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Help shape the future of income generation at Alopecia UK. This newly created role offers a rare opportunity to build and lead fundraising at a small but ambitious national charity.
We are looking for a strategic and hands-on Senior Fundraising Manager to lead our next phase of income growth. As our first dedicated fundraising leadership role, you will develop and deliver a multi-year income strategy, strengthen existing income streams, and identify new opportunities to diversify and grow our fundraising.
Working closely with the CEO and colleagues across the organisation, you will play a central role in helping Alopecia UK reach more people affected by alopecia and ensure the charity’s long-term sustainability. This role offers the chance to combine strategy with delivery, innovation with implementation, and to see the direct impact of your work.
If you enjoy building, testing and growing income in a collaborative and mission-driven environment, we would love to hear from you.
Why this role matters
This is more than a fundraising leadership role. It is about shaping the financial sustainability of Alopecia UK, embedding a confident and ambitious income culture, and ensuring our impact is communicated with clarity, integrity and inspiration.
The successful candidate will help ensure that more people can access support, that our voice grows stronger, and that our mission is sustained for the long term.
Role description: Senior Fundraising Manager (Full recruitment pack and application process is attached below.)
- Salary: £45,000 per annum, pro rata.
- Hours: Part-time (22.5 hours per week, flexible, during normal UK working hours we would consider a contract with fewer hours for the right candidate. All of our team work Monday mornings to ensure connectivity.)
- Contract type: Permanent
- Report to: Chief Executive
- Home-based: This role will include occasional national travel for team meetings.
Strategic leadership
- Lead the development and implementation of a multi-year income generation strategy aligned to Alopecia UK priorities.
- Work across the organisation to ensure fundraising activity is fully integrated with operational delivery, partnering closely with the finance, communications and delivery managers to align plans, resources and messaging, and to ensure shared initiatives are realistic, coordinated and achievable.
- Translate insight from your experience and our recent fundraising strategy review into clear, achievable plans.
- Set and monitor ambitious yet realistic income targets across income streams.
- Responsibility for achieving the fundraising targets and other fundraising-related performance indicators.
- Embed a positive fundraising culture across the organisation.
- Manage and review all fundraising income and expenditure budgets.
Income growth & diversification
As a part-time role within a small charity, the postholder will need to carefully prioritise income-generating opportunities alongside stewardship and relationship management. In year one, a key focus will be establishing effective donor pathways through the rollout of our new CRM, ensuring supporters experience clear and meaningful journeys with the charity. Alongside this, the Senior Fundraising Manager will assess and determine which early opportunities for growth should be prioritised. While areas such as community fundraising, digital campaigns and regular giving are likely to offer early potential, the postholder will lead decisions on where to focus effort and investment to generate the strongest returns.
- Leverage and optimise existing community and public fundraising activity to increase income and supporter numbers.
- Develop and grow new revenue streams, to potentially include digital fundraising campaigns, regular giving, trusts and grants, and legacy giving.
- Lead creatively and intellectually on compelling campaigning initiatives that drive engagement and income.
- Provide excellent stewardship to ensure funders and partners feel valued, engaged and motivated to continue their support.
- Widen our existing corporate partnerships programme by building mutually beneficial partnerships to deliver income, awareness, and engagement opportunities.
CRM
- Support the design and rollout of our first CRM system, working closely with the Finance & Operations Manager to design fit-for-purpose donor journeys and pathways, establish meaningful reporting frameworks and ensure data supports excellent stewardship and strategic decision-making.
- Use CRM data and financial information to track performance, analyse trends and adjust strategy as required.
Data & impact
- Ensure compliance with all relevant regulations, including ICO guidance, GDPR and the Code of Fundraising Practice.
- Work closely with the Finance & Operations Manager to ensure our data meaningfully represents organisational outcomes.
- Translate impact data into powerful, succinct and persuasive communications or compelling cases for support.
To provide support, community, and education to improve the lives of those affected by alopecia.



The client requests no contact from agencies or media sales.
As Director of External Affairs across the Bild Group of four small charities (with collective turnover of approx. £3m/yr), you will have a deep commitment to human rights and improving people’s lives.
You will provide strategic direction and leadership to the External Relations function across all four charities in the group, taking overall responsibility for and providing thought-leadership on our strategic approach to policy, influencing, public affairs, stakeholder engagement.
You will play a lead role in planning, developing, and implementing the communication and external relations and wider engagement strategic plan to grow awareness and profile of Bild, Respond, Restraint Reduction Network (RRN) and ACT.
By sharing the impact of our work and programmes in improving the lives of people with learning disabilities, autism and /or mental health conditions, you will support Bild in becoming the sector leading provider of organisational and workforce development (and RRN in becoming the leading charity in reducing restrictive practices globally – and Respond as leaders in trauma informed therapy).
You will champion Bild and RRN’s brand, vision, mission and values acting as an ambassador for the organisation both internally and externally to partners, stakeholders and media.
Key Responsibilities and Duties:
Strategic Leadership:
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Develop and implement an integrated communications and external relations strategy across the four charities in the group to raise our profile and to influence change which positively impacts on our beneficiaries, aligning media, campaigning, and public affairs with the charity’s mission and strategic priorities
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Lead and inspire a high-performing team including Membership and Events Officer, Resources Coordinator and comms team as required
Comms & Marketing:
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Plan, develop and implement strategic communications and marketing plans to maximise awareness of the Bild Group of charities across the broad spectrum of communications disciplines including media relations, stakeholder management, influencer engagement, ethical (impact focused) marketing, social and new media and the production of new materials and resources
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Write, develop and produce materials such as infographics, press releases, briefing documents, media statements and online information suitable for stakeholders, including people with lived experience
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Ensure effective marketing across all four charities focusing on impact and including ensuring we attend a range of external events and that all four websites are best practice.
Influencing & Public Affairs:
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Working with the CEO, you will drive policy change by developing strategies to influence key decision makers through building relationships with parliamentarians, government departments, and sector stakeholders to ensure the charity's policy agenda is impactful
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Lead proactive and reactive media engagement, calls and requests for information in order to capitalise on suitable opportunities for maximising the reach and impact of all four charities
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Build our credibility as a thought leader in the sector
Stakeholder Engagement & Partnerships:
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Build and sustain strategic alliances with senior civil servants, civil society groups, and community partners to increase the organization's influence and impact
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Develop effective stakeholder relationship management processes that ensure partnerships of all levels are provided with a rich, immersive engagement experience with the organisation and the work that we do
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Identify, liaise with and ensure positive relationships with key stakeholders – internal and external including media, government departments, partners, charities, providers, customers, other relevant parties to secure maximum impact for all four charities and their beneficiaries
Reputation, Brand Management & Marketing:
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Champion the Bild group brands, promoting the mission, values and impact of the organisation and ensuring consistent, engaging narratives and high-quality storytelling across all external channels
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Shaping the charity's profile and protecting its reputation through media relations, digital engagement, and consistent key messaging and building our credibility as thought leaders in sector.
Membership, Events & Communities:
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By ensuring appropriate, effective and engaging communications to all relevant audiences and stakeholders, your role will support the growth and development of our membership, Communities of Practice and the event programme (including webinars and conferences).
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Effectively plan, manage and lead a range of events for the Bild group of charities and associated marketing and communications
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Develop framework for Communities of Practice and strategy for engagement and growth
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Supporting Bild and RRN spokespeople with PR and media outreach
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Keep abreast of communications and engagement activity within the sector and demonstrate an awareness of the impact these may have on existing and future communications activity
General Responsibilities
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Contribute to evaluation and assessment of results against KPIs and tracking activity
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Allocate, manage and evaluate budget spend
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Identify resource requirements for activity across Bild group
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Develop and maintain systems, databases and procedures to support Bild group communication activities
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Plan, monitor, appraise and report progress of activity regularly with an innate understanding of how this supports activity across the Bild group
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Plan, manage and oversee budgetary spend related to outsourcing specialist activities such as video editing and design
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Ensure communications and marketing work complies with data protection and other legal, professional and agency requirements, standards and policies
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Support the senior leadership team on any activity as required.
Personal Development
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Be part of a culture of quality in all areas of communications, PR and marketing
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Participate and contribute to individual performance appraisal and supervision sessions
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Keep abreast of relevant initiatives and developments within the adult health and social care, education & disability sector and the wider communications / engagement profession
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Undertake relevant training, as necessary including accessing new systems and software as required to support the role.
Organisational Responsibilities:
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Access and work within Bild’s policies and procedures.
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Attend internal cycle of team meetings relevant to this role.
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Engage with line management, supervision (where appropriate) and appraisal process.
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Comply with data protection regulations, ensuring that information on clients, employees, volunteers and other stakeholders remains confidential.
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Take responsibility for personal learning and development with support from line manager.
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Work in a manner that facilitates equal opportunities and inclusion for all.
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Remain professional and respectful at all times, promoting positive relations with all those we encounter in our work.
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Maintain health and safety and risk awareness for self and others across the organisation.
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Undertake any other duties that Bild may require within the remit of this role.
This job description does not form part of the contract of employment. It is intended as a guide to the general scope of duties and is not definitive or restrictive. It is expected that some duties will change over time and this description will be subject to review with the postholder at their annual appraisal.
Person Specification
Job Title
Director of External Relations
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Exceptional copy writing and verbal communication skills
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Good presenting, negotiating and influencing skills
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Excellent interpersonal skills and ability to build mutually beneficial relationships
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The ability to work effectively within a small team
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Ability to work under pressure, and plan, manage, and adapt own workload
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A flexible, proactive and problem-solving approach to work
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A motivated attitude and ability to work on own initiative
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A commitment to human rights and modelling accessibility and inclusion throughout activity
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Willingness to travel and work flexible hours as demanded by the post
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Fit to undertake the duties of the post.
Experience/Skills/Competencies
Essential
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Significant experience working in communications, policy and PR with demonstrable success
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PR and media management experience, including both online and traditional PR
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Experience of managing and implementing social media plans, including post development, scheduling, evaluation and monitoring feedback
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Experience of overseeing the design and production of print and electronic publications, including website management and development
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Experience of managing CRM systems and ensuring effective data capture and utilising data to inform decision making
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Ability to analyse data and shape results into reports that inform decision making
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Ability to build effective relationships and networks and establish credibility for Bild, RRN, Respond and Bild ACT
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Ability to work collaboratively and develop positive relationships with colleagues, members and wider stakeholders
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Demonstrated digital comms / social media skills and understanding of emerging digital marketing tools and platforms
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Ability to use a variety of IT packages/databases including CRM systems.
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Experience managing budgets and associated reporting
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Ability to work remotely and regularly travel to in person events
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Time management skills and ability to prioritise workload under pressure as part of a small but vibrant team
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Strong awareness and interest in news/current affairs/politics and the broader third sector, social care and education sector.
Desirable
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Experience working in the not-for-profit sector, preferably in another disability and/or membership charity
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Strong understanding of education, health, social care, disability and not for profit environment
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Strong media contacts within relevant trade sector publications
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Ability to use externally managed media databases (such as Agility etc.)
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Experience with conferences, webinars and hybrid events.
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Experience supporting and manging a remote team
Education and Qualifications:
Other Requirements:
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Commitment to anti-discriminatory practice and equal opportunities and able to apply awareness of diversity issues to all areas of work.
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Regular travel to attend meetings and events.
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Occasional evening meetings.
Legal requirements:
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Enhanced DBS check.
Your application should include an up to date CV together with a supporting statement detailing how your skills and experience align with the job description and person specification.
Please note that we will be unable to progress applications from candidates who do not answer the screening questions.
Our vision is a society where everyone can enjoy the same rights and opportunities
The client requests no contact from agencies or media sales.
About the opportunity
As a Finance Business Partner, you'll work alongside budget holders across Alzheimer's Society, turning complex financial information into clear insights that support better decision-making. In a role where every pound matters in the fight against dementia, you'll help ensure our resources reach the places they can have the most impact, whether that's funding groundbreaking research, delivering vital support services, or campaigning for systemic change.
You'll build trusted relationships with stakeholders across the organisation, providing the financial analysis, challenge and support they need to navigate complexity with confidence. Through coaching and partnership, you'll help budget holders strengthen their own financial capability, so that sound financial thinking becomes part of how the Society operates, not something that sits only within Finance.
You'll be part of our Finance and Assurance directorate, where our vision is to be the Society's single point of truth. Working within the Financial Partnering, Planning and Analysis function, you'll be the dedicated finance partner for our Income and Engagement directorate, connecting Finance with the teams responsible for growing and protecting the Society's income. You'll translate their plans into sound financial frameworks that enable our mission rather than hold it back.
You'll already have or be open to developing a deep understanding of how fundraised, legacy and restricted income flows through the Society, and you'll use that specialism to add real value to the teams responsible for growing and stewarding our income.
About you
You're a finance professional with proven business partnering experience who understands that effective partnering means combining accurate numbers with clear communication, constructive challenge and a genuine interest in helping others see the bigger picture. You're comfortable working across boundaries, building relationships at all levels, and coaching colleagues to develop their financial confidence.
You'll have:
- A relevant professional accounting qualification (ACA, ACCA, CIMA or equivalent), either fully or part qualified, or qualified by experience.
- Experience supporting business teams with budgeting, forecasting and month-end processes, including ensuring appropriate controls are in place and financial performance is communicated effectively and on time.
- A track record of applying analytical skills to provide financial advice that supports strategic decision-making.
- Experience of identifying and collecting feedback and other data to inform quality improvement and to monitor the performance of processes or tools.
- Good communication skills, with the ability to interpret financial information and present it in a way that tells a clear story.
- The confidence to challenge, negotiate and influence, while taking a balanced view that incorporates different perspectives.
- Experience working with ERP systems. Experience with Unit4 would be particularly valuable, though it is not essential.
- The ability to work independently and manage competing priorities, while knowing when to consult and when to ask for support.
It would be particularly valuable if you also bring:
- Experience partnering with income-generating, fundraising, marketing or engagement functions within a non-profit or charity setting.
- An understanding of restricted fund accounting and the financial management of legacy income.
What you'll focus on
- Partnering with budget holders across your assigned directorate to provide analysis, insight and recommendations that support effective, informed decision-making.
- Preparing financial reports, budgets, forecasts and business plans, and modelling financial data to support operational and strategic priorities.
- Supporting and challenging budget holders to identify risks and opportunities early, escalating appropriately and agreeing remedial action where needed.
- Strengthening financial knowledge and confidence across your stakeholder group through coaching, training and a partnership-based approach.
- Working collaboratively across the Finance team to design intuitive reports and analysis that meet the needs of colleagues across the Society.
- Advocating good accounting principles and helping to educate, inform and develop others within your directorate and the wider Finance team.
- Identifying cost saving or optimisation opportunities, working closely with colleagues in Procurement and Sustainability to realise these.
- Supporting Senior Business Partners in identifying key performance metrics and collecting routine feedback from partners across the Society to drive constant quality improvement.
You may also line manage a Finance Business Partnering Assistant, role-modelling a high challenge, high support culture where accountability, performance and development go hand in hand.
Are you ready to be a trusted financial partner, bringing both challenge and practical solutions to the people working to make life better for everyone affected by dementia?
Important Dates:
- Deadline for applications is Sunday 12th April 2026
- Interview invites issued Friday 17th April 2026
- Interviews taking place across W/C 20th April 2026
About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.