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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
About the role
Are you ready to use your marketing expertise to back Indigenous people and protect the world’s rainforests?
As our Digital Marketing Manager, you won’t just be managing channels; you’ll be the voice for Indigenous and local communities on the front lines of the climate crisis.
We are looking for a creative powerhouse to lead our digital and press presence, turning complex climate issues into compelling stories that inspire action. This is your chance to shape how the world sees rainforest conservation and drive the engagement we need to meet our most ambitious goals yet.
About Cool Earth
Cool Earth is a climate charity that protects the rainforest by supporting the people who live there. We have been working alongside local and Indigenous rainforest communities for over 15 years in the three largest and most important rainforests in the world, the Amazon, The Congo Rainforest and the Papua New Guinea Rainforest. Indigenous and local communities have been protecting the rainforest for thousands of years, but unfortunately are now facing a humanitarian crisis, lacking necessities like safe drinking water, infrastructure, healthcare, and stable incomes.
This makes rainforest communities vulnerable to exploitation by illegal loggers and extractive industries, who pressure them to sell their land. Once these industries take over, Indigenous peoples are displaced, losing their ancestral homes, culture, and traditional ways of life, and the rainforest is destroyed. Without these forests to regulate the earth’s temperature the climate crisis will only worsen. So what do we do to help?
By working in collaboration with these communities we help support their livelihoods, improve health, sanitation and education and provide tech to help monitor their rainforest. Our main programme involves giving direct unconditional cash to rainforest communities so that they can decide how best to use it in order to improve their quality of life. Rainforest communities can only defend their land from illegal loggers and greedy land grabbers when they themselves are resilient and strong. We help them get to that point.
What you’ll be doing
Strategic leadership and impact: we have the digital strategy, now we need someone exceptional to deliver it and keep us on our upwards trajectory.
You’ll lead the charge across our website, social media and email to skyrocket our visibility and engagement. By managing our talented Digital Officer, you’ll ensure every campaign isn't just seen, but drives action. Helping to deliver the KPIs that will define our success through 2026 and 2027.
Social Media and storytelling: in collaboration with our in-country coordinators, you’ll turn raw, frontline stories from people who live in the rainforest, and experts across the team into compelling, high-quality content. You’ll also help us develop key individuals to become the face of Cool Earth’s social. You’ll oversee our organic and paid social strategies (awareness and lead gen), working with our agency partners to ensure every post and every ad isn't just noise, but a meaningful step toward increased engagement and donor conversion.
Digital innovation and website excellence: you will champion our digital home, working with our web agency to deliver a seamless, high-performing website experience. From SEO housekeeping to major content overhauls for AEO and GEO visibility, you’ll ensure our site is more than just a resource, it’s an accessible, optimised journey that captures the imagination of every visitor and converts visitors into supporters and/or donors.
PR and influence: You’ll amplify our press work to help break through the noise. By nurturing relationships with our ambassadors and seeking out global influencers, you will secure the kind of content that puts Cool Earth at the center of the climate conversation.
Movement building via email: you’ll lead our email marketing strategy, working with our fundraising team to email supporters weekly with impact, stories from the forest, quizzes and more. You’ll use DotDigital and Salesforce to build deep, automated journeys for new supporters. By working with our CRM lead, you’ll ensure our donors receive the right message at the right time, turning one-time supporters into lifelong advocates for the rainforest.
Data-Driven Growth: You’ll constantly monitor performance and review the data, providing the Head of Marketing and Communications with the insights needed so we can keep pivoting and growing.
You’ll be proactive, testing, optimising, and implementing agency recommendations to ensure our supporter base is constantly expanding and our conversion rates are always climbing.
Who you are
You’re a strategic storyteller: You have a proven track record of building high-impact PR and marketing strategies that don't just reach people, they move them.
A digital native: You live and breathe social trends and AI capabilities, knowing exactly how to optimise content for engagement and conversion across every platform.
A natural leader: You thrive on coaching and inspiring teams, whether they are Digital Officers in the UK or content coordinators across the globe.
Data-driven and creative: You can dive into Google Analytics or CRM data to find insights, then use your imagination to turn those numbers and our exceptional content into a winning campaign.
Relationship builder: You’re as comfortable negotiating with a national journalist as you are collaborating with our advocacy and programmes teams.
Mission-aligned: You have a genuine, deep-rooted commitment to environmental justice and the humanitarian principles that define Cool Earth.
Desirable skills & abilities
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AEO/GEO understanding
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Experience in the environmental or social justice sector
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Experience in international fundraising and marketing
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Fluent in written and spoken Spanish
Equal Opportunities
At Cool Earth we are committed to equal opportunity and celebrate the unique backgrounds, identities, and experiences of all applicants and employees.
We don't discriminate based on factors like gender, race, age, physical abilities, religion, or sexual orientation.
Our application process is designed to be accessible and inclusive, and we value your contributions regardless of these characteristics.
Frequently cited statistics show that women and underrepresented groups are more likely to only apply to jobs if they meet 100% of the listed qualifications. We encourage you to apply even if you feel that you do not meet all of the above requirements.
Safeguarding
Cool Earth is dedicated to strengthening the rights and resilience of Indigenous Peoples and Local Communities (IPLCs) living in rainforests. Cool Earth believes that a child, young person, or adult should never experience abuse of any kind. Protecting their safety and their freedom is integral to our work and our values.
Cool Earth is committed to keeping the IPLCs we work and engage with safe from any harm that could be caused by coming into contact with our organisation. This includes potential harm arising from the conduct and behaviour of staff, partners, or affiliates of Cool Earth, or the design and implementation of our programmes and activities.
We maintain a strict zero-tolerance approach towards any attitudes, behaviours or actions that put others at risk of harm.
Therefore, all offers of employment are subject to satisfactory references and appropriate screening checks as per the Misconduct Disclosure Scheme. For more information see our Job Applicant Privacy Notice.
Cool Earth works alongside Indigenous and rainforest communities to halt deforestation and climate change.


The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
A rare chance to build something from zero — and see your work move millions of pounds to the world's most effective charities.
The opportunity
In recent years, some of the biggest problems in the world have gotten worse.
- The decades-long decline in extreme poverty has slowed.
- Factory farming continues to grow, with 13 billion farmed animals killed annually in the U.S. alone.
- The rapid deployment of increasingly powerful AI systems raises questions about safety and alignment that remain largely unresolved.
What gives us hope is that research-backed, scalable, but grossly underfunded ways to make progress on these problems exist.
More than 11,000 people have pledged at least 10% of their income to the world's most effective charities through Giving What We Can's 10% Pledge. Our global community gives over £63 million every year, funding malaria prevention, poverty reduction, animal welfare, AI safety research, and more.
GWWC has over 5,000 UK donors. £12.5M came from the top 300 alone in 2025. Despite this, there has been virtually no proactive relationship management. We believe there's huge potential to increase this figure with dedicated, high-quality donor stewardship.
London is GWWC's largest concentration of community members: over 2,600 CRM contacts and over 500 active pledgers. It's the natural centre of gravity for events and in-person engagement, with a rich ecosystem of high-net-worth individuals aligned with effective giving.
What you'll do
Build deep, lasting relationships with donors and pledgers. You'll proactively manage a portfolio of GWWC's highest-value community members through 1:1 meetings, calls, and thoughtful follow-up. Expect 8 to 10 meaningful conversations per week: coffees, dinners, calls.
Guide donors toward the highest-impact giving. Think of it as philanthropic advising. You're helping people think through where their giving goes furthest, directing generosity toward GWWC-recommended, evidence-backed charities. You'll also inspire people to give more, helping them see why giving more significantly and effectively can transform the impact they have with their donations.
Run high-quality donor events. Intimate dinners, networking evenings, and community gatherings. You'll have an events budget and the freedom to experiment with formats that build connection.
Re-engage lapsed and non-reporting donors. When someone takes a pledge with GWWC, they commit to giving 10% of their income to effective charities. Some donors give through our platform (where we can track it), while others give directly to charities and report it back to us. Over time, many stop doing either: our data shows recording rates drop from 60% in year one to just 22% by year five without any proactive engagement. These aren't necessarily people who've stopped caring; many have simply drifted without anyone checking in. A single outreach test to 369 lapsed donors recovered $2.3M in reported donations. You'll do this systematically, bringing recording rates to around 70% for the group of people you're engaging with.
Inspire warm leads to take a giving pledge. Follow up with people who've attended events, expressed interest, or sit in our CRM but haven't yet committed. We expect approximately 80 new pledges per year from this work.
Build the strategy. You'll build the strategy in partnership with your counterpart in the San Francisco Bay Area. This is a joint endeavour: together you'll develop the model for how GWWC does donor engagement, then adapt it for each geography to replicate globally.
What we're looking for
A social chameleon with high EQ. You can read a room and calibrate, holding your own at a black-tie dinner or a casual coffee with equal ease. Different donors need different things; you instinctively know which register to use.
Energised by getting out there. You're the kind of person who'd rather have ten meetings in a week than five. You want to be out in the world, meeting people, opening doors, and building relationships. Some weeks half your outreach will go unanswered, and that doesn't slow you down.
Highly organised and strategic. You're able to use a CRM to maximise the number and quality of interactions you have, thinking strategically about how to invest the most time on the highest-potential opportunities, whether that's inspiring new donors or stewarding existing ones to give more.
Super agentic. Give you KPI targets and a CRM and you'll build the strategy from there. You're the kind of person who doesn't need to be told what to do next, you just see what needs doing and get on with it.
You really care deeply about these issues. You find the core questions of effective giving compelling. You can talk about why cost-effectiveness matters without sounding robotic, and you come across as authentic because you actually care about these issues.
5+ years of relevant experience. In fundraising, philanthropy, donor stewardship, major gifts, high-touch relationship management, or senior sales and partnerships. We care about what you can do, not credentials, but this is a senior role that requires demonstrated experience.
Nice to haves
We definitely don't expect any candidate to have all of these.
- Experience or familiarity with global catastrophic risks, global health and wellbeing, or animal welfare as cause areas
- Experience in the effective altruism or effective giving ecosystem
- Experience running or hosting donor events
- Experience with HubSpot specifically (CRM proficiency is essential, but HubSpot experience is a bonus)
- Understanding of UK tax-efficient giving (Gift Aid, share donations via ShareGift, payroll giving)
- Being a GWWC pledger yourself
- People management aptitude (you may grow a small team over time)
Compensation and benefits
- £77,000 – £89,000 depending on experience You can see how we calculate pay in our public salary calculator.
- Contract: One-year fixed-term contract with a three-month probation period. We're open to exploring making it permanent if the first year is successful.
Benefits include:
- Fully remote work (with regular in-person donor meetings and events as part of the role)
- 25 days paid leave + public holidays
- 10% employer pension contribution and private health insurance
- £4,000 annual professional development budget
- £4,000 annual mental health support budget
- The knowledge that your work moves millions of pounds to the world's most effective charities
About us
Giving What We Can is working towards a world without preventable suffering or existential risk, where everyone is able to flourish. We do this by making giving effectively and significantly a norm among those who can afford it.
Founded in 2009, we are best known for the 10% Pledge, where over 11,000 people have committed to donating at least 10% of their lifetime income to highly effective charities. Our larger community of ~20,000 pledgers and donors currently gives ~£63M annually, of which GWWC processes and grants £24M+ yearly through our own donation platform.
We're a lean, remote, performance-focused team. Our impact evaluation shows a 7x multiplier: every $1 spent on our operations generates $7 in donations to highly effective charities. We're committed to a high level of transparency. And we're growing fast, on track for more than 40% year-over-year growth on donations in 2026.
You'll report to: James Rayton, Director of Community & Partnerships
How to apply
You can apply by filling out the form linked in this job ad. We review applications on a rolling basis and will move quickly when we find the right person. Our process typically includes: application review → screening call → paid work test → interviews with James (line manager) and cross-functional team members → paid work trial → reference checks and interview with the CEO. We provide compensation for all work tests and trials.
If you have any questions, don't hesitate to reach out to us.
Giving What We Can is committed to building a diverse team and strongly encourages applications from people of all backgrounds.
The client requests no contact from agencies or media sales.