Entry level jobs for the Disability sector

The Marketing Officer/Senior Marketing Officer (Acquisition) at CBM UK is an important role in making our life-changing work possible. Advertised at Officer or Senior Officer level (subject to experience), the role delivers direct and digital marketing communications to grow awareness, and recruit and engage with new long-term CBM supporters, through creative and impactful fundraising communications.

Key responsibilities:

The position holder is responsible for developing and delivering fundraising campaigns that will engage with CBM target individual audiences; supporting the development of the annual public fundraising plan; building supporter journeys and testing new channels and messages.

Working closely with the Head of Marketing and across the Fundraising & Communications team to plan, coordinate and deliver donor acquisition appeals to recruit new individual supporters, using a variety of direct and digital marketing channels.

Regular giving (mostly monthly Direct Debits) are a large part of CBMs donor acquisition activity, and as such, part of this acquisition role is the planning and co-ordination of regular giving conversion, recruitment, retention, and upgrade campaigns.

Donor Acquisition (30%)

1. Working alongside the Head of Marketing and external agencies to plan and deliver a supporter recruitment programme, using channels that may include, but not limited to, inserts, press adverts, and door drops. email, paid social media adverts, Pay Per Click Googe adverts, and lead generation activities.
2. Optimise the performance (traffic and income) of website fundraising pages, including appeal landing pages and donation platforms. Ensuring pages on the CBM website are engaging to existing and new audiences and utilising Search Engine Optimisation tools.
3. Plan and coordinate an off-line and online welcome journey for new supporters to CBM, that will encourage ongoing engagement and long-term support.
4. Develop excellent working relationships with existing and new agencies and suppliers, including marketing agencies, writers, designers, print suppliers and mailing houses. Source new agencies and suppliers as appropriate.

Regular Giving (20%)

1. As part of the regular giving retention plan, deliver inspiring direct and digital marketing communications and updates to monthly supporters about CBMs work and the people their gifts are supporting. This can involve creating briefs, working alongside freelance copywriters and designers, and managing print and fulfilment suppliers.
2. Working alongside our inhouse Supporter Relations team and external telephone fundraising agencies to co-ordinate regular giving conversion, upgrade and retention campaigns over the telephone.
3. Deliver, test and refine a welcome and ongoing donor journey for regular giving supporters, across digital, post and phone channels, to update and thank supporters.

Legacy and In-Memoriam Giving (20%)

1. Work alongside the Head of Marketing and Senior Supporter Relations Officer to develop marketing plans for legacy and in-memoriam giving.
2. Responsible for legacy and in-memoriam giving direct mail and email appeals, and work alongside the Communications Team to ensure the legacy and in-memoriam giving website pages inspire new and existing supporters to support CBM in these ways.

New product testing (20%)

a.  Test and develop new fundraising ideas, channels and messages to engage with and raise funds from new and existing audiences.

b.  Maintain an awareness and anticipation of charity sector trends relating to direct marketing and keep abreast of competitor activities to enable CBM to respond and adapt quickly where appropriate.

Planning and reporting (10%)

1. Analysis and reporting of appeals and projects, providing learnings that will enable informed decision making around future activity.
2. Develop a good knowledge of the CRM system (Salesforce) and ensure appropriate recording and reporting of direct marketing activity.

Other

1. Ensure the consistent implementation of CBMs brand, key messages and style guide in fundraising activities.
2. Awareness of, and compliance across direct marketing, of Fundraising Regulator and Data Protection legal requirements (GDPR and PECR).
3. Work with other teams, including the CBM Global Federation, to maximise collaboration opportunities and integrated working.
4. Help develop a culture of enthusiasm, continual improvement and success which reflects the ambitions of CBM UK.
5. Occasional out of normal office working hours. Occasional travel in the UK and possibility of travel internationally.

For full details, please download the recruitment pack.

New Forest Disability Information Service provides a range of information, advice and practical support services to people affected by disability across the New Forest and surrounding areas.

Our team currently comprises: CEO, Operations Manager, 6 Welfare Advisors, Administrator and circa 20 Volunteers who staff our shop and provide first line information and support. All paid staff are part time.

In looking to a more secure and sustainable future, these roles are now being complemented by a marketing manager and this fundraising post.

With the exception of proceeds from our shop, our work is entirely supported by grants and service contracts.

Current significant grant funders are:

· National Lottery Community Fund

· Access to Justice Foundation

· Lloyds Foundation

We also have a rolling annual service level agreement with New Forest District Council for the provision of specific services.

Despite not having a dedicated fundraising function, we have a positive track record of securing such funding and have strong foundations on which to build.

In order to sustain and develop our service offer, we now need to adopt a focused approach to fundraising to both maintain effective relationships with existing funders and to diversify our income streams.

With the support of Lloyds Foundation we have recently benefitted from the contribution of a fundraising consultant. This has included an analysis of our position/needs and the production of a fundraising strategy. It has also included the provision of various tools and templates including an Excel-based CRM should this be required.

With room for some amendment from the successful candidate, this strategy needs to be converted into a SMART work plan and be implemented.

Priority tasks for the first six months would include:

· Engaging with our consultant to finalise the strategy

· Producing a work plan

· Create and secure agreement re our ‘case for support’

· Identify prospect Trusts and Foundations

· Write and submit a volume of applications to be agreed with the CEO

Our broad performance expectations are to secure a 2:1 return on investment in year one rising to a minimum 4:1 return by end of year three.

We anticipate this being a two or three day/week role and are open to discussion as to this being a freelance or employed position.