronger outcomes, and a sustainable income engine that funds it all.
This is the most exciting marketing job in the charity sector for the right person.
What you'll actually do
This role owns marketing as a growth engine. You'll set strategy, drive execution across multiple channels, and be accountable for how marketing translates into event sign-ups, fundraising growth, profile, and impact. You'll work closely with the Fundraising Director to shape priorities, influence decisions, and build something that scales.
Drive growth marketing that converts
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Own end-to-end marketing for our events portfolio: from launch campaigns to sell-out.
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Build and execute multi-channel campaigns across social, email, paid ads, PR, partnerships, and whatever else works.
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Test everything. Audiences, messages, creative, channels. Find what works, double down, and scale it.
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Use data to spot opportunities: which channels are converting? Where are we leaving growth on the table? What could we do differently?
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Manage our digital advertising and paid social strategy with a ruthless focus on ROI.
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Grow our email database and social audiences with intent, not just for vanity metrics.
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Be trusted to repeatedly turn £1 into £5 or £10.
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Define and unleash our audiences: help them share their stories in a way that turns experiences into future sales, and makes everything that Level Water does easier.
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Build and manage our captain and ambassador programmes as genuine growth engines - nurturing relationships, setting expectations, and turning influence into measurable impact.
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Proactively convert interest into action. This includes direct outreach (e.g. picking up the phone to captains, engaging top fundraisers, activating ambassadors) to ensure intent turns into ticket sales and fundraising.
Tell stories that build belief
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Find, shape, and share the stories that show our impact: the children, the families, the teachers, the moments that matter.
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Build and curate a library of content (video, photography, case studies, testimonials) that we can use everywhere.
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Work with freelance photographers and videographers to capture our events and programmes at their best.
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Create content that our supporters, partners, and prospects actually want to engage with, not just content that ticks a box.
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Manage our website (fundraising, events, and programmes pages) to ensure it's always up to date, compelling, and optimised for conversion.
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Ensure our impact reporting to donors is rich with content about our work.
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Use storytelling internally to build shared understanding, momentum and belief across the charity as we scale.
Build our profile and partnerships
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Position Level Water as a leader in accessible swimming and outdoor challenge events.
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Build and leverage relationships with press, influencers, local authorities, and stakeholders.
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Identify partnership and sponsorship opportunities that align with our mission and drive growth.
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Amplify examples of inclusion within our pools, making them known and also making inclusive practice visible.
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Promote our swimming pool partners and recognise their contribution to our work.
Manage, measure, and improve
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Own the marketing budget and get maximum value from every pound spent.
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Manage our freelance network: scope projects, review proposals, and ensure quality work on time and on budget.
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Report regularly on what's working and what's not: campaign performance, audience growth, conversion rates, ROI.
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Stay ahead of the curve: what are the best organisations doing? What can we learn and adapt?
Who we're looking for
We care much more about how you work than where you've worked. You don't need charity sector experience .
People who thrive here have:
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Hustle and drive. You take ownership. You spot opportunities and go after them. You don't wait to be told what to do.
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A commercial approach. You think in terms of audiences, funnels, conversion, and scale. You understand what drives growth and you know how to execute it.
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Copywriting chops. You can really write. Headlines that stop the scroll. Emails people actually read. Stories that land. You know that words matter.
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A data brain. You can look at campaign performance and spot the story. You know that "CTR is up 18%" means something, and you know how to act on it.
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A bias for action. You test things. You move fast. You're comfortable with uncertainty and you learn by doing.
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Creative thinking. You generate ideas. You see opportunities others miss. You're not afraid to try something different.
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Organisation. Strong attention to detail, with the ability to run 12 products, 40 email journeys and 100 web pages without dropping anything.
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An entrepreneurial mindset. You think like an owner. If this were your business, how would you grow it?
Bonus points if:
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You've worked in a startup, scale-up, or high-growth environment.
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You've built audiences from scratch or scaled marketing profitably.
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You've led paid campaigns that actually delivered ROI.
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You've worked across multiple channels and understand how they work together.
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You love being outdoors (swimming, hiking, wild camping, anything that gets you outside).
Why Level Water?
Our values: Bold, Driven, Personal, and Joyful are at the heart of this role. You'll be expected to bring ambition, move with purpose, care deeply about impact, and help create marketing that feels genuinely joyful to be part of.
Bold. This isn't a "follow the playbook" role. We want your ideas. We want you to challenge us. We want you to help us build something better.
Driven. We're growing fast and we need people who can scale with us. If you're ambitious, there's a huge opportunity here.
Personal. We're a small, founder-led team. We move fast, we debate hard, we test everything, and we care deeply about what we do.
Joyful. You'll work on some of the most iconic outdoor swims in the UK. You'll help tell stories that change lives. You'll be part of creating something people remember forever.
Practical details
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Flexible working: remote, hybrid, or (even better) office-based in Tunbridge Wells or Exeter, your choice.
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You'll attend weekend events throughout the summer (with time off in lieu).
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Salary: £30k–£45k depending on experience.
How to apply
We want to hear from you in whatever way best shows us who you are and how you think.
Get creative. It’s a marketing job so sell us on your personality and style. A traditional CV and cover letter? Absolutely fine. A video introduction? Great. A presentation deck? Bring it on. Whatever format helps you shine and show us who you are.
Here's what we'd love to know:
1. How you'd approach marketing growth:
Imagine we want to double sign-ups for one of our summer events (currently sitting at 500 swimmers). Walk us through your approach: which channels would you use, what would your messaging be, how would you measure success, and what would you test first?
2. What excites you about this role:
Tell us why this opportunity appeals to you specifically.
3. Something you're proud of:
Share one thing you've built, grown, or improved. Doesn't have to be in charity or even at work, it could be anything that shows your drive and ability to make things happen.
Before you apply
If you've got questions about the role, the team, or whether this might be right for you, please reach out. I'm Andy Punter, Fundraising Director at Level Water, and I'd genuinely love to chat.
Deadline
20th March 2026
We're excited to meet you. Let's build something brilliant together.
We equip pools and leisure providers across the UK to deliver specialist swimming lessons for children with disabilities.


